November 11, 2024 • 52 mins
Jake Shore is a rising star in the house music scene, known for his high-energy sets and an authenticity that’s built him a loyal following. After years as a school teacher, Jake made the leap into music full-time, and now he’s touring, creating non-stop, and building a brand that’s truly his own.
In this episode, we dive into Jake’s journey from teaching to the stage, the content strategies that have taken his social media to new heights, and his disciplined 10X mindset for success. We also chat about staying balanced, the importance of gratitude, and what it takes to build a long-lasting career in the music industry.
Follow Jake Shore here:
https://www.instagram.com/itsjakeshore
https://www.tiktok.com/@itsjakeshore
Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink
And visit my site to join the mailing list or book a free coaching call:
https://www.nikcherwink.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jake Shore (00:00):
think that's important for anybody who has
(00:02):
accomplished things in theirlife and maybe, the dreams that
they had two or three years ago,they have accomplished.
You got to set new ones.
You've got to set new goals, butthat also means you've got to
change your identity again.
You're not that person anymorebecause you've already done
that.
So now it's about what are thethings that are going to get you
to be that new vision.
Nik (00:32):
What's up, everybody.
Welcome to the headliner mindsetpodcast.
Today's guest is a house musicproducer and DJ who left his
career as an elementary schoolteacher to go full time with
music.
Now he's living out his dream,playing shows all over the
country, getting millions ofstreams on Spotify and getting
support from the biggest artistsin the scene.
In this episode, we dig deepinto his social media strategy
and how he's built a loyal andengaged audience, the mindset it
(00:55):
takes to succeed as an artist inthe music industry, the power of
gratitude, the importance ofnetworking and much more.
This is Jake Shore.
Jake, welcome to the show,brother.
Stoked to have you here.
Glad we can make this happen.
Jake Shore (01:08):
Absolutely.
What's up, man?
How are you?
Thanks for having me on.
Nik (01:11):
I'm good, man.
I'm good.
You know, I had uh, been hit up,maybe a couple of months ago by
somebody from your managementteam and, and they were pitching
to get you on the podcast andI'll be honest at first, I
didn't know who you were, butBut I got to dive in a little
bit and I'm like, all right, letme, let me check this guy out.
Let me see what he's up to.
And, you know, I was listeningto the tunes.
I was like, all right, this issome fucking cool house music.
(01:32):
I'm a house guy.
I fuck with that.
But it was when I went to yourInstagram and I saw you just
like busting out dance moves inyour Instagram videos.
And I was like, this guy is afucking vibe.
It's a hell yeah for me.
We got to get them on.
So I'm glad that we can make ithappen, man.
Jake Shore (01:49):
Oh, man.
I appreciate that.
And that's good.
That means my team's doing theirjob.
I think that was something thattask.
I put some people on earlierthis year because I think, it's
so important.
I think, you know, there's somany different forms of media
and so many different forms ofshort form media.
People are just getting that,Quick two, three, seven second,
like vibe of somebody and makinga decision where I think it's
(02:12):
still so important that likeMedia like this exists where you
can sit down and really get toknow the ins and outs of
somebody So I think the thingsthat you saw is like what gets
you Acclimated and allows you tomake that second decision like
okay.
Yeah, I can see us having aconversation So it's good But
this is what I really enjoydoing because I think my story
(02:33):
is one that is transformationaland can be also applied to so
many other people.
I think it's that story of theAmerican dream, right?
You go from doing one thing andkind of starting from scratch
and then turning it intosomething that you love and
Making a career out of it.
As cliche as that sounds like Ifeel like the only way you can
really tell that in full is bysitting down and Talking with
(02:55):
people.
So yeah, man, I'm happy that youyou saw that I'm sure there's a
lot of people that cringe whenthey see it But if you're not
making people cringe, you're notdoing shit these days, so I'm
happy
Nik (03:05):
You're gonna repel the people that are not for you.
And you're going to attract thepeople that are for you, you
know,, and that's the big thing.
I talked to artists about thisall the time is it's like, we
know, the game is about morethan just music, right?
And music, is, as we say, musicis just the soundtrack to the
movie, what's gonna get meactually excited to see it?
an hour chatting with you.
What's going to get me excitedto be like, Oh, I got to go pay
(03:28):
50 bucks to go see this personplay.
Everybody's putting out music,right?
But if you're not actuallysaying anything, you're not
actually doing anything.
Like you, you got a story.
I'm excited to dive into yourstory.
It's like, Oh, that's really.
That's really interesting.
And so, artists out there, likewe gotta be, showing more of
ourselves and putting yourselfout there in a way that actually
gets people interested beyondthe music.
(03:49):
Cause again, it's like, there'sa hundred thousand songs and I
just confirmed the statistic theother day.
There's a hundred thousand songsbeing uploaded to Spotify every
single day You're right.
So if
Jake Shore (03:59):
what makes you different?
Right.
Exactly.
And vice versa, you know, we caneven chop into this too.
You know, I've been blessed tounderstand the landscape of
social media.
And I think I was really aheadof the curve early on, whereas
like now, I think it's very wellknown that if you're an artist,
you just have to do it.
You have to find your lane withit.
as much as I feel like I have areally good grasp on it, It's
(04:22):
funny because, I'm kind of goingthrough an identity shift myself
where I really want to make surethat I'm known as the artist
first and as the person whomakes dope music first.
Nik (04:34):
Mm hmm.
Jake Shore (04:34):
And then I feel like I have that foundation on the
social media side to tell thestory and speak the brand and
all the things that a lot ofpeople are searching for.
I'm glad that you dug the music.
I think I still have so muchmore to show.
And I know for me, it's that 20percent of all the things I'm
doing, that's going to actually10x my life.
And so, I've had such a bigshift in like, it sounds crazy
(04:58):
because you're like, you're anartist.
Shouldn't you be focused onmusic?
Well, yes.
With all the other things we gotgoing on, I can be honest.
And it really hadn't been theeveryday focus, the everyday
workout.
So that's the realm I'm in rightnow.
And you may not notice it.
People may not notice it, butlike, yes, social media has like
kind of taken a backseat alittle bit.
(05:19):
I have like my motions and Ihave like my routines and just
my system to make it seem like.
I'm posting every day and thatI'm keeping up with it.
But to me, it's the music manthat is going to actually set
this off.
And like I said, I think I'vedone a almost a reverse approach
where maybe artists have liketons of music, but they have no
social media or they have nobrand where I feel like I've
(05:40):
established that and now I'mjust like really honing in on
making sure that the music isgoing to,
Nik (05:45):
sure.
Yeah,
Jake Shore (05:46):
set fire on the world.
So it is.
Yeah.
At the end of the
Nik (05:50):
it's the art and the business, right?
We gotta be, we gotta masterboth sides of it.
And I think you're doing a greatjob of that.
I definitely was I was bumpingyour tunes, driving this
morning.
I was like, all right, let melike, let me fucking rock out to
this for a
Jake Shore (06:02):
Let's go.
Yeah, you got to get, got to getin the
Nik (06:04):
cool.
I mean even with the music, alot of your stuff has that like
kind of nineties, two thousandsthrowback
Jake Shore (06:10):
Yep.
Yep.
Nik (06:11):
even the music has.
Kind of a brand to it also.
Before we get into that, Iactually really want to get into
your story because you were ateacher and.
And then went full time withmusic.
So that's something I alwaysreally love to dig into.
I think most people are outthere, they're working their
nine to five.
they've got their job, butthey've also got, the dream,
(06:31):
what I call the real career thatthey're usually working on as a
side hustle.
Take me back to, when you were ateacher and when you knew that
it was time to go all in withmusic.
Jake Shore (06:43):
Yeah.
this is a popular question, butI think, like I said, it's the
core of my story.
And I think the reason why it'ssuch a popular question and
people really want to know thisanswer is simply because there
are so many people that.
are looking to do the same thingright now.
I think, we've been sold thisidea since we were young kids
that you got to go to collegeand get the 9 to 5 and then work
(07:06):
your way up.
And a lot of people, I think,are realizing now.
Wait, wait, wait, you can dowhat you love and you could do
it with this thing or, you know,a laptop so.
to kind of rewind back.
Yeah, I was a school teacher foreight years fresh out of
college, and that was a passionand a love of mine.
I don't regret it at all.
I did and still do loveeducation and just working with
(07:29):
people and working with, kids.
And still have a lot of thoseteacher mentalities like when
I'm just working with people inbusiness, etcetera.
But yeah, I came out ofUniversity of Illinois and was
an elementary school teacher,got my degree in that.
So I taught fifth grade for thefirst three years of that and
then got tenured, taught secondgrade, same school, flipped and
taught third grade.
So I was my principal's bestfriend in a lot of ways because
(07:52):
a lot of teachers don't like toflip flop.
But I was like, sure, let's doit.
to me, it was a team player, butI also, then I got to know
different teams with around thebuilding.
I mean, by the time I was donethere, I knew all the teachers,
their families, et cetera.
But, uh,
Nik (08:08):
music this whole time
Jake Shore (08:09):
Yeah.
Yeah.
So I'm moonlit as a DJ theentire time I've been DJing.
I've DJed longer than I havebeen a producer and an artist,
but within that time I learned alot about myself, right?
There was also a time where theDJing was more of like a kind of
just a popularity thing.
And, I was young buck, 22 yearold running around the city, the
DJ, whatever.
(08:30):
I quickly grew into theunderstanding that like,
there's, The career side of it.
And then there's like the partyaspect of it.
And eventually came to acrossroads about, I think it's
probably around 2018 or so 2019,where I actually felt like,
okay, I had plateaued.
I was doing all the same localvenues and just the run of the
(08:52):
mill, like every weekend, sameplaces was starting to kind of
get taken under by all the, thevices that come along with the
scene.
And.
Toxicities, if you will, anddecided to kind of like I
actually took a break from DJingfor almost a year.
and that gave me a lot ofperspective.
It was also the same time I putdown alcohol for the first time
in my life.
(09:13):
And, when I came back, I thinkaround 2019, I did look at it as
like I had this vision of like,okay, I want to do this
differently.
And I want to do it as anartist.
And didn't really know how to dothat.
But, slowly realized, okay, Igot to take less gigs in the
Chicago area.
I got to be very specific aboutwhat type of shows I do.
(09:34):
And really start to put that up.
But I also had to start makingmusic.
So, 2019 into 2020, boom, COVIDhit, right?
I had been starting to makemusic.
I had stopped drinking alcohol.
I was focused.
I was dialed in.
COVID hit.
And, to be honest, I know a lotof people struggled during covid
and when it hit.
But for me, you know, teachingwas super minimal.
(09:55):
They didn't know what to do.
Like that first like six monthswas really just me sending off
an email of like activities todo.
Nik (10:02):
Yeah.
Jake Shore (10:02):
For me.
It was like the first time now.
I was like, you know, I got awhole day to make music.
So I dialed in dove in and juststarted making music like crazy
and learning and was just astudent and just absorbed.
and really it took advantage ofthe fact that it didn't have to
go into work.
fast forward to now 20 21, 2022, I think Covid was like that
(10:25):
real like aha moment that mademe realize, yo, if you're gonna
do this, you gotta go do it.
'cause the world could be overtomorrow.
so that was the spur of it, butI think it still took until like
2022.
I came back the next year.
I knew I didn't really want todo this anymore, but it was my
paycheck, whatever.
(10:45):
Was the spring of 2022.
You have to put in your leave ofabsence in like February and
then finish out the rest of theyear as a 10 year teacher so
that you can come back.
It's just leave of absence.
So I let them know in Februaryof 2022 that I was going to be
taking a leave of absence.
And I That following March Istarted to pick up TikTok.
(11:07):
TikTok I noticed was likestarting to become like a thing
And you know, I was doing thetypical like stream this and
trying to promote my music onthere I realized that like
wasn't it So I really started tolike think to myself what's
gonna be something that I can doevery single day Very easily
that's gonna provide some typeof like value like entertainment
value Educational value whateverit is because I realized that's
(11:28):
what gets people on TikTokTikTok is like, if you provide
some value, they're going tolike it, engage with it.
So I, you know, every day towork, I was bumping some house
music and I was like dancing inmy car.
It's just how I got ready forthe day.
And I was like, yo, this is whatI'll do.
I'll just pull over, pull up towork 30 minutes early, set up
shop in my car and dance to asong and be like, yo, this is
(11:52):
me, the house music that youshould start your day with.
And it was a way to give peoplelike new music.
Entertain them,.
And then I carried that over tothe classroom.
So I started doing that as thekids would walk into school
every day.
I would set up my camera withthe back, bulletin board behind
me and the calendar.
I was at my teacher's desk andyou could hear the kids
reactions to the music I wasshowing them, and then I started
(12:13):
leveraging my music and onething led to another and it kind
of just took off.
Like Tik Tok is like, man, Ireally understood the power of
it.
During those days because it'sset down my phone and pick it up
15 20 minutes later And it'sjust like crazy like I couldn't
even focus
Nik (12:30):
Yeah.
