Want to grow a women’s sports team the right way? This episode gives you the blueprint.
With expansion on the horizon for leagues like the WNBA, NWSL, and PWHL, the real challenge isn’t just where the next team lands — it’s how to build a fanbase that actually sticks. In this episode of Heart of a Fan, Matthew Barry sits down with Lauren Teague, Dr. Ceyda Mumcu, Jennifer Garrett, and Shea Dawson for a crash course on how to grow women’s sports fandom with authenticity, consistency, and community.
From debunking outdated marketing tactics like “Pink it and Shrink it” to exploring Visibility Theory and Social Adaptation Theory, we unpack what’s working, what’s not, and what it’ll take to make women’s sports part of the mainstream — for good.
If you care about the future of sports, fandom, and representation, this is one you don’t want to miss.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!