April 2, 2025 • 41 mins
Join the next round of the Headliner Mindset coaching program, starting 4/7:
https://www.nikcherwink.com/headlinermindset
Feeling stuck in your music career—even though you're doing all the things?
In this special episode, Nik shares the full recording of his recent live masterclass, UNSTUCK: The Mindset Masterclass for Artists Who Are Ready to Finally Break Through.
You’ll learn the 4 mindset and energy shifts that help artists move from burnout and self-doubt to clarity, momentum, and creative flow. If you’ve been grinding, posting, and still feel like nothing’s clicking—this one’s for you.
Inside this episode:
- Why most artists stay stuck (and how to shift out of it)
- The hidden mindset blocks behind burnout
- How to build consistent energy and creative momentum
- The real key to growing your career from the inside out
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
My goal for you, for myself, foreverybody in the world is that I
(00:03):
wake up and my cup is alreadyoverflowing, that I wake up and
I'm living in a state ofhappiness and joy and creativity
and passionate.
I just wake up and I step intowhat I call fuck yeah.
Energy, I'm not waiting until Iget the gig.
I'm not waiting until I get themanager.
I'm not waiting until I get therelationship.
I'm living in that, fuck yeah.
Energy every day.
Nik Cherwink (00:36):
What's up everybody?
Welcome to the Headliner MindsetPodcast.
I've got a really specialepisode for you today because I
just recently hosted my firstever.
Free masterclass online and Ihad over 60 people that came and
showed up to it.
So if you were one of them.
First off, I just want to thankyou for attending.
That was so much fun.
I really appreciate you beingthere.
Now, if you missed it, don'tworry.
(00:56):
I'm about to share the entirerecording with you where I talk
about four of the biggestmindset shifts and practices
that I've seen help artists getout of being stuck.
Let's face it, the journey ofbeing an artist can be really
challenging at times.
There's a lot of pressure to putout music consistently, to make
content, to build your fan base,and all that can become really
overwhelming and causefrustration and burnout, and
(01:19):
have you start to really secondguess yourself.
So if that's you right now,you're definitely gonna love
this episode.
So pay attention, take notes,and I'm also gonna talk about my
eight week liner mindsetcoaching program that you might
be interested in.
We're starting the next round onMonday, and you can find all the
information for that at nicktink.com/liner mindset.
Now let's go ahead and dive intothe masterclass.
(01:41):
I want just start off bythanking all of you for being
here.
It was really cool.
It's honestly like, I was kind,like overwhelmed with how many
people shared this with how manypeople r SVP to it and decided
to show up.
So just really full of a ton ofgratitude.
So let's see.
You guys we're gonna go aheadand, uh.
just to dive in here, I've gotan hour set aside and I really
(02:06):
want to just deliver as muchvalue as possible.
There's so much, there's so muchthat I could dig into over this
next hour.
My invitation is to be present,right?
For us to be a hundred percenthere together.
Because how you do anything ishow you do everything, right?
(02:26):
If we're like kind of here andwe're kind of distracted, I bet
you do the same shit in thestudio too, where you're like,
I'm kind of working, but I'mkind of scrolling too, right?
So my invitation is that for thenext hour, so we can 100% be
locked in, turn off all yourother distractions, your apps,
get your notes out, get your penand pad out because I'm really
(02:46):
gonna dig into what I personallythink and what I have seen over
the years is that, uh, this isreally some of the most
important shit.
That a lot of people aren't likereally looking at and focusing
on and talking about when itcomes to, succeeding as an
artist.
So, gonna dive in for the nexthour.
I am going to have anopportunity if you guys want to
(03:07):
go deeper with me at the end,we'll talk about that.
But as far as the next hourgoes, I really just wanna show
up and deliver.
So if you guys are excited, dropa one in the comments and I'll
go ahead and dive in.
Hell yeah.
So, you know, what I have cometo realize is most of you guys
know me if you don't know me,uh, I, I'm an artist coach, a
(03:29):
life coach that's been workingspecifically with artists for
the past seven years.
I'll share some more about mystory in a little bit, but, um,
the reason this is so importantto me is just because I see like
the grind and the hustle that I.
Everybody is doing right, beingan artist, trying to make it in
the music industry, right?
There's so much that goes intoit.
(03:51):
but what I've realized and whatI've seen, and, and if you're
here, you probably resonate withthis, but it can be be pretty
fucking exhausting and it canfeel like we're kind of not
getting anywhere.
Right.
So this is what I've kind ofrealized is like.
Most artists that I know areusually burned out or at, at
(04:12):
some point reaching a place ofbeing burned out and getting
frustrated, right?
When we get burned out, when westart to get frustrated, we
start to second guess, like, isthis shit ever actually going to
work?
We start to doubt ourselveslike, damn, do I actually really
have what it takes to, you know,quote unquote make it?
And, you know, unfortunately wehave been so programmed to just
(04:36):
chase the algorithm right now,is really what I'm calling it,
right?
There's this mindset in themusic industry that we have to
just push and grind and make asmuch content as possible and
just kind of sell our souls andjust try to build fans.
And like, my question is, howfucking well is that actually
working, because I, I still seea lot of people that are really
not getting momentum doing this.
(04:59):
So what I'm here to really talkabout and look at.
Is, we gotta play a differentgame.
We gotta play a different gamebecause that shit's not working.
Right.
Let me know if you're resonatingwith this.
Let me know if you have been,spinning your wheels, kind of
feeling like you're on thehamster wheel, feeling like you
(05:20):
are, you know, you're playingthe game, right?
This is the game that we'rebeing told to play.
We're playing the wrong gamehere.
Right.
And that's really what this houris gonna be about.
I want to introduce you guys tothe new game, the new game that
we get to play that we should beplaying.
I'm gonna give you a little bitof a background and like explain
why this is so important to me.
(05:40):
Right.
I started my career in the musicindustry about 15 years ago.
I started right outta college atCapitol Records, I was blessed
to have the opportunity to workwith a-list level artists,
working with Katie Perry,working with Snoop Dogg, working
with Alison Chains.
Coldplay, like as big as you canfucking get.
And as a lot of you guys know,also worked at Icon Collective
(06:01):
with people that were juststarting off, learning how to
make music from ground zero,along the way I became a
manager.
I fell in love with dance music,started managing DJs, really got
involved in the dance musicscene.
Most of the artists that I workwith these days are, in the
electronic music scene of, ofsome kind.
During that time I also workedwith Insomniac, helped launch
(06:21):
the Discovery project, so I wasalso very involved with helping
get those, young artists off theground, developing that talent,
as well as working with abranding agency.
I love branding.
I'm so, I think just creating abrand as an artist is such a fun
extension of the creativeprocess and work with a branding
agency called The CultCreatives.
But where things really, reallyclicked for me was working at, I
at Icon Collective.
(06:42):
Initially I came in as the musicbusiness instructor, but then I
also started teaching a classthere called The Art of Flow,
which was a class about how totap into your flow, how to find
your authentic voice, how tochannel creativity.
And it was kind of like aintersection of spirituality,
philosophy, and psychology, andis, and is really a huge,
foundation around what I do.
(07:03):
And, um, ultimately is what gotme into coaching.
And you know, when I was workingat Icon, you know, we had a a, a
good amount of artists that wenton.
Um, and not just then, like,also like even at a major record
label, there'd be some acts thatwould come through and they'd
blow the fuck up and there'd besome acts that, they got
dropped.
Right?
And, and similarly working atIcon, I mean, I taught I think
over a thousand students while Iwas there.
(07:24):
Some of them went on to become,the Slanders and the Sullivan
Kings and, huge artists.
And the more, so majority ofthem didn't.
And the question that kept me upat night was like, why do only
some of them make it right?
Like, what is it?
Because obviously, yeah yougotta have great music, you
gotta have, you know, goodbranding and marketing and all
that, and that's the shit thateverybody's focusing on.
But what I really realized isthere's this like deeper
(07:47):
foundation of what we also needto focus on, which is.
What I just call our mindset,right?
The mindset, the inner game.
Where's our mindset?
Where's our energy?
What's happening on the inside?
Not just on the outside.
'cause I see everybody chasingthe outside, and that's what I
call the outside in game.
And this is just how we'reprogrammed in life in general,
(08:10):
right?
We're programmed to believe thatonce I have X, Y, Z, then I'll
be happy, then I'll besuccessful, then I'll be
fulfilled.
Once I have more followers,right?
Once I have more followers, thenI'll be successful.
Once I have more gigs, once Ihave more money, once I have an
agent, once I have a manager,once I get signed to that record
(08:30):
label, like once I make it.
Then I'll be happy, then I'll befulfilled.
Then I can call myselfsuccessful on a deeper level,
then I'll feel safe.
Right?
And for a lot of artists too,it's like, then I'll be enough.
And just for the general person,right?
Once I have a new car, once Iget the right partner, once I
have a six pack, once I lose 20pounds, then I can be happy,
(08:53):
then I can be enough, then I canbe fucking proud of myself,
right?
But this is the game that we getto flip around, because
ultimately your mindset, yourenergy, and your alignment, that
is what's gonna actually createthe results.
Not chasing more followers, notgetting more gigs, not making
more money, right?
This is what I call the insideout game.
(09:13):
Once I'm happy, once I actuallyfeel successful, once I'm living
in the energy of success and Ifeel fulfilled, and I know that
I'm already enough now I.
At some point in the future,that's when everything is gonna
change.
This is the big shift, and Ihope you guys are taking notes.
This is the fucking shift thatwill change anything.
(09:34):
Not just as an artist, just as ahuman being, right?
We're all like a horse chasing acarrot on a stick.
At some point in the future,once I get X, Y, Z, then I'll be
enough.
My goal for you, for myself, foreverybody in the world is that I
wake up and my cup is alreadyoverflowing, right?
That I wake up and I'm living ina state of happiness and joy and
(09:58):
creativity and passionate.
I just wake up and I step intowhat I call fuck yeah.
Energy, I'm not waiting until Iget the gig.
I'm not waiting until I get themanager.
I'm not waiting until I get therelationship.
I'm living in that, fuck yeah.
Energy every day.
This is the inside out game, youguys, this is where everything
gets to shift.