Jake Shore (12:31):
and then a couple other videos went viral because
like my gym teacher started toplay house music in his
classroom in the classroom Andthey were at gym and I went to
go pick them up one time and thegym was like black lit and they
were Doing like a cosmic bowlingunit and they were playing my
song and like Newsweek picked itup Barstool picked it up.
Like it just is crazy.
It kind of spiraled and just theparents loved it.
(12:53):
The school loved it.
Everybody was on board and all Iknew was like, yo, I'm leaving.
This is like either theuniverse's way of being like,
yo, you're go ahead, kid.
Or I was like, don't leave.
But I had a feeling like it wasmore so the opposite.
It was like.
This is you're meant to do thisand we're going to usher you
out.
You know what I mean?
(13:14):
So it was great man.
I couldn't have asked for abetter way to leave teaching.
like I said the universe's wayof just like Telling me it's
time and then since then man, Ijust have been cooking I just
you know leveraged everythingfrom there and really kept
pushing and just being myselfbecause I knew teaching Was
going so I couldn't keep makingthose type of videos, but I just
realized I just needed to bemyself
Nik (13:35):
Yeah, that's the big part that I hear about it.
I think everybody's trying tofigure out like, oh, yeah, how
do I create buzz?
How do I well really?
I think people are trying tothink how do I go viral which
isn't really the best way to bethinking about it, but it's
like, how do I create buzz?
But What I hear in your story isyou were already rocking out to
house music every day that youwere driving to work anyways,
you know, like, it sounds likeyou were probably already like
(13:57):
dancing with the kids and havingfun and shit anyways,
Jake Shore (13:59):
Yep.
I was always showing them music.
Nik (14:02):
Yeah.
it's not so like manufactured.
And I think maybe that's a greatplace to look for.
Anybody that's thinking of like,yeah, what's my thing?
what can I do?
It's like, well, look atyourself.
Right?
Stop looking outside at like,well, don't look at what Jake's
doing.
Jake was a school teacher and hewas, he's a house guy, and he
was, that's his thing.
That's what he was doing, butlike, what's the thing that
you're already doing that mightbe cool, that might be
(14:23):
interesting, that might beinspiring, that might be
educational, you know, Likewhat?
What's that?
Jake Shore (14:28):
I tell people you, people forget that you are the
niche.
Everybody's like, what's myniche?
What's my niche?
You are the niche.
The craziest thing that peopleforget is that there is only one
you.
There's no, but I mean you'regonna have a lot of
commonalities and tendenciesthat other people have but
that's what draws them to you,right?
They find that connection, butthere's only one you and I am a
(14:49):
firm believer.
Here's the teacher in me thatevery certain person, every
person has something to offer,has something special about them
that they can give that isactually valuable.
It could be your story.
It could be The way you werebrought up.
It could be the way you look.
It could be the things youcreate.
It could be the vibe or theenergy you provide.
(15:10):
It could be all three of thosethings.
I always tell people you have tounderstand that you provide
value and it's actually not youthat people really care about.
It's the value you provide tothem on the other side of that
screen.
But looking inwards and askingyourself, what is something I do
That not only provides value tome, but can provide value to
other people because that's howwe as human beings actually
(15:32):
scroll.
You stop at things, you pause onthings, you like things, you
share things that mean somethingto you.
That either make you happy,angry, excited, laugh, that
educate you, that inspire you.
You don't do that because of theperson on the other side.
Now, after a long time, of maybeseeing that person and really
(15:53):
get, those are your super fans,right?
But in general, those viralposts, the majority of those
people, they found somethingthat value that was valuable to
them.
And that's why the post wentviral.
And then, segueing that intolike back to what artists and
creators themselves can thinkabout.
Think about, what makes youdifferent.
But also think about somethingthat you do every day, because
(16:16):
then you can scale the content,right?
You found the thing that makesyou different.
You wanna showcase that, that'sthe content.
But you wanna find somethingthat you can do almost easily
every single day because thenyou can scale it.
And then that's the other pieceof it, right?
It's like you do the same thing.
You see some of the biggestcreators, something you should
probably you'd notice about themis like.
(16:37):
They have the same background.
They're doing the same thing.
It's just a new episode eachtime.
And that's what helps them goviral because you create like
that familiarity with youraudience.
Like, oh yeah, that's the guywho sits at his, studio or his
takes the video from his officeor is walking down the street.
Like those things matter too.
So yeah, it's a whole realm ofthings, but it comes back to
(16:59):
the, yeah, just being yourselffor sure is the huge piece I
think to take away.
Yeah.
Nik (17:03):
Yeah.
So, what's the game look likenow for you?
You know, there was this phaseof, I'm just putting out TikToks
with the kids and everything.
And it's like, okay now you'reat a different stage in your
career.
You were starting to say how nowyou're starting to shift a bit
more onto the music, where areyou at now?
And how do you see yourselfgetting to the next level in
your career?
at this stage
Jake Shore (17:24):
I think right now I feel like I have a good circle,
like we call them pillars.
I call them pillars in mycontent game.
And their direct relation ofwhat I'm actually doing in my
real life.
Like I said, right.
So like I'm not teachinganymore, so I can't make the
teaching videos.
There actually was a time whereI was thinking about like
crafting a bulletin board andkeeping those going, but it just
(17:44):
would have got seen throughimmediately.
Right.
And that's the tricky thing too,like, my life has changed so
much, so I've had to adapt andchange so much of my content.
And luckily, in each phase, Ihave found a next level of buzz,
or whatever you want to call it.
Right now, I am constantlymaking music, I'm touring, and I
(18:05):
have to, like, really build out,what I Type of content I want to
make within those things.
So like right now, my fourdifferent pieces of content is I
try and get one set recorded infull a month.
So we look at the calendar andwe're like, okay, this is going
to be a dope set, super sickproduction.
The crowd is going to be, isgoing to be awesome.
(18:27):
Let's make sure we get this likea multi cam.
And then what I do from there isI think, how can I make this
work for me?
so lot of people will just filma set or they'll film something
from a set.
They'll post it that one time inthat week and then there go on
to the next one.
And to me, that's such a wastebecause if it's all about
(18:47):
scaling, right?
So like if you think about it inone set, I probably play like 50
songs.
So to me, that's 50 drops.
That's 50 reels that I cannarrate now a story or a hook
behind.
I caught a lot of buzz recentlywith it's called group chat.
It's a show in L.
A.
That's like a 3 60 show.
And, you know, yes, of course.
(19:08):
Yeah, he's a good friend ofmine.
And like he had me on there andI knew that was a huge content
play.
I knew that not only is he adope, he's got a dope thing
going on out there.
And it was just like, you know,a good look.
But I knew that it was gonnareally be great content,
especially for me.
The way that I perform in a 3 60is like, heaven, right?
Because I interact.
I'm like WWE mode.
(19:28):
Like I'm fucking in there.
Stone Cold Steve Austin.
I don't even think I posted allthe videos, but so that's one
realm of it, right?
Like that's one pillar and youthink 50 reels, that could be
like a whole month and a halfworth of content.
So that's if I just posted oncea day, but then I have another
pillar.
Where it's like, I do these, Ido podcasts, right?
(19:51):
So you're recording this, likeif, you know, we hadn't talked
about it, but hopefully we canget some clips from this, right?
But,
Nik (19:56):
definitely
Jake Shore (19:57):
when I try and do one podcast a month and shit, in
an hour's podcast, again, youcould get 30 to 50,
Nik (20:05):
been so lazy, bro.
That's been all my content,since I started the podcast.
Like, I haven't even been makingmy own anymore, because I'm
like, I got an hour a week, youknow?
that I'm just pulling from.
Jake Shore (20:14):
and it depends on what, you want to put out there,
right?
But that's 30 to 50 pieces ofcontent.
Again, now it's like, I have twopieces of content a day I can
post for a month.
We ain't done.
Then I have the, walk down thestreet like lip sync videos that
I've been pushing now for mylike my actual music, right?
Nik (20:31):
Yeah.
That's what I saw, bro.
When I saw that, I was like, oh,this is so fun,
Jake Shore (20:35):
And to me, that's all that's a whole right?
That's a hole in the DJ world.
Where a lot of DJs are doing thesets and a lot of DJs are like
showcasing like they're sittingin their studio and they're
like, imagine this at 3 a.
m.
at the club, right?
Everybody does that.
I don't get it, right?
We're DJs and we make music andhouse music, but nobody dances,
nobody knows how to dance.
(20:56):
I've been dancing since I was akid.
What you see is what you get.
And to me, I'm like, yo, I needto take advantage of this.
And the whole rap game rightnow, all the young kids in the
rap game that are coming up andare really dialed in with their
content, they're making theseshort form music videos.
If you look at guys like BishopSnow, there's a guy named,
(21:17):
What's his name?
I forget his name right now, buthe's so good at it.
He makes these videos, shortform music videos and they're
dancing and it's bringing thatkind of back.
I started doing those and soI'll take a day or two out of
the month.
I'll have my guy fly to here inMiami or I'll go, we'll go to a
location.
We'll film again, 30 videos,maybe five, six of each song
(21:38):
that I want to push out.
And now I have one of those forthe next month.
So you can see now how I'mstarting to push out.
People are like, how do you makethree to four videos a day?
What's really I just pick threedays out of the month and I
batch a shit ton of them and Iget them edited and now I
finally have a fourth one thatI'm starting and it's, I've
been, oh man, I've been tryingto build it out for so long and
(21:59):
it feels so good that I finallyhave something in my apartment.
My girlfriend gave me a nicesquare footage, the closet to
build out my little studio.
But not only did I build out thestudio, I built out like a
corner, Where it's basically all90s memorabilia.
I have like milk crates in thecorner with like an old TV
playing like ECW, like WWF payper views.
(22:20):
I got the WWF belt.
I got all the hats, the jerseys.
I got a little clothing rackthat looks like a thrift store.
So it's like this corner.
And I have the 360 cam in thecorner.
So it gets like this really wideangle fish eye and I'm going to
start doing like quick cuts.
Like that is my version of inthe studio.
Like this is what I made today.
So now I'm showcasing the newstuff, right?
(22:40):
I'm showcasing the stuff that Ilike made today.
And so I'm trying to hit all ofthese corners.
Right.
Man, between all four of those,like I said, you have shit ton
of content and I don't expectall of it to go viral.
It's all based on, like, I reada book recently, and I can send
it to you.
It's like building yoursuperfans.
I forget who it's from.
But the idea is, you have apyramid as an artist of fans.
(23:03):
You have your top of the funnel,top of the pyramid fans that
are, gonna find you, throughyour viral videos and just,
those, top of the funnel videosthat are gonna get you hooked.
Then you have, that middle ofthe pyramid fans that are going
to, Watch everything you do, butthey may be not they're not
gonna be always into everythingyou do, but there's a good
chance They're gonna like it.
(23:23):
They're gonna share it Then youhave like your bottom that meet
super fans that are going tolove everything you do They're
gonna want to hear thosepodcasts of it those clips
They're gonna watch and they'regonna join your membership
channel you can make a countrysong and they're gonna love it,
right?
So, if you think of all thecontent I just went through,
those viral, videos from mysets, those are going to be the
(23:47):
top of the funnel, right?
Those are going to get youhooked.
The ones of me doing the lipsyncing music videos, those are
a little different.
Not everybody's going to likethose.
Some people are going to thinkthey're cringy, but for the
fans, like yourself, right?
You're going to be like, yo,this is actually kind of sick.
That's for the middle of thefunnel.
People that really want to knowmy story, they want to know who
I am, they want to know what Ithink, they want to know how I
(24:07):
talk, they're going to watch thepodcast videos.
So I'm trying to hit all thoselevels with the content that I'm
pushing out so that you can'tnot know what you're getting, it
is a strategic plan and it'staken quite a long time for me
to get this motion.
It seems like my output is everyday in actuality.
(24:30):
It's probably five days of themonth where three of the days
I'm filming two of the days.
I'm like drafting maybe threedays.
I'm drafting and just gettingthings set out, right?
And it's not perfect.
Some months.
I'm really, really on it in thelast two months, last couple of
weeks.
It's just, you gotta remember itnow I'm touring and then real
life happens.
And there's, there's things Iwant to film in real time, which
(24:52):
is great too.
Cause it's like, I have allthese things batched.
Honestly, sometimes I fightmyself because it's like I have
all this stuff batched and readyto go and I have these pillars
set in stone.
But I really like running andgunning and like just filming
stuff off.
I feel like some, that's some ofmy best stuff and it's, it comes
across as the most organic.
(25:13):
So I'm always testing stuff too,
Nik (25:15):
that's another pillar right there is just free form
lifestyle content.
Jake Shore (25:19):
Free ballin it, baby.
Yeah.
Nik (25:21):
I love how you broke it down.
And I really want to encourageeverybody to go back and listen
to the last 10, 15 minutes ofthis because yo straight up,
that is a masterclass.
As let's just shift out of,you're being, you gotta be an
artist, you gotta make music,you gotta have fun in the
studio.
