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June 16, 2025 1 min

Therapists have long been told they won’t make it on their own in private practice. 

Season 2 of Heard Business School flips that script. In this trailer, host Michael Fulwiler introduces you to therapists who are breaking the mold, redefining what success means, and sharing honest stories from their journeys.


You’ll hear from guests who have faced tough challenges, like carrying invisible wounds or learning the business side of therapy, and found ways to build practices that truly reflect who they are. This season is about finding your path and knowing that you have a community to lean on.

If you’re wondering how to create a practice that fits your life and values, or if you’re ready for the next step in your business, you’ll want to hear these stories.


In this season, you’ll learn:

  • Why building a private practice doesn’t have to be a solo struggle
  • How embracing authenticity can change the way you care for clients and run your business
  • What it means to pave your own way in therapy and private practice

Connect with Michael and Heard:


Jump into the conversation:

(00:00) Introducing Season 2 of Heard Business School

(00:25) Finding Purpose Through Loss And Poetry

(00:46) Therapy And Entrepreneurship Rewriting Futures

(01:21) Authenticity As a Clinician Matters

(01:43) Business Lessons Missing in Therapy Training


This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode. 

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