We gotta play the inside outgame.
Now, as far as this call, what Ireally wanna get into for you
(10:21):
guys specifically as artists,having coached hundreds of
artists at this point, these arethe four shifts, that I want to
get into, that I want you guysto walk away with and, and
really start to practice andreally start to embody, right?
Number one, it's to knowyourself.
You need to know who the fuckyou are, right?
This is who I am.
This is what I'm all about.
I walk with a level of certaintyand confidence, right?
(10:43):
I know who I am.
That's powerful.
Also, own your energy, right?
To take ownership.
That I don't wait for the thingsoutside of myself to change.
I change myself from the insideout.
I need to own my energy, also,we need to give so much of, of
how we're programmed as we'rethinking about what can I get
rather than thinking what I cangive.
(11:03):
And number four is to getsupport.
To not do this shit alone.
So let's dive into each ofthose.
Shift number one, know yourself.
This is, I think the biggesttrap that I see, especially for
artists, is we're getting lostin comparison.
And that's one of the biggestsources of disappointment.
You're looking at your friend orsomebody that you knew, and they
(11:25):
are doing better than you, andas much as you love them,
oftentimes, I don't know if youguys have ever felt this.
You're like, damn, yeah, I'm sohappy you're doing well.
But I actually have somejealousy and some resentment.
Comparing yourself to your soundlike, damn, my shit doesn't
sound like that.
Or, I'm looking at what'shappening.
Just looking outside ofourselves too much.
Right.
We're looking outside ofyourself.
What's happening in the scene?
(11:45):
What's happening with theselabels?
Oh.
This is what's working.
These people are succeedingdoing this, so I should do that
too.
And basically we just end upcopying, we end up copying other
people.
And a lot of us are looking forwhat's the right way to do
things.
What's the template, right?
It's funny, right?
I I, I, I call this, this isreally a shift between operating
from your, head to your heart.
(12:08):
'cause a lot of us, were lookingfor the strategy.
What's the content that I canmake that's gonna make me go
viral?
What's the right sound that Ican make that's popular right
now that's going to get the, youknow, get me on these labels.
'cause if I get on these labels,I'm gonna be able to get the
agent and the manager, and I'llbe successful, right?
So it's all coming from theoutside in rather than like,
when I'm actually tapped in, Iknow.
(12:30):
I know who I am, I know what mymission is.
I know what my north star is,right?
I'm creating from the insideout.
I'm pulling this shit up from myheart and from my soul, and I'm
letting it come out.
Uh, I literally just got caughtup in this like an hour ago.
I've been preparing for thismasterclass, and I'm on like,
chat GPT, like, how do you do amasterclass?
(12:51):
You know, like, what are theright steps and what are the
right things to do?
And I got so in my fucking headthat like an hour before this
masterclass, I started trippingand I started getting into a
kind of energy that I was like,wait a minute.
I know I'm going in the wrongdirection right now because I'm
starting to get nervous.
I'm starting to get out of myown zone, my own flow.
and, And that was when I had tocatch myself and let that shit
(13:12):
go and say, no, no, no.
I come from the heart.
Right?
I do use my head, like there issome stuff that I, that I've
taken that I, you know, that Iuse, but if it's blocking me
from delivering from my heart.
I'm going in the wrongdirection.
This is one of the big things Isee for a lot of artists, right?
It's like we're studying theformula.
What's the right way to makemusic?
(13:34):
What's the right way to makecontent?
What's the right way to, to doX, Y, and Z?
This is what I call thedifference between being a DJ
and being an artist.
Or I should say, being aproducer and being an artist.
A producer knows the math andscience of how to make music.
There are rules to follow.
And I'm not saying that that'sbad, but if that's all you're
doing and we're missing, missingthe fucking oomph, right?
(13:57):
You are being an artist thatcomes from within, and so I need
to be connected to myself.
I need to know myself.
I need to know what I'm allabout, this is the thing you
gotta remember, you are the onlyyou and I had to put Skrillex in
here.
I had to put our boy fuckingSonny up here, because everybody
looks up to him.
Like, holy shit.
The god of dubstep in bass musicand, and, and everybody loves
(14:18):
him.
Hell yeah.
Because he wasn't fuckingfollowing anybody.
He's doing his own thing, right?
But the minute we start tofollow him, or, you know, fill
in the blank at anybody else,and we try to do things the way
that they're doing it, we'regoing in the wrong direction.
'cause I, I'm not knowingmyself.
I'm knowing them, and I'm tryingto emulate them.
I want y'all to be leaders.
The best artists are gonna beleaders.
(14:38):
Not followers.
I'm not following anybody.
The minute that I noticed, sowait, I'm trying to follow this
other person's script formasterclass.
I was like, wait a minute.
I I had to let that go and belike, let me just fucking do
this thing my way.
'cause nobody can do Nick Cherwink, except for me.
Nobody can.
Right.
And that energy has created somegreat results.
And I want you guys to all feelthat same energy as well.
(15:00):
That nobody can do you, nobodycan bring your gift and your
magic to the world.
That's what you're here to do asan artist.
But our mind gets so caught upin trying to do it the right
way, comparing everybody, right.
Looking at what's, what everyoneelse is doing.
I'm not saying we ignore it,right?
There's a lot of great stuff totake from that, but we gotta
find that balance.
All right.
(15:20):
And so this applies to yourmusic.
Like you guys, there's a hundredthousand songs uploaded to
Spotify every single day.
That's fucking nuts.
That's so much music coming out.
So if we're not making somethingthat is like, unique and
authentic to us, it's so easy toget caught up and just like,
listening to what everybody elseis doing and following that even
unconsciously, right?
(15:41):
So we want to know ourself, bothmusically, sonically in the
studio, but also with yourbrand.
These days a lot of people arefollowing you, not just because
of the music, but yeah, socialmedia is a real thing.
We are building followings.
We are, building a fan base andpeople are following us because
of our vibe and our swag and ourpersonality.
People follow me because theylike my energy or for whatever
reason.
And a lot of people don't.
(16:02):
And that's great.
And that's good.
Not everybody should love youbecause you should know who you
are and you should show upauthentically, right?
So from the studio to the brand.
Now a quick tool that I wannagive you guys to help you with
this.
Morning pages for those of youthat took Art of Flow at Icon,
this was the first time I'dheard of it, but it actually
comes from a book called TheArtist Way.
(16:23):
Shout out if anyone in here isfrom my artist Way group.
I'm running a group around thisbook right now.
Really cool book.
But the basic idea is everymorning you sit down and you
write three pages of stream ofconsciousness writing, and this
is like the number one tooloutta any fucking tool that I
could possibly recommend.
For artists.
This is the biggest gamechanger.
Sit down and write three pages.
This is just brain dump streamof consciousness.
(16:46):
I'm just writing whatever comesto mind, but basically what I'm
doing is I'm sitting down andI'm having an honest
conversation with myself everyday.
It's about 15 to 20 minutes towrite down those three pages.
Imagine if you sat down and youhad an honest conversation with
just you and you.
For 15 to 20 minutes everysingle day.
Because usually what we do is wewake up and we grab our phone
and we start reacting and westart, fitting ourself in to the
(17:09):
rest of the world rather thangetting really dialed in and
tuned into ourselves.
Right?
What's on my mind right now?
What do I want?
What do I desire?
What do I believe in?
What's my message?
I can't tell you like how much,like literally the whole outline
for this whole masterclass camefrom me sitting down and just
brand uping, stream ofconsciousness.
It's like this shit's alreadyinside of you, right?
(17:30):
This just gives us a chance tounearth it and allow it to come
out.
So this is the best tool.
I could possibly recommendeverybody get on it.
It's also really great just forpracticing flow.
If you want to have more flow inthe studio and get outta your
head exercising what I callyour, I don't give a fuck
muscle.
It's like you just allowwhatever wants to come up to
come up.
'cause we, we, we end up judgingourselves so much, especially
(17:50):
when it comes to creativity andmusic.
And so doing this every day, itliterally exercises a part of
your brain that just allows thethoughts to come out, which
you'll notice will translateinto the studio.
You'll just allow the ideas tocome out.
So morning pages, three pagesevery morning do this and it
will change the fucking gameShift number two, own your
energy, The big question I findmyself asking, and this is for
(18:15):
everybody, but especially, youknow, from artists.
You have a very, like, specificvision and dream and goal and
path that you're going after.
My question is, where is it allcoming from?
Like, where is your energy isthe driving force?
Like, where are you operatingfrom?
Because what I see nine timesoutta 10 is we're usually coming
(18:39):
from stress and pressure, likethere's this stress of I'm
running out of time, right?
I need to do this, but turnbefore I turn 30.
Right.
Anyone ever, you know, feel theage pressure I need to succeed
by a certain amount of time.
Yeah, there's a lot of fear.
There's a lot of stress and alot of pressure as opposed to
genuinely coming frominspiration.
(19:00):
Like I am just genuinelyinspired.
Every day my cup is overflowing.
I'm so excited to share.
I.
As opposed to, oh, like I needto get followers, so what can I
create to get followers?
Or setting these goals.
Like yeah, I have to fucking beat a certain point, at a certain
age.
Right?
I mean, don't get me wrong,having goals is great, but yeah,
(19:21):
let's just be honest.
I feel like the majority ofpeople that come to me as a
coach, they're usuallystruggling with, pressure and
fear of some kind.
Now here's, here's the thing,you guys, this doesn't change
'cause I'm also working withheadlining artists.
They have achieved the goalsthat a lot of you guys are
wanting to achieve.
(19:42):
They've got the manager, they'vegot the agent, they're touring,
they're doing the fuckingcircuit, and.
What happens is there's justmore pressure, there's more
stress, and there's morepressure because now you just
quit your full-time job.
You're going full-time.
You have to keep making music,you have to stay relevant, you
have to keep getting showsbooked because that's how you're
paying your rent.
(20:02):
So this isn't going todisappear.
You guys actually probably havethe least amount of stress and
pressure that you actually areever going to have, because
you're going to becomesuccessful, and there's gonna be
some real demands on you atanother point.
So if we don't tackle this now,it's never gonna change, right?