You got to do that part and Ifyou want to get out of the
bedroom and you want to turnthis into a career, you also got
(25:41):
to be a business owner.
And so you just broke down themarketing department of your
Jake Shore (25:47):
Exactly.
That's how you have to think ofit, right.
The business side of it isthose, think of those as all of
those are ads that you don't payfor.
Social media has disrupted themarketing industry.
Everybody has went to collegefor marketing, and like in the
last 10 years, everybody Youdidn't learn anything about what
you got to know now.
That's the crazy part.
So think of it that way.
Those are all ads that I don'tpay for.
Nik (26:10):
It's the same way that any.
Company out there would berunning their marketing
department.
maybe you also can run ads.
There's other ways of marketing.
But when it comes to socialmedia marketing, it really is
one, figure out what are yourpillars, what are the four or
five different categories ofcontent, for me, it's Podcast
clips.
I can also just talk to thecamera and just talk about
(26:32):
educational stuff or inspiringstuff.
And also maybe just lifestylestuff.
I want to just show, mylifestyle going out and having
fun or whatever, right?
There's three content buckets,three content pillars.
And then what you really hit on,man, is that content batching
side of it is yeah, it shouldn'tbe something that you're waking
up every day being like, what doI post today?
What do I post today?
(26:52):
It's like, no, you have those.
Three or four days that you justdedicate to making as much
content as you can.
And then you do that for thewhole week.
I'm considering starting to dothat with my podcast where I'm
like, I'm just going to recordfour episodes in one day and
then send them off.
And I'm like, okay, cool.
Now I got a whole month ofpodcasts taken care of rather
than, doing them every week.
So, trying to step into thatmyself, but yeah, content
(27:14):
pillars and content batching.
Like it's really cool to see.
It's like, theoretically, Ithink a lot of people know this,
but to see you actuallyexecuting it is really inspiring
and seeing what's possible withthat.
Like, you're posting, every day,you're getting a lot of stuff
out there, And you're just,yeah, you got like a well oiled
machine
Jake Shore (27:32):
I think it's important to bring it back to
the main reason why I've triedto set up these systems.
Cause you know, there may besome artists that watch this and
they're like, yo, What am Idoing?
I'm not doing that at all anddon't take a breath.
It's all good Like it's not aseasy.
I'm not it's not as easy as I'mmaking it seem it's a lot of
it's a lot of discipline rightand not every week not every
(27:54):
month is perfect But it's likethe law of detachment.
I've been really big about thatlately Again, you maybe heard me
say it earlier.
I mentioned the term 10x Rightnow, I'm 10x'ing my life, and
there's a book, another book,I've been an avid reader
recently called 10x is easierthan 2x.
(28:14):
And the idea is that if you're,in order to 10x your life, it's
actually easier than 2x ing yourlife.
Because 2x ing is just doingmore of what you're already
doing.
10x ing is actually doing lessto get more.
And focusing in on the 20%,because everybody can stay busy.
There was a time in the last 6months, this year, where I found
myself so busy.
(28:35):
But not productive, right?
I think we've all been there.
Looking at scope of the thingsyou do in a week or a given
month and asking yourself out ofthose percent of things that
you're doing.
What's the 20 percent that'sgoing to actually change your
life?
And for me, it's music.
It's making music.
And in order to make greatmusic, you gotta attain it to
like working out.
(28:55):
In order to get the body thatyou want, you gotta be in the
gym every day.
But you're not going to go tothe gym one day, and just all of
a sudden you have a great day inthe gym, and all of a sudden you
have this massive bicep, right?
It takes consistency and athousand shitty days in the gym
to get the body that you want,right?
Takes a thousand times, thousanddays of writing music and just
(29:18):
working out to get the hit.
If I'm focusing on content, I'mnot focusing on the part of my
life that's going to 10x.
But, I also know that content isimportant and it's part of the
business.
So, I had to set up a system inwhich I can do this.
in a short amount of my month aspossible.
(29:40):
And I'm still scaling.
I'm still putting more contentout there, but I've detached
myself from it in the sense thatI'm scheduling stuff.
I'm not looking or caring aboutwhat it does.
It's funny when you don't careabout what it does.
I've had more videos go viralthan I thought when I was like
on it every day, like how's itdoing right?
Or I've had more videos go viraltwo weeks later.
(30:03):
After I posted it and it's allbecause I've detached from it,
man.
So I think that's the otherthing as artists and just people
in general, we are the closestto our own output in our own
creations.
We're the only ones who reallycare what the video does.
Nobody goes to your social mediaand is sitting there like, did
(30:26):
this post go viral?
Did this post do well?
That nobody's doing that.
Nobody's doing that.
Trust me, nobody cares.
And I take that from Gary V.
He posts every other videonowadays.
He's like, nobody gives a shitabout you.
But
Nik (30:39):
and also because there's also so much shit coming out all
the time.
It's like whatever you post,It's like when I see your post
in the next three minutes, I'mgonna see 45 other posts,
Jake Shore (30:49):
you're gonna forget the one you just saw.
And it's just like, it's a neverending So just You'll be doing
yourself a disservice if youdon't post out there.
I just had this conversationwith my girlfriend.
She's so good on camera.
She literally could make so muchmoney.
But she has a lot of that kindof Internal demonization of like
I'm not getting the likes andfollows.
(31:09):
I'm not you know getting thisbut dude Nobody cares as much as
you you are the one who caresand like it's a very hard thing
To get past for a lot of peopleand I go Through it too, right?
there's been moments where I Getthat feeling to where I'm like
fuck like this isn't working andthen you know We look at if it's
not working Then you pivot andyou find something that does
(31:30):
work, but you got to get out ofyour own way I've realized and
like at the end of the day,there's just so much going out
right now as we've been on thisinterview this podcast Thousands
and thousands and thousands ofvideos have gone up
Nik (31:44):
Oh, yeah.
Jake Shore (31:45):
It's just, dude, you gotta stop beating yourself up
and just detach from it.
Set yourself up with somesystems so that you can put your
stuff out there.
And just let it work for itself,man.
Because you trying to controleverything, especially with the
social media shit, is likeThat's a crazy game to try and
play, bro.
It's a losing game.
Nik (32:03):
Yeah.
So, you have someone, that yousend your stuff off to, to get
edited.
Jake Shore (32:07):
for the DJ sets, yes.
for the walk down the streetvideos, yes.
For the ones that i'm doing nowin my like studio closet fisheye
ones.
I'll do those for right now
Nik (32:19):
cause, this brings up an important, Piece of this
conversation as well, which isbuilding a team, right?
Because you can only do so muchyourself.
Also, you want to, you want a 10X, right?
It's like, okay, cool.
There is a point in everybody'sjourney and building their
business, whatever theirbusinesses, myself included,
that we got to start hiring.
and building that team out.
(32:40):
So having a social media personis probably, one of the best and
first hires that a lot of peoplecould have, even probably before
you have a manager, an agent,it's going to be worth investing
in, Getting somebody on board.
how did you find your person?
Do you have any recommendationsfor how to find a good social
media person?
Am I, I'm kind of asking thisfor myself.
(33:01):
Also, I'll just put this outthere.
If anybody is listening, I amstill in the process of trying
to find a good, podcast editorand clip maker.
So hit me up if you got thoseskills, but, how'd you find
yours?
Jake Shore (33:10):
Yeah, I mean they kind of found me I think it's
the guys who edit My stuff arereally just the guys who film my
stuff right now I have like twocameramen.
One for the, walk down thestreet, lip sync videos.
I really need a good name forthose, but, and then one for the
sets.
I really have two dudes, andthey do their own editing.
They're just so quick with it,and I don't even have to blink.
(33:33):
A lot of the podcast ones, mostpeople, when I do a podcast,
they have their own podcast.
they just source me the clips.
It's just a system right nowthat works.
I haven't had to personallyoutsource a specific editor just
yet.
I think eventually I, I will.
But, yeah, I mean, that's, theykind of just have found me and I
think, It really comes down to,I've realized with any, content
(33:56):
creator or, cameraman or editor,you got to make sure that you
are just very, very clear andover communicate what your
expectations are.
I think the best ones understandthat like time is money and the
real work doesn't start untilafter the filming has done.
I can't do anything if I don'thave the product in my hand.
So, those turnarounds are very,very important.
(34:19):
And you gotta be very explicitwith that person on what the
turnaround needs to be and makesure that, that's very clear and
that they're getting paid forthat.
But, I think more than anything,those are the things I've
learned, when looking for peopleand working with people you got
to make sure that thoseexpectations are very clear.
because yeah, getting stuff aweek, two weeks later is not
(34:40):
going to work these days.
Like I got to have things readyto go.
I wish I could put you on to apodcast editor, but I don't even
really know one to be honestwith you.
I just, like I said, I just kindof source them from whoever's
doing, I'm doing the podcastwith.
Nik (34:51):
yeah, for sure, for sure.
So, I'm curious about at thisstage in your career, what are
some of the biggest challengesthat you face?
Jake Shore (35:01):
I think for me, there's a couple.
I think sometimes I can get verycaught up in not realizing how
good I have it, and not stoppingand smelling the roses.
That's a good question.
I've tried to be a lot more,stop and smell the roses mindset
in the sense of like, dude, Iget to do this.
I get to do this.
(35:21):
And there's so many people.
There's so many young kids andso many people that would die to
do what I'm doing., in the senseof traveling and playing
different places but I think Ihave definitely created a bit of
a foundational name in the housemusic world and just I'm very
blessed to have that.
And I need to remember on dayswhere maybe I don't want to wake
(35:44):
up at 7 a.
m.
and fly to so and so or I don'twant to be in this hotel.
I don't, I'm tired or whatever.
Just remember to be blessed atwhat you do.
Because.
Just two years ago, I wasteaching.
I was waking up at 6 30 everymorning, driving 45 minutes and
teaching kids, which I loved,but there's a lot of parts about
it that I don't miss at all.
Nik (36:04):
Do you have a gratitude practice that you do at all?
Jake Shore (36:08):
I do.
There's streaks when I'm reallygood about it.
And then there's times that I'mnot.
And so thank you for thereminder.
I have been trying to be a lotmore purposeful with how I wake
up in the morning, and it's notalways easy.
And I probably need to get backinto it.
I've kind of fell off in thepast couple weeks.
But yeah, I practice everymorning.
I try and just reflect on theday before on what went well and
(36:31):
what didn't go well and what Ineed to work on and how I can
get better at it.
And then I also speak, a minuteor so until what I'm grateful
for.
Either it be the people in mylife, the teams in my life, the
actions, the opportunities, etc.
And then I talk about I thinkabout my vision and what are
some of those 10x goals that Ihave and really just envisioning
(36:53):
myself.
How can I, get them today?
How can I get them in theMidterm, how can I get them in
the long term?
So yeah, I do practice those.
Nik (37:01):
this is a big pillar of my practice because I do coaching
really life coaching really forartists and I help people with
the business side of it as well,but it really is more so on that
side of it.
And similar to how you talkedabout going to the gym.
And developing that muscle andputting in that, that thousand
reps, you know, those thousandworkouts, gratitude is kind of
(37:24):
the same thing we got to liketrain ourselves and discipline
ourselves because there is somuch stuff happening outside of
us.
That's telling us like what wedon't have yet.
like what we still got all thisshit to work on.
We're not as far as we want tobe.
It's like our mind is alwaysgoing to focus on that and
having a, an actual intentionalpractice.
Cause we don't naturally alwaysgo to gratitude, you know, we
(37:44):
don't, we don't naturally wakeup and be like, Oh my God, I'm
so blessed.
I'm so happy.
It's like, we kind of have totrain ourselves, you know?
Jake Shore (37:50):
That's a good point, man
Nik (37:52):
So something I just thought of right now that was just
coming to me for all like DJsthat are traveling is it's like
To have it be what would we callthat like just like a trigger,
That it's like every time yousit down in your seat on an
airplane You spend the first fewminutes practicing gratitude.
Every time your ass hits theairplane
Jake Shore (38:12):
I take the challenge.
Nik (38:13):
That's gonna be my new, that's gonna be my new thing for
clients.
Jake Shore (38:17):
I like that.
I like that.
I think that's good too.
I think that's something I'verealized Is if I almost make,
little games with it.
Games probably isn't the bestword for it, but just challenges
or something like that.
is a good way for me to it's amnemonic, I guess, right?
It's a way to remember it.
It's a way to just build it in.
So I like that.
I think on the topic ofgratitude, something that struck
me on the reason why I fullybelieve in the gratitude
(38:40):
movement and just the practiceof it it's really, really hard
to be.
Pissed off, angry, full of fear,full of doubt when you are
practicing gratitude.
I dare you to try it, right?
Like when you are practicing it,yeah, you can't.
and so for that, I think that'swhy it's so important to get
into those reps.
And you're right, just likeanything else, And sometimes
(39:02):
it's hard to connect those,right?
It's like, I can say that aboutmaking music and working out,
but I didn't really think aboutit with gratitude, right?
