Healthcare Success
Healthcare Success is a leading healthcare marketing and medical advertising agency for hospitals, doctors & medical practices. #HealthcareMarketing
Episodes
What does it take for healthcare leaders to market stigmatized services with trust, transparency, and measurable results?
In this week’s episode, Stewart Gandolf sits down with Neil Walker, VP of Growth at Oar Health, to explore strategies to effectively market telehealth services for stigmatized healthcare conditions (e.g., alcohol use disorder and erectile dysfunction).
They discuss building credibility, reducing stigma, leve...
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September 26, 2025 • 41 mins
How can healthcare systems use storytelling to cut through the noise and build real patient connections amid a push for AI-driven, digital-first marketing?
In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use of AI are transforming healthcare marketing.
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September 16, 2025 • 30 mins
How can healthcare organizations authentically showcase their employee experience online to attract top talent in a competitive market?
In my latest podcast, I sit down with Cynthia Newton, President and Founder of Cynthia Newton Consulting and a healthcare brand strategist with 25+ years of experience. Cynthia has earned an excellent reputation helping health systems manage and scale both patient and employee reviews.
In this...
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September 9, 2025 • 57 mins
How is AI transforming healthcare marketing, and what can leaders expect at HCIC 2025?
Healthcare marketing is evolving at a breakneck speed. From AI reshaping SEO to new expectations for patient engagement, leaders face both challenges and opportunities.
To get a preview of what’s ahead, and what the big conversations will be at this year’s Healthcare Interactive Conference (HCIC.Net), I spoke with my friends Kathy Divis and Mi...
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August 29, 2025 • 44 mins
How can pharmaceutical and healthcare brands most effectively reach doctors, nurse practitioners, and physician assistants in the changing media landscape?
In this episode, I sit down with Walt Steenbergen, President of CWG, Inc., for a candid conversation about how publications, associations, and digital platforms continue shaping healthcare professional (HCP) marketing.
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August 12, 2025 • 32 mins
How Health Systems Can Make the Most of Their Healthcare CRM
With Laura Lee Jones, Founder and CEO of LionShare
What separates healthcare organizations that use CRM from those that truly leverage it?
In this episode, I sit down with Laura Lee Jones, Founder and CEO of LionShare, for a candid conversation about what a healthcare CRM looks like when it’s done right.
Laura Lee brings decades of experience guiding hospitals and...
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How Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market
With Hans Kaspersetz, CEO of Oralucent
How can reimagining oral care and patient engagement disrupt a market?
In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his company is redefining a common consumer product—the toothbrush—into a wellness-driven, data-backed health device.
But...
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July 8, 2025 • 50 mins
How can today’s pediatricians truly connect with time-crunched, digitally-savvy parents and build lasting loyalty?
In this episode, Rob Klein shares key findings from his 2025 National Consumer Insights Study (NCIS) – Peds Edition, revealing what’s shaping parental choices, the decline in trust in healthcare, and how organizations can reinvent care delivery, starting with pediatric and maternity services.
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June 23, 2025 • 23 mins
How do you redesign specialty care delivery when geography, workforce limitations, and infrastructure stand in the way?
In this episode, Stewart Gandolf sits down with Paul Rosen, MD, MPH, MMM, Professor of Pediatrics at West Virginia University, a former official at the Centers for Medicare & Medicaid Services (CMS), and the first pediatric rheumatologist to serve both West Virginia and the Northern Navajo Medical Center in Ship...
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June 16, 2025 • 51 mins
With digital noise at an all-time high, how can healthcare leaders stand out and make meaningful connections?
In this episode, Stewart Gandolf sits down with Dr. Jeremy Weisz, Founder of Rise25.com, to explore how podcasting can become your most powerful tool for building trust, authority, and lasting business relationships.
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June 9, 2025 • 28 mins
How can an established healthcare leader harness the AI to drive innovation, growth, and lasting competitive advantage?
In this episode, Stewart Gandolf sits down with Michael Krachon, President of Theragenics to discuss how Theragenics is transforming its operations through enterprise-wide AI adoption.
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May 30, 2025 • 41 mins
In a world that’s chasing the latest AI innovation, how do product leaders stay focused on building tools that truly help people?
In this episode, Stewart Gandolf sits down with Shalini Chander, Director of Product Management for Align Technology (parent of Invisalign) to explore how AI is transforming the future of healthcare product management (from clinical workflows to patient experiences) without losing sight of the human pr...
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May 23, 2025 • 36 mins
As marketers and communicators, we understand the power of brand. We build them for our organizations every day.
But what about your own brand? Is it strong? Does it matter?
In this episode, Stewart Gandolf sits down with Alan Shoebridge, Associate Vice President of National Communications at Providence Oregon, to unpack personal branding: what it is, why it matters, and how to do it right.
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May 16, 2025 • 39 mins
Are you delivering the experience today’s healthcare consumers actually want?
In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving, and how today’s healthcare consumers find, evaluate, and choose providers.
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May 9, 2025 • 31 mins
How To Be the Leader Nobody Wants To Leave
With Kristin Baird, President and CEO at Baird Group
How can healthcare leaders tackle high turnover rates and build a culture that retains top talent?
In this episode, Stewart Gandolf talks with Kristin Baird, President and CEO of Baird Group, to explore what it really takes to retain great talent in healthcare, starting with leadership. Drawing from her experience and her course, B...
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How do you build lasting influence in healthcare?
In this episode, healthcare marketing expert Stewart Gandolf sits down with Scott Becker, Partner at McGuireWoods and Founder of Becker’s Healthcare, for a candid, strategic conversation on what it takes to build trust, authority, and long-term success in healthcare.
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April 29, 2025 • 36 mins
How do you market sensitive women’s health products when advertising platforms won’t let you talk about them?
In this episode, Stewart Gandolf and Debbie Donovan, Head of Commercial Operations at Materna Medical, explore the unique challenges of marketing products that address women’s health issues, such as vaginal muscle tightness, pelvic organ prolapse, and painful sex.
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April 21, 2025 • 52 mins
How can physicians move beyond generic nutrition advice and deliver personalized plans that truly impact health and revenue?
In this episode, Stewart Gandolf and Mark J. Tager, MD, CEO at ChangeWell, Inc., discuss how healthcare providers can confidently bring personalized nutrition into their practices. Dr. Tager shares how to create tailored nutrition plans using genetic testing, lifestyle factors, and patient goals, while buil...
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April 11, 2025 • 28 mins
Video isn’t just another healthcare marketing tool—it’s rocket fuel for engagement, trust, and conversions.
According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth.
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April 10, 2025 • 56 mins
2025 is already shaping up to be the most revolutionary year healthcare marketing has seen in decades. Is your business seizing the extraordinary opportunities before us, or is it being left behind?
Join Stewart Gandolf, MBA, CEO of Healthcare Success and recognized thought leader for over 20 years, as he unveils groundbreaking strategies for 2025 about how to:
• Revitalize your brand with a “living brand” approach
• Adapt yo...
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