Marketing For Supplement Brands
Discover what works in dietary supplement marketing. If you’re a supplement brand, this show will uncover: - How to maximize your supplement marketing - What are the top supplement trends? - How to use YouTube ads to grow a health supplement business - What is the best way to grow a supplement brand? - How to grow a supplement company - What are the best supplement marketing strategies that work - Is a supplement business profitable - Who buys supplements - Supplement funnel hacking - How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements. Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace.
Key Takeaways:
- Why supplement purchases sit between emotional and functional buying decisions
- How desire and hope fuel demand ...
Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition.
Key Takeaways:
- What buyers look for in a suppleme...
Why Chasing LTV Alone Is Costing You More Than You Think
n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.
Key Takeaways:
- Why focusing solely on LTV can backfire in the long ...
Key Takeaways from This Episode:
- Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
- Customer Acquisition Cost (CAC)
- Payback Period
- Contribution Margin
- Kaak (Customer Acquisition Cost):
- Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ...
This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products.
Key Takeaways
- Modern supplement brands succeed by positioning themsel...
Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?
The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions.
Most weight loss customers aren't buying a product - they&apos...
Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line.
Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation.
Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage.
Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't to...
Are you building your supplement business on the quicksand of Amazon dependency?
In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. ...
In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase your chances of success.
You'll discover:
- Why most supplemen...
Finding the Right Balance Between Promotions and Everyday Pricing.
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me one-on-one to improve your supplement business. You can learn mor...
Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement Niche
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me one-on-one to improve your supplement business. You can lear...
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement...
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement...
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement...
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
Getting people to your sales page or funnel...
In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hydration & Electrolytes (79% increase). The episode examines major growth drivers, including rising health consciousness, fitness trends, and expanding e-commerce ...
If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, and longevity. But reaching them takes more than just a great product. It takes smart messaging, trust-building, and marketing strategies that truly resonat...
The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growth of hybrid supplements, particularly within the functional beverage space, which is projected to double in value by 2027.
Traditional marketing approaches are f...
In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope.
If you want to work with me one-on-one to improve your supplement business. You can learn more at my website
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Getting people to your sales page or funnel is how you grow a direct...
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