It is, you gotta practice itevery day.
You gotta work yourself out withit.
And that's how it ends upgrowing and being bigger., But
no, I think there's definitelythings, other things that I
struggle with, man.
I think,
Nik (39:19):
Yeah.
Jake Shore (39:25):
like where I want it to go and where my 10 X goals
are and like what they're goingto take.
Challenging myself out mostoutside of music.
I've had people ask me recently,what's one of your hobbies?
Crickets, then that I know in myhead like mindfulness wise.
I know that that's not good,right?
Very important because what wasmy hobby has become my career
Nik (39:48):
Yeah.
Jake Shore (39:48):
Which you know is it has helped me in so many ways
right because I can work all dayBut you have to have some type
of hobby And so recently Ifinally picked up something I
did pickleball last week for anhour or no Wasn't pickleballs
paddle
Nik (40:04):
There we go.
Jake Shore (40:04):
I haven't played pickleball, but I feel like I
like paddle a little bit morebecause it's just, it's like
that medium between tennis andpickleball.
I played for four hours, youhave to be so present when
you're doing shit like that,right?
You can't think about anythingelse, not to mention it was so
much fun.
I met a bunch of people that Iotherwise would not have met,
That was great.
I also feel for me, somethingthat I struggle with is as I've
(40:26):
grown as an artist, things startto kind of get desensitized.
There was a point where likemeeting certain artists was like
such a big deal to me.
And, it's so funny how once youmeet that artist, it kind of
goes away.
And again, it's, I need, thiskind of comes back to Stopping
at Simone and the Roses.
I'll see somebody post that mysong got posted on like Diplo's
(40:47):
Revolution.
And there was a moment like twoyears ago where I was jumping up
and down on the couch because ofthat and now because it's
happened, I'm very grateful andI'm thankful for it, but it's
just it's not the same, right?
So it's like I'm always tryingto catch like those first.
And I think as artists, we kindof get caught up in that.
And so trying to make sure Irevert back to some of those
(41:08):
fundamentals, Just networkingand putting myself out there.
even if I have met this personalready, making sure that I'm
really establishing good qualityrelationships and going out of
my way to make newrelationships.
You can't stop doing that.
once you stop doing that, youkind of do start to make
yourself irrelevant.
And in this game, it really isall about the look, who's
(41:32):
talking about you.
and the best way to do that isjust be the popular kid at
school, right?
Go.
Talk and be in as many circlesas possible So networking is
something that I feel like I'vekind of taken for granted a
little bit whereas like now morethan ever.
I Have the opportunity tonetwork with some crazy people
(41:53):
to DM some crazy people that Ididn't before so I need to take
more advantage Of that so that'ssomething that I kind of have
struggled with and I need tomake sure that I stands out
Nik (42:02):
And I totally get how, the things that used to be super
exciting, just they becomenormal and they don't have that
Jake Shore (42:08):
it's like weird.
Nik (42:09):
know, uh, allure.
and one, thing I will say aboutthat actually, on the, another
sort of a pillar right next togratitude as a practice, as an
intentional practice is alsocelebration.
My audience has heard me talkabout this a thousand fucking
times, but it's like even thatthing.
And it's like, Oh cool.
I got, On Diplo's radio show forthe 10th time.
It's like, whatever, butactually did it really actually
(42:31):
intentionally celebrate it andbe like, no, you know what, I'm
going to go get on the couch andjump up and down and fucking
celebrate this.
and I noticed that for myselfrecently, I had like a payment
that came through from somebodyfrom.
Something I'd set up and it waslike it was for an amount that
like wasn't game changing for meAnd I was like, eh, whatever but
I was like, no, no, wait aminute Like I get to celebrate
that somebody just sent me moneyfor so it was like literally
(42:53):
just Like a commission onsomething that was super easy
and I was like, no, I gottacatch myself and celebrate the
fuck out of that becausewhatever I celebrate is gonna
grow You
Jake Shore (43:02):
That's a good point.
I
Nik (43:02):
i'm big on that
Jake Shore (43:04):
that reminds me another example of that too.
Really quick is, so selflessplug.
I just released a new song todaycalled nasty and I got a message
from my team saying that it gotautomatic already put on.
all new dance on Spotify, likethe playlist, which is a pretty
big playlist.
This is like the third time in arow now that it's gotten put on
that playlist, which is great.
First time, I was like, sick,right?
Like, whatever.
(43:25):
Now, third time, a little bitmore desensitized to it.
But, I'mma celebrate that.
So, cheers to that.
Yeah, uh,
Nik (43:30):
we're going to set.
We're going to celebrate that.
right now on the count of three.
All right, one, two, three.
Let's fucking go, baby, Yeah,baby.
Jake Shore (43:39):
All new dance, first day, out the gates, there we go.
Yeah, no, that's true, and like,it's a good reminder.
Nik (43:45):
that's how we do it, man.
Jake Shore (43:46):
That's why we have these calls, baby.
Nik (43:48):
Now, I want to ask as some of these things have maybe lost
a little bit of the excitementbecause they're not new.
What is exciting right now?
What would be exciting for youthat would get you like that
same feeling of holy shit.
I can't believe this ishappening.
Jake Shore (44:02):
Yeah, I have a lot of cool collabs in the works.
I can't really name names, but Ihave a lot of cool collabs in
the works.
Again, like really leaning backinto the opportunities of my
network and realizing that yo,some of these guys are just a
stone's throw away.
Like, some of these people arejust a message away.
And because I'm making so muchmusic now, and every day is a
new idea, and I've detachedfrom, I have to finish, and it's
(44:22):
gotta be polished, and it'slike, no man, just make the
idea, get it started.
A lot of these won't even evercome out, see the light of day,
but for the one that does, itcould be that collab, or it
could be that.
So a lot of cool collabs on thehorizon.
I feel like the sound isgetting, faster.
And I'm starting to morph intowhat 2025 Jake Shore is going to
look like, still 90s, but almostinto that like early Y2K vibes
(44:44):
where it's like I said, themusic's a little faster, a
little bit more Euro dance, hardhouse, a lot of exciting stuff
in that area.
So I'm super stoked for that.
A lot of personal milestones,for me and my girlfriend and,
you know, just, uh, you know,what's to come there?
Made some pretty big purchasesrecently.
Nik (45:02):
Uh, Hey, let's go.
Jake Shore (45:04):
it's got a nice ring to it.
I tell you.
We got a lot of cool thingscoming for 2025.
So I'm excited for the music,really, though, man, I'm gonna I
want to shine on the music andjust how hard I've been really
focusing on that.
And I know that It's going to10x everything that I want, it's
going to 10x because if you lookat anybody who's really captured
(45:25):
the dream, the worldwide likeawareness and fan base and the
huge shows and everything that Iwant, right?
Everything that I've beenworking for, working towards,
what do they all have in common?
They all have that one, two,three massive hit record.
That's still what is changingthe game.
(45:46):
That's still what is, thathasn't changed.
but if you look back and youdive deep into really what got
them there.
James Height posts about it allthe time.
John Summit posts about it allthe time.
Ed Sheeran has posted about itseveral times.
You have to sit down everysingle day and write.
And you have to write and writeand write and understand that
(46:09):
not every song and not everyidea is gonna be good.
It's gonna be a hundred shitideas until that one.
And, specifically for JohnSummit, I remember I just
watched a video about He sentdefected 60, 70 records.
Until they finally responded,and the one they responded was
(46:29):
Deep End.
And the rest is history.
That song changed his life.
and it's just like anythingelse.
And I think I've done it withcontent.
And I didn't even realize.
I made so much content.
Day in and day out.
Eventually something hit.
And it spurred XYZ and blahblah.
So that's where my mindset's atright now, is the music is
(46:53):
coming first.
It's every day, it's a nonnegotiable, it's every day.
the fitness, I've just picked upa life and fitness coach over
the past two months, and I'm ina cutting phase right now.
Bro, I'm trying to be like a WWEsuperstar looking like jacked
out of my mind, freaked outpeople on stage, but it's all
part of the branding.
It's all part of the vision ofwhat's to come with the music.
(47:14):
So yeah, man, there's a lot ofexciting changes.
I think I'm going through a bigidentity change.
I think that's what it all comesdown to going from the guy that
like, oh man, you make dopecontent and your music school to
do it.
You're one of the best artistsyour music's the best in the
world.
You look cool.
Like you are the mostdisciplined person in the world
and your energy is still there.
You know what I mean?
I think I have the energyalready.
(47:35):
So yeah, man, there's just a lotof cool things going on with me
personally.
I think I feel like talkingabout challenges.
I picked up some new challengeswith my fitness and now with the
music and just that's, what'skeeping me motivated.
I think that's important foranybody who has accomplished
things in their life and maybe,the dreams that they had two or
three years ago, they haveaccomplished.
You got to set new ones.
(47:56):
You've got to set new goals, butthat also means you've got to
change your identity again.
You've got to change, you're notthat person anymore because
you've already done that.
So now it's about what are thethings that are going to get you
to be that new vision.
and that's where I'm at, and I'mdoing them,
Nik (48:09):
Yeah, bro.
I love to hear that.
I especially as a coach, I loveto hear that.
you're working with a coach,both on the life and fitness
side.
If you want to have somethingyou've never had before, you've
got to be somebody that you'venever been,
Jake Shore (48:21):
yeah, yeah, and you have to eliminate so much stuff
too.
That's the, that's the real keyis detach and eliminate 80
percent of anything that's notgetting you to that 10x goal
Could be alcohol, could be asignificant other, could be,
where you live, it could be thejob you have, which are very,
very difficult things to giveup.
(48:42):
But it's when you give thosethings up, and you focus in on
the 20 percent that's going toget you to where you want to go,
that's when shit happens.
Nik (48:50):
You mentioned that earlier.
There's a great example of that,that's what I would call You
know, you got to separate toelevate.
You got to separate yourselffrom those things.
And you mentioned about how,when you were just like a local
DJ in your early twenties, andyou were stuck in the local
scene playing for the localpromoters, getting caught up in
the partying and a little bit ofthe toxicity, you made that
(49:11):
decision.
You said you even took a yearoff and just made that decision
of like, Is this the world Iwant to be a part of?
Or do I want to be a headliner?
Do I want to be a global touringartist and DJ?
And I think that that really isthe gut check moment that a lot
of people need to askthemselves, right?
Cause a lot of people are,they're chasing the local scene.
They're chasing the local partyor they're in it and they're
(49:32):
caught up in it.
And again, If that's your goaland you're happy staying there,
okay, cool.
But also, if you really, reallywant to be on that
international, global level,there's a completely different
mindset and a completelydifferent lifestyle that you
gotta get real about,
Jake Shore (49:47):
Yeah.
And it's not easy, because Ithink people have a hard time
saying no.
I know I have had a hard timesaying no in my life.
and people get really caught upon just the shininess of new
opportunities, but it might notalways be the right opportunity.
And it also, again, it goes backto the 10 X mindset where taking
(50:07):
more shows in your local scenebecause you feel like, Oh, I'm
going to be doing more shows.
You're just doing more of whatyou're already doing versus
actually taking less shows inyour local scene.
Building up the demand whereit's like you can only see me
once a month.
You better come versus why wouldthey come see you this weekend
when they could just go see youfor free next weekend?
(50:28):
you're oversaturating and you'rejust doing more of what you're
already doing.
That was a big crux in my, likefrom local to national jump,
right?
And immediately people are goingto be like, well, that means
less money.
Yeah, it does.
You're going to have to take apay cut And you're gonna have to
figure it out.
But you know what?
Those one or two gigs you do inthat scene a month are going to
(50:50):
be way more meaningful.
You're going to bring out waymore people and you're going to
be able to dial it into the wayyou want it to versus just
taking, any gig that you can andyou're going to start to
separate yourself from thepeople that aren't doing it that
way.
And, but like now take what Ijust said.
Now I'm doing that.
Yeah.
But in a different section of mylife, basically, you know, so
Nik (51:10):
man.
Amazing, bro.
This last hour has just been sojam packed with so much just
great, insight and wisdom andstrategy and, I'm really, really
glad that you reached out andthat we could make this happen,
cause this was just fuckinreally, really great stuff and
honestly, man, I think you'rejust, you're one hit away, bro.
you're
Jake Shore (51:30):
That's what we say.
Yeah.
That's what
Nik (51:32):
up.
And I see that though.
Like I see that a hundredpercent it's happening.
Like it's inevitable.
It is a inevitable consequenceof putting in the reps and
putting in the work.
It's just a matter of time.
And I totally see that.
for you.
Jake Shore (51:45):
I liked that.
too.
Nik (51:47):
to see that, man.
Yeah.
Jake Shore (51:48):
That's, that might be the new moniker, man.
One hit away.
Because I feel like that is themindset I have right now, but
again, you can, like we've beendoing, you can apply that to
anything in your life, right?
You're just one opportunityaway, you're just one video
away, you're one hit away.
From having everything you'reone dm away one podcast away.
Everything you just said Mutualas well, bro.
