The Biggest Myth Holding Healthcare Marketers Back with Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring

You don’t need to sacrifice creativity for compliance; healthcare marketing can be both innovative and responsible. In this episode, Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring, explores how agility, storytelling, and collaboration are transforming healthcare marketing. Drawing on her journalism background, she emphasizes storytelling as the foundation of trust and credibility, which is built through blogs, newsletters, and LinkedIn engagement, long before purchase decisions are made. Lindsay shares how she adapted her ASC marketing strategy by equipping distributor partners with education and tools, showcasing the value of adaptability and partnership. She also challenges the notion that healthcare marketing must be “sterile,” urging transparency, empathy, and purpose, especially after a personal experience with Medtronic’s products deepened her understanding of patients as people first. Tune in and learn how embracing agility, trust, and collaboration can make healthcare marketing both innovative and deeply human. Resources: Follow and connect with Lindsay Alexander on LinkedIn. Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.