Supplement Marketing Mastery
Discover what works in dietary supplement marketing DTC online. If you’re a supplement brand, this show will uncover: - How to maximize your supplement marketing - What are the top supplement trends? - How to use YouTube ads to grow a health supplement business - What is the best way to grow a supplement brand? - How to grow a supplement company - What are the best supplement marketing strategies that work - Is a supplement business profitable - Who buys supplements - Supplement funnels - How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements. Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you.
Because they don't know how people really buy supplements.
At Creative Thirst, we've spent years analyzing what separates supplement brands that break through revenue ceilings from those that plateau.
After opt...
In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated.
The format wasn't new. The "convenient on-the-go” positioning wasn't innovative.
So what actually drove their success?
This deep-dive reveals the marketing strategy most case studies miss.
While Grüns markets to a massive Total Addressible Market (TAM) with generic "nu...
Are your supplement marketing funnels bleeding money?
Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved marketplace.
Discover how the supplement marketing landscape has completely transformed as customer sophistication levels skyrocketed.
How direct response marketing...
The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't)
The supplement industry just split in half. On one side, you've got brands burning through cash on Facebook ads, racing to the bottom on price, and struggling to survive. On the other side, there are companies quietly making 8 and 9 figures by breaking every "rule" the industry taught us.
In this episode...
In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers and companies that just make products for other people's customers. You'll discover why chasing that big CVS or Walmart deal might actually destroy your brand, how direct-to-consumer supplement companies are building 3x higher profit margins than retail brands, and t...
In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding.
James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own savings from driving Uber and selling knives, producing a few thousand bars upf...
This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.
Explores how higher CAC (Customer Acquisition Costs) can:
- Unlock premium marketing channels
- Attract higher-quality customers
- Create competitive advantages
- Enable faster scaling
- Improve market positioning
After working with dozens of dietary supplement brands I'...
This episode explains:
- How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customers
- Why higher AOV customers typically have higher lifetime value due to increased commitment
- How higher AOV improves cash flow for faster scaling
- The concept that CAC is an investment, not just a cost, and the return matters more than the absolute amount
- Real ex...
- Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)
- Finally gain the clarity you crave around your marketing so you know that you’re spending your time on the RIGHT things.
- Learn how to actually reach MORE of the RIGHT people and how most are going about it completely backwards
Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.
Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection.
What You'll ...
The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with strong documentation, testing protocols, and trusted manufacturing partners ...
Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table.
If you're interested in working with me one-on-one to improve your s...
Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace.
Key Takeaways:
- Why supplement purchases sit between emotional and functional buying decisions
- How desire and hope fuel demand ...
Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition.
Key Takeaways:
- What buyers look ...
Why Chasing LTV Alone Is Costing You More Than You Think
n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.
Key Takeaways:
- Why focusing solely on LTV can backfire in the long ...
Key Takeaways from This Episode:
- Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
- Customer Acquisition Cost (CAC)
- Payback Period
- Contribution Margin
- Kaak (Customer Acquisition Cost):
- Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ...
This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products.
Key Takeaways
- Modern supplement brands succeed by positioning themsel...
Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?
The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions.
Most weight loss customers aren't buying a product - they&apos...
Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line.
Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation.
Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage.
Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't to...
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