Because how many artists,celebrities, quote unquote
successful people, do we seewhere it's like, damn, they've
(20:24):
got the money, they've got thefame, they're achieving the
goals, but they're fuckingmiserable, they're so stressed
out that they're not having anyfun.
How shitty would that be to getto a point where, where you guys
climb the ladder of success andyou're getting all the things
you ever wanted, but then you'renot enjoying it, right?
You're suffering with stress andpressure and none of it's fun.
(20:45):
It's like, fuck that, that wouldsuck.
And so that's this likegenuinely is my goal is for you
guys to, conquer this now,right?
And again, we're, we're, there'salways gonna be external stress
and external pressure.
Like that's life.
That's part of life.
And that's actually what, whatmakes life exciting.
Challenge is great, but we alsohave to learn how to work
through that.
And the truth is, it doesn'tusually help our creativity.
(21:07):
If we're making music from aplace of stress and pressure,
like I need to release a trackevery month, and so we're
rushing the creative process,most likely we're probably not
putting out our best stuff,right?
So we wanna start learning howto take control.
We want to own our energy now,this is easier said than done,
but this is some stuff to workon.
Like I say, you guys, the bigshift here is to work on
(21:31):
yourself as much as you work onyour career.
A lot of you are getting up,like, yeah, you're grinding,
you're making the music, you'remaking the content, you're
building the brand, you'rebuilding the audience.
You're working really hard onthat.
But this is the secret is wealso gotta work on ourselves,
right?
if I can generate my own energy,because this is, this is
possible.
You guys are like a, you guysare like a power plant.
You have the ability to generateyour own energy, right?
(21:53):
And when I say energy, mentalenergy, right?
Where's our mindset?
What is our brain doing everyday?
What are our emotions doingevery day?
Like if I'm waking up and I'mjust stressed out and I'm living
in anxiety, that's going toaffect not only the results I
get, but my entire experience oflife, you can actually create
results from, stress andpressure, and a lot of people
(22:14):
do.
But then you're continuing tolive in stress and pressure
forever.
And like that would fuckingsuck, and the truth is, you
guys, this whole thing is goingto be a rollercoaster.
Right now.
Right now, I, I bet one of theways that you're experiencing
it, the ways I see it a lot, iswhen you make a good song and
you feel really stoked, you feelreally happy, or maybe you put
out a release and the releasedoes well, and, and, and you're
(22:35):
pumped.
But then maybe you have a badday in the studio and nothing's
coming out, and you hit acreative block and you're like,
fuck, you start doubtingyourself, right?
Like, damn, am I any good?
should I even be doing this?
Your mental energy starts tochange.
Does that, does that happen toanybody?
The rollercoaster of like,sometimes like, damn, I'm so
fucking good.
Yeah.
The highs are high, but the lowsare low, right?
It's a fucking rollercoaster.
(22:56):
Now, here's the thing.
When you guys get out and youstart touring, that
rollercoaster gets even moreintense,'cause that
rollercoaster now it's, it's alot of the, the physical energy
gets real when you're likeflying on airplanes every
weekend, you know, you're outtill four in the morning and
you're hopping on another flightat, at, at 8:00 AM you're going
to the next town.
You're coming back home.
(23:16):
Not only that, you play in frontof 5,000 people, you have this
massive dopamine release,serotonin release in your brain,
and then a few hours lateryou're back in a hotel by
yourself or you're on a flightby yourself.
The highs and the lows, theyjust get worse.
Or I should say they get moreintense.
So we have to learn how to begrounded, I need to have some
(23:38):
tools in my toolbox to be ableto stay emotionally centered, to
stay physically grounded, tostay mentally sharp.
This is the thing you guys, thisis the invisible parking brake,
that once we can actually clickthis down, we can unlock a whole
new level of potential.
But if we're all over the place,mentally, emotionally,
physically, it's really hard tomake progress.
(23:59):
And even, even if we do makeprogress, we're still dealing
with the rollercoaster, right?
So we wanna own our energy.
Now when I say, being proactiveversus reactive, it's like
shit's gonna happen.
There's gonna be challenges,there's gonna be crazy stuff.
But learning how to, beproactive, meaning that I don't
just react to everything.
Things will happen, but I knowhow to choose my response.
(24:20):
I know how to choose my energy.
Ultimately I want to takecontrol to the best of my
ability.
Nobody's perfect.
I'm the last person in the worldto be close to perfect at this.
But I have been practicing itfor a long time, and it does
take a lot to throw me off.
And when I do get thrown off, I,I can pop back on pretty quick
'cause I've intentionally beenpracticing, right?
(24:41):
My goal for myself and for youis, I want to be coming from the
overflow, I wanna be coming fromexcitement I realized this a
while back.
I was like, my, my one goal inlife is basically to try to just
be as stoked as possible for asmuch as possible.
And I know maybe that mightsound like toxic positivity, but
the truth is, we can close thatgap.
(25:02):
I actually can generate, I'mgonna fall down, I'm gonna fall
off my horse, and I always doall the fucking time.
But knowing how do I bringmyself back to home base?
My home base is what I call fuckyeah.
Energy.
Like I want to be in the fuckYeah.
Energy as much as possible.
Because imagine how great I cancreate from that place, right?
(25:25):
For all of us, for every artist,when you create from a place of
inspiration.
So when you're gonna create yourbest stuff, when you're actually
inspired, right?
So we gotta learn, like, how doI bring myself into a state of
inspiration?
Right?
Before I got on this call, I wasfeeling a little anxious, like
an hour before I was like,started getting, my head,
started getting stressed.
I was like, okay, fuck.
I.
But for 10 minutes before onthis call, I was like, all
(25:46):
right.
I put on one of my favoritesongs.
I jumped up and down.
I just, like, I got in, I got inthe zone, and, and I could have
been spiraling out in anxiety ifI didn't know and have the tools
to be able to control that, so.
One of my favorite tools forthis, I call the Hot Boy Walk.
For those of you guys that arein my, program, this is
something that we talk about inthere.
But so simple, take a 20 minutewalk, get outside, get some
(26:10):
sunshine.
Obviously, if it's raining orsnowing or nighttime, you know,
we're not gonna get the vitaminD, but my favorite thing in the
world, pop the top.
Like, take your shirt off girlstoo.
Get in your bra, fuck it.
Get some sunshine on your skin.
Put on some music that is goingto generate that emotion.
Take ownership and take controlof your energy.
And especially for, for a lot ofyou studio rats, I know you're
(26:30):
just like, we're locked inside.
It's dark.
We're just fucking grinding onthe, you know, on music the
whole time.
And so we really, that can besuch a good shift.
And so this is just one, onesmall, quick and easy tool.
But you know, if you guys aredoing morning pages every day,
you guys are taking hot boywalks every day, you will notice
a difference.
Like this is the kind of stuffthat a lot of people are
overlooking, but it's actuallygoing to make, some of the
(26:51):
biggest difference.
All right now.
Shift number three.
And I think you guys, I reallythink that this, I might have
already said this for the othertwo, but I think this one, I
think this one is probably thebiggest one.
'cause most people are comingfrom, what can I get, right?
How can I get more followers sothat I can get more gigs so that
(27:12):
I can get more money?
The whole thing.
If we're really fucking honestof like, how much is it coming
from a place of it being me,it's about me, my success, my
journey, my followers, right?
Like, if we're really, reallyhonest.
And so the shift here, you guys,this is such, such such a
(27:32):
massive shift, is to shift outof ego and shift into service
really, to start thinking aboutwhat can I give?
And if you think about it, youguys, as a creator.
You are here to create.
I'm here to create music.
I'm here to create content.
I'm here to create performancesand create amazing nights on the
dance floor.
My job as a creator is to give,it's all about giving, right?
(27:57):
And even when it comes to thebusiness, right?
As well.
How can I help people?
How can I serve if I'm comingfrom a place of giving all the
time.
And guys, the naturalconsequence of that is you're
gonna receive so much.
You're gonna receive so much.
Everything is energy.
Money is energy, right?
Currency.
It's, it's, it's just a current,it's a current of energy.
(28:19):
It's flow, what I'm giving andwhat I'm receiving.
Your music is energy that iscoming up and coming out of you.
The content that you're making,the message that you're saying,
how you're speaking to youraudience.
So just paying attention towhere is it coming from?
If you're creating from a placeof, I gotta make this song so
that I can get signed to thislabel, so that I can get, linked
(28:41):
up with these artists so that Ican get more fans, so that I can
build my following so that I canget everything this is where a
lot of us are coming.
I, I notice myself when I shiftinto that, I do shift into that
sometimes.
I'm like, oh man, like I need toget a new client, or I need to
get money, or I need to getwhatever.
And it's like, oh, whoa, catchthat.
Come back to a place of giving,come back to a place of service.
(29:01):
Like, see, see your, you know,one, just your gift.
Like this is your gift.
This is why you are here.
I know that there is a smallvoice in your mind, in the back
of your head, in your ear thatis telling you, this is what you
were fucking made for.
Right.
You would not be on this call ifyou did not know in some way
that this is your purpose, thatyou have a gift, right?
(29:24):
The gift is meant to be given,though it's not a gift that you
hold onto and you possess.
It is a gift that you are meantto give away.
Now what I'm really talkingabout here this is the law of
reciprocity.
I'm talking about energy, whereis this energy coming from?
Right?
The law of reciprocity meansthat I give and I receive.
(29:47):
A lot of us, we are wanting toreceive.
I'm wanting to receive all thesethings.
I want the manager, I want theagent I want new followers.
And we're so focused on what doI need to do to receive those
things?
What do I need to do to get whatI want to have?
And the shift here is what do Ineed to create?
What do I need to give thegiving comes first, that's the
big shift.
You, you receive.
(30:09):
Tenfold from what you give, butyou gotta make sure that it's
all coming from a place ofgiving first and be unattached
to how it comes back.
That's the big one.
Sometimes the universe works inmysterious ways.
I have a client who, he'sgrinding on his music, he's
putting out content, doing theTikTok game, putting out music,
right?
But he's also like a veryheart-centered person.
(30:31):
He's coming, he's coming from aplace of giving, and he's
focused on like, all right, Iwant to, get gigs at, the club
and at the show.
