Why Pfizer, Dell, and Uber Trust This Man With Their Data | Alex Rinke

Everyone ignored this problem—until it became an opportunity. Alexander Rinke, co-founder of Celonis, turned a student project into a $13B+ process mining giant from Germany. Born and raised in Berlin, he went on to build a software empire that has saved companies like Pfizer $300M. This episode of HD in HD explores Alex’s path from student founder to CEO—and how he sees AI transforming the way companies run. Alex and I also unpack: • how 1,500 handwritten letters helped him land Siemens • why AI’s next wave hinges on process overhaul • how a $50K project outgrew his McKinsey dreams ABOUT US: We’re proudly sponsored by Brex—a brand I co-founded, now supporting over 30,000 businesses like Anthropic, DoorDash, and Scale AI, helping them make every dollar count. Connect with us: 1. Alex - https://x.com/alexanderrinke 2. Henrique Dubugras- https://x.com/hdubugras This episode was produced and distributed by our friends at Atomik Growth: https://atomikgrowth.com/ 00:00:00 Trailer 00:01:20 Introduction 00:02:40 Process Mining 00:03:59 Real-World Applications 00:06:46 Early Life 00:09:48 Education and Early Career 00:24:32 The Birth of Celonis 00:42:36 Initial Funding Challenges 00:49:45 Scaling and Venture Capital 01:01:15 Mentorship and Role Models 01:05:39 The Future of Celonis and AI 01:13:28 Reflections on Success and Upbringing 01:24:24 Closing Thoughts