Many entrepreneurs never planned on starting a business. Sometimes it begins with a simple idea, a project for fun or creativity, that unexpectedly evolves into something bigger. Today’s guest, Kelly De La Rocha, shares the story of how her creative passion turned into PoemRenovation.com, and tells us what happens when your creative project becomes your business.
Kelly’s company, PoemRenovation.com, is a daily word challenge platform designed to stimulate creativity and foster literacy. With a background in journalism, Kelly has always been deeply connected to the power of words. Her journey into entrepreneurship began unexpectedly when she started playing with poetry during the pandemic, shared them with her community, and realized that it can actually be an entrepreneurial opportunity.
Main topics in this episode include:
From Pandemic Project to Entrepreneurial Venture: We hear how Kelly’s lockdown project evolved from rearranging words on her refrigerator to a full-fledged platform designed to help others reimagine their connection to language. She shares how a chance encounter with a coder led to the development of PoemRenovation.com.
Poetry as a Tool for Social-Emotional Learning: Kelly discusses how her platform has found its place in schools and elder care communities, helping students and seniors use poetry as a tool for self-expression and emotional well-being. The impact of PoemRenovation on these diverse groups is an example of the importance of creative literacy.
The Challenges of Balancing Creativity and Business: Kelly shares her challenge in balancing her creative drive and the need to grow PoemRenovation into a sustainable business. From managing time to learning new skills in business management, she shares the lessons she learned with creative entrepreneurs.
Kelly’s journey is an example of the power of creativity and the importance of community support in business. Having taken the jump herself and applying for the HAYVN Hatch as her first move to entrepreneurship, she’s shown that launching a business is possible, even if you don’t know exactly how to do it. Her work continues to evolve, and she’s now exploring opportunities to bring PoemRenovation to a wider audience.
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