And he had a, you know, did havelike one really big, label
release and like, cool, that'sthe path I'm going down.
he's maybe getting like one or$200 gigs here and there.
But all of a sudden he gets hitup like out of the blue of
somebody that saw him randomlyplaying at Burning Man, and then
(30:54):
was like, Hey, do you, we wantto hire you to play this like,
private party for like a techcompany.
And he made$15,000 opposed tolike what he was chasing, like
what he actually wanted orthought like, okay, this is what
I'm working towards.
Abundance and opportunity justshowed up in his life from a, in
a very different direction, Sobe unattached to how it comes
back.
You might want the manager, youmight want the followers.
(31:15):
You might think like, oh, thisis the path I wanna play.
Main stage, EDC, or whateverthat goal is.
But just be open to the universehooking you up and really
fucking cool ways and beingunattached to how it comes back.
All right?
And a lot of this boils downjust to faith or fear.
Like, am I coming from thatplace that I just trust?
I just know that if I create andI give and I serve and I get my
(31:36):
ego out of it, everything'sgonna work out, it's gonna come
back to me.
And I'm not attached to how thatis.
I do have goals, I do have avision.
I do have, things that I'm goingafter, but I'm really paying
attention to where's it comingfrom, making sure that, that
it's coming from faith ratherthan coming from fear.
And this is just huge.
Like, I, this is going to affectyou in so much more than, um.
Than just your artist career,right?
(31:58):
Just like be this kind of personand see how this changes your
entire life.
But yeah, also from a businessperspective, the fundamentals of
business is, is you add valueand you receive from that,
right?
So we've gotta be thinking aboutlike, how are we adding value
anyways, alright, last point.
Shift number four.
Get support.
Stop playing lone wolf, right?
I know a lot of youself-proclaimed studio gremlins
(32:21):
are just like, all right, I'mgonna do it all myself.
I'm gonna make the music allmyself.
I'm gonna do the content allmyself.
I'm gonna build this whole, youknow, business, this whole
thing, this whole journey bymyself.
We are very programmed to livein a lone wolf society these
days, but as an artist,especially like isolation is
gonna kill your dreams.
It's so important.
Like we are packed animals.
We are designed to worktogether.
(32:42):
It's important that you allowyourself to be held during this
process.
You guys are chasing a fuckingawesome and very hard and
challenging dream, we all needsupport.
We need emotional support.
We need resources.
We need like to stand on theshoulders of giants.
This is why Icon Collective wasso successful, right?
There's so many people thateveryone was, you know, working
(33:03):
together.
It was a collective.
And so that really contributedto the success of a lot of
people that were there.
Growing doesn't have to be hard,right?
It's hard when you carryeverything alone on your back,
the weight, it's really fuckingheavy.
But when you get support.
It will completely change thegame.
Nobody has succeeded in thisalone, right?
So find your tribe.
(33:24):
If you do not have a tribe, ifyou do not have a community,
this will be one of the numberone, like biggest game changers
for you, right?
And I'm gonna talk about theheadline or mindset community
that I run.
I'm gonna invite you to be apart of that, but also at the
same time, like, yo, there's somany other great communities out
there as well.
West End has a really dopecommunity.
Gia I just had on my podcast aswell, has another community.
(33:44):
Like you're sharing one yourenergy, right?
And that's why I, I really loveour community'cause it's like
there's so much love and there'sso much support and we really
tap into like the mental and theemotional side of it.
but also resources as well.
Like, yo, find somebody that canhook you up and that, that can
like, knows a contact at thislabel and they can help you out
(34:04):
with this.
Like, yes, you guys gotta worktogether.
So sharing energy, sharingresources, and then also
mentorship.
I've been blessed to be in thecoaching world for a while
where, I mean, I've, I'veinvested like so many thousands
of dollars to mentors, but everytime I do, it's like, it, it
accelerates me.
What would've taken me, youknow, a year to learn or two
years to learn.
I can learn in a couple monthsthat person took them 10 years
(34:27):
to learn it and then they can,distill it down to me and I can
learn it in a few days.
Right?
That's the cool thing, aboutgetting mentorship.
We don't have to learneverything on our own and make
all the mistakes on our own.
And then I think the biggestpart about that, though, I
really want to hammer this one,is like, it gets to be fun.
It gets to be fun.
If it is feeling like it'spushing a boulder up the fucking
(34:47):
hill and all of it is a grind,you guys, were out of alignment.
We're out of alignment andsomething is off.
And the thing that might be offis doing it with other people,
right?
If you're, if it's just you byyourself in your studio all the
time, I know that's gonna gethard, right?
Now for those of you that thisis landing with, and you really
like see the value of lockingin.
(35:09):
On the mindset, the energystuff, the community stuff.
I do want to invite you all tohear a little bit about what
I've created, with the HeadlinerMindset group.
This was a result, I'd say, of,you know, coaching hundreds of
artists, really thinking about,what is the, the most potent
stuff that I've seen make thebiggest difference for people.
(35:30):
And then I decided to just likepackage that all together.
Like, this is the shit, this isthe sauce, this is the good
stuff that I think is, isreally, really most important.
as well as just bringing peopletogether to not do it by
themselves.
So, you know, for me, honestly,this was just a calling.
I, I didn't even wanna make aprogram.
I like had that just thisintuitive voice and I kind of
just surrendered, like, allright, universe, I hear you.
(35:50):
Let's build this thing.
And, um, we've done it for thelast year and I'm, I think it's
been pretty fucking rad.
But just to tell you a littlebit about what that looks like.
You know, this is what we focuson for the actual initial, like
eight weeks of it is one,getting your mindset and your
energy dialed in.
the mindset to have a deeperlevel of belief.
Getting our energy to that placeof being inspired every day,
(36:11):
showing up with passion andexcitement and, you know what I
call just fuck Yeah.
Energy.
Also getting our daily systemsand habits.
I'm still working on it.
I I am definitely not perfectat, you know, my daily systems
and habits.
But we gotta have a good processif we want to create results.
We gotta focus more on ourprocess than we gotta, than our
results, right?
So my goal is to just geteverybody really dialed in with
their systems and, habits, um,have fun in the studio, have
(36:34):
flow in the studio, like, getoutta the heads, stop chasing
fucking labels.
Stop, chasing all the otherstuff.
Like really allow your, yourpersonal unique voice to come
through your flow, to comethrough breakthrough, creative
blocks.
There's never a reason to everbe having any kind of creative
block.
Also, I mentioned I lovebranding, so we've got some
great, you know, great stuffabout branding, but also just
(36:56):
like back to that point ofreally knowing who you are,
right?
I wanna see people like reallywalking away, like knowing who
you are as an artist, knowingwhat your brand is all about.
Building your network as well.
You know, your network is yournet worth.
So knowing how to get out there,build your network as an artist.
And then, you know, just lastly,the part that I'm the biggest
fan and just so excited about isreally that this is like a
family.
(37:16):
This is such a, such a beautifulspecial space that I can say is
unlike anything else that's outthere.
'cause we're not like, uh, thisis like life coaching for
artists.
Not just like, production that Ithink a lot of these other
groups are.
So with that being said, what'sincluded in it is I have it
structured so that we have eightweeks of video lessons,
exercises, some of the stuff youguys saw here, but like way
(37:38):
deeper, to get you guys, youknow, actually into practice and
embodying this stuff every weekas well as eight weeks of small
group coaching.
So we're starting on Monday.
I'm bringing the next cohort on.
I took the last quarter off, soI'm really excited to get some
new people back in the program.
So we've got the initial eightweeks of the program.
But also we have a weekly callfor just an open q and a
(37:59):
coaching call.
And this call runs indefinitely.
So basically once you join thecommunity, you're part of the
community for life.
We'll go through those eightweeks together, but we've also
have this other call.
We also have a private discordand we also have monthly guests
that I bring in, industryfriends, artist friends, know,
that's, that's been the coolestthing.
I mean, I think everybody inhere on the chat, they took the
program maybe six months ago,even a year ago, and they still
(38:22):
show up every single week.
And on that call, the open q anda call, that's a chance where we
can get into marketing, we canget into branding and business
stuff too.
I don't necessarily have a lotof the, uh, marketing stuff as
part of the content, but it'sjust a place to get, you know,
support and coaching.
So if that's resonating, pleasecheck out the link.
Nick tink.com/liner mindset.
(38:44):
And that's all I have for youguys.
So Who is in the program rightnow, who is, part of the
Headliner Mindset community?
All right.
Kiana.
Kiana is a fucking superstar.
Tell the crew a little bit.
Like, what's been your biggesttakeaway from being a part of
the headline and mindsetcommunity?
I think the biggest thing for mewas like just being so, and it's
(39:04):
so crazy that this is calledUnstuck because it's exactly
where I fucking was when I foundNick's podcast and I was just
like a bus with the wheelsfalling off like constantly and
doing Nick's course.
Like literally it was lifechanging for me.
Like, am I at exactly where Iwanna be right now?
(39:26):
No, but I'm fucking loving thejourney that I'm on right now
because of what Nick has taughtus in Liner Mindset.
Like I never expected to bewhere I am right now, six months
ago.
Like it's insane how, how manyof my goals have already
happened just from dailygrinding.
(39:49):
But that's the thing.
I was already grinding, I justdidn't have the right vision.
So I like truly became anunstuck artist taking headliner
mindset, just putting in thework.
But not only like for myartist's goals, but actually in
my inner self.
Like I'm not somebody that needsto be validated from the goals
(40:12):
that I'm achieving or goals thatI'm not achieving.
I'm not taking it to heart.
I'm just putting in the work andI'm not chasing, I'm just
attracting by being my bestself.
And that is literally what Nickteaches.
And it's, I could say so muchfor probably like another hour,
but I'm not going to, so like asmuch as I can say is like, it is
beyond worth the time, energy,and even money that you put in,
(40:36):
like beyond that.
So thanks Nick.
Keana, you're, you're arockstar.
Thank you for being a part of itand always, uh, just bringing
your energy.
It's been rad to see yourgrowth.
so.
Yeah, I really, uh, I'm reallyglad that everybody came today.
