Will McInnes is the CMO at Brandwatch, a leader in digital consumer intelligence and one of Europe's most successful VC-backed software firms.
Prior to that he founded NixonMcInnes, an early innovator in social media marketing.
His book Culture Shock, published by Wiley, outlined a blueprint for practical approaches to digital transformation.
He's dad to two boys and loves riding bikes with them, exploring new places and general adventures outdoors.
In this episode, we discuss:
- His journey at Brandwatch
- The thrill of moving from MD of his own business to the CMO role
- Being a wing person rather than a leader
- Craving team success
- The body knows before the mind
- Walking away from business and the excitement of the new challenge
- His New York adventure and taking his young family with him
- Having to come home when his relationship foundered
- Re-integrating his life in the UK
- The upsides and downsides of being demanding
- The weight of working through divorce
- The lack of punctuation points in life
- Being in relentless pursuit of the next thing
- Accepting vs resisting ageing
- Different ways to leverage your passions as you age
- Opening metaphorical doors for his sons
- Wearing his feelings on his sleeve
- The edge of directiveness vs inclusiveness
- Growing up with a very strong female role model
- The anger switch when scoring own goals
- Integrating his new relationship into life with his children
- Bonding with his family through playing Rose, Thorn, Bud
You can find out more about Will on Twitter: @willmcinnes
Join us in our community at: www.facebook.com/groups/heartofdad and apply to be on the podcast here: www.heartofdad.com/contact
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com