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August 2, 2025 62 mins

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Episode Title: 🇨🇳Made in China 2025: Digital Evolution & Global Tech Influence🇨🇳 

We continue the #HTBRICSSeries on Heads Talk with a returning guest from three years ago, Ashley Dudarenok. Her first episode remains one of my personal favourites, and I’m delighted to have her back. This time, we reconnect to discuss how China’s fast-moving tech ecosystem has evolved and what its trajectory means for both global markets and the BRICS alliance.

Ashley is one of Asia’s most prominent voices on Chinese digital transformation and a leading expert in digital marketing, consumer innovation, and platform strategy. Based in Hong Kong, she’s the founder of two successful ventures guiding businesses through China’s complex market landscape - Alarice and ChoZan. A bestselling author, keynote speaker, and vlogger, Ashley’s insights are frequently featured on the BBC, CNBC, Forbes, Bloomberg, and The Wall Street Journal.

In this episode, we catch up on China’s shift from hypergrowth to strategic tech autonomy, its emerging leadership in global innovation, and how businesses worldwide can adapt to a rapidly evolving digital future.

Topics Covered:
◽️China’s Shift from Hypergrowth to Strategic Tech Autonomy
◽️Business Strategy & Market Entry: Glocalisation and Local Brand Storytelling
◽️Top 5 Chinese Innovators Reshaping Global Markets
◽️Future-Proofing Strategies: Rural Digital Revitalisation, “Little Giant” SMEs, Dual-Circulation 2.0
◽️Rise of Dark Markets and Informal Digital Commerce: Impacts on Tech Leadership and Global Trade Dynamics
◽️Green Transformation and Low-Carbon Tech Leadership
◽️Industrial Policy & Tech Sovereignty: Progress and Gaps in “Made in China 2025”
◽️Demographic Pressures and Changes with lasting effects
◽️AI, Robotics, and Machine Substitution in Supply Chains
◽️China’s Innovation Trajectory Toward 2030 and Beyond

Ashley's 1st Episode with Heads Talk here

NB: Due to a slight time delay during recording, you may notice moments where Ashley and I overlap or sound like we’re talking over each other. My apologies for that.

So download⏳grab a cup of Bird & Blend Tea Co. - Eton Mess Tea ☕️& have a listen🛋

Episode Sponsored by
◽️Accxia - 𝔼𝕦𝕣𝕠𝕡𝕖'𝕤 𝕃𝕒𝕣𝕘𝕖𝕤𝕥 ℙ𝕣𝕚𝕧𝕒𝕥𝕖 ℂ𝕝𝕠𝕦𝕕 𝕗𝕠𝕣 𝔸𝕥𝕝𝕒𝕤𝕤𝕚𝕒𝕟

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