I hope that you got somethingvaluable out of it.
And, yeah, if any of you justwanna go deeper into this stuff
(40:57):
and continue and like really bea part of the community, would
love to have you in there withus.
And if it's not with me, likejust make sure that you find
someone else, right?
Make sure that you have supportin whatever way.
So, appreciate you all showingup.
Love you guys.
So great to see so many familiarfaces here and best of luck with
your journey.
My goal for you, for myself, foreverybody in the world is that I
(00:03):
wake up and my cup is alreadyoverflowing, that I wake up and
I'm living in a state ofhappiness and joy and creativity
and passionate.
I just wake up and I step intowhat I call fuck yeah.
Energy, I'm not waiting until Iget the gig.
I'm not waiting until I get themanager.
I'm not waiting until I get therelationship.
I'm living in that, fuck yeah.
Energy every day.
Nik Cherwink (00:36):
What's up everybody?
Welcome to the Headliner MindsetPodcast.
I've got a really specialepisode for you today because I
just recently hosted my firstever.
Free masterclass online and Ihad over 60 people that came and
showed up to it.
So if you were one of them.
First off, I just want to thankyou for attending.
That was so much fun.
I really appreciate you beingthere.
Now, if you missed it, don'tworry.
(00:56):
I'm about to share the entirerecording with you where I talk
about four of the biggestmindset shifts and practices
that I've seen help artists getout of being stuck.
Let's face it, the journey ofbeing an artist can be really
challenging at times.
There's a lot of pressure to putout music consistently, to make
content, to build your fan base,and all that can become really
overwhelming and causefrustration and burnout, and
(01:19):
have you start to really secondguess yourself.
So if that's you right now,you're definitely gonna love
this episode.
So pay attention, take notes,and I'm also gonna talk about my
eight week liner mindsetcoaching program that you might
be interested in.
We're starting the next round onMonday, and you can find all the
information for that at nicktink.com/liner mindset.
Now let's go ahead and dive intothe masterclass.
(01:41):
I want just start off bythanking all of you for being
here.
It was really cool.
It's honestly like, I was kind,like overwhelmed with how many
people shared this with how manypeople r SVP to it and decided
to show up.
So just really full of a ton ofgratitude.
So let's see.
You guys we're gonna go aheadand, uh.
just to dive in here, I've gotan hour set aside and I really
(02:06):
want to just deliver as muchvalue as possible.
There's so much, there's so muchthat I could dig into over this
next hour.
My invitation is to be present,right?
For us to be a hundred percenthere together.
Because how you do anything ishow you do everything, right?
(02:26):
If we're like kind of here andwe're kind of distracted, I bet
you do the same shit in thestudio too, where you're like,
I'm kind of working, but I'mkind of scrolling too, right?
So my invitation is that for thenext hour, so we can 100% be
locked in, turn off all yourother distractions, your apps,
get your notes out, get your penand pad out because I'm really
(02:46):
gonna dig into what I personallythink and what I have seen over
the years is that, uh, this isreally some of the most
important shit.
That a lot of people aren't likereally looking at and focusing
on and talking about when itcomes to, succeeding as an
artist.
So, gonna dive in for the nexthour.
I am going to have anopportunity if you guys want to
(03:07):
go deeper with me at the end,we'll talk about that.
But as far as the next hourgoes, I really just wanna show
up and deliver.
So if you guys are excited, dropa one in the comments and I'll
go ahead and dive in.
Hell yeah.
So, you know, what I have cometo realize is most of you guys
know me if you don't know me,uh, I, I'm an artist coach, a
(03:29):
life coach that's been workingspecifically with artists for
the past seven years.
I'll share some more about mystory in a little bit, but, um,
the reason this is so importantto me is just because I see like
the grind and the hustle that I.
Everybody is doing right, beingan artist, trying to make it in
the music industry, right?
There's so much that goes intoit.
(03:51):
but what I've realized and whatI've seen, and, and if you're
here, you probably resonate withthis, but it can be be pretty
fucking exhausting and it canfeel like we're kind of not
getting anywhere.
Right.
So this is what I've kind ofrealized is like.
Most artists that I know areusually burned out or at, at
(04:12):
some point reaching a place ofbeing burned out and getting
frustrated, right?
When we get burned out, when westart to get frustrated, we
start to second guess, like, isthis shit ever actually going to
work?
We start to doubt ourselveslike, damn, do I actually really
have what it takes to, you know,quote unquote make it?
And, you know, unfortunately wehave been so programmed to just
(04:36):
chase the algorithm right now,is really what I'm calling it,
right?
There's this mindset in themusic industry that we have to
just push and grind and make asmuch content as possible and
just kind of sell our souls andjust try to build fans.
And like, my question is, howfucking well is that actually
working, because I, I still seea lot of people that are really
not getting momentum doing this.
(04:59):
So what I'm here to really talkabout and look at.
Is, we gotta play a differentgame.
We gotta play a different gamebecause that shit's not working.
Right.
Let me know if you're resonatingwith this.
Let me know if you have been,spinning your wheels, kind of
feeling like you're on thehamster wheel, feeling like you
(05:20):
are, you know, you're playingthe game, right?
This is the game that we'rebeing told to play.
We're playing the wrong gamehere.
Right.
And that's really what this houris gonna be about.
I want to introduce you guys tothe new game, the new game that
we get to play that we should beplaying.
I'm gonna give you a little bitof a background and like explain
why this is so important to me.
(05:40):
Right.
I started my career in the musicindustry about 15 years ago.
I started right outta college atCapitol Records, I was blessed
to have the opportunity to workwith a-list level artists,
working with Katie Perry,working with Snoop Dogg, working
with Alison Chains.
Coldplay, like as big as you canfucking get.
And as a lot of you guys know,also worked at Icon Collective
(06:01):
with people that were juststarting off, learning how to
make music from ground zero,along the way I became a
manager.
I fell in love with dance music,started managing DJs, really got
involved in the dance musicscene.
Most of the artists that I workwith these days are, in the
electronic music scene of, ofsome kind.
During that time I also workedwith Insomniac, helped launch
(06:21):
the Discovery project, so I wasalso very involved with helping
get those, young artists off theground, developing that talent,
as well as working with abranding agency.
I love branding.
I'm so, I think just creating abrand as an artist is such a fun
extension of the creativeprocess and work with a branding
agency called The CultCreatives.
But where things really, reallyclicked for me was working at, I
at Icon Collective.
(06:42):
Initially I came in as the musicbusiness instructor, but then I
also started teaching a classthere called The Art of Flow,
which was a class about how totap into your flow, how to find
your authentic voice, how tochannel creativity.
And it was kind of like aintersection of spirituality,
philosophy, and psychology, andis, and is really a huge,
foundation around what I do.
(07:03):
And, um, ultimately is what gotme into coaching.
And you know, when I was workingat Icon, you know, we had a a, a
good amount of artists that wenton.
Um, and not just then, like,also like even at a major record
label, there'd be some acts thatwould come through and they'd
blow the fuck up and there'd besome acts that, they got
dropped.
Right?
And, and similarly working atIcon, I mean, I taught I think
over a thousand students while Iwas there.
(07:24):
Some of them went on to become,the Slanders and the Sullivan
Kings and, huge artists.
And the more, so majority ofthem didn't.
And the question that kept me upat night was like, why do only
some of them make it right?
Like, what is it?
Because obviously, yeah yougotta have great music, you
gotta have, you know, goodbranding and marketing and all
that, and that's the shit thateverybody's focusing on.
But what I really realized isthere's this like deeper
(07:47):
foundation of what we also needto focus on, which is.
What I just call our mindset,right?
The mindset, the inner game.
Where's our mindset?
Where's our energy?
What's happening on the inside?
Not just on the outside.
'cause I see everybody chasingthe outside, and that's what I
call the outside in game.
And this is just how we'reprogrammed in life in general,
(08:10):
right?
We're programmed to believe thatonce I have X, Y, Z, then I'll
be happy, then I'll besuccessful, then I'll be
fulfilled.
Once I have more followers,right?
Once I have more followers, thenI'll be successful.
Once I have more gigs, once Ihave more money, once I have an
agent, once I have a manager,once I get signed to that record
(08:30):
label, like once I make it.
Then I'll be happy, then I'll befulfilled.
Then I can call myselfsuccessful on a deeper level,
then I'll feel safe.
Right?
And for a lot of artists too,it's like, then I'll be enough.
And just for the general person,right?
Once I have a new car, once Iget the right partner, once I
have a six pack, once I lose 20pounds, then I can be happy,
(08:53):
then I can be enough, then I canbe fucking proud of myself,
right?
But this is the game that we getto flip around, because
ultimately your mindset, yourenergy, and your alignment, that
is what's gonna actually createthe results.
Not chasing more followers, notgetting more gigs, not making
more money, right?
This is what I call the insideout game.
(09:13):
Once I'm happy, once I actuallyfeel successful, once I'm living
in the energy of success and Ifeel fulfilled, and I know that
I'm already enough now I.
At some point in the future,that's when everything is gonna
change.
This is the big shift, and Ihope you guys are taking notes.
This is the fucking shift thatwill change anything.
(09:34):
Not just as an artist, just as ahuman being, right?
We're all like a horse chasing acarrot on a stick.
At some point in the future,once I get X, Y, Z, then I'll be
enough.
My goal for you, for myself, foreverybody in the world is that I
wake up and my cup is alreadyoverflowing, right?
That I wake up and I'm living ina state of happiness and joy and
(09:58):
creativity and passionate.
I just wake up and I step intowhat I call fuck yeah.
Energy, I'm not waiting until Iget the gig.
I'm not waiting until I get themanager.
I'm not waiting until I get therelationship.
I'm living in that, fuck yeah.
Energy every day.
This is the inside out game, youguys, this is where everything
gets to shift.
We gotta play the inside outgame.
Now, as far as this call, what Ireally wanna get into for you
(10:21):
guys specifically as artists,having coached hundreds of
artists at this point, these arethe four shifts, that I want to
get into, that I want you guysto walk away with and, and
really start to practice andreally start to embody, right?
Number one, it's to knowyourself.
You need to know who the fuckyou are, right?
