March 4, 2025 • 28 mins
Welcome to HeadHunters NW Podcast! I'm Shaylene Keiner, an executive recruiter with a passion for the global defense, small arms and shooting sectors. Join me as I sit down with top executives and industry leaders to dive deep into the world of global manufacturing, service companies, non-profits and more. Together, we explore the latest trends, innovations, and the inspiring stories behind the people who drive this dynamic industry forward. Whether you're a seasoned pro or just curious about what makes this world tick, you're in for engaging conversations that go beyond the surface. Let's uncover the fascinating stories and insights that shape the global defense, small arms and shooting sectors. Subscribe now and become a part of our community!
In this episode of the HeadHunters NW podcast, host Shaylene interviews Bill Clinton, CEO, and Willie Vernon, VP of Marketing, from Powder Valley Outdoors. They delve into the history and evolution of Powder Valley, an internet retail company specializing in powder, primers, and ammunition components since 1991. Bill shares his lifelong passion for hunting and shooting, which led him to join the Powder Valley team in 2022. Willie discusses their commitment to superior customer service and the company's recent expansion into new product categories. The conversation also covers the challenges and strategies for maintaining growth in a fluctuating market, the importance of hiring industry veterans, and the initiatives they are undertaking to foster customer engagement and education. The episode promises insights into Powder Valley Outdoors' dedicated approach to delighting customers and their vision for the future.
Website: https://www.powdervalley.com/
Instagram: https://www.instagram.com/powdervalleyoutdoors/
Facebook: https://www.facebook.com/powdervalleyoutdoors
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Shaylene (00:01):
Okay.
Hello, everyone.
Welcome to HeadHunters NW podcast.
This is such a treat.
I am thrilled, absolutely thrilledto be able to share with our
audience about Powder Valley Outdoor.
They are an amazing organization thatevery consumer needs to know about.
(00:21):
And I would say customerservice is unparalleled.
So I'm happy to have Bill Clinton,the CEO, and Willie Vernon, the VP of
marketing on today for our podcast.
So welcome both of you.
Bill (00:37):
Hi, Shaylene.
Thanks for having us.
Shaylene (00:38):
Yeah.
Well Bill, maybe we could just start withyou and kind of give us a little history
on Powder Valley and maybe even you.
You're a personableguy and amazing talent.
I got the opportunity to learn about you.
So don't forget to tell us about that too.
Bill (00:55):
Well, you're too kind, but a little bit about me, I've just been, you know,
in the industry as a hobby, you know, formy whole life, as long as I can remember,
you know, reloading three 57 and 44mag cartridges with my uncle when I was
nine or 10 and going out to shoot those.
And been hunting andfishing my whole life.
(01:16):
So it was a dream to be able tojoin the industry, I guess, 17 years
ago, and, and I've worked in a lotof facets of the industry from the
quality side to warehouse managementand logistics to merchandising and and
then just a real blessing to come tojoin the Powder Valley team in 2022.
(01:37):
So that's kind of my journey.
Yeah.
Shaylene (01:39):
Your background is so ideal to help this organization.
It's.
It really is special.
So tell us a little bitabout Powder Valley.
So if people don't knowabout Powder Valley, tell us.
Tell us where they can find thewebsite and what you all do there.
Bill (01:55):
So, PowderValley.
com, obviously, we'rean internet retailer.
The business was started in 91in a gentleman's automotive shop.
And he was an IMR distributorselling, selling powder on the side.
And 99 when Brian and Richardson Brianand Noel Richardson bought it and moved
(02:17):
it to its current location and havebeen growing the business really, really
specifically focused on powder primersand ammunition components and with, with
not a lot of effort to really broaden.
The product offering outside that the goodthing they did is, you know, they really
are one of the number one retailers ofcanister powder in the industry and have
(02:40):
built up a really loyal customer base.
My charge has been to broaden that thatoutreach and that category offering
to really try to serve those customerswith everything else that they need.
You know, we're all customers, I'ma reloader, I'm a shooter, you guys
are in the industry, and you know ifyou're reloading, you also need rifles,
(03:04):
you need magazines, you need scopes,you need reloading equipment, and so,
it seems to make sense to broaden.
The categories that way.
So that's, that's what we're,that's what we're trying to do.
Shaylene (03:15):
Wow.
That's a big undertaking.
And with taking this on, I know you'vebeen fortunate to have really great talent
that was already there when you came.
And I remember us talking abouthow great customer service is
and how important it is to you.
And I forget what the saying is,but it was really important to
Willie when I told her about it.
(03:35):
What was that sayingabout customer service?
Bill (03:37):
Basically, we just want to delight our customers.
That's right.
Yeah, you can satisfy customers.
And that's great, but we, we want themto just walk away with a really good
feeling and want them to want to comeback and do business with us again.
And, you know, we, we haveproblems from time to time, but.
You know, when we have those problems, wewant to own up to them and correct them
(04:00):
and let the customer know that they cantrust us and that we're gonna do the best
that we can do for them every single time.
Shaylene (04:08):
Well, there's a human human on the other side of that order.
Putting that order together.
Bill (04:12):
Yeah,
Willie (04:13):
for sure.
That was so important to me during myinterview process is You know, being
a marketer, you, you wanna be witha company that's really gonna stand
behind its products and its service.
And, and Bill just keptsaying, delight the customer.
And I was like, I, I can get behind this.
And what's been really cool isnow being inside Powder Valley is
seeing that really an action too.
(04:33):
'cause a lot of brands can pay thatlip service, but Powder Valley's
seriously dedicated to its customers.
Shaylene (04:39):
Yeah, yeah, it's really evident and it comes from the top,
you know, that's the direction andthat's that permeated the organization.
So, Willie, I, I didn't tell youthis before we got on camera here,
but I actually looked in my databaseto see how long I've known of you.
And, and
(05:01):
I, I believe, and correct me ifI'm wrong, because I actually am
so into this now, I don't even knowif we've even ever met in person.
I know I've tried andmissed you at a trade show.
Willie (05:12):
I met you, I met you at a trade show years ago.
We have had in person.
It was a while
Shaylene (05:19):
Okay.
Well, 2014, 2015.
So It would be tough to say,I think, with anyone on this
call that I am not tenacious.
Willie (05:30):
You guys said you're a force to be reckoned with.
That's how I described you.
Yeah.
Shaylene (05:34):
There's a fine line between that and stalker.
So, you know, I try to, tryto not cross over that line.
