On this episode of the Healthy Family Project Podcast, we’re joined by Kim Chackal to get a crash course on all things Fair Trade. You may have heard the term or seen the label on a coffee package, but what does it mean? Kim breaks down what the Fairtrade label means, how much more expensive are Fairtrade products, and how Fairtrade agreements help farmers.
These days, there are so many labels and buzzwords on food packaging, it’s hard to decipher what they all mean. One label that you’ve probably seen or heard of is the Fairtrade label. The most common fair trade commodities are coffee, sugar, tea, chocolate, and bananas. We were lucky enough to be joined by Kim Chackal to pick her brain and get the 101 on all things Fairtrade.
Fairtrade is a global movement that seeks to create standards in the production and supply of certain products. The overall goal is to foster equitable trading partnerships based on transparency and sustainability. Fairtrade partnerships protect the farmers, ensuring they receive fair prices and have safe working conditions.
About Our Guest, Kim Chackal
Kim is the Director of Sales and Marketing at Equifruit. Over the past 7 years, she has established Equifruit as the Canadian market leader for Fairtrade bananas and her sights are set on global Fairtrade domination.
Her fearless and bold approach is making waves in the produce industry. In 2021, Kim was recognized as “Produce Person of the Year” by the Ontario Produce Marketing Association. With 20 years of sales experience, she loves challenging people to rethink their consumption habits and consider Fairtrade as a sustainable solution in produce.
What We Cover:
Want to skip straight to a hot topic? See timestamps below. But of course, we recommend listening all the way through to get all the great tips and tricks!
- 3:20 Get to know Kim
- 5:25 What is Fairtrade?
- 11:25 Common Fairtrade items
- 12:16 How much more expensive are Fairtrade products?
- 17:00 Fairtrade bananas
- 19:50 Fairtrade chocolate
- 21:40 The future of Fairtrade
- 25:38 What does a healthy family mean to you?
Relevant Links
- Equifruit
- FairTrade Month
- Fairtrade America
- Why fair trade?
- Follow Equifruit on Instagram, Facebook, LinkedIn, Twitter, YouTube & Tik Tok
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