(52:10):
I can feel the energy and thehigh level of Discipline and
mindfulness that spewing throughthe screen right now Mad respect
great conversation and dude,let's stay in contact and would
love to continue this thisfriendship so that we can we can
both level up
Nik (52:27):
A hundred percent, bro.
Count me in, man.
Thanks
Jake Shore (52:29):
bro.
Sounds good, man.
Have a good rest of your day andenjoy your weekend.
think that's important for anybody who has
(00:02):
accomplished things in theirlife and maybe, the dreams that
they had two or three years ago,they have accomplished.
You got to set new ones.
You've got to set new goals, butthat also means you've got to
change your identity again.
You're not that person anymorebecause you've already done
that.
So now it's about what are thethings that are going to get you
to be that new vision.
Nik (00:32):
What's up, everybody.
Welcome to the headliner mindsetpodcast.
Today's guest is a house musicproducer and DJ who left his
career as an elementary schoolteacher to go full time with
music.
Now he's living out his dream,playing shows all over the
country, getting millions ofstreams on Spotify and getting
support from the biggest artistsin the scene.
In this episode, we dig deepinto his social media strategy
and how he's built a loyal andengaged audience, the mindset it
(00:55):
takes to succeed as an artist inthe music industry, the power of
gratitude, the importance ofnetworking and much more.
This is Jake Shore.
Jake, welcome to the show,brother.
Stoked to have you here.
Glad we can make this happen.
Jake Shore (01:08):
Absolutely.
What's up, man?
How are you?
Thanks for having me on.
Nik (01:11):
I'm good, man.
I'm good.
You know, I had uh, been hit up,maybe a couple of months ago by
somebody from your managementteam and, and they were pitching
to get you on the podcast andI'll be honest at first, I
didn't know who you were, butBut I got to dive in a little
bit and I'm like, all right, letme, let me check this guy out.
Let me see what he's up to.
And, you know, I was listeningto the tunes.
I was like, all right, this issome fucking cool house music.
(01:32):
I'm a house guy.
I fuck with that.
But it was when I went to yourInstagram and I saw you just
like busting out dance moves inyour Instagram videos.
And I was like, this guy is afucking vibe.
It's a hell yeah for me.
We got to get them on.
So I'm glad that we can make ithappen, man.
Jake Shore (01:49):
Oh, man.
I appreciate that.
And that's good.
That means my team's doing theirjob.
I think that was something thattask.
I put some people on earlierthis year because I think, it's
so important.
I think, you know, there's somany different forms of media
and so many different forms ofshort form media.
People are just getting that,Quick two, three, seven second,
like vibe of somebody and makinga decision where I think it's
(02:12):
still so important that likeMedia like this exists where you
can sit down and really get toknow the ins and outs of
somebody So I think the thingsthat you saw is like what gets
you Acclimated and allows you tomake that second decision like
okay.
Yeah, I can see us having aconversation So it's good But
this is what I really enjoydoing because I think my story
(02:33):
is one that is transformationaland can be also applied to so
many other people.
I think it's that story of theAmerican dream, right?
You go from doing one thing andkind of starting from scratch
and then turning it intosomething that you love and
Making a career out of it.
As cliche as that sounds like Ifeel like the only way you can
really tell that in full is bysitting down and Talking with
(02:55):
people.
So yeah, man, I'm happy that youyou saw that I'm sure there's a
lot of people that cringe whenthey see it But if you're not
making people cringe, you're notdoing shit these days, so I'm
happy
Nik (03:05):
You're gonna repel the people that are not for you.
And you're going to attract thepeople that are for you, you
know,, and that's the big thing.
I talked to artists about thisall the time is it's like, we
know, the game is about morethan just music, right?
And music, is, as we say, musicis just the soundtrack to the
movie, what's gonna get meactually excited to see it?
an hour chatting with you.
What's going to get me excitedto be like, Oh, I got to go pay
(03:28):
50 bucks to go see this personplay.
Everybody's putting out music,right?
But if you're not actuallysaying anything, you're not
actually doing anything.
Like you, you got a story.
I'm excited to dive into yourstory.
It's like, Oh, that's really.
That's really interesting.
And so, artists out there, likewe gotta be, showing more of
ourselves and putting yourselfout there in a way that actually
gets people interested beyondthe music.
(03:49):
Cause again, it's like, there'sa hundred thousand songs and I
just confirmed the statistic theother day.
There's a hundred thousand songsbeing uploaded to Spotify every
single day You're right.
So if
Jake Shore (03:59):
what makes you different?
Right.
Exactly.
And vice versa, you know, we caneven chop into this too.
You know, I've been blessed tounderstand the landscape of
social media.
And I think I was really aheadof the curve early on, whereas
like now, I think it's very wellknown that if you're an artist,
you just have to do it.
You have to find your lane withit.
as much as I feel like I have areally good grasp on it, It's
(04:22):
funny because, I'm kind of goingthrough an identity shift myself
where I really want to make surethat I'm known as the artist
first and as the person whomakes dope music first.
Nik (04:34):
Mm hmm.
Jake Shore (04:34):
And then I feel like I have that foundation on the
social media side to tell thestory and speak the brand and
all the things that a lot ofpeople are searching for.
I'm glad that you dug the music.
I think I still have so muchmore to show.
And I know for me, it's that 20percent of all the things I'm
doing, that's going to actually10x my life.
And so, I've had such a bigshift in like, it sounds crazy
(04:58):
because you're like, you're anartist.
Shouldn't you be focused onmusic?
Well, yes.
With all the other things we gotgoing on, I can be honest.
And it really hadn't been theeveryday focus, the everyday
workout.
So that's the realm I'm in rightnow.
And you may not notice it.
People may not notice it, butlike, yes, social media has like
kind of taken a backseat alittle bit.
(05:19):
I have like my motions and Ihave like my routines and just
my system to make it seem like.
I'm posting every day and thatI'm keeping up with it.
But to me, it's the music manthat is going to actually set
this off.
And like I said, I think I'vedone a almost a reverse approach
where maybe artists have liketons of music, but they have no
social media or they have nobrand where I feel like I've
(05:40):
established that and now I'mjust like really honing in on
making sure that the music isgoing to,
Nik (05:45):
sure.
Yeah,
Jake Shore (05:46):
set fire on the world.
So it is.
Yeah.
At the end of the
Nik (05:50):
it's the art and the business, right?
We gotta be, we gotta masterboth sides of it.
And I think you're doing a greatjob of that.
I definitely was I was bumpingyour tunes, driving this
morning.
I was like, all right, let melike, let me fucking rock out to
this for a
Jake Shore (06:02):
Let's go.
Yeah, you got to get, got to getin the
Nik (06:04):
cool.
I mean even with the music, alot of your stuff has that like
kind of nineties, two thousandsthrowback
Jake Shore (06:10):
Yep.
Yep.
Nik (06:11):
even the music has.
Kind of a brand to it also.
Before we get into that, Iactually really want to get into
your story because you were ateacher and.
And then went full time withmusic.
So that's something I alwaysreally love to dig into.
I think most people are outthere, they're working their
nine to five.
they've got their job, butthey've also got, the dream,
(06:31):
what I call the real career thatthey're usually working on as a
side hustle.
Take me back to, when you were ateacher and when you knew that
it was time to go all in withmusic.
Jake Shore (06:43):
Yeah.
this is a popular question, butI think, like I said, it's the
core of my story.
And I think the reason why it'ssuch a popular question and
people really want to know thisanswer is simply because there
are so many people that.
are looking to do the same thingright now.
I think, we've been sold thisidea since we were young kids
that you got to go to collegeand get the 9 to 5 and then work
(07:06):
your way up.
And a lot of people, I think,are realizing now.
Wait, wait, wait, you can dowhat you love and you could do
it with this thing or, you know,a laptop so.
to kind of rewind back.
Yeah, I was a school teacher foreight years fresh out of
college, and that was a passionand a love of mine.
I don't regret it at all.
I did and still do loveeducation and just working with
(07:29):
people and working with, kids.
And still have a lot of thoseteacher mentalities like when
I'm just working with people inbusiness, etcetera.
But yeah, I came out ofUniversity of Illinois and was
an elementary school teacher,got my degree in that.
So I taught fifth grade for thefirst three years of that and
then got tenured, taught secondgrade, same school, flipped and
taught third grade.
So I was my principal's bestfriend in a lot of ways because
(07:52):
a lot of teachers don't like toflip flop.
But I was like, sure, let's doit.
to me, it was a team player, butI also, then I got to know
different teams with around thebuilding.
I mean, by the time I was donethere, I knew all the teachers,
their families, et cetera.
But, uh,
Nik (08:08):
music this whole time
Jake Shore (08:09):
Yeah.
Yeah.
So I'm moonlit as a DJ theentire time I've been DJing.
I've DJed longer than I havebeen a producer and an artist,
but within that time I learned alot about myself, right?
There was also a time where theDJing was more of like a kind of
just a popularity thing.
And, I was young buck, 22 yearold running around the city, the
DJ, whatever.
(08:30):
I quickly grew into theunderstanding that like,
there's, The career side of it.
And then there's like the partyaspect of it.
And eventually came to acrossroads about, I think it's
probably around 2018 or so 2019,where I actually felt like,
okay, I had plateaued.
I was doing all the same localvenues and just the run of the
(08:52):
mill, like every weekend, sameplaces was starting to kind of
get taken under by all the, thevices that come along with the
scene.
And.
Toxicities, if you will, anddecided to kind of like I
actually took a break from DJingfor almost a year.
and that gave me a lot ofperspective.
It was also the same time I putdown alcohol for the first time
in my life.
(09:13):
And, when I came back, I thinkaround 2019, I did look at it as
like I had this vision of like,okay, I want to do this
differently.
And I want to do it as anartist.
And didn't really know how to dothat.
But, slowly realized, okay, Igot to take less gigs in the
Chicago area.
I got to be very specific aboutwhat type of shows I do.
(09:34):
And really start to put that up.
But I also had to start makingmusic.
So, 2019 into 2020, boom, COVIDhit, right?
I had been starting to makemusic.
I had stopped drinking alcohol.
I was focused.
I was dialed in.
COVID hit.
And, to be honest, I know a lotof people struggled during covid
and when it hit.
But for me, you know, teachingwas super minimal.
(09:55):
They didn't know what to do.
Like that first like six monthswas really just me sending off
an email of like activities todo.
Nik (10:02):
Yeah.
Jake Shore (10:02):
For me.
It was like the first time now.
I was like, you know, I got awhole day to make music.
So I dialed in dove in and juststarted making music like crazy
and learning and was just astudent and just absorbed.
and really it took advantage ofthe fact that it didn't have to
go into work.
fast forward to now 20 21, 2022, I think Covid was like that
(10:25):
real like aha moment that mademe realize, yo, if you're gonna
do this, you gotta go do it.
'cause the world could be overtomorrow.
so that was the spur of it, butI think it still took until like
2022.
I came back the next year.
I knew I didn't really want todo this anymore, but it was my
paycheck, whatever.
(10:45):
Was the spring of 2022.
You have to put in your leave ofabsence in like February and
then finish out the rest of theyear as a 10 year teacher so
that you can come back.
It's just leave of absence.
So I let them know in Februaryof 2022 that I was going to be
taking a leave of absence.
And I That following March Istarted to pick up TikTok.
(11:07):
TikTok I noticed was likestarting to become like a thing
And you know, I was doing thetypical like stream this and
trying to promote my music onthere I realized that like
wasn't it So I really started tolike think to myself what's
gonna be something that I can doevery single day Very easily
that's gonna provide some typeof like value like entertainment
value Educational value whateverit is because I realized that's
(11:28):
what gets people on TikTokTikTok is like, if you provide
some value, they're going tolike it, engage with it.
So I, you know, every day towork, I was bumping some house
music and I was like dancing inmy car.
It's just how I got ready forthe day.
And I was like, yo, this is whatI'll do.
I'll just pull over, pull up towork 30 minutes early, set up
shop in my car and dance to asong and be like, yo, this is
(11:52):
me, the house music that youshould start your day with.
And it was a way to give peoplelike new music.
Entertain them,.
And then I carried that over tothe classroom.
So I started doing that as thekids would walk into school
every day.
I would set up my camera withthe back, bulletin board behind
me and the calendar.
I was at my teacher's desk andyou could hear the kids
reactions to the music I wasshowing them, and then I started
(12:13):
leveraging my music and onething led to another and it kind
of just took off.
Like Tik Tok is like, man, Ireally understood the power of
it.
During those days because it'sset down my phone and pick it up
15 20 minutes later And it'sjust like crazy like I couldn't
even focus
Nik (12:30):
Yeah.
Jake Shore (12:31):
and then a couple other videos went viral because
like my gym teacher started toplay house music in his
classroom in the classroom Andthey were at gym and I went to
go pick them up one time and thegym was like black lit and they
were Doing like a cosmic bowlingunit and they were playing my
song and like Newsweek picked itup Barstool picked it up.
Like it just is crazy.
It kind of spiraled and just theparents loved it.
