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December 15, 2025 51 mins

Parker Brook is the founder of Lovebird Cereal, and he’s on a mission to clean up junk food with real food from the earth, lightly sweetened by nature. He used to work at a big brand cereal company, but after the birth of his daughter he felt a responsibility to create better food for his family and yours. And so, Lovebird Cereal was born.

In the episode, Parker not only shares the story of Lovebird Cereal, but he also gives a peek behind the curtain of the consumer packaged goods (CPG) industry. Parker and Haven discuss food labels, ingredients to look for and avoid, third-party certifications, ingredient sourcing, toxins, heavy metals, herbicides, pesticides, food dyes, natural and artificial flavors, and more. 

Whether you’re a parent looking out for your child’s nutrition, or you’re simply trying to clean up your pantry, you’ll learn so much from Parker in this episode. 

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