E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online. If you’re a supplement brand, this show will uncover: - E-Commerce Growth - Marketing Strategies - Maximize your supplement marketing - What are the top supplement trends? - How to use YouTube ads to grow a health supplement business - What is the best way to grow a supplement brand? - How to grow a supplement company - What are the best supplement marketing strategies that work - Is a supplement business profitable - Who buys supplements - Supplement funnels - How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements. Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work.
Here's what nobody's telling you: The rejection problem isn&apo...
Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026.
In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at 8% while powders grow), the explosion of GLP-1 natural alternatives riding the Ozempic wave, functional mushrooms hitting mainstream with lion's mane getting 87 milli...
2026 Supplement Marketing Trends
The supplement industry is shifting faster than ever before, and the brands that miss what's happening are going to watch their sales decline year after year while their competitors dominate.
In this two-part series, we're breaking down the twelve major trends that will completely reshape how supplements are sold, who buys them, and what actually succeeds in 2026 an...
In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all year. Learn how to leverage 20-30% lower ad costs, capitalize on the "New Year, New Me" mindset before it peaks, and turn holiday browsers into committed subscribers while your competition sleeps.
We break down the exact psychology shifts that happen after Christmas, the messagi...
In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how to calculate true Customer Lifetime Value (LTV) the right way, and the four pillars of LTV optimization that actually work in the supplement industry.
This...
Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working.
In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolated outcome. But this isn't about making vague "kitchen sink&qu...
This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season.
In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs.
- Learn the three layers of desire (functional, social, emotional)
- Why hop...
Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat.
In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly.
Discover...
- Why skepticism temporarily rises during Black Friday promotions
- How to find &...
In this episode, discover how to boost your supplement marketing success during Black Friday and Cyber Monday by mastering high-converting mechanisms tailored for fast-moving buyers. Discover how to compress your unique selling mechanism without losing its persuasive impact to drive e-commerce growth and stand out from competitors.
- Learn the two-part mechanism framework (trust + hope)
- How to ground your ...
In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical.
What You’ll Learn:
- Why trust, not discounts, is the biggest sa...
Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here’s the twist: supplement brands need a different playbook.
In this episode, we break down how supplement founders and marketers can turn the biggest sale...
If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you.
Because they don't know how people really buy supplements.
At Creative Thirst, we've spent years analyzing what separates supplement brands that break through revenue ceilings from those that plateau.
After opt...
In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated.
The format wasn't new. The "convenient on-the-go” positioning wasn't innovative.
So what actually drove their success?
This deep-dive reveals the marketing strategy most case studies miss.
While Grüns markets to a massive Total Addressible Market (TAM) with generic "nu...
Are your supplement marketing funnels bleeding money?
Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved marketplace.
Discover how the supplement marketing landscape has completely transformed as customer sophistication levels skyrocketed.
How direct response marketing...
The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't)
The supplement industry just split in half. On one side, you've got brands burning through cash on Facebook ads, racing to the bottom on price, and struggling to survive. On the other side, there are companies quietly making 8 and 9 figures by breaking every "rule" the industry taught us.
In this episode...
In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers and companies that just make products for other people's customers. You'll discover why chasing that big CVS or Walmart deal might actually destroy your brand, how direct-to-consumer supplement companies are building 3x higher profit margins than retail brands, and t...
In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding.
James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own savings from driving Uber and selling knives, producing a few thousand bars upf...
This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.
Explores how higher CAC (Customer Acquisition Costs) can:
- Unlock premium marketing channels
- Attract higher-quality customers
- Create competitive advantages
- Enable faster scaling
- Improve market positioning
After working with dozens of dietary supplement brands I'...
This episode explains:
- How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customers
- Why higher AOV customers typically have higher lifetime value due to increased commitment
- How higher AOV improves cash flow for faster scaling
- The concept that CAC is an investment, not just a cost, and the return matters more than the absolute amount
- Real ex...
- Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)
- Finally gain the clarity you crave around your marketing so you know that you’re spending your time on the RIGHT things.
- Learn how to actually reach MORE of the RIGHT people and how most are going about it completely backwards
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