Behavioral and cultural insights utilize social sciences to tackle ongoing health issues - from vaccine uptake to antimicrobial resistance to obesity and other noncommunicable diseases.
In this conversation Bhanu Bhatnagar, Press and Media Relations Officer at WHO Regional Office for Europe, spoke with Dr Saad Omer, Director of the Yale Institute for Global Health, during a Twitter spaces event to find out more about why behavioural and cultural insights matter to public health.
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