But I only say that to the listenersbecause sometimes it really does
take that long to find the rightposition at the right time.
for someone who's really talentedand it hasn't been that I have never
(05:55):
wanted to keep in touch or wannawork with you, but when you're doing
executive recruiting, it can be reallyfrustrating for people like yourself.
You know that I meet and I'm like, oh,I really wanna work with this person.
There's a great, you know, this is.
But you gotta have the right thingat the right time, you know, and I
feel very blessed and very honoredthat you trusted me all those years
(06:15):
and would take my phone calls.
So thank you.
Willie (06:18):
Well, Shaylene, I mean, you, you played the long game on
this one and you've always been oneof my favorite people around the
industry and you're just so much fun.
But you're just Tenacious isdefinitely the word and you did play
the long game and we stayed in touchthrough really the whole thing.
I don't think we were ever totallyout of touch and you just it's creepy.
You met Bill and you're like, oh myGod, Bill and Willie need to meet.
(06:41):
This is, this is, thisis the fit for Bill too.
I mean,
Shaylene (06:46):
that was, that was not his marching orders.
Bill (06:50):
No, but.
You know, that's, that's part of thevalue that a great recruiter provides
is, you know, you come and you say, Hey,here's what, here's what I'm looking for.
And if you can be a little bit flexibleand keep the strategy in mind, not just,
you know, some hard coded set of rules,then you can say maybe what's the value
proposition if we expand a little bit.
(07:12):
You know, I was looking forinitially somebody that was maybe
a little bit less capable or lessexperienced than, than Willie is.
But when you presented her as acandidate, I'm like, Hey, here's
some possibilities here of, you know,somebody that can really be a confidant.
(07:33):
And can help me, you know, notonly execute the strategy, but help
develop strategy and implement someof those changes that we need to make.
It's hard to grow a company, you know,Powder Valley is a great company, great
culture, but it's very, very smallcompany with minimal infrastructure.
And it's really, really difficult totake that, you know, grassroots mentality
(07:57):
and move it into, you know, the bigworld of business kind of approach.
And so having someone likeWillie on board, I, it was
definitely the right move.
Shaylene (08:07):
Yeah, it was a very special match.
I feel very fortunate, but I, I dothink that is the hard part too.
And, you know, you've hiredway more people than I have.
But it is hard.
It's that talent match that reallymakes it work because you, you know,
you really have to work in sync,but let's, let's talk about this.
(08:28):
I did not intend to go down this way.
You talking about Shaylene?
Let's talk about some of the thingsthat you guys are doing to grow your
product, product offerings, and maybe.
Let's talk about some of the things thatyou have planned for growth and change.
(08:49):
And I don't know which oneof you want to answer that.
I'll leave that up to the two of you.
Bill (08:54):
Oh, boy.
I'll take a stab at the bigger picture.
And then I'll kind of turn it overto Willie because she's, she's
got the details on the, and reallythe master plan on the marketing
and customer outreach side.
Shaylene (09:07):
Yeah.
Bill (09:07):
So, you know, from my perspective, kind of what I mentioned before was
taking us from a grassroots organization.
We're doing a lot of work on theback end that customers never really
see, you know, on the website.
In terms of building infrastructure,improving our ERP system and our product
information management system, becausewe want to provide the very best.
(09:31):
Product information that we can helpcustomers make a great product selection.
They can't be happy with it if theydon't buy the right thing, or if
they're confused about, you know,what the features and benefits are.
So customers don't reallysee that manifest right away.
There's a lot of work thatgoes on behind the scenes.
to implement that, even down to thepicking and stocking and packing processes
(09:54):
that just get the order out faster.
And so we've been doing a lot of workon that, and we're taking the next step
over the next couple of weeks in ourwarehouse to improve our logistics.
And there's a pages of strategic items andin the, in the backend infrastructure that
we're just knocking out bit by bit by biton the front side, what customers do see
(10:15):
and have seen is the expansion into newcategories that are ancillary to our core.
So like I said before, if you'vegot powder, you know, you're
probably reloading it, if you'rereloading 4895 or 7828, you're
probably shooting a. Larger caliber.
You need a scope to go with that.
You need a, you know, a vault, youneed a gun case, you need targets
(10:40):
all those things that, you know, wehad not been providing in the past.
And so we've, we've added, we'vedoubled our SKU offering in the
past 12 months, less than 12 months.
And we'll probably come closeto doubling it again in 2025.
Shaylene (10:57):
It's the place to go for anything you need.
I was a one stop shop.
I mean, that is.
That is what we consumerswant in my humble opinion.
Yeah,
Bill (11:06):
so that's kind of where we're going on the front side, you know,
and we pay attention to our customers.
We listen to Facebook.
We listen to the feedbackwe get on Google reviews.
We look at searches that they do onthe website that don't have any result.
And in fact, we're gettingready to roll out a new brand.
That's one of our number one searchrequests that we don't supply.
(11:29):
And so, We're trying to listen andsupport the customers as best we
can, especially in this tough market.
And then of course, for Willie comesin as, you know, outreach to those
customers and let them know we're here and
Willie (11:44):
who we
Bill (11:44):
are and what we do.
Willie (11:46):
Because that, I mean, it all just goes back to what, what Bill said
earlier, and that's delighting thecustomer and taking that through from,
we want to delight them and having, likeyou said, Shaylene, a one stop shop.
We want to have everythingthat we need for that.
But with that, I feel like PowderValley is this gem that has managed
to become this actually verystrong brand with no marketing.
(12:11):
And really an exaggerationwith no marketing.
It's our customers are so passionateabout us that we've grown to this strong
position because they're so loyal,because we do strive to delight them.
But now that shouldn't be abest kept secret that should
be shared with the world.
So now what we're going to do isbring so many new people into this
(12:32):
brand, not just on the reloadingside, which we do want to focus on.
We want to bring reloading and educationaround that to a younger generation
that maybe is missing out on thislike wonderful artisanal Just almost
meditative practice that people can have.
So we want to bring that to them, butwe're going to introduce them to all
these other products that we have as well.
And something that sets us apart, Bill andI have talked about this so much is there
(12:57):
are other players out there who providea lot of product breadth, but I don't
think anybody can beat powder Valley.
In terms of the personalizedcare and service that we provide.
And we're going to maintainthat no matter how we scale.
So no matter how good we get, nomatter how broad that product offering
becomes, you will still be able topick up the phone and call somebody.
(13:18):
You can talk to us.
We will walk you throughanything that you need.
Our site is an area where you can goand feel welcomed and find education.
And it's, it's not this,there's no barrier there.