(12:53):
The school loved it.
Everybody was on board and all Iknew was like, yo, I'm leaving.
This is like either theuniverse's way of being like,
yo, you're go ahead, kid.
Or I was like, don't leave.
But I had a feeling like it wasmore so the opposite.
It was like.
This is you're meant to do thisand we're going to usher you
out.
You know what I mean?
(13:14):
So it was great man.
I couldn't have asked for abetter way to leave teaching.
like I said the universe's wayof just like Telling me it's
time and then since then man, Ijust have been cooking I just
you know leveraged everythingfrom there and really kept
pushing and just being myselfbecause I knew teaching Was
going so I couldn't keep makingthose type of videos, but I just
realized I just needed to bemyself
Nik (13:35):
Yeah, that's the big part that I hear about it.
I think everybody's trying tofigure out like, oh, yeah, how
do I create buzz?
How do I well really?
I think people are trying tothink how do I go viral which
isn't really the best way to bethinking about it, but it's
like, how do I create buzz?
But What I hear in your story isyou were already rocking out to
house music every day that youwere driving to work anyways,
you know, like, it sounds likeyou were probably already like
(13:57):
dancing with the kids and havingfun and shit anyways,
Jake Shore (13:59):
Yep.
I was always showing them music.
Nik (14:02):
Yeah.
it's not so like manufactured.
And I think maybe that's a greatplace to look for.
Anybody that's thinking of like,yeah, what's my thing?
what can I do?
It's like, well, look atyourself.
Right?
Stop looking outside at like,well, don't look at what Jake's
doing.
Jake was a school teacher and hewas, he's a house guy, and he
was, that's his thing.
That's what he was doing, butlike, what's the thing that
you're already doing that mightbe cool, that might be
(14:23):
interesting, that might beinspiring, that might be
educational, you know, Likewhat?
What's that?
Jake Shore (14:28):
I tell people you, people forget that you are the
niche.
Everybody's like, what's myniche?
What's my niche?
You are the niche.
The craziest thing that peopleforget is that there is only one
you.
There's no, but I mean you'regonna have a lot of
commonalities and tendenciesthat other people have but
that's what draws them to you,right?
They find that connection, butthere's only one you and I am a
(14:49):
firm believer.
Here's the teacher in me thatevery certain person, every
person has something to offer,has something special about them
that they can give that isactually valuable.
It could be your story.
It could be The way you werebrought up.
It could be the way you look.
It could be the things youcreate.
It could be the vibe or theenergy you provide.
(15:10):
It could be all three of thosethings.
I always tell people you have tounderstand that you provide
value and it's actually not youthat people really care about.
It's the value you provide tothem on the other side of that
screen.
But looking inwards and askingyourself, what is something I do
That not only provides value tome, but can provide value to
other people because that's howwe as human beings actually
(15:32):
scroll.
You stop at things, you pause onthings, you like things, you
share things that mean somethingto you.
That either make you happy,angry, excited, laugh, that
educate you, that inspire you.
You don't do that because of theperson on the other side.
Now, after a long time, of maybeseeing that person and really
(15:53):
get, those are your super fans,right?
But in general, those viralposts, the majority of those
people, they found somethingthat value that was valuable to
them.
And that's why the post wentviral.
And then, segueing that intolike back to what artists and
creators themselves can thinkabout.
Think about, what makes youdifferent.
But also think about somethingthat you do every day, because
(16:16):
then you can scale the content,right?
You found the thing that makesyou different.
You wanna showcase that, that'sthe content.
But you wanna find somethingthat you can do almost easily
every single day because thenyou can scale it.
And then that's the other pieceof it, right?
It's like you do the same thing.
You see some of the biggestcreators, something you should
probably you'd notice about themis like.
(16:37):
They have the same background.
They're doing the same thing.
It's just a new episode eachtime.
And that's what helps them goviral because you create like
that familiarity with youraudience.
Like, oh yeah, that's the guywho sits at his, studio or his
takes the video from his officeor is walking down the street.
Like those things matter too.
So yeah, it's a whole realm ofthings, but it comes back to
(16:59):
the, yeah, just being yourselffor sure is the huge piece I
think to take away.
Yeah.
Nik (17:03):
Yeah.
So, what's the game look likenow for you?
You know, there was this phaseof, I'm just putting out TikToks
with the kids and everything.
And it's like, okay now you'reat a different stage in your
career.
You were starting to say how nowyou're starting to shift a bit
more onto the music, where areyou at now?
And how do you see yourselfgetting to the next level in
your career?
at this stage
Jake Shore (17:24):
I think right now I feel like I have a good circle,
like we call them pillars.
I call them pillars in mycontent game.
And their direct relation ofwhat I'm actually doing in my
real life.
Like I said, right.
So like I'm not teachinganymore, so I can't make the
teaching videos.
There actually was a time whereI was thinking about like
crafting a bulletin board andkeeping those going, but it just
(17:44):
would have got seen throughimmediately.
Right.
And that's the tricky thing too,like, my life has changed so
much, so I've had to adapt andchange so much of my content.
And luckily, in each phase, Ihave found a next level of buzz,
or whatever you want to call it.
Right now, I am constantlymaking music, I'm touring, and I
(18:05):
have to, like, really build out,what I Type of content I want to
make within those things.
So like right now, my fourdifferent pieces of content is I
try and get one set recorded infull a month.
So we look at the calendar andwe're like, okay, this is going
to be a dope set, super sickproduction.
The crowd is going to be, isgoing to be awesome.
(18:27):
Let's make sure we get this likea multi cam.
And then what I do from there isI think, how can I make this
work for me?
so lot of people will just filma set or they'll film something
from a set.
They'll post it that one time inthat week and then there go on
to the next one.
And to me, that's such a wastebecause if it's all about
(18:47):
scaling, right?
So like if you think about it inone set, I probably play like 50
songs.
So to me, that's 50 drops.
That's 50 reels that I cannarrate now a story or a hook
behind.
I caught a lot of buzz recentlywith it's called group chat.
It's a show in L.
A.
That's like a 3 60 show.
And, you know, yes, of course.
(19:08):
Yeah, he's a good friend ofmine.
And like he had me on there andI knew that was a huge content
play.
I knew that not only is he adope, he's got a dope thing
going on out there.
And it was just like, you know,a good look.
But I knew that it was gonnareally be great content,
especially for me.
The way that I perform in a 3 60is like, heaven, right?
Because I interact.
I'm like WWE mode.
(19:28):
Like I'm fucking in there.
Stone Cold Steve Austin.
I don't even think I posted allthe videos, but so that's one
realm of it, right?
Like that's one pillar and youthink 50 reels, that could be
like a whole month and a halfworth of content.
So that's if I just posted oncea day, but then I have another
pillar.
Where it's like, I do these, Ido podcasts, right?
(19:51):
So you're recording this, likeif, you know, we hadn't talked
about it, but hopefully we canget some clips from this, right?
But,
Nik (19:56):
definitely
Jake Shore (19:57):
when I try and do one podcast a month and shit, in
an hour's podcast, again, youcould get 30 to 50,
Nik (20:05):
been so lazy, bro.
That's been all my content,since I started the podcast.
Like, I haven't even been makingmy own anymore, because I'm
like, I got an hour a week, youknow?
that I'm just pulling from.
Jake Shore (20:14):
and it depends on what, you want to put out there,
right?
But that's 30 to 50 pieces ofcontent.
Again, now it's like, I have twopieces of content a day I can
post for a month.
We ain't done.
Then I have the, walk down thestreet like lip sync videos that
I've been pushing now for mylike my actual music, right?
Nik (20:31):
Yeah.
That's what I saw, bro.
When I saw that, I was like, oh,this is so fun,
Jake Shore (20:35):
And to me, that's all that's a whole right?
That's a hole in the DJ world.
Where a lot of DJs are doing thesets and a lot of DJs are like
showcasing like they're sittingin their studio and they're
like, imagine this at 3 a.
m.
at the club, right?
Everybody does that.
I don't get it, right?
We're DJs and we make music andhouse music, but nobody dances,
nobody knows how to dance.
(20:56):
I've been dancing since I was akid.
What you see is what you get.
And to me, I'm like, yo, I needto take advantage of this.
And the whole rap game rightnow, all the young kids in the
rap game that are coming up andare really dialed in with their
content, they're making theseshort form music videos.
If you look at guys like BishopSnow, there's a guy named,
(21:17):
What's his name?
I forget his name right now, buthe's so good at it.
He makes these videos, shortform music videos and they're
dancing and it's bringing thatkind of back.
I started doing those and soI'll take a day or two out of
the month.
I'll have my guy fly to here inMiami or I'll go, we'll go to a
location.
We'll film again, 30 videos,maybe five, six of each song
(21:38):
that I want to push out.
And now I have one of those forthe next month.
So you can see now how I'mstarting to push out.
People are like, how do you makethree to four videos a day?
What's really I just pick threedays out of the month and I
batch a shit ton of them and Iget them edited and now I
finally have a fourth one thatI'm starting and it's, I've
been, oh man, I've been tryingto build it out for so long and
(21:59):
it feels so good that I finallyhave something in my apartment.
My girlfriend gave me a nicesquare footage, the closet to
build out my little studio.
But not only did I build out thestudio, I built out like a
corner, Where it's basically all90s memorabilia.
I have like milk crates in thecorner with like an old TV
playing like ECW, like WWF payper views.
(22:20):
I got the WWF belt.
I got all the hats, the jerseys.
I got a little clothing rackthat looks like a thrift store.
So it's like this corner.
And I have the 360 cam in thecorner.
So it gets like this really wideangle fish eye and I'm going to
start doing like quick cuts.
Like that is my version of inthe studio.
Like this is what I made today.
So now I'm showcasing the newstuff, right?
(22:40):
I'm showcasing the stuff that Ilike made today.
And so I'm trying to hit all ofthese corners.
Right.
Man, between all four of those,like I said, you have shit ton
of content and I don't expectall of it to go viral.
It's all based on, like, I reada book recently, and I can send
it to you.
It's like building yoursuperfans.
I forget who it's from.
But the idea is, you have apyramid as an artist of fans.
(23:03):
You have your top of the funnel,top of the pyramid fans that
are, gonna find you, throughyour viral videos and just,
those, top of the funnel videosthat are gonna get you hooked.
Then you have, that middle ofthe pyramid fans that are going
to, Watch everything you do, butthey may be not they're not
gonna be always into everythingyou do, but there's a good
chance They're gonna like it.
(23:23):
They're gonna share it Then youhave like your bottom that meet
super fans that are going tolove everything you do They're
gonna want to hear thosepodcasts of it those clips
They're gonna watch and they'regonna join your membership
channel you can make a countrysong and they're gonna love it,
right?
So, if you think of all thecontent I just went through,
those viral, videos from mysets, those are going to be the
(23:47):
top of the funnel, right?
Those are going to get youhooked.
The ones of me doing the lipsyncing music videos, those are
a little different.
Not everybody's going to likethose.
Some people are going to thinkthey're cringy, but for the
fans, like yourself, right?
You're going to be like, yo,this is actually kind of sick.
That's for the middle of thefunnel.
People that really want to knowmy story, they want to know who
I am, they want to know what Ithink, they want to know how I
(24:07):
talk, they're going to watch thepodcast videos.
So I'm trying to hit all thoselevels with the content that I'm
pushing out so that you can'tnot know what you're getting, it
is a strategic plan and it'staken quite a long time for me
to get this motion.
It seems like my output is everyday in actuality.
(24:30):
It's probably five days of themonth where three of the days
I'm filming two of the days.
I'm like drafting maybe threedays.
I'm drafting and just gettingthings set out, right?
And it's not perfect.
Some months.
I'm really, really on it in thelast two months, last couple of
weeks.
It's just, you gotta remember itnow I'm touring and then real
life happens.
And there's, there's things Iwant to film in real time, which
(24:52):
is great too.
Cause it's like, I have allthese things batched.
Honestly, sometimes I fightmyself because it's like I have
all this stuff batched and readyto go and I have these pillars
set in stone.
But I really like running andgunning and like just filming
stuff off.
I feel like some, that's some ofmy best stuff and it's, it comes
across as the most organic.
(25:13):
So I'm always testing stuff too,
Nik (25:15):
that's another pillar right there is just free form
lifestyle content.
Jake Shore (25:19):
Free ballin it, baby.
Yeah.
Nik (25:21):
I love how you broke it down.
And I really want to encourageeverybody to go back and listen
to the last 10, 15 minutes ofthis because yo straight up,
that is a masterclass.
As let's just shift out of,you're being, you gotta be an
artist, you gotta make music,you gotta have fun in the
studio.
You got to do that part and Ifyou want to get out of the
bedroom and you want to turnthis into a career, you also got
(25:41):
to be a business owner.
And so you just broke down themarketing department of your
Jake Shore (25:47):
Exactly.
That's how you have to think ofit, right.
The business side of it isthose, think of those as all of
those are ads that you don't payfor.
Social media has disrupted themarketing industry.