This is who I am.
This is what I'm all about.
I walk with a level of certaintyand confidence, right?
(10:43):
I know who I am.
That's powerful.
Also, own your energy, right?
To take ownership.
That I don't wait for the thingsoutside of myself to change.
I change myself from the insideout.
I need to own my energy, also,we need to give so much of, of
how we're programmed as we'rethinking about what can I get
rather than thinking what I cangive.
(11:03):
And number four is to getsupport.
To not do this shit alone.
So let's dive into each ofthose.
Shift number one, know yourself.
This is, I think the biggesttrap that I see, especially for
artists, is we're getting lostin comparison.
And that's one of the biggestsources of disappointment.
You're looking at your friend orsomebody that you knew, and they
(11:25):
are doing better than you, andas much as you love them,
oftentimes, I don't know if youguys have ever felt this.
You're like, damn, yeah, I'm sohappy you're doing well.
But I actually have somejealousy and some resentment.
Comparing yourself to your soundlike, damn, my shit doesn't
sound like that.
Or, I'm looking at what'shappening.
Just looking outside ofourselves too much.
Right.
We're looking outside ofyourself.
What's happening in the scene?
(11:45):
What's happening with theselabels?
Oh.
This is what's working.
These people are succeedingdoing this, so I should do that
too.
And basically we just end upcopying, we end up copying other
people.
And a lot of us are looking forwhat's the right way to do
things.
What's the template, right?
It's funny, right?
I I, I, I call this, this isreally a shift between operating
from your, head to your heart.
(12:08):
'cause a lot of us, were lookingfor the strategy.
What's the content that I canmake that's gonna make me go
viral?
What's the right sound that Ican make that's popular right
now that's going to get the, youknow, get me on these labels.
'cause if I get on these labels,I'm gonna be able to get the
agent and the manager, and I'llbe successful, right?
So it's all coming from theoutside in rather than like,
when I'm actually tapped in, Iknow.
(12:30):
I know who I am, I know what mymission is.
I know what my north star is,right?
I'm creating from the insideout.
I'm pulling this shit up from myheart and from my soul, and I'm
letting it come out.
Uh, I literally just got caughtup in this like an hour ago.
I've been preparing for thismasterclass, and I'm on like,
chat GPT, like, how do you do amasterclass?
(12:51):
You know, like, what are theright steps and what are the
right things to do?
And I got so in my fucking headthat like an hour before this
masterclass, I started trippingand I started getting into a
kind of energy that I was like,wait a minute.
I know I'm going in the wrongdirection right now because I'm
starting to get nervous.
I'm starting to get out of myown zone, my own flow.
and, And that was when I had tocatch myself and let that shit
(13:12):
go and say, no, no, no.
I come from the heart.
Right?
I do use my head, like there issome stuff that I, that I've
taken that I, you know, that Iuse, but if it's blocking me
from delivering from my heart.
I'm going in the wrongdirection.
This is one of the big things Isee for a lot of artists, right?
It's like we're studying theformula.
What's the right way to makemusic?
(13:34):
What's the right way to makecontent?
What's the right way to, to doX, Y, and Z?
This is what I call thedifference between being a DJ
and being an artist.
Or I should say, being aproducer and being an artist.
A producer knows the math andscience of how to make music.
There are rules to follow.
And I'm not saying that that'sbad, but if that's all you're
doing and we're missing, missingthe fucking oomph, right?
(13:57):
You are being an artist thatcomes from within, and so I need
to be connected to myself.
I need to know myself.
I need to know what I'm allabout, this is the thing you
gotta remember, you are the onlyyou and I had to put Skrillex in
here.
I had to put our boy fuckingSonny up here, because everybody
looks up to him.
Like, holy shit.
The god of dubstep in bass musicand, and, and everybody loves
(14:18):
him.
Hell yeah.
Because he wasn't fuckingfollowing anybody.
He's doing his own thing, right?
But the minute we start tofollow him, or, you know, fill
in the blank at anybody else,and we try to do things the way
that they're doing it, we'regoing in the wrong direction.
'cause I, I'm not knowingmyself.
I'm knowing them, and I'm tryingto emulate them.
I want y'all to be leaders.
The best artists are gonna beleaders.
(14:38):
Not followers.
I'm not following anybody.
The minute that I noticed, sowait, I'm trying to follow this
other person's script formasterclass.
I was like, wait a minute.
I I had to let that go and belike, let me just fucking do
this thing my way.
'cause nobody can do Nick Cherwink, except for me.
Nobody can.
Right.
And that energy has created somegreat results.
And I want you guys to all feelthat same energy as well.
(15:00):
That nobody can do you, nobodycan bring your gift and your
magic to the world.
That's what you're here to do asan artist.
But our mind gets so caught upin trying to do it the right
way, comparing everybody, right.
Looking at what's, what everyoneelse is doing.
I'm not saying we ignore it,right?
There's a lot of great stuff totake from that, but we gotta
find that balance.
All right.
(15:20):
And so this applies to yourmusic.
Like you guys, there's a hundredthousand songs uploaded to
Spotify every single day.
That's fucking nuts.
That's so much music coming out.
So if we're not making somethingthat is like, unique and
authentic to us, it's so easy toget caught up and just like,
listening to what everybody elseis doing and following that even
unconsciously, right?
(15:41):
So we want to know ourself, bothmusically, sonically in the
studio, but also with yourbrand.
These days a lot of people arefollowing you, not just because
of the music, but yeah, socialmedia is a real thing.
We are building followings.
We are, building a fan base andpeople are following us because
of our vibe and our swag and ourpersonality.
People follow me because theylike my energy or for whatever
reason.
And a lot of people don't.
(16:02):
And that's great.
And that's good.
Not everybody should love youbecause you should know who you
are and you should show upauthentically, right?
So from the studio to the brand.
Now a quick tool that I wannagive you guys to help you with
this.
Morning pages for those of youthat took Art of Flow at Icon,
this was the first time I'dheard of it, but it actually
comes from a book called TheArtist Way.
(16:23):
Shout out if anyone in here isfrom my artist Way group.
I'm running a group around thisbook right now.
Really cool book.
But the basic idea is everymorning you sit down and you
write three pages of stream ofconsciousness writing, and this
is like the number one tooloutta any fucking tool that I
could possibly recommend.
For artists.
This is the biggest gamechanger.
Sit down and write three pages.
This is just brain dump streamof consciousness.
(16:46):
I'm just writing whatever comesto mind, but basically what I'm
doing is I'm sitting down andI'm having an honest
conversation with myself everyday.
It's about 15 to 20 minutes towrite down those three pages.
Imagine if you sat down and youhad an honest conversation with
just you and you.
For 15 to 20 minutes everysingle day.
Because usually what we do is wewake up and we grab our phone
and we start reacting and westart, fitting ourself in to the
(17:09):
rest of the world rather thangetting really dialed in and
tuned into ourselves.
Right?
What's on my mind right now?
What do I want?
What do I desire?
What do I believe in?
What's my message?
I can't tell you like how much,like literally the whole outline
for this whole masterclass camefrom me sitting down and just
brand uping, stream ofconsciousness.
It's like this shit's alreadyinside of you, right?
(17:30):
This just gives us a chance tounearth it and allow it to come
out.
So this is the best tool.
I could possibly recommendeverybody get on it.
It's also really great just forpracticing flow.
If you want to have more flow inthe studio and get outta your
head exercising what I callyour, I don't give a fuck
muscle.
It's like you just allowwhatever wants to come up to
come up.
'cause we, we, we end up judgingourselves so much, especially
(17:50):
when it comes to creativity andmusic.
And so doing this every day, itliterally exercises a part of
your brain that just allows thethoughts to come out, which
you'll notice will translateinto the studio.
You'll just allow the ideas tocome out.
So morning pages, three pagesevery morning do this and it
will change the fucking gameShift number two, own your
energy, The big question I findmyself asking, and this is for
(18:15):
everybody, but especially, youknow, from artists.
You have a very, like, specificvision and dream and goal and
path that you're going after.
My question is, where is it allcoming from?
Like, where is your energy isthe driving force?
Like, where are you operatingfrom?
Because what I see nine timesoutta 10 is we're usually coming
(18:39):
from stress and pressure, likethere's this stress of I'm
running out of time, right?
I need to do this, but turnbefore I turn 30.
Right.
Anyone ever, you know, feel theage pressure I need to succeed
by a certain amount of time.
Yeah, there's a lot of fear.
There's a lot of stress and alot of pressure as opposed to
genuinely coming frominspiration.
(19:00):
Like I am just genuinelyinspired.
Every day my cup is overflowing.
I'm so excited to share.
I.
As opposed to, oh, like I needto get followers, so what can I
create to get followers?
Or setting these goals.
Like yeah, I have to fucking beat a certain point, at a certain
age.
Right?
I mean, don't get me wrong,having goals is great, but yeah,
(19:21):
let's just be honest.
I feel like the majority ofpeople that come to me as a
coach, they're usuallystruggling with, pressure and
fear of some kind.
Now here's, here's the thing,you guys, this doesn't change
'cause I'm also working withheadlining artists.
They have achieved the goalsthat a lot of you guys are
wanting to achieve.
(19:42):
They've got the manager, they'vegot the agent, they're touring,
they're doing the fuckingcircuit, and.
What happens is there's justmore pressure, there's more
stress, and there's morepressure because now you just
quit your full-time job.
You're going full-time.
You have to keep making music,you have to stay relevant, you
have to keep getting showsbooked because that's how you're
paying your rent.
(20:02):
So this isn't going todisappear.
You guys actually probably havethe least amount of stress and
pressure that you actually areever going to have, because
you're going to becomesuccessful, and there's gonna be
some real demands on you atanother point.
So if we don't tackle this now,it's never gonna change, right?
Because how many artists,celebrities, quote unquote
successful people, do we seewhere it's like, damn, they've
(20:24):
got the money, they've got thefame, they're achieving the
goals, but they're fuckingmiserable, they're so stressed
out that they're not having anyfun.
How shitty would that be to getto a point where, where you guys
climb the ladder of success andyou're getting all the things
you ever wanted, but then you'renot enjoying it, right?