It's not scary to get intolearning about this stuff.
We just, we want toprioritize that, that care and
personalization for our customers.
So I'm really excited to help thisbecome not so much a best kept secret.
(13:41):
We want to spoil the secret.
Yeah.
Bill (13:44):
Yeah.
And we, we're still a familyrun company, you know, you
probably heard the dog barking.
Sorry about that.
That's.
dogs.
Yeah.
So, you know, out.
So,
Shaylene (14:00):
well, that's bec I think that's what one o
I have people reach out to me on socialmedia and say, Hey, I love that podcast.
I heard so and so that's so cool.
And you know, it reallybrings our industry to life.
You know, when we're all on thesevideo calls and we're on the computer
ordering our stuff, you know, it,it's great for the consumer to know
(14:25):
that we're just real people rightbehind this, you know, and that's.
That is what makes this industry sospecial is it's not as removed or
there's not a wall up as some of thecompanies tend to, I think, make you feel.
Willie (14:39):
Yeah.
And also don't clock out.
I mean, you can see my backgroundand you can see Bill's background.
This is, this is something that weall love and we're lucky enough to.
To get to work in an industry that weare genuinely passionate about so that
excitement comes through and how youtreat your customers Well, because when
when we're shopping our site, what dowe want like how exciting is that we
get to think about what would we enjoy?
(14:59):
buying and using and and Know that that'sprobably also going to resonate with our
customers because we're our customers.
So Is that your deer from your huntwillie it is it is so my my background
I've been i've been around gunsfor Oh my gosh, most of my life.
And I, I joined the industrystraight out of college.
(15:21):
So I I've been around the industryfor, for a hot second now.
But I was a late onset hunter and Ididn't go on my first hunt until last
fall, and this is him, so we're going togrow from here, but this is him aspire
to, to have a background like Bill's.
But yeah, I've been around the shootingindustry for a long time and really
excited to now actually be a hunter.
(15:43):
I loved it.
That's really cool.
Thanks.
Shaylene (15:46):
Well, and it's special because that was going on during,
I think, your interview period.
And so poor Bill andI, we were dragged into
Willie (15:53):
your experience.
I, fun fact, and I don'tknow if Bill knows this.
I had done my final interview andit was that Friday and Shaylene, you
knew I was heading up for the hunt.
It was the day after Thanksgiving.
I was heading up for the hunt and Iwas che I, I literally, I wish I would
have had my husband take a picture.
I was checking my emails in the blindto see if I had heard back from you
(16:14):
about a decision on like everythingthat was going back and forth and
then you told me the next day.
You're like, oh, I hadalready heard from Bill.
I just didn't want to bug you on your huntbut I'm in the blind checking for that.
That's how
Shaylene (16:26):
it works.
See, Bill and I wereworking on Thanksgiving Day.
Yeah,
Bill (16:30):
we were, weren't we?
Shaylene (16:31):
Yeah,
Bill (16:32):
yeah,
Willie (16:32):
yeah.
I wrote that,
Bill (16:34):
I wrote that offer letter at the, at the kitchen table while everybody
else was putting up the dishes, I think.
Willie (16:41):
Well, that's one way to get out of dishes.
Bill (16:43):
Yeah.
Willie (16:45):
But yeah, it just goes to show, that's the thing, like we're, it's.
We are all just so passionate about thisstuff and we're, we're, we're checking
for, for work emails from the blind.
And meanwhile, I, you know, I hadmy husband and my, my seven year old
daughter in the blind with me and shegot to go through the whole thing.
So it really is just, we love what we do.
(17:06):
Aren't we so lucky?
Shaylene (17:07):
And, you know, this industry, what a lot of people don't realize,
and even some, I think some of thenewer owners, maybe, You know, and
some older owners don't realize orremember that, you know, there's
ups and downs in this industry.
Right.
And Willie, you've seen thatyou've been in it long enough.
Talk a little bit about a little bit aboutthat and how our companies count on our
(17:31):
consumers and how it goes up and down.
Willie (17:34):
Oh, absolutely.
It, man, I remember my first electioncycle, don't we all in this industry?
It was a wild ride.
And it, it, it, that panic gripsyou and you just think it's
never going to come back again.
And sure enough, you, you wait itout and everything comes back around.
But at the same time, I've also seencompanies bite off big, big, you.
(17:57):
When it's in that boom, thatscare buying time, and then
they've paid the price later on.
So something that I, I really likethat, that Bill shares this mindset too.
And powder Valley shares this mindsetwhere we're in this for the long
run, we're in this for the long haul.
We're not going to try to gougeour customers during times that we
could, we're not going to try to, youknow, we're not going to disappear
(18:17):
in the night when, when things gobad because we've planned for that.
So a company that really understands.
the ups and downs of this industryand kind of how to ride those out.
And at the same time,you mentioned customers.
Our customers are so, so crucial tous, and we know that they're going
through difficult times right nowas well, and they'll keep that top
(18:38):
of mind with everything that heputs together in terms of pricing.
In terms of promotions, we know that it'shard for everybody, and we know that our
customers oftentimes rely on some of theproducts that we we supply them with.
So we want to make sure thatthey can still get those
products even in difficult times.
So it's a partnership with our customers.
We're loyal to them just the sameway that they're loyal to us.
(19:00):
And for all the brands in thisindustry, man, just don't spend all
your money when when things are hotbecause you're gonna go back down.
But guess what?
When they go down, they'regonna come right back.
So just have a long term view.
Shaylene (19:14):
Veterans head this up, you know, that are from the industry.
That is such a valuable asset to anorganization overall, because I see a
lot of companies that don't hire industryveterans, and that's totally fine.
We need people fromoutside the industry too.
We need new ideas, but I think one ofthe pitfalls does tend to be sometimes
(19:36):
if you have no executives on yourteam that are from the industry, It's,
it's one thing to tell someone aboutthe cyclical nature of our industry,
but it's another thing to live it
Bill (19:48):
for sure.
You
Shaylene (19:49):
know, and, and it's worth it.
I mean, I know when, when I'm usedto it, I'm so many years, I almost am
from debt, you know, to prepare becauseI'm just keep going and I work on
projects when I have time, you know,it's either, it's like, just like your
household, either you have the moneyand you don't have the time or you have
the time and you don't have the money.
Right.
Bill (20:10):
Yeah.
And, and we, I remember in 14 or 15, youknow, you had 2013 that was, you know,
just a blowout banner year that, you know,you could sell anything you wanted to.
