Healthcare Success

Healthcare Success

Healthcare Success is a leading healthcare marketing and medical advertising agency for hospitals, doctors & medical practices. #HealthcareMarketing

Episodes

The Rise of Social Media Influencers in Medical Device Marketing

February 9, 2025 • 39 mins
Can social media influencers really drive results for medical device companies? In this episode, Wendy Suljak, VP of Consumer and Practice Marketing at NeuroStar, reveals how even smaller influencers can have a big impact on your brand. She shares key takeaways from her recent conference presentation, diving into how to find the right influencers, navigate compliance, and maximize ROI with influencer marketing—using real-world ca...
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Healthcare Marketing in the Age of Limited Physician Access & Value-Based Care

February 6, 2025 • 38 mins
How do you market healthcare when there is limited physician access—and the focus is on managing care, not increasing patient volume? In this episode, Dennis Jolley, System VP of Strategy and Planning at UW Health, shares how smarter patient navigation and precision marketing can optimize care delivery, reduce unnecessary costs, and improve both patient outcomes and financial sustainability.
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How to Successfully Launch a New Healthcare Brand

February 6, 2025 • 41 mins
Do you want to learn how to partner with your leadership team and agency to launch a new brand? Listen to our interview with Ben Reynolds, AVP of Sales at Oncentric, a CureMD company.
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Inclusive Marketing: Build Trust With Diverse Audiences

January 30, 2025 • 30 mins
How can marketers create campaigns that genuinely connect with diverse audiences and build trust? In this episode, Melissa Fors Shackelford, Senior Vice President of Marketing at Let's Get Checked and I explore the powerful role of inclusive marketing in healthcare.
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Medicare Marketing Update: Mastering Change & Driving Results

January 24, 2025 • 63 mins
How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? In my latest podcast, Doug Sprague, President of ASQ360° Market Research, and I explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry.
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Doctor-First Marketing Strategies to Improve Patient Outcomes

January 18, 2025 • 28 mins
How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? In this podcast, Dr. Douglas Flora, Executive Director of Oncology Services at St. Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Dr. Douglas Flora’s original panel discussion on this topic was held during the 2024 healthcare Ma...
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Maximizing Healthcare M&A Success With Strategic Marketing

January 13, 2025 • 32 mins
How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.
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Digital Tracking & HIPAA: Latest Update and Ongoing Risks

December 25, 2024 • 37 mins
Are the digital tracking technologies you use for your website and healthcare marketing practices fully compliant with HIPAA regulations and digital tracking standards? You might think so, but even “industry standards” like the Google Analytics (G4) and Meta pixels are not compliant. To understand these issues better, I invite you to listen to my recent podcast guest, James Corr from Freshpaint, as he sheds light on critical issue...
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Elevate Your Content Marketing to Thought Leadership Marketing With Kate Warnock

December 15, 2024 • 46 mins
Learn how to position your brand for long-term success by leveraging thought leadership strategies from communications expert Kate Warnock at Forcura.
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Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

December 5, 2024 • 43 mins
Did you know Google changes its algorithm up to 200 times a day? Get valuable insights into how AI and intent-based search are reshaping SEO, along with what healthcare marketers need to do to stay ahead, in our latest podcast featuring Brandon Schakola, Senior Director of SEO Strategy & Growth.
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How Integrated Delivery Systems Are Transforming Healthcare

November 24, 2024 • 58 mins
How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to miss the mark on enhancing patient experiences, improving population health, and managin...
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DTC Marketing for Medical Dvice and Other Healthcare Organizations

November 10, 2024 • 34 mins
Could direct-to-consumer (DTC) healthcare marketing be the key to building deeper patient connections and driving growth in your organization? Find out in our latest podcast featuring Breanna Hunt, Founder Partner at HealthReach, LLC, a consulting firm specializing in healthcare patient activation strategies for medical devices.
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Expert Marketing Insights to Grow Your Behavioral Health Business

October 31, 2024 • 32 mins
Explore how pivotal marketing strategies such as authentic branding and SEO can enhance patient relationships & drive growth for your organization. Listen to our podcast with CEO Stewart Gandolf and Senior Account Director Paul Knipe as they discuss authentic branding, SEO, targeted ads, and a patient-centered approach to foster growth and build trust.
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What Is Influencer Marketing & Is it Safe for Healthcare?

October 30, 2024 • 35 mins
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency.
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The Mental Healthcare Consumer Journey

October 30, 2024 • 35 mins
Want to help healthcare consumers navigate their journey more effectively? Listen to our podcast with Senior Marketing Strategist Kathy Gaughran, where she shares insights on reaching consumers, optimizing digital touchpoints, and enhancing patient satisfaction through empathetic inquiry handling.
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The Marketing Minimum Daily Requirement

October 30, 2024 • 46 mins
Learn how to invest your marketing dollars and energy appropriately across your multilocation portfolio. At this year’s SMASH Conference, our CEO Stewart Gandolf, shared expert insights into how healthcare brands must appropriately support all locations. For multilocation organizations, success hinges on mastering strategies for local relevance, brand consistency, and seamless patient interactions.
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Growing Doctor Referrals With Physician Liaisons

October 24, 2024 • 42 mins
As healthcare markets continue to tighten and competition reaches a fever pitch, traditional physician liaison strategies are no longer enough. So, how can hospitals and health systems adapt their strategies to drive growth—and thrive? In our latest podcast, join Kriss Barlow and Susan Boydell from Barlow McCarthy Physician Relationship Solutions as they reveal how data-driven planning and strategic collaboration can elevate your...
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Direct To Patient Healthcare With Lee Aase

October 7, 2024 • 47 mins
Struggling with burnout while maintaining high-quality healthcare services that patients love? Listen as Lee Aase shares how his innovative membership-based direct-to-patient healthcare model, HELPCare, LLC, can transform your organization.
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How Pharmaceuticals Can Unlock the Power of Influencer Marketing With Malcolm Bohm

October 4, 2024 • 38 mins
Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes! Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement.
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Webinar: How to Gain a Competitive Edge Through Sophisticated Healthcare Marketing

October 2, 2024 • 58 mins
This is the recorded webinar of "How to Gain a Competitive Edge Through Sophisticated Healthcare Marketing", by Stewart Gandolf, Paul Knipe, and Kathy Gaughran as they share on 9/27/2024. If you have any questions, please contact Stewart at: Stewart@healthcaresuccess.com or call (800) 656-0907. Sponsored by the Hardesty Group and the Orange County Healthcare Financial Network.
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