You're suffering with stress andpressure and none of it's fun.
(20:45):
It's like, fuck that, that wouldsuck.
And so that's this likegenuinely is my goal is for you
guys to, conquer this now,right?
And again, we're, we're, there'salways gonna be external stress
and external pressure.
Like that's life.
That's part of life.
And that's actually what, whatmakes life exciting.
Challenge is great, but we alsohave to learn how to work
through that.
And the truth is, it doesn'tusually help our creativity.
(21:07):
If we're making music from aplace of stress and pressure,
like I need to release a trackevery month, and so we're
rushing the creative process,most likely we're probably not
putting out our best stuff,right?
So we wanna start learning howto take control.
We want to own our energy now,this is easier said than done,
but this is some stuff to workon.
Like I say, you guys, the bigshift here is to work on
(21:31):
yourself as much as you work onyour career.
A lot of you are getting up,like, yeah, you're grinding,
you're making the music, you'remaking the content, you're
building the brand, you'rebuilding the audience.
You're working really hard onthat.
But this is the secret is wealso gotta work on ourselves,
right?
if I can generate my own energy,because this is, this is
possible.
You guys are like a, you guysare like a power plant.
You have the ability to generateyour own energy, right?
(21:53):
And when I say energy, mentalenergy, right?
Where's our mindset?
What is our brain doing everyday?
What are our emotions doingevery day?
Like if I'm waking up and I'mjust stressed out and I'm living
in anxiety, that's going toaffect not only the results I
get, but my entire experience oflife, you can actually create
results from, stress andpressure, and a lot of people
(22:14):
do.
But then you're continuing tolive in stress and pressure
forever.
And like that would fuckingsuck, and the truth is, you
guys, this whole thing is goingto be a rollercoaster.
Right now.
Right now, I, I bet one of theways that you're experiencing
it, the ways I see it a lot, iswhen you make a good song and
you feel really stoked, you feelreally happy, or maybe you put
out a release and the releasedoes well, and, and, and you're
(22:35):
pumped.
But then maybe you have a badday in the studio and nothing's
coming out, and you hit acreative block and you're like,
fuck, you start doubtingyourself, right?
Like, damn, am I any good?
should I even be doing this?
Your mental energy starts tochange.
Does that, does that happen toanybody?
The rollercoaster of like,sometimes like, damn, I'm so
fucking good.
Yeah.
The highs are high, but the lowsare low, right?
It's a fucking rollercoaster.
(22:56):
Now, here's the thing.
When you guys get out and youstart touring, that
rollercoaster gets even moreintense,'cause that
rollercoaster now it's, it's alot of the, the physical energy
gets real when you're likeflying on airplanes every
weekend, you know, you're outtill four in the morning and
you're hopping on another flightat, at, at 8:00 AM you're going
to the next town.
You're coming back home.
(23:16):
Not only that, you play in frontof 5,000 people, you have this
massive dopamine release,serotonin release in your brain,
and then a few hours lateryou're back in a hotel by
yourself or you're on a flightby yourself.
The highs and the lows, theyjust get worse.
Or I should say they get moreintense.
So we have to learn how to begrounded, I need to have some
(23:38):
tools in my toolbox to be ableto stay emotionally centered, to
stay physically grounded, tostay mentally sharp.
This is the thing you guys, thisis the invisible parking brake,
that once we can actually clickthis down, we can unlock a whole
new level of potential.
But if we're all over the place,mentally, emotionally,
physically, it's really hard tomake progress.
(23:59):
And even, even if we do makeprogress, we're still dealing
with the rollercoaster, right?
So we wanna own our energy.
Now when I say, being proactiveversus reactive, it's like
shit's gonna happen.
There's gonna be challenges,there's gonna be crazy stuff.
But learning how to, beproactive, meaning that I don't
just react to everything.
Things will happen, but I knowhow to choose my response.
(24:20):
I know how to choose my energy.
Ultimately I want to takecontrol to the best of my
ability.
Nobody's perfect.
I'm the last person in the worldto be close to perfect at this.
But I have been practicing itfor a long time, and it does
take a lot to throw me off.
And when I do get thrown off, I,I can pop back on pretty quick
'cause I've intentionally beenpracticing, right?
(24:41):
My goal for myself and for youis, I want to be coming from the
overflow, I wanna be coming fromexcitement I realized this a
while back.
I was like, my, my one goal inlife is basically to try to just
be as stoked as possible for asmuch as possible.
And I know maybe that mightsound like toxic positivity, but
the truth is, we can close thatgap.
(25:02):
I actually can generate, I'mgonna fall down, I'm gonna fall
off my horse, and I always doall the fucking time.
But knowing how do I bringmyself back to home base?
My home base is what I call fuckyeah.
Energy.
Like I want to be in the fuckYeah.
Energy as much as possible.
Because imagine how great I cancreate from that place, right?
(25:25):
For all of us, for every artist,when you create from a place of
inspiration.
So when you're gonna create yourbest stuff, when you're actually
inspired, right?
So we gotta learn, like, how doI bring myself into a state of
inspiration?
Right?
Before I got on this call, I wasfeeling a little anxious, like
an hour before I was like,started getting, my head,
started getting stressed.
I was like, okay, fuck.
I.
But for 10 minutes before onthis call, I was like, all
(25:46):
right.
I put on one of my favoritesongs.
I jumped up and down.
I just, like, I got in, I got inthe zone, and, and I could have
been spiraling out in anxiety ifI didn't know and have the tools
to be able to control that, so.
One of my favorite tools forthis, I call the Hot Boy Walk.
For those of you guys that arein my, program, this is
something that we talk about inthere.
But so simple, take a 20 minutewalk, get outside, get some
(26:10):
sunshine.
Obviously, if it's raining orsnowing or nighttime, you know,
we're not gonna get the vitaminD, but my favorite thing in the
world, pop the top.
Like, take your shirt off girlstoo.
Get in your bra, fuck it.
Get some sunshine on your skin.
Put on some music that is goingto generate that emotion.
Take ownership and take controlof your energy.
And especially for, for a lot ofyou studio rats, I know you're
(26:30):
just like, we're locked inside.
It's dark.
We're just fucking grinding onthe, you know, on music the
whole time.
And so we really, that can besuch a good shift.
And so this is just one, onesmall, quick and easy tool.
But you know, if you guys aredoing morning pages every day,
you guys are taking hot boywalks every day, you will notice
a difference.
Like this is the kind of stuffthat a lot of people are
overlooking, but it's actuallygoing to make, some of the
(26:51):
biggest difference.
All right now.
Shift number three.
And I think you guys, I reallythink that this, I might have
already said this for the othertwo, but I think this one, I
think this one is probably thebiggest one.
'cause most people are comingfrom, what can I get, right?
How can I get more followers sothat I can get more gigs so that
(27:12):
I can get more money?
The whole thing.
If we're really fucking honestof like, how much is it coming
from a place of it being me,it's about me, my success, my
journey, my followers, right?
Like, if we're really, reallyhonest.
And so the shift here, you guys,this is such, such such a
(27:32):
massive shift, is to shift outof ego and shift into service
really, to start thinking aboutwhat can I give?
And if you think about it, youguys, as a creator.
You are here to create.
I'm here to create music.
I'm here to create content.
I'm here to create performancesand create amazing nights on the
dance floor.
My job as a creator is to give,it's all about giving, right?
(27:57):
And even when it comes to thebusiness, right?
As well.
How can I help people?
How can I serve if I'm comingfrom a place of giving all the
time.
And guys, the naturalconsequence of that is you're
gonna receive so much.
You're gonna receive so much.
Everything is energy.
Money is energy, right?
Currency.
It's, it's, it's just a current,it's a current of energy.
(28:19):
It's flow, what I'm giving andwhat I'm receiving.
Your music is energy that iscoming up and coming out of you.
The content that you're making,the message that you're saying,
how you're speaking to youraudience.
So just paying attention towhere is it coming from?
If you're creating from a placeof, I gotta make this song so
that I can get signed to thislabel, so that I can get, linked
(28:41):
up with these artists so that Ican get more fans, so that I can
build my following so that I canget everything this is where a
lot of us are coming.
I, I notice myself when I shiftinto that, I do shift into that
sometimes.
I'm like, oh man, like I need toget a new client, or I need to
get money, or I need to getwhatever.
And it's like, oh, whoa, catchthat.
Come back to a place of giving,come back to a place of service.
(29:01):
Like, see, see your, you know,one, just your gift.
Like this is your gift.
This is why you are here.
I know that there is a smallvoice in your mind, in the back
of your head, in your ear thatis telling you, this is what you
were fucking made for.
Right.
You would not be on this call ifyou did not know in some way
that this is your purpose, thatyou have a gift, right?
(29:24):
The gift is meant to be given,though it's not a gift that you
hold onto and you possess.
It is a gift that you are meantto give away.
Now what I'm really talkingabout here this is the law of
reciprocity.
I'm talking about energy, whereis this energy coming from?
Right?
The law of reciprocity meansthat I give and I receive.
(29:47):
A lot of us, we are wanting toreceive.
I'm wanting to receive all thesethings.
I want the manager, I want theagent I want new followers.
And we're so focused on what doI need to do to receive those
things?
What do I need to do to get whatI want to have?
And the shift here is what do Ineed to create?
What do I need to give thegiving comes first, that's the
big shift.
You, you receive.
(30:09):
Tenfold from what you give, butyou gotta make sure that it's
all coming from a place ofgiving first and be unattached
to how it comes back.
That's the big one.
Sometimes the universe works inmysterious ways.
I have a client who, he'sgrinding on his music, he's
putting out content, doing theTikTok game, putting out music,
right?
But he's also like a veryheart-centered person.
(30:31):
He's coming, he's coming from aplace of giving, and he's
focused on like, all right, Iwant to, get gigs at, the club
and at the show.
And he had a, you know, did havelike one really big, label
release and like, cool, that'sthe path I'm going down.
he's maybe getting like one or$200 gigs here and there.
But all of a sudden he gets hitup like out of the blue of
somebody that saw him randomlyplaying at Burning Man, and then
(30:54):
was like, Hey, do you, we wantto hire you to play this like,
private party for like a techcompany.