And then in 14 or 15, you couldn'tgive around a nine millimeter away,
you know, and we're kind of startingto see that now you know, Trump's been
(20:31):
elected, you know, there's no fearof control of the house and Senate
and so, and, and customers have been.
Buying everything they can possiblybuy through the COVID years.
Even though, you know, even thoughyou could say 23 and 24 weren't
really COVID years, there was stillsome scarcity in certain segments,
(20:51):
certain powders and certain primersand customers took advantage of that.
And now you come into, I hate tosay the word Trump slump, but.
Shaylene (21:00):
Yeah, that's our, that's our kind of industry lingo, I think.
Bill (21:04):
Yeah, it is.
So I did it when I put the budgetfor 25 together, I went back
and I looked at 2016 and 17.
Shaylene (21:14):
Good idea.
Bill (21:15):
And in 2017, the federal ammunition excise tax was 26
percent lower than it was 2016.
And we see a very similar thing today.
And that's, Kind of whatwe heard at SHOT Show.
So yeah, it is what it is.
You know, we'll, you dowhat any business would do.
(21:35):
You manage your expenses and try to buyright, buy the right amounts of inventory.
You know, I think one of the mostchallenging things is the unique situation
we have today with powder, which is thebiggest percent of our business, and
not only is the cost of powder going up.
Is the demand is sliding and theavailability is sliding and the cost
(21:58):
is going up and those three thingsdon't usually work together that way
and it creates some unique challenges.
Shaylene (22:06):
I think the benefit that you guys have over just about anybody else
that I'm aware of is a customer can lookfor a product or not know what they need.
Their buddy has this or their,and I get calls all the time
asking me where to find a product.
Like you guys know, I have no idea,but I just call you guys, right?
Cause then I don't know.
(22:27):
The people can reach you directly.
You know, they can send in a requestonline and someone's going to read it.
It's not in the dark of this.
you know, if they have a do I findthis type of pr to go to a real
person at I think that does not happ
Bill (22:48):
Yeah, I can't, can't say what happens at most other companies, but
I know here, you know, our customerservice team, if they can't answer
a question, they forward the emailto me or Willie or, or, or Jacob
and other of our associates and, andwe've, we find the answer for them.
That's great.
We might not give them specific loaddata, but, but we can sure tell them
(23:10):
where to look and give some advice.
You know, that's great.
So.
Shaylene (23:15):
Well, that's awesome.
Well, tell tell us a littlebit as we kind of wrap up.
Tell us a little bit about what customerscan expect coming into 25 and 26.
I mean, they're going to see some updateson the website and a lot of stuff on
the back end that they're not goingto see, but it's going to make it a
lot better shopping experience, right?
Bill (23:37):
Yep.
Yep.
I'm going to give most of this one toWillie because most of what customers
will see from my part, it's going to bea continued expansion into the product
offering new brands, new categories.
We'll continue to try to keep ourprices as low as we possibly can.
And then, you know, we're going totry to improve the website quite
(24:00):
a bit in terms of layout and lookand feel and, and performance too.
But in terms of outreach, you know,Willie, I'll let you take that.
Willie (24:09):
I think a couple of big things for us this year will be.
Personalization and educationand impersonalization.
I mean, a couple different things.
One of those is just personalitybecause one of the things that drew me
to joining the Powder Valley team arethe people who are here and it's just
such an incredible group of people.
And that needs to shine throughand more of what we're doing.
(24:29):
We need to show who we are sothat customers know we We're them.
We're the customers as well.
So we're going to personalize ourselves,but we also want to personalize
the service that we're providingthrough not just customer service,
but on the marketing side as well.
We want this to be seamless.
We want this to be just themost fun experience that you
(24:49):
can have when you're shopping.
And like I said earlier, we wantto demystify what can kind of be
a little bit of a high barrierto entry pastime in reloading.
So in addition to having a bunch ofthese products that people are already
wanting to buy, helping them get intothis fantastic pastime that is reloading.
So we're going to personalize ourselves.
(25:09):
We're going to personalize ourservice and we're going to demystify
and educate A lot of customersjust become a resource for them.
Just customer obsessed.
Always.
That's what I love that
Shaylene (25:21):
with more women buyers and many younger buyers, you know, our buyers
are now in the twenties and thirties.
This is a great sport.
What a great great sport to do athome and to anywhere you want to go.
And this reloading and allthe things that go with that.
The education is so important.
(25:42):
It's a great opportunityto do things together.
Willie (25:46):
Well, and right now, I mean, you think of people who, oh, we all
hate to talk about COVID times, butyou think about COVID times and it
actually did result in more peoplegetting out there and getting outdoors
and starting to hunt and becoming moreaware of healthful eating and healthful
living and sourcing their own meat.
So through that, that's, that's wonderful.
But a lot of these people who cameto hunting during COVID, they're
(26:08):
now kind of wondering what's next.
You're seeing a lot ofpeople into archery.
You're seeing a lot of peopleinto, to things that have a
little bit more time required, alittle bit more artistry required.
People don't just want to scrolltheir phones all the time.
They want to start getting into thingswhere they can be hands on and they feel
like they're, they're getting something.
It's, it's, it's mental exercise for them.
(26:28):
It's, it's detachment fromelectronics all the time.
So I think a lot of those people whogot into hunt during COVID, Now, a few
years later, they're starting to getcurious about things like reloading.
They, they want to find,like, what is my next step?
And we're going to be there tohelp them in that next step.
So for anybody who became hunt curious,went out and did their first hunt,
(26:50):
and now they're wondering what'snext, what next is, is Powder Valley?
And we're here to help themget into that next phase.
Shaylene (26:57):
I think that's really great.
Yeah.
And I know that you sent me somelinks we're going to include on
Not only the YouTube page, buteverywhere else that we post this.
Yes.
Everybody
Willie (27:10):
go follow us.
Shay Louie.
We got zucked.
Our Facebook page got zucked.
Everybody needs to go follow it.
Silly meta.
Is that right?
Yeah.
That is right.
Yep.
So now we're having torebuild our social presence.
So, everybody go follow.
Shaylene (27:25):
Instagram, right?
Facebook, where else are you guys?
Willie (27:29):
Yep.
We're also on X as well.
You, I mean, I didn't knowthat I will be following.
Please do.
We're going to get moreactive on all social channels.
That's a big initiative for us this year.
You're going to see just a lot moreof who we are and a lot more of
that educational content coming out.
So start following now.
So you don't miss anything.
Shaylene (27:48):
We will do that.
And when we post this podcast,we'll tag all of those.
So that way people knowto go and find you.