Everybody has went to collegefor marketing, and like in the
last 10 years, everybody Youdidn't learn anything about what
you got to know now.
That's the crazy part.
So think of it that way.
Those are all ads that I don'tpay for.
Nik (26:10):
It's the same way that any.
Company out there would berunning their marketing
department.
maybe you also can run ads.
There's other ways of marketing.
But when it comes to socialmedia marketing, it really is
one, figure out what are yourpillars, what are the four or
five different categories ofcontent, for me, it's Podcast
clips.
I can also just talk to thecamera and just talk about
(26:32):
educational stuff or inspiringstuff.
And also maybe just lifestylestuff.
I want to just show, mylifestyle going out and having
fun or whatever, right?
There's three content buckets,three content pillars.
And then what you really hit on,man, is that content batching
side of it is yeah, it shouldn'tbe something that you're waking
up every day being like, what doI post today?
What do I post today?
(26:52):
It's like, no, you have those.
Three or four days that you justdedicate to making as much
content as you can.
And then you do that for thewhole week.
I'm considering starting to dothat with my podcast where I'm
like, I'm just going to recordfour episodes in one day and
then send them off.
And I'm like, okay, cool.
Now I got a whole month ofpodcasts taken care of rather
than, doing them every week.
So, trying to step into thatmyself, but yeah, content
(27:14):
pillars and content batching.
Like it's really cool to see.
It's like, theoretically, Ithink a lot of people know this,
but to see you actuallyexecuting it is really inspiring
and seeing what's possible withthat.
Like, you're posting, every day,you're getting a lot of stuff
out there, And you're just,yeah, you got like a well oiled
machine
Jake Shore (27:32):
I think it's important to bring it back to
the main reason why I've triedto set up these systems.
Cause you know, there may besome artists that watch this and
they're like, yo, What am Idoing?
I'm not doing that at all anddon't take a breath.
It's all good Like it's not aseasy.
I'm not it's not as easy as I'mmaking it seem it's a lot of
it's a lot of discipline rightand not every week not every
(27:54):
month is perfect But it's likethe law of detachment.
I've been really big about thatlately Again, you maybe heard me
say it earlier.
I mentioned the term 10x Rightnow, I'm 10x'ing my life, and
there's a book, another book,I've been an avid reader
recently called 10x is easierthan 2x.
(28:14):
And the idea is that if you're,in order to 10x your life, it's
actually easier than 2x ing yourlife.
Because 2x ing is just doingmore of what you're already
doing.
10x ing is actually doing lessto get more.
And focusing in on the 20%,because everybody can stay busy.
There was a time in the last 6months, this year, where I found
myself so busy.
(28:35):
But not productive, right?
I think we've all been there.
Looking at scope of the thingsyou do in a week or a given
month and asking yourself out ofthose percent of things that
you're doing.
What's the 20 percent that'sgoing to actually change your
life?
And for me, it's music.
It's making music.
And in order to make greatmusic, you gotta attain it to
like working out.
(28:55):
In order to get the body thatyou want, you gotta be in the
gym every day.
But you're not going to go tothe gym one day, and just all of
a sudden you have a great day inthe gym, and all of a sudden you
have this massive bicep, right?
It takes consistency and athousand shitty days in the gym
to get the body that you want,right?
Takes a thousand times, thousanddays of writing music and just
(29:18):
working out to get the hit.
If I'm focusing on content, I'mnot focusing on the part of my
life that's going to 10x.
But, I also know that content isimportant and it's part of the
business.
So, I had to set up a system inwhich I can do this.
in a short amount of my month aspossible.
(29:40):
And I'm still scaling.
I'm still putting more contentout there, but I've detached
myself from it in the sense thatI'm scheduling stuff.
I'm not looking or caring aboutwhat it does.
It's funny when you don't careabout what it does.
I've had more videos go viralthan I thought when I was like
on it every day, like how's itdoing right?
Or I've had more videos go viraltwo weeks later.
(30:03):
After I posted it and it's allbecause I've detached from it,
man.
So I think that's the otherthing as artists and just people
in general, we are the closestto our own output in our own
creations.
We're the only ones who reallycare what the video does.
Nobody goes to your social mediaand is sitting there like, did
(30:26):
this post go viral?
Did this post do well?
That nobody's doing that.
Nobody's doing that.
Trust me, nobody cares.
And I take that from Gary V.
He posts every other videonowadays.
He's like, nobody gives a shitabout you.
But
Nik (30:39):
and also because there's also so much shit coming out all
the time.
It's like whatever you post,It's like when I see your post
in the next three minutes, I'mgonna see 45 other posts,
Jake Shore (30:49):
you're gonna forget the one you just saw.
And it's just like, it's a neverending So just You'll be doing
yourself a disservice if youdon't post out there.
I just had this conversationwith my girlfriend.
She's so good on camera.
She literally could make so muchmoney.
But she has a lot of that kindof Internal demonization of like
I'm not getting the likes andfollows.
(31:09):
I'm not you know getting thisbut dude Nobody cares as much as
you you are the one who caresand like it's a very hard thing
To get past for a lot of peopleand I go Through it too, right?
there's been moments where I Getthat feeling to where I'm like
fuck like this isn't working andthen you know We look at if it's
not working Then you pivot andyou find something that does
(31:30):
work, but you got to get out ofyour own way I've realized and
like at the end of the day,there's just so much going out
right now as we've been on thisinterview this podcast Thousands
and thousands and thousands ofvideos have gone up
Nik (31:44):
Oh, yeah.
Jake Shore (31:45):
It's just, dude, you gotta stop beating yourself up
and just detach from it.
Set yourself up with somesystems so that you can put your
stuff out there.
And just let it work for itself,man.
Because you trying to controleverything, especially with the
social media shit, is likeThat's a crazy game to try and
play, bro.
It's a losing game.
Nik (32:03):
Yeah.
So, you have someone, that yousend your stuff off to, to get
edited.
Jake Shore (32:07):
for the DJ sets, yes.
for the walk down the streetvideos, yes.
For the ones that i'm doing nowin my like studio closet fisheye
ones.
I'll do those for right now
Nik (32:19):
cause, this brings up an important, Piece of this
conversation as well, which isbuilding a team, right?
Because you can only do so muchyourself.
Also, you want to, you want a 10X, right?
It's like, okay, cool.
There is a point in everybody'sjourney and building their
business, whatever theirbusinesses, myself included,
that we got to start hiring.
and building that team out.
(32:40):
So having a social media personis probably, one of the best and
first hires that a lot of peoplecould have, even probably before
you have a manager, an agent,it's going to be worth investing
in, Getting somebody on board.
how did you find your person?
Do you have any recommendationsfor how to find a good social
media person?
Am I, I'm kind of asking thisfor myself.
(33:01):
Also, I'll just put this outthere.
If anybody is listening, I amstill in the process of trying
to find a good, podcast editorand clip maker.
So hit me up if you got thoseskills, but, how'd you find
yours?
Jake Shore (33:10):
Yeah, I mean they kind of found me I think it's
the guys who edit My stuff arereally just the guys who film my
stuff right now I have like twocameramen.
One for the, walk down thestreet, lip sync videos.
I really need a good name forthose, but, and then one for the
sets.
I really have two dudes, andthey do their own editing.
They're just so quick with it,and I don't even have to blink.
(33:33):
A lot of the podcast ones, mostpeople, when I do a podcast,
they have their own podcast.
they just source me the clips.
It's just a system right nowthat works.
I haven't had to personallyoutsource a specific editor just
yet.
I think eventually I, I will.
But, yeah, I mean, that's, theykind of just have found me and I
think, It really comes down to,I've realized with any, content
(33:56):
creator or, cameraman or editor,you got to make sure that you
are just very, very clear andover communicate what your
expectations are.
I think the best ones understandthat like time is money and the
real work doesn't start untilafter the filming has done.
I can't do anything if I don'thave the product in my hand.
So, those turnarounds are very,very important.
(34:19):
And you gotta be very explicitwith that person on what the
turnaround needs to be and makesure that, that's very clear and
that they're getting paid forthat.
But, I think more than anything,those are the things I've
learned, when looking for peopleand working with people you got
to make sure that thoseexpectations are very clear.
because yeah, getting stuff aweek, two weeks later is not
(34:40):
going to work these days.
Like I got to have things readyto go.
I wish I could put you on to apodcast editor, but I don't even
really know one to be honestwith you.
I just, like I said, I just kindof source them from whoever's
doing, I'm doing the podcastwith.
Nik (34:51):
yeah, for sure, for sure.
So, I'm curious about at thisstage in your career, what are
some of the biggest challengesthat you face?
Jake Shore (35:01):
I think for me, there's a couple.
I think sometimes I can get verycaught up in not realizing how
good I have it, and not stoppingand smelling the roses.
That's a good question.
I've tried to be a lot more,stop and smell the roses mindset
in the sense of like, dude, Iget to do this.
I get to do this.
(35:21):
And there's so many people.
There's so many young kids andso many people that would die to
do what I'm doing., in the senseof traveling and playing
different places but I think Ihave definitely created a bit of
a foundational name in the housemusic world and just I'm very
blessed to have that.
And I need to remember on dayswhere maybe I don't want to wake
(35:44):
up at 7 a.
m.
and fly to so and so or I don'twant to be in this hotel.
I don't, I'm tired or whatever.
Just remember to be blessed atwhat you do.
Because.
Just two years ago, I wasteaching.
I was waking up at 6 30 everymorning, driving 45 minutes and
teaching kids, which I loved,but there's a lot of parts about
it that I don't miss at all.
Nik (36:04):
Do you have a gratitude practice that you do at all?
Jake Shore (36:08):
I do.
There's streaks when I'm reallygood about it.
And then there's times that I'mnot.
And so thank you for thereminder.
I have been trying to be a lotmore purposeful with how I wake
up in the morning, and it's notalways easy.
And I probably need to get backinto it.
I've kind of fell off in thepast couple weeks.
But yeah, I practice everymorning.
I try and just reflect on theday before on what went well and
(36:31):
what didn't go well and what Ineed to work on and how I can
get better at it.
And then I also speak, a minuteor so until what I'm grateful
for.
Either it be the people in mylife, the teams in my life, the
actions, the opportunities, etc.
And then I talk about I thinkabout my vision and what are
some of those 10x goals that Ihave and really just envisioning
(36:53):
myself.
How can I, get them today?
How can I get them in theMidterm, how can I get them in
the long term?
So yeah, I do practice those.
Nik (37:01):
this is a big pillar of my practice because I do coaching
really life coaching really forartists and I help people with
the business side of it as well,but it really is more so on that
side of it.
And similar to how you talkedabout going to the gym.
And developing that muscle andputting in that, that thousand
reps, you know, those thousandworkouts, gratitude is kind of
(37:24):
the same thing we got to liketrain ourselves and discipline
ourselves because there is somuch stuff happening outside of
us.
That's telling us like what wedon't have yet.
like what we still got all thisshit to work on.
We're not as far as we want tobe.
It's like our mind is alwaysgoing to focus on that and
having a, an actual intentionalpractice.
Cause we don't naturally alwaysgo to gratitude, you know, we
(37:44):
don't, we don't naturally wakeup and be like, Oh my God, I'm
so blessed.
I'm so happy.
It's like, we kind of have totrain ourselves, you know?
Jake Shore (37:50):
That's a good point, man
Nik (37:52):
So something I just thought of right now that was just
coming to me for all like DJsthat are traveling is it's like
To have it be what would we callthat like just like a trigger,
That it's like every time yousit down in your seat on an
airplane You spend the first fewminutes practicing gratitude.
Every time your ass hits theairplane
Jake Shore (38:12):
I take the challenge.
Nik (38:13):
That's gonna be my new, that's gonna be my new thing for
clients.
Jake Shore (38:17):
I like that.
I like that.
I think that's good too.
I think that's something I'verealized Is if I almost make,
little games with it.
Games probably isn't the bestword for it, but just challenges
or something like that.
is a good way for me to it's amnemonic, I guess, right?
It's a way to remember it.
It's a way to just build it in.
So I like that.
I think on the topic ofgratitude, something that struck
me on the reason why I fullybelieve in the gratitude
(38:40):
movement and just the practiceof it it's really, really hard
to be.
Pissed off, angry, full of fear,full of doubt when you are
practicing gratitude.
I dare you to try it, right?
Like when you are practicing it,yeah, you can't.
and so for that, I think that'swhy it's so important to get
into those reps.
And you're right, just likeanything else, And sometimes
(39:02):
it's hard to connect those,right?
It's like, I can say that aboutmaking music and working out,
but I didn't really think aboutit with gratitude, right?
It is, you gotta practice itevery day.
You gotta work yourself out withit.
And that's how it ends upgrowing and being bigger., But
no, I think there's definitelythings, other things that I
struggle with, man.
I think,
Nik (39:19):
Yeah.
Jake Shore (39:25):
like where I want it to go and where my 10 X goals
are and like what they're goingto take.
Challenging myself out mostoutside of music.
I've had people ask me recently,what's one of your hobbies?
