Healthcare Success

Healthcare Success

Healthcare Success is a leading healthcare marketing and medical advertising agency for hospitals, doctors & medical practices. #HealthcareMarketing

Episodes

July 8, 2025 50 mins
How can today’s pediatricians truly connect with time-crunched, digitally-savvy parents and build lasting loyalty? In this episode, Rob Klein shares key findings from his 2025 National Consumer Insights Study (NCIS) – Peds Edition, revealing what’s shaping parental choices, the decline in trust in healthcare, and how organizations can reinvent care delivery, starting with pediatric and maternity services.
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How do you redesign specialty care delivery when geography, workforce limitations, and infrastructure stand in the way? In this episode, Stewart Gandolf sits down with Paul Rosen, MD, MPH, MMM, Professor of Pediatrics at West Virginia University, a former official at the Centers for Medicare & Medicaid Services (CMS), and the first pediatric rheumatologist to serve both West Virginia and the Northern Navajo Medical Center in Ship...
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With digital noise at an all-time high, how can healthcare leaders stand out and make meaningful connections? In this episode, Stewart Gandolf sits down with Dr. Jeremy Weisz, Founder of Rise25.com, to explore how podcasting can become your most powerful tool for building trust, authority, and lasting business relationships.
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How can an established healthcare leader harness the AI to drive innovation, growth, and lasting competitive advantage? In this episode, Stewart Gandolf sits down with Michael Krachon, President of Theragenics to discuss how Theragenics is transforming its operations through enterprise-wide AI adoption.
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In a world that’s chasing the latest AI innovation, how do product leaders stay focused on building tools that truly help people? In this episode, Stewart Gandolf sits down with Shalini Chander, Director of Product Management for Align Technology (parent of Invisalign) to explore how AI is transforming the future of healthcare product management (from clinical workflows to patient experiences) without losing sight of the human pr...
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As marketers and communicators, we understand the power of brand. We build them for our organizations every day. But what about your own brand? Is it strong? Does it matter? In this episode, Stewart Gandolf sits down with Alan Shoebridge, Associate Vice President of National Communications at Providence Oregon, to unpack personal branding: what it is, why it matters, and how to do it right.
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Are you delivering the experience today’s healthcare consumers actually want? In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving, and how today’s healthcare consumers find, evaluate, and choose providers.
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How To Be the Leader Nobody Wants To Leave With Kristin Baird, President and CEO at Baird Group How can healthcare leaders tackle high turnover rates and build a culture that retains top talent? In this episode, Stewart Gandolf talks with Kristin Baird, President and CEO of Baird Group, to explore what it really takes to retain great talent in healthcare, starting with leadership. Drawing from her experience and her course, B...
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How do you build lasting influence in healthcare? In this episode, healthcare marketing expert Stewart Gandolf sits down with Scott Becker, Partner at McGuireWoods and Founder of Becker’s Healthcare, for a candid, strategic conversation on what it takes to build trust, authority, and long-term success in healthcare.
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How do you market sensitive women’s health products when advertising platforms won’t let you talk about them? In this episode, Stewart Gandolf and Debbie Donovan, Head of Commercial Operations at Materna Medical, explore the unique challenges of marketing products that address women’s health issues, such as vaginal muscle tightness, pelvic organ prolapse, and painful sex.
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How can physicians move beyond generic nutrition advice and deliver personalized plans that truly impact health and revenue? In this episode, Stewart Gandolf and Mark J. Tager, MD, CEO at ChangeWell, Inc., discuss how healthcare providers can confidently bring personalized nutrition into their practices. Dr. Tager shares how to create tailored nutrition plans using genetic testing, lifestyle factors, and patient goals, while buil...
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Video isn’t just another healthcare marketing tool—it’s rocket fuel for engagement, trust, and conversions. According to our recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth.
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2025 is already shaping up to be the most revolutionary year healthcare marketing has seen in decades. Is your business seizing the extraordinary opportunities before us, or is it being left behind? Join Stewart Gandolf, MBA, CEO of Healthcare Success and recognized thought leader for over 20 years, as he unveils groundbreaking strategies for 2025 about how to: • Revitalize your brand with a “living brand” approach • Adapt yo...
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Is traditional media dead? Not even close. In this episode, Stewart Gandolf and Charlie DeNatale, Media Buyer at Healthcare Success, discuss the resilience of traditional media and its evolving role in healthcare marketing.
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Lower Your Cost Per Acquisition Through Conversion Rate Optimization With Brain Massey, Founder and Conversion Scientist at Conversion Sciences Is your digital marketing strategy wasting budget on ads that don’t convert? In this week's episode, Stewart Gandolf talks with Brian Massey, Founder and Conversion Scientist at Conversion Sciences. Together, they explore the power of conversion rate optimization (CRO) to lower your co...
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How HealthTrackRx Revolutionized PCR Testing by Delivering Next-Morning Results at Scale With Martin Price, CEO of HealthTrackRx Do you remember choosing between two types of COVID tests? PCR tests were highly accurate but took several days to get results. Meanwhile, antigen-based “rapid tests” offered results within minutes, but were far less accurate. In this week's episode, Stewart Gandolf speaks with Martin Price, CEO of ...
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How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before.
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Zero-Click Search: Where We Are and What To Know About it With Brandon Schakola, Senior Director of SEO Strategy & Growth for Healthcare Success In my latest podcast, I sit down with our own Senior Director of SEO Strategy and Growth, Brandon Schakola to discuss the growing impact of zero-click search. We explore what’s changing, why it matters, and how you can adapt your strategy to stay ahead.
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What defines a truly great healthcare sales leader? In this episode, Chris Jennings, CEO of Chris Jennings Group, reveals the essential traits of successful healthcare sales leadership. He shares strategies for developing your sales team, the importance of authenticity in client interactions, and the power of continuous learning and coaching to drive team performance.
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Can social media influencers really drive results for medical device companies? In this episode, Wendy Suljak, VP of Consumer and Practice Marketing at NeuroStar, reveals how even smaller influencers can have a big impact on your brand. She shares key takeaways from her recent conference presentation, diving into how to find the right influencers, navigate compliance, and maximize ROI with influencer marketing—using real-world ca...
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