Well, I can't thank the two of you enough.
I really think it was very generousof you knowing how busy you guys
are to jump on this podcast.
I just feel like it's so important.
People know about powder rally because.
(28:08):
Really is the best kept secret andwe don't want it to keep it secret,
Bill (28:12):
right?
Thank you so much for having us.
It's been great fun.
Shaylene (28:18):
Well, now repeat the website for me.
It's powder valley.
com.
Is that right?
Bill (28:23):
That's correct.
Shaylene (28:23):
Okay.
All right.
Willie (28:25):
On social, you're going to find us at powder valley outdoors.
Shaylene (28:28):
Great.
Okay.
All right.
Well, thank you both of you for beingon HeadHunters NW podcast, and we'll
wrap this up until our next episode.
Thank you.
Thank you.
Okay.
Hello, everyone.
Welcome to HeadHunters NW podcast.
This is such a treat.
I am thrilled, absolutely thrilledto be able to share with our
audience about Powder Valley Outdoor.
They are an amazing organization thatevery consumer needs to know about.
(00:21):
And I would say customerservice is unparalleled.
So I'm happy to have Bill Clinton,the CEO, and Willie Vernon, the VP of
marketing on today for our podcast.
So welcome both of you.
Bill (00:37):
Hi, Shaylene.
Thanks for having us.
Shaylene (00:38):
Yeah.
Well Bill, maybe we could just start withyou and kind of give us a little history
on Powder Valley and maybe even you.
You're a personableguy and amazing talent.
I got the opportunity to learn about you.
So don't forget to tell us about that too.
Bill (00:55):
Well, you're too kind, but a little bit about me, I've just been, you know,
in the industry as a hobby, you know, formy whole life, as long as I can remember,
you know, reloading three 57 and 44mag cartridges with my uncle when I was
nine or 10 and going out to shoot those.
And been hunting andfishing my whole life.
(01:16):
So it was a dream to be able tojoin the industry, I guess, 17 years
ago, and, and I've worked in a lotof facets of the industry from the
quality side to warehouse managementand logistics to merchandising and and
then just a real blessing to come tojoin the Powder Valley team in 2022.
(01:37):
So that's kind of my journey.
Yeah.
Shaylene (01:39):
Your background is so ideal to help this organization.
It's.
It really is special.
So tell us a little bitabout Powder Valley.
So if people don't knowabout Powder Valley, tell us.
Tell us where they can find thewebsite and what you all do there.
Bill (01:55):
So, PowderValley.
com, obviously, we'rean internet retailer.
The business was started in 91in a gentleman's automotive shop.
And he was an IMR distributorselling, selling powder on the side.
And 99 when Brian and Richardson Brianand Noel Richardson bought it and moved
(02:17):
it to its current location and havebeen growing the business really, really
specifically focused on powder primersand ammunition components and with, with
not a lot of effort to really broaden.
The product offering outside that the goodthing they did is, you know, they really
are one of the number one retailers ofcanister powder in the industry and have
(02:40):
built up a really loyal customer base.
My charge has been to broaden that thatoutreach and that category offering
to really try to serve those customerswith everything else that they need.
You know, we're all customers, I'ma reloader, I'm a shooter, you guys
are in the industry, and you know ifyou're reloading, you also need rifles,
(03:04):
you need magazines, you need scopes,you need reloading equipment, and so,
it seems to make sense to broaden.
The categories that way.
So that's, that's what we're,that's what we're trying to do.
Shaylene (03:15):
Wow.
That's a big undertaking.
And with taking this on, I know you'vebeen fortunate to have really great talent
that was already there when you came.
And I remember us talking abouthow great customer service is
and how important it is to you.
And I forget what the saying is,but it was really important to
Willie when I told her about it.
(03:35):
What was that sayingabout customer service?
Bill (03:37):
Basically, we just want to delight our customers.
That's right.
Yeah, you can satisfy customers.
And that's great, but we, we want themto just walk away with a really good
feeling and want them to want to comeback and do business with us again.
And, you know, we, we haveproblems from time to time, but.
You know, when we have those problems, wewant to own up to them and correct them
(04:00):
and let the customer know that they cantrust us and that we're gonna do the best
that we can do for them every single time.
Shaylene (04:08):
Well, there's a human human on the other side of that order.
Putting that order together.
Bill (04:12):
Yeah,
Willie (04:13):
for sure.
That was so important to me during myinterview process is You know, being
a marketer, you, you wanna be witha company that's really gonna stand
behind its products and its service.
And, and Bill just keptsaying, delight the customer.
And I was like, I, I can get behind this.
And what's been really cool isnow being inside Powder Valley is
seeing that really an action too.
(04:33):
'cause a lot of brands can pay thatlip service, but Powder Valley's
seriously dedicated to its customers.
Shaylene (04:39):
Yeah, yeah, it's really evident and it comes from the top,
you know, that's the direction andthat's that permeated the organization.
So, Willie, I, I didn't tell youthis before we got on camera here,
but I actually looked in my databaseto see how long I've known of you.
And, and
(05:01):
I, I believe, and correct me ifI'm wrong, because I actually am
so into this now, I don't even knowif we've even ever met in person.
I know I've tried andmissed you at a trade show.
Willie (05:12):
I met you, I met you at a trade show years ago.
We have had in person.
It was a while
Shaylene (05:19):
Okay.
Well, 2014, 2015.
So It would be tough to say,I think, with anyone on this
call that I am not tenacious.
Willie (05:30):
You guys said you're a force to be reckoned with.
That's how I described you.
Yeah.
Shaylene (05:34):
There's a fine line between that and stalker.
So, you know, I try to, tryto not cross over that line.
But I only say that to the listenersbecause sometimes it really does
take that long to find the rightposition at the right time.
for someone who's really talentedand it hasn't been that I have never
(05:55):
wanted to keep in touch or wannawork with you, but when you're doing
executive recruiting, it can be reallyfrustrating for people like yourself.
You know that I meet and I'm like, oh,I really wanna work with this person.
There's a great, you know, this is.
But you gotta have the right thingat the right time, you know, and I
feel very blessed and very honoredthat you trusted me all those years
(06:15):
and would take my phone calls.
So thank you.
Willie (06:18):
Well, Shaylene, I mean, you, you played the long game on
this one and you've always been oneof my favorite people around the
industry and you're just so much fun.
But you're just Tenacious isdefinitely the word and you did play
the long game and we stayed in touchthrough really the whole thing.
I don't think we were ever totallyout of touch and you just it's creepy.