Crickets, then that I know in myhead like mindfulness wise.
I know that that's not good,right?
Very important because what wasmy hobby has become my career
Nik (39:48):
Yeah.
Jake Shore (39:48):
Which you know is it has helped me in so many ways
right because I can work all dayBut you have to have some type
of hobby And so recently Ifinally picked up something I
did pickleball last week for anhour or no Wasn't pickleballs
paddle
Nik (40:04):
There we go.
Jake Shore (40:04):
I haven't played pickleball, but I feel like I
like paddle a little bit morebecause it's just, it's like
that medium between tennis andpickleball.
I played for four hours, youhave to be so present when
you're doing shit like that,right?
You can't think about anythingelse, not to mention it was so
much fun.
I met a bunch of people that Iotherwise would not have met,
That was great.
I also feel for me, somethingthat I struggle with is as I've
(40:26):
grown as an artist, things startto kind of get desensitized.
There was a point where likemeeting certain artists was like
such a big deal to me.
And, it's so funny how once youmeet that artist, it kind of
goes away.
And again, it's, I need, thiskind of comes back to Stopping
at Simone and the Roses.
I'll see somebody post that mysong got posted on like Diplo's
(40:47):
Revolution.
And there was a moment like twoyears ago where I was jumping up
and down on the couch because ofthat and now because it's
happened, I'm very grateful andI'm thankful for it, but it's
just it's not the same, right?
So it's like I'm always tryingto catch like those first.
And I think as artists, we kindof get caught up in that.
And so trying to make sure Irevert back to some of those
(41:08):
fundamentals, Just networkingand putting myself out there.
even if I have met this personalready, making sure that I'm
really establishing good qualityrelationships and going out of
my way to make newrelationships.
You can't stop doing that.
once you stop doing that, youkind of do start to make
yourself irrelevant.
And in this game, it really isall about the look, who's
(41:32):
talking about you.
and the best way to do that isjust be the popular kid at
school, right?
Go.
Talk and be in as many circlesas possible So networking is
something that I feel like I'vekind of taken for granted a
little bit whereas like now morethan ever.
I Have the opportunity tonetwork with some crazy people
(41:53):
to DM some crazy people that Ididn't before so I need to take
more advantage Of that so that'ssomething that I kind of have
struggled with and I need tomake sure that I stands out
Nik (42:02):
And I totally get how, the things that used to be super
exciting, just they becomenormal and they don't have that
Jake Shore (42:08):
it's like weird.
Nik (42:09):
know, uh, allure.
and one, thing I will say aboutthat actually, on the, another
sort of a pillar right next togratitude as a practice, as an
intentional practice is alsocelebration.
My audience has heard me talkabout this a thousand fucking
times, but it's like even thatthing.
And it's like, Oh cool.
I got, On Diplo's radio show forthe 10th time.
It's like, whatever, butactually did it really actually
(42:31):
intentionally celebrate it andbe like, no, you know what, I'm
going to go get on the couch andjump up and down and fucking
celebrate this.
and I noticed that for myselfrecently, I had like a payment
that came through from somebodyfrom.
Something I'd set up and it waslike it was for an amount that
like wasn't game changing for meAnd I was like, eh, whatever but
I was like, no, no, wait aminute Like I get to celebrate
that somebody just sent me moneyfor so it was like literally
(42:53):
just Like a commission onsomething that was super easy
and I was like, no, I gottacatch myself and celebrate the
fuck out of that becausewhatever I celebrate is gonna
grow You
Jake Shore (43:02):
That's a good point.
I
Nik (43:02):
i'm big on that
Jake Shore (43:04):
that reminds me another example of that too.
Really quick is, so selflessplug.
I just released a new song todaycalled nasty and I got a message
from my team saying that it gotautomatic already put on.
all new dance on Spotify, likethe playlist, which is a pretty
big playlist.
This is like the third time in arow now that it's gotten put on
that playlist, which is great.
First time, I was like, sick,right?
Like, whatever.
(43:25):
Now, third time, a little bitmore desensitized to it.
But, I'mma celebrate that.
So, cheers to that.
Yeah, uh,
Nik (43:30):
we're going to set.
We're going to celebrate that.
right now on the count of three.
All right, one, two, three.
Let's fucking go, baby, Yeah,baby.
Jake Shore (43:39):
All new dance, first day, out the gates, there we go.
Yeah, no, that's true, and like,it's a good reminder.
Nik (43:45):
that's how we do it, man.
Jake Shore (43:46):
That's why we have these calls, baby.
Nik (43:48):
Now, I want to ask as some of these things have maybe lost
a little bit of the excitementbecause they're not new.
What is exciting right now?
What would be exciting for youthat would get you like that
same feeling of holy shit.
I can't believe this ishappening.
Jake Shore (44:02):
Yeah, I have a lot of cool collabs in the works.
I can't really name names, but Ihave a lot of cool collabs in
the works.
Again, like really leaning backinto the opportunities of my
network and realizing that yo,some of these guys are just a
stone's throw away.
Like, some of these people arejust a message away.
And because I'm making so muchmusic now, and every day is a
new idea, and I've detachedfrom, I have to finish, and it's
(44:22):
gotta be polished, and it'slike, no man, just make the
idea, get it started.
A lot of these won't even evercome out, see the light of day,
but for the one that does, itcould be that collab, or it
could be that.
So a lot of cool collabs on thehorizon.
I feel like the sound isgetting, faster.
And I'm starting to morph intowhat 2025 Jake Shore is going to
look like, still 90s, but almostinto that like early Y2K vibes
(44:44):
where it's like I said, themusic's a little faster, a
little bit more Euro dance, hardhouse, a lot of exciting stuff
in that area.
So I'm super stoked for that.
A lot of personal milestones,for me and my girlfriend and,
you know, just, uh, you know,what's to come there?
Made some pretty big purchasesrecently.
Nik (45:02):
Uh, Hey, let's go.
Jake Shore (45:04):
it's got a nice ring to it.
I tell you.
We got a lot of cool thingscoming for 2025.
So I'm excited for the music,really, though, man, I'm gonna I
want to shine on the music andjust how hard I've been really
focusing on that.
And I know that It's going to10x everything that I want, it's
going to 10x because if you lookat anybody who's really captured
(45:25):
the dream, the worldwide likeawareness and fan base and the
huge shows and everything that Iwant, right?
Everything that I've beenworking for, working towards,
what do they all have in common?
They all have that one, two,three massive hit record.
That's still what is changingthe game.
(45:46):
That's still what is, thathasn't changed.
but if you look back and youdive deep into really what got
them there.
James Height posts about it allthe time.
John Summit posts about it allthe time.
Ed Sheeran has posted about itseveral times.
You have to sit down everysingle day and write.
And you have to write and writeand write and understand that
(46:09):
not every song and not everyidea is gonna be good.
It's gonna be a hundred shitideas until that one.
And, specifically for JohnSummit, I remember I just
watched a video about He sentdefected 60, 70 records.
Until they finally responded,and the one they responded was
(46:29):
Deep End.
And the rest is history.
That song changed his life.
and it's just like anythingelse.
And I think I've done it withcontent.
And I didn't even realize.
I made so much content.
Day in and day out.
Eventually something hit.
And it spurred XYZ and blahblah.
So that's where my mindset's atright now, is the music is
(46:53):
coming first.
It's every day, it's a nonnegotiable, it's every day.
the fitness, I've just picked upa life and fitness coach over
the past two months, and I'm ina cutting phase right now.
Bro, I'm trying to be like a WWEsuperstar looking like jacked
out of my mind, freaked outpeople on stage, but it's all
part of the branding.
It's all part of the vision ofwhat's to come with the music.
(47:14):
So yeah, man, there's a lot ofexciting changes.
I think I'm going through a bigidentity change.
I think that's what it all comesdown to going from the guy that
like, oh man, you make dopecontent and your music school to
do it.
You're one of the best artistsyour music's the best in the
world.
You look cool.
Like you are the mostdisciplined person in the world
and your energy is still there.
You know what I mean?
I think I have the energyalready.
(47:35):
So yeah, man, there's just a lotof cool things going on with me
personally.
I think I feel like talkingabout challenges.
I picked up some new challengeswith my fitness and now with the
music and just that's, what'skeeping me motivated.
I think that's important foranybody who has accomplished
things in their life and maybe,the dreams that they had two or
three years ago, they haveaccomplished.
You got to set new ones.
(47:56):
You've got to set new goals, butthat also means you've got to
change your identity again.
You've got to change, you're notthat person anymore because
you've already done that.
So now it's about what are thethings that are going to get you
to be that new vision.
and that's where I'm at, and I'mdoing them,
Nik (48:09):
Yeah, bro.
I love to hear that.
I especially as a coach, I loveto hear that.
you're working with a coach,both on the life and fitness
side.
If you want to have somethingyou've never had before, you've
got to be somebody that you'venever been,
Jake Shore (48:21):
yeah, yeah, and you have to eliminate so much stuff
too.
That's the, that's the real keyis detach and eliminate 80
percent of anything that's notgetting you to that 10x goal
Could be alcohol, could be asignificant other, could be,
where you live, it could be thejob you have, which are very,
very difficult things to giveup.
(48:42):
But it's when you give thosethings up, and you focus in on
the 20 percent that's going toget you to where you want to go,
that's when shit happens.
Nik (48:50):
You mentioned that earlier.
There's a great example of that,that's what I would call You
know, you got to separate toelevate.
You got to separate yourselffrom those things.
And you mentioned about how,when you were just like a local
DJ in your early twenties, andyou were stuck in the local
scene playing for the localpromoters, getting caught up in
the partying and a little bit ofthe toxicity, you made that
(49:11):
decision.
You said you even took a yearoff and just made that decision
of like, Is this the world Iwant to be a part of?
Or do I want to be a headliner?
Do I want to be a global touringartist and DJ?
And I think that that really isthe gut check moment that a lot
of people need to askthemselves, right?
Cause a lot of people are,they're chasing the local scene.
They're chasing the local partyor they're in it and they're
(49:32):
caught up in it.
And again, If that's your goaland you're happy staying there,
okay, cool.
But also, if you really, reallywant to be on that
international, global level,there's a completely different
mindset and a completelydifferent lifestyle that you
gotta get real about,
Jake Shore (49:47):
Yeah.
And it's not easy, because Ithink people have a hard time
saying no.
I know I have had a hard timesaying no in my life.
and people get really caught upon just the shininess of new
opportunities, but it might notalways be the right opportunity.
And it also, again, it goes backto the 10 X mindset where taking
(50:07):
more shows in your local scenebecause you feel like, Oh, I'm
going to be doing more shows.
You're just doing more of whatyou're already doing versus
actually taking less shows inyour local scene.
Building up the demand whereit's like you can only see me
once a month.
You better come versus why wouldthey come see you this weekend
when they could just go see youfor free next weekend?
(50:28):
you're oversaturating and you'rejust doing more of what you're
already doing.
That was a big crux in my, likefrom local to national jump,
right?
And immediately people are goingto be like, well, that means
less money.
Yeah, it does.
You're going to have to take apay cut And you're gonna have to
figure it out.
But you know what?
Those one or two gigs you do inthat scene a month are going to
(50:50):
be way more meaningful.
You're going to bring out waymore people and you're going to
be able to dial it into the wayyou want it to versus just
taking, any gig that you can andyou're going to start to
separate yourself from thepeople that aren't doing it that
way.
And, but like now take what Ijust said.
Now I'm doing that.
Yeah.
But in a different section of mylife, basically, you know, so
Nik (51:10):
man.
Amazing, bro.
This last hour has just been sojam packed with so much just
great, insight and wisdom andstrategy and, I'm really, really
glad that you reached out andthat we could make this happen,
cause this was just fuckinreally, really great stuff and
honestly, man, I think you'rejust, you're one hit away, bro.
you're
Jake Shore (51:30):
That's what we say.
Yeah.
That's what
Nik (51:32):
up.
And I see that though.
Like I see that a hundredpercent it's happening.
Like it's inevitable.
It is a inevitable consequenceof putting in the reps and
putting in the work.
It's just a matter of time.
And I totally see that.
for you.
Jake Shore (51:45):
I liked that.
too.
Nik (51:47):
to see that, man.
Yeah.
Jake Shore (51:48):
That's, that might be the new moniker, man.
One hit away.
Because I feel like that is themindset I have right now, but
again, you can, like we've beendoing, you can apply that to
anything in your life, right?
You're just one opportunityaway, you're just one video
away, you're one hit away.
From having everything you'reone dm away one podcast away.
Everything you just said Mutualas well, bro.
(52:10):
I can feel the energy and thehigh level of Discipline and
mindfulness that spewing throughthe screen right now Mad respect
great conversation and dude,let's stay in contact and would
love to continue this thisfriendship so that we can we can
both level up
Nik (52:27):
A hundred percent, bro.
Count me in, man.
Thanks
Jake Shore (52:29):
bro.
Sounds good, man.
Have a good rest of your day andenjoy your weekend.
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