And he made$15,000 opposed tolike what he was chasing, like
what he actually wanted orthought like, okay, this is what
I'm working towards.
Abundance and opportunity justshowed up in his life from a, in
a very different direction, Sobe unattached to how it comes
back.
You might want the manager, youmight want the followers.
(31:15):
You might think like, oh, thisis the path I wanna play.
Main stage, EDC, or whateverthat goal is.
But just be open to the universehooking you up and really
fucking cool ways and beingunattached to how it comes back.
All right?
And a lot of this boils downjust to faith or fear.
Like, am I coming from thatplace that I just trust?
I just know that if I create andI give and I serve and I get my
(31:36):
ego out of it, everything'sgonna work out, it's gonna come
back to me.
And I'm not attached to how thatis.
I do have goals, I do have avision.
I do have, things that I'm goingafter, but I'm really paying
attention to where's it comingfrom, making sure that, that
it's coming from faith ratherthan coming from fear.
And this is just huge.
Like, I, this is going to affectyou in so much more than, um.
Than just your artist career,right?
(31:58):
Just like be this kind of personand see how this changes your
entire life.
But yeah, also from a businessperspective, the fundamentals of
business is, is you add valueand you receive from that,
right?
So we've gotta be thinking aboutlike, how are we adding value
anyways, alright, last point.
Shift number four.
Get support.
Stop playing lone wolf, right?
I know a lot of youself-proclaimed studio gremlins
(32:21):
are just like, all right, I'mgonna do it all myself.
I'm gonna make the music allmyself.
I'm gonna do the content allmyself.
I'm gonna build this whole, youknow, business, this whole
thing, this whole journey bymyself.
We are very programmed to livein a lone wolf society these
days, but as an artist,especially like isolation is
gonna kill your dreams.
It's so important.
Like we are packed animals.
We are designed to worktogether.
(32:42):
It's important that you allowyourself to be held during this
process.
You guys are chasing a fuckingawesome and very hard and
challenging dream, we all needsupport.
We need emotional support.
We need resources.
We need like to stand on theshoulders of giants.
This is why Icon Collective wasso successful, right?
There's so many people thateveryone was, you know, working
(33:03):
together.
It was a collective.
And so that really contributedto the success of a lot of
people that were there.
Growing doesn't have to be hard,right?
It's hard when you carryeverything alone on your back,
the weight, it's really fuckingheavy.
But when you get support.
It will completely change thegame.
Nobody has succeeded in thisalone, right?
So find your tribe.
(33:24):
If you do not have a tribe, ifyou do not have a community,
this will be one of the numberone, like biggest game changers
for you, right?
And I'm gonna talk about theheadline or mindset community
that I run.
I'm gonna invite you to be apart of that, but also at the
same time, like, yo, there's somany other great communities out
there as well.
West End has a really dopecommunity.
Gia I just had on my podcast aswell, has another community.
(33:44):
Like you're sharing one yourenergy, right?
And that's why I, I really loveour community'cause it's like
there's so much love and there'sso much support and we really
tap into like the mental and theemotional side of it.
but also resources as well.
Like, yo, find somebody that canhook you up and that, that can
like, knows a contact at thislabel and they can help you out
(34:04):
with this.
Like, yes, you guys gotta worktogether.
So sharing energy, sharingresources, and then also
mentorship.
I've been blessed to be in thecoaching world for a while
where, I mean, I've, I'veinvested like so many thousands
of dollars to mentors, but everytime I do, it's like, it, it
accelerates me.
What would've taken me, youknow, a year to learn or two
years to learn.
I can learn in a couple monthsthat person took them 10 years
(34:27):
to learn it and then they can,distill it down to me and I can
learn it in a few days.
Right?
That's the cool thing, aboutgetting mentorship.
We don't have to learneverything on our own and make
all the mistakes on our own.
And then I think the biggestpart about that, though, I
really want to hammer this one,is like, it gets to be fun.
It gets to be fun.
If it is feeling like it'spushing a boulder up the fucking
(34:47):
hill and all of it is a grind,you guys, were out of alignment.
We're out of alignment andsomething is off.
And the thing that might be offis doing it with other people,
right?
If you're, if it's just you byyourself in your studio all the
time, I know that's gonna gethard, right?
Now for those of you that thisis landing with, and you really
like see the value of lockingin.
(35:09):
On the mindset, the energystuff, the community stuff.
I do want to invite you all tohear a little bit about what
I've created, with the HeadlinerMindset group.
This was a result, I'd say, of,you know, coaching hundreds of
artists, really thinking about,what is the, the most potent
stuff that I've seen make thebiggest difference for people.
(35:30):
And then I decided to just likepackage that all together.
Like, this is the shit, this isthe sauce, this is the good
stuff that I think is, isreally, really most important.
as well as just bringing peopletogether to not do it by
themselves.
So, you know, for me, honestly,this was just a calling.
I, I didn't even wanna make aprogram.
I like had that just thisintuitive voice and I kind of
just surrendered, like, allright, universe, I hear you.
(35:50):
Let's build this thing.
And, um, we've done it for thelast year and I'm, I think it's
been pretty fucking rad.
But just to tell you a littlebit about what that looks like.
You know, this is what we focuson for the actual initial, like
eight weeks of it is one,getting your mindset and your
energy dialed in.
the mindset to have a deeperlevel of belief.
Getting our energy to that placeof being inspired every day,
(36:11):
showing up with passion andexcitement and, you know what I
call just fuck Yeah.
Energy.
Also getting our daily systemsand habits.
I'm still working on it.
I I am definitely not perfectat, you know, my daily systems
and habits.
But we gotta have a good processif we want to create results.
We gotta focus more on ourprocess than we gotta, than our
results, right?
So my goal is to just geteverybody really dialed in with
their systems and, habits, um,have fun in the studio, have
(36:34):
flow in the studio, like, getoutta the heads, stop chasing
fucking labels.
Stop, chasing all the otherstuff.
Like really allow your, yourpersonal unique voice to come
through your flow, to comethrough breakthrough, creative
blocks.
There's never a reason to everbe having any kind of creative
block.
Also, I mentioned I lovebranding, so we've got some
great, you know, great stuffabout branding, but also just
(36:56):
like back to that point ofreally knowing who you are,
right?
I wanna see people like reallywalking away, like knowing who
you are as an artist, knowingwhat your brand is all about.
Building your network as well.
You know, your network is yournet worth.
So knowing how to get out there,build your network as an artist.
And then, you know, just lastly,the part that I'm the biggest
fan and just so excited about isreally that this is like a
family.
(37:16):
This is such a, such a beautifulspecial space that I can say is
unlike anything else that's outthere.
'cause we're not like, uh, thisis like life coaching for
artists.
Not just like, production that Ithink a lot of these other
groups are.
So with that being said, what'sincluded in it is I have it
structured so that we have eightweeks of video lessons,
exercises, some of the stuff youguys saw here, but like way
(37:38):
deeper, to get you guys, youknow, actually into practice and
embodying this stuff every weekas well as eight weeks of small
group coaching.
So we're starting on Monday.
I'm bringing the next cohort on.
I took the last quarter off, soI'm really excited to get some
new people back in the program.
So we've got the initial eightweeks of the program.
But also we have a weekly callfor just an open q and a
(37:59):
coaching call.
And this call runs indefinitely.
So basically once you join thecommunity, you're part of the
community for life.
We'll go through those eightweeks together, but we've also
have this other call.
We also have a private discordand we also have monthly guests
that I bring in, industryfriends, artist friends, know,
that's, that's been the coolestthing.
I mean, I think everybody inhere on the chat, they took the
program maybe six months ago,even a year ago, and they still
(38:22):
show up every single week.
And on that call, the open q anda call, that's a chance where we
can get into marketing, we canget into branding and business
stuff too.
I don't necessarily have a lotof the, uh, marketing stuff as
part of the content, but it'sjust a place to get, you know,
support and coaching.
So if that's resonating, pleasecheck out the link.
Nick tink.com/liner mindset.
(38:44):
And that's all I have for youguys.
So Who is in the program rightnow, who is, part of the
Headliner Mindset community?
All right.
Kiana.
Kiana is a fucking superstar.
Tell the crew a little bit.
Like, what's been your biggesttakeaway from being a part of
the headline and mindsetcommunity?
I think the biggest thing for mewas like just being so, and it's
(39:04):
so crazy that this is calledUnstuck because it's exactly
where I fucking was when I foundNick's podcast and I was just
like a bus with the wheelsfalling off like constantly and
doing Nick's course.
Like literally it was lifechanging for me.
Like, am I at exactly where Iwanna be right now?
(39:26):
No, but I'm fucking loving thejourney that I'm on right now
because of what Nick has taughtus in Liner Mindset.
Like I never expected to bewhere I am right now, six months
ago.
Like it's insane how, how manyof my goals have already
happened just from dailygrinding.
(39:49):
But that's the thing.
I was already grinding, I justdidn't have the right vision.
So I like truly became anunstuck artist taking headliner
mindset, just putting in thework.
But not only like for myartist's goals, but actually in
my inner self.
Like I'm not somebody that needsto be validated from the goals
(40:12):
that I'm achieving or goals thatI'm not achieving.
I'm not taking it to heart.
I'm just putting in the work andI'm not chasing, I'm just
attracting by being my bestself.
And that is literally what Nickteaches.
And it's, I could say so muchfor probably like another hour,
but I'm not going to, so like asmuch as I can say is like, it is
beyond worth the time, energy,and even money that you put in,
(40:36):
like beyond that.
So thanks Nick.
Keana, you're, you're arockstar.
Thank you for being a part of itand always, uh, just bringing
your energy.
It's been rad to see yourgrowth.
so.
Yeah, I really, uh, I'm reallyglad that everybody came today.
I hope that you got somethingvaluable out of it.
And, yeah, if any of you justwanna go deeper into this stuff
(40:57):
and continue and like really bea part of the community, would
love to have you in there withus.
And if it's not with me, likejust make sure that you find
someone else, right?
Make sure that you have supportin whatever way.
So, appreciate you all showingup.
Love you guys.
So great to see so many familiarfaces here and best of luck with
your journey.
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