You met Bill and you're like, oh myGod, Bill and Willie need to meet.
(06:41):
This is, this is, thisis the fit for Bill too.
I mean,
Shaylene (06:46):
that was, that was not his marching orders.
Bill (06:50):
No, but.
You know, that's, that's part of thevalue that a great recruiter provides
is, you know, you come and you say, Hey,here's what, here's what I'm looking for.
And if you can be a little bit flexibleand keep the strategy in mind, not just,
you know, some hard coded set of rules,then you can say maybe what's the value
proposition if we expand a little bit.
(07:12):
You know, I was looking forinitially somebody that was maybe
a little bit less capable or lessexperienced than, than Willie is.
But when you presented her as acandidate, I'm like, Hey, here's
some possibilities here of, you know,somebody that can really be a confidant.
(07:33):
And can help me, you know, notonly execute the strategy, but help
develop strategy and implement someof those changes that we need to make.
It's hard to grow a company, you know,Powder Valley is a great company, great
culture, but it's very, very smallcompany with minimal infrastructure.
And it's really, really difficult totake that, you know, grassroots mentality
(07:57):
and move it into, you know, the bigworld of business kind of approach.
And so having someone likeWillie on board, I, it was
definitely the right move.
Shaylene (08:07):
Yeah, it was a very special match.
I feel very fortunate, but I, I dothink that is the hard part too.
And, you know, you've hiredway more people than I have.
But it is hard.
It's that talent match that reallymakes it work because you, you know,
you really have to work in sync,but let's, let's talk about this.
(08:28):
I did not intend to go down this way.
You talking about Shaylene?
Let's talk about some of the thingsthat you guys are doing to grow your
product, product offerings, and maybe.
Let's talk about some of the things thatyou have planned for growth and change.
(08:49):
And I don't know which oneof you want to answer that.
I'll leave that up to the two of you.
Bill (08:54):
Oh, boy.
I'll take a stab at the bigger picture.
And then I'll kind of turn it overto Willie because she's, she's
got the details on the, and reallythe master plan on the marketing
and customer outreach side.
Shaylene (09:07):
Yeah.
Bill (09:07):
So, you know, from my perspective, kind of what I mentioned before was
taking us from a grassroots organization.
We're doing a lot of work on theback end that customers never really
see, you know, on the website.
In terms of building infrastructure,improving our ERP system and our product
information management system, becausewe want to provide the very best.
(09:31):
Product information that we can helpcustomers make a great product selection.
They can't be happy with it if theydon't buy the right thing, or if
they're confused about, you know,what the features and benefits are.
So customers don't reallysee that manifest right away.
There's a lot of work thatgoes on behind the scenes.
to implement that, even down to thepicking and stocking and packing processes
(09:54):
that just get the order out faster.
And so we've been doing a lot of workon that, and we're taking the next step
over the next couple of weeks in ourwarehouse to improve our logistics.
And there's a pages of strategic items andin the, in the backend infrastructure that
we're just knocking out bit by bit by biton the front side, what customers do see
(10:15):
and have seen is the expansion into newcategories that are ancillary to our core.
So like I said before, if you'vegot powder, you know, you're
probably reloading it, if you'rereloading 4895 or 7828, you're
probably shooting a. Larger caliber.
You need a scope to go with that.
You need a, you know, a vault, youneed a gun case, you need targets
(10:40):
all those things that, you know, wehad not been providing in the past.
And so we've, we've added, we'vedoubled our SKU offering in the
past 12 months, less than 12 months.
And we'll probably come closeto doubling it again in 2025.
Shaylene (10:57):
It's the place to go for anything you need.
I was a one stop shop.
I mean, that is.
That is what we consumerswant in my humble opinion.
Yeah,
Bill (11:06):
so that's kind of where we're going on the front side, you know,
and we pay attention to our customers.
We listen to Facebook.
We listen to the feedbackwe get on Google reviews.
We look at searches that they do onthe website that don't have any result.
And in fact, we're gettingready to roll out a new brand.
That's one of our number one searchrequests that we don't supply.
(11:29):
And so, We're trying to listen andsupport the customers as best we
can, especially in this tough market.
And then of course, for Willie comesin as, you know, outreach to those
customers and let them know we're here and
Willie (11:44):
who we
Bill (11:44):
are and what we do.
Willie (11:46):
Because that, I mean, it all just goes back to what, what Bill said
earlier, and that's delighting thecustomer and taking that through from,
we want to delight them and having, likeyou said, Shaylene, a one stop shop.
We want to have everythingthat we need for that.
But with that, I feel like PowderValley is this gem that has managed
to become this actually verystrong brand with no marketing.
(12:11):
And really an exaggerationwith no marketing.
It's our customers are so passionateabout us that we've grown to this strong
position because they're so loyal,because we do strive to delight them.
But now that shouldn't be abest kept secret that should
be shared with the world.
So now what we're going to do isbring so many new people into this
(12:32):
brand, not just on the reloadingside, which we do want to focus on.
We want to bring reloading and educationaround that to a younger generation
that maybe is missing out on thislike wonderful artisanal Just almost
meditative practice that people can have.
So we want to bring that to them, butwe're going to introduce them to all
these other products that we have as well.
And something that sets us apart, Bill andI have talked about this so much is there
(12:57):
are other players out there who providea lot of product breadth, but I don't
think anybody can beat powder Valley.
In terms of the personalizedcare and service that we provide.
And we're going to maintainthat no matter how we scale.
So no matter how good we get, nomatter how broad that product offering
becomes, you will still be able topick up the phone and call somebody.
(13:18):
You can talk to us.
We will walk you throughanything that you need.
Our site is an area where you can goand feel welcomed and find education.
And it's, it's not this,there's no barrier there.
It's not scary to get intolearning about this stuff.
We just, we want toprioritize that, that care and
personalization for our customers.
So I'm really excited to help thisbecome not so much a best kept secret.
(13:41):
We want to spoil the secret.
Yeah.
Bill (13:44):
Yeah.
And we, we're still a familyrun company, you know, you
probably heard the dog barking.
Sorry about that.
That's.
dogs.
Yeah.
So, you know, out.
So,
Shaylene (14:00):
well, that's bec I think that's what one o
I have people reach out to me on socialmedia and say, Hey, I love that podcast.
I heard so and so that's so cool.
And you know, it reallybrings our industry to life.
You know, when we're all on thesevideo calls and we're on the computer
ordering our stuff, you know, it,it's great for the consumer to know
(14:25):
that we're just real people rightbehind this, you know, and that's.
