We’re Not Selling Food, We’re Selling Connection: Lessons from The Granola Bar Founders EP 127

On this episode of the HAYVN Hubcast, host Nancy Sheed sat down with Julie Mountain and Dana Noorily, the powerhouse duo behind The Granola Bar. What started as a single idea between two friends has grown into a thriving restaurant group with multiple locations and now, expansion into New York City.

Julie and Dana’s story is one of grit, instinct, and staying true to their community. They shared candid insights about:

• Scaling with heart. Growth isn’t just about more stores, it’s about profitability, efficiency, and staying rooted in values.

• Partnership as a foundation. Their friendship and honest communication have been the glue holding their business together through the ups and downs.

• Culture over everything. “We’re not selling food, we’re selling connection.” Their mission is baked into every store, every team member, and every customer experience.

• Evolving as leaders. From doing everything on instinct to bringing in a CEO and experienced team, they’ve embraced change without losing their identity.

• Community ties. From their first suburban café to catering and events, to their HAYVN connections, Julie and Dana prove the best businesses grow from authentic relationships.

Listening to them is equal parts inspiring and energizing. Their story is proof that you don’t need all the answers to start, you need vision, partnership, and the willingness to grow along the way.

This interview is pure entrepreneurial gold and laugh-out-loud funny. Whether you’re a foodie, a fan of The Granola Bar, or an entrepreneur seeking inspiration, Dana and Julie’s story will leave you hungry (pun intended!) to dream bigger and take bold action.

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