That is what makes this industry sospecial is it's not as removed or
there's not a wall up as some of thecompanies tend to, I think, make you feel.
Willie (14:39):
Yeah.
And also don't clock out.
I mean, you can see my backgroundand you can see Bill's background.
This is, this is something that weall love and we're lucky enough to.
To get to work in an industry that weare genuinely passionate about so that
excitement comes through and how youtreat your customers Well, because when
when we're shopping our site, what dowe want like how exciting is that we
get to think about what would we enjoy?
(14:59):
buying and using and and Know that that'sprobably also going to resonate with our
customers because we're our customers.
So Is that your deer from your huntwillie it is it is so my my background
I've been i've been around gunsfor Oh my gosh, most of my life.
And I, I joined the industrystraight out of college.
(15:21):
So I I've been around the industryfor, for a hot second now.
But I was a late onset hunter and Ididn't go on my first hunt until last
fall, and this is him, so we're going togrow from here, but this is him aspire
to, to have a background like Bill's.
But yeah, I've been around the shootingindustry for a long time and really
excited to now actually be a hunter.
(15:43):
I loved it.
That's really cool.
Thanks.
Shaylene (15:46):
Well, and it's special because that was going on during,
I think, your interview period.
And so poor Bill andI, we were dragged into
Willie (15:53):
your experience.
I, fun fact, and I don'tknow if Bill knows this.
I had done my final interview andit was that Friday and Shaylene, you
knew I was heading up for the hunt.
It was the day after Thanksgiving.
I was heading up for the hunt and Iwas che I, I literally, I wish I would
have had my husband take a picture.
I was checking my emails in the blindto see if I had heard back from you
(16:14):
about a decision on like everythingthat was going back and forth and
then you told me the next day.
You're like, oh, I hadalready heard from Bill.
I just didn't want to bug you on your huntbut I'm in the blind checking for that.
That's how
Shaylene (16:26):
it works.
See, Bill and I wereworking on Thanksgiving Day.
Yeah,
Bill (16:30):
we were, weren't we?
Shaylene (16:31):
Yeah,
Bill (16:32):
yeah,
Willie (16:32):
yeah.
I wrote that,
Bill (16:34):
I wrote that offer letter at the, at the kitchen table while everybody
else was putting up the dishes, I think.
Willie (16:41):
Well, that's one way to get out of dishes.
Bill (16:43):
Yeah.
Willie (16:45):
But yeah, it just goes to show, that's the thing, like we're, it's.
We are all just so passionate about thisstuff and we're, we're, we're checking
for, for work emails from the blind.
And meanwhile, I, you know, I hadmy husband and my, my seven year old
daughter in the blind with me and shegot to go through the whole thing.
So it really is just, we love what we do.
(17:06):
Aren't we so lucky?
Shaylene (17:07):
And, you know, this industry, what a lot of people don't realize,
and even some, I think some of thenewer owners, maybe, You know, and
some older owners don't realize orremember that, you know, there's
ups and downs in this industry.
Right.
And Willie, you've seen thatyou've been in it long enough.
Talk a little bit about a little bit aboutthat and how our companies count on our
(17:31):
consumers and how it goes up and down.
Willie (17:34):
Oh, absolutely.
It, man, I remember my first electioncycle, don't we all in this industry?
It was a wild ride.
And it, it, it, that panic gripsyou and you just think it's
never going to come back again.
And sure enough, you, you wait itout and everything comes back around.
But at the same time, I've also seencompanies bite off big, big, you.
(17:57):
When it's in that boom, thatscare buying time, and then
they've paid the price later on.
So something that I, I really likethat, that Bill shares this mindset too.
And powder Valley shares this mindsetwhere we're in this for the long
run, we're in this for the long haul.
We're not going to try to gougeour customers during times that we
could, we're not going to try to, youknow, we're not going to disappear
(18:17):
in the night when, when things gobad because we've planned for that.
So a company that really understands.
the ups and downs of this industryand kind of how to ride those out.
And at the same time,you mentioned customers.
Our customers are so, so crucial tous, and we know that they're going
through difficult times right nowas well, and they'll keep that top
(18:38):
of mind with everything that heputs together in terms of pricing.
In terms of promotions, we know that it'shard for everybody, and we know that our
customers oftentimes rely on some of theproducts that we we supply them with.
So we want to make sure thatthey can still get those
products even in difficult times.
So it's a partnership with our customers.
We're loyal to them just the sameway that they're loyal to us.
(19:00):
And for all the brands in thisindustry, man, just don't spend all
your money when when things are hotbecause you're gonna go back down.
But guess what?
When they go down, they'regonna come right back.
So just have a long term view.
Shaylene (19:14):
Veterans head this up, you know, that are from the industry.
That is such a valuable asset to anorganization overall, because I see a
lot of companies that don't hire industryveterans, and that's totally fine.
We need people fromoutside the industry too.
We need new ideas, but I think one ofthe pitfalls does tend to be sometimes
(19:36):
if you have no executives on yourteam that are from the industry, It's,
it's one thing to tell someone aboutthe cyclical nature of our industry,
but it's another thing to live it
Bill (19:48):
for sure.
You
Shaylene (19:49):
know, and, and it's worth it.
I mean, I know when, when I'm usedto it, I'm so many years, I almost am
from debt, you know, to prepare becauseI'm just keep going and I work on
projects when I have time, you know,it's either, it's like, just like your
household, either you have the moneyand you don't have the time or you have
the time and you don't have the money.
Right.
Bill (20:10):
Yeah.
And, and we, I remember in 14 or 15, youknow, you had 2013 that was, you know,
just a blowout banner year that, you know,you could sell anything you wanted to.
And then in 14 or 15, you couldn'tgive around a nine millimeter away,
you know, and we're kind of startingto see that now you know, Trump's been
(20:31):
elected, you know, there's no fearof control of the house and Senate
and so, and, and customers have been.
Buying everything they can possiblybuy through the COVID years.
Even though, you know, even thoughyou could say 23 and 24 weren't
really COVID years, there was stillsome scarcity in certain segments,
(20:51):
certain powders and certain primersand customers took advantage of that.
And now you come into, I hate tosay the word Trump slump, but.
Shaylene (21:00):
Yeah, that's our, that's our kind of industry lingo, I think.
Bill (21:04):
Yeah, it is.
So I did it when I put the budgetfor 25 together, I went back
and I looked at 2016 and 17.
Shaylene (21:14):
Good idea.
Bill (21:15):
And in 2017, the federal ammunition excise tax was 26
percent lower than it was 2016.
And we see a very similar thing today.
And that's, Kind of whatwe heard at SHOT Show.
So yeah, it is what it is.
You know, we'll, you dowhat any business would do.
(21:35):
You manage your expenses and try to buyright, buy the right amounts of inventory.
You know, I think one of the mostchallenging things is the unique situation
we have today with powder, which is thebiggest percent of our business, and
not only is the cost of powder going up.
Is the demand is sliding and theavailability is sliding and the cost
(21:58):
is going up and those three thingsdon't usually work together that way
and it creates some unique challenges.
Shaylene (22:06):
I think the benefit that you guys have over just about anybody else
that I'm aware of is a customer can lookfor a product or not know what they need.
Their buddy has this or their,and I get calls all the time
asking me where to find a product.
Like you guys know, I have no idea,but I just call you guys, right?
Cause then I don't know.
(22:27):
The people can reach you directly.
You know, they can send in a requestonline and someone's going to read it.
It's not in the dark of this.
you know, if they have a do I findthis type of pr to go to a real
person at I think that does not happ
Bill (22:48):
Yeah, I can't, can't say what happens at most other companies, but
I know here, you know, our customerservice team, if they can't answer
a question, they forward the emailto me or Willie or, or, or Jacob
and other of our associates and, andwe've, we find the answer for them.
That's great.
We might not give them specific loaddata, but, but we can sure tell them
(23:10):
where to look and give some advice.
You know, that's great.
So.
Shaylene (23:15):
Well, that's awesome.
Well, tell tell us a littlebit as we kind of wrap up.
Tell us a little bit about what customerscan expect coming into 25 and 26.
I mean, they're going to see some updateson the website and a lot of stuff on
the back end that they're not goingto see, but it's going to make it a
lot better shopping experience, right?
Bill (23:37):
Yep.
Yep.
I'm going to give most of this one toWillie because most of what customers
will see from my part, it's going to bea continued expansion into the product
offering new brands, new categories.
We'll continue to try to keep ourprices as low as we possibly can.
And then, you know, we're going totry to improve the website quite
(24:00):
a bit in terms of layout and lookand feel and, and performance too.
But in terms of outreach, you know,Willie, I'll let you take that.
Willie (24:09):
I think a couple of big things for us this year will be.
Personalization and educationand impersonalization.
I mean, a couple different things.
One of those is just personalitybecause one of the things that drew me
to joining the Powder Valley team arethe people who are here and it's just
such an incredible group of people.
And that needs to shine throughand more of what we're doing.
(24:29):
We need to show who we are sothat customers know we We're them.
We're the customers as well.
So we're going to personalize ourselves,but we also want to personalize
the service that we're providingthrough not just customer service,
but on the marketing side as well.
We want this to be seamless.
We want this to be just themost fun experience that you
(24:49):
can have when you're shopping.
And like I said earlier, we wantto demystify what can kind of be
a little bit of a high barrierto entry pastime in reloading.
So in addition to having a bunch ofthese products that people are already
wanting to buy, helping them get intothis fantastic pastime that is reloading.
So we're going to personalize ourselves.
(25:09):
We're going to personalize ourservice and we're going to demystify
and educate A lot of customersjust become a resource for them.
Just customer obsessed.
Always.
That's what I love that
Shaylene (25:21):
with more women buyers and many younger buyers, you know, our buyers
are now in the twenties and thirties.
This is a great sport.
What a great great sport to do athome and to anywhere you want to go.
And this reloading and allthe things that go with that.
The education is so important.
(25:42):
It's a great opportunityto do things together.
Willie (25:46):
Well, and right now, I mean, you think of people who, oh, we all
hate to talk about COVID times, butyou think about COVID times and it
actually did result in more peoplegetting out there and getting outdoors
and starting to hunt and becoming moreaware of healthful eating and healthful
living and sourcing their own meat.
So through that, that's, that's wonderful.
But a lot of these people who cameto hunting during COVID, they're
(26:08):
now kind of wondering what's next.
You're seeing a lot ofpeople into archery.
You're seeing a lot of peopleinto, to things that have a
little bit more time required, alittle bit more artistry required.
People don't just want to scrolltheir phones all the time.
They want to start getting into thingswhere they can be hands on and they feel
like they're, they're getting something.
It's, it's, it's mental exercise for them.
(26:28):
It's, it's detachment fromelectronics all the time.
So I think a lot of those people whogot into hunt during COVID, Now, a few
years later, they're starting to getcurious about things like reloading.
They, they want to find,like, what is my next step?
And we're going to be there tohelp them in that next step.
So for anybody who became hunt curious,went out and did their first hunt,
(26:50):
and now they're wondering what'snext, what next is, is Powder Valley?
And we're here to help themget into that next phase.
Shaylene (26:57):
I think that's really great.
Yeah.
And I know that you sent me somelinks we're going to include on
Not only the YouTube page, buteverywhere else that we post this.
Yes.
Everybody
Willie (27:10):
go follow us.
Shay Louie.
We got zucked.
Our Facebook page got zucked.
Everybody needs to go follow it.
Silly meta.
Is that right?
Yeah.
That is right.
Yep.
So now we're having torebuild our social presence.
So, everybody go follow.
Shaylene (27:25):
Instagram, right?
Facebook, where else are you guys?
Willie (27:29):
Yep.
We're also on X as well.
You, I mean, I didn't knowthat I will be following.
Please do.
We're going to get moreactive on all social channels.
That's a big initiative for us this year.
You're going to see just a lot moreof who we are and a lot more of
that educational content coming out.
So start following now.
So you don't miss anything.
Shaylene (27:48):
We will do that.
And when we post this podcast,we'll tag all of those.
So that way people knowto go and find you.
Well, I can't thank the two of you enough.
I really think it was very generousof you knowing how busy you guys
are to jump on this podcast.
I just feel like it's so important.
People know about powder rally because.
(28:08):
Really is the best kept secret andwe don't want it to keep it secret,
Bill (28:12):
right?
Thank you so much for having us.
It's been great fun.
Shaylene (28:18):
Well, now repeat the website for me.
It's powder valley.
com.
Is that right?
Bill (28:23):
That's correct.
Shaylene (28:23):
Okay.
All right.
Willie (28:25):
On social, you're going to find us at powder valley outdoors.
Shaylene (28:28):
Great.
Okay.
All right.
Well, thank you both of you for beingon HeadHunters NW podcast, and we'll
wrap this up until our next episode.
Thank you.
Thank you.
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