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November 21, 2024 54 mins

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Embark on an inspiring journey with Amanda Hutchison, the Artistic and Creative Director of HerbRally.com, as she shares her unconventional path within the herbal industry. Please tune in to learn how Amanda transitioned from Mountain Rose Herbs to leading the creative vision at HerbRally, using her unique artistic style to foster a vibrant community. Discover the powerful synergy with her collaborator, Mason, and how their work transforms digital spaces to welcome and nurture herbal enthusiasts.

We dive into the complexities and joys of starting a new herbal business, where personal and professional worlds collide. Amanda offers candid reflections on the rollercoaster of entrepreneurship and the delicate balance it requires. Through engaging anecdotes, we unwrap the secrets of maintaining harmony with a partner, both in and out of the office, while carving out personal space and boundaries.

In closing, we share invaluable tips for aspiring creatives eager to leave their mark in the herbal world. From embracing authenticity in storytelling to smart productivity hacks, this episode is a treasure trove for botanical illustrators and digital content creators. Amanda’s insightful advice sheds light on the unexplored opportunities for artistic expression in herbalism, inviting listeners to recognize the beauty and adventure that await within this unique industry.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hi, this is Demetria Clark and this is the Heart of
Herbs Herbal School podcast, andtoday we are talking to Amanda
Hutchison, and this podcast ispart of the podcast series that
we're doing for Heart of HerbsHerbal School at heartofherbscom
.
Amanda, I'm really excited tohave you here.

(00:23):
This is excuse me likewise sothis is a part of a series that
I am doing.
That's a little bit different.
We are an herbal school and so Ialways obviously want to talk
about herbs and all this otherstuff, but I felt it was kind of

(00:44):
time that we start highlightingherbal professions that aren't
classical and traditionalherbalism.
And that's where you come inand everyone who is listening
Amanda is and tell me if I'msaying this wrong the artistic
and creative director of HerbRally.
Is that good?

(01:04):
That's perfect.
You got that.
Yep, I was saying to Mason theother day when we interviewed
him that there is something sounique about your visit to Herb
Rally.
It has a feel that is like noneother, and I'm going to

(01:30):
attribute a lot of that to yourcreative abilities and you know
all of that, the work that youdo.
That's part of that.
So can you tell me exactly whatyou do at Herb Rally and how
you came to that and youreducation behind that?

(01:51):
And then we'll do the herbalconnections later and, if that's
too much, just do one at a timeand then we'll go wherever we
go.

Speaker 2 (01:57):
I might do the one at a time and you can remind me.
But, thank you, you're makingme cheese over here and my
cheeks are already hurting, so Iappreciate all those kind words
.
Um, but yeah, how I got intoherb rally, maybe I'll start
with that Um it's, it's a longstory but I'll make it short and

(02:20):
sweet.
Um, me and Mason, we met atMonroe's herbs and we were
working in similar departments.
He was in the marketing and Iwas in the creative.
Um, and yeah, we just workedhand in hand.
As you already know, there's alittle like he loved you, a
little little flirting here andthere, but we kept it like

(02:43):
brother and sister and we just,yeah, built that chemistry and,
yeah, eventually, you know, wegot together and, yeah, we were
essentially right now doing whatwe did on Mount Rose Herb.

(03:04):
So I was the creativephotographer for the longest
time.
It was just me and Thomas doingvideo stuff as well.
I did some random littleillustration, slight graphic
design here and there, mostlylike posters and whatnot, just
big into the creative department.
And yeah, mason, as a lot ofpeople know, he was the herbal

(03:29):
connector and making all thesebeautiful connections and at
events and whatnot, and so whenwe got together it just all kind
of made sense.
He already had this side hustlegoing on and, um, it was just
we were bringing a lot of ideasum to herb rally, like just kind

(03:52):
of fantasizing.
And so we're like, oh, let'slike really dive into herb rally
and like make this thing thatwe want it to be and so so, yeah
, I do a lot of the creativebackground.
The website was reallyfunctional and that was like my

(04:14):
first project is like divinginto the website and I remember
the first website it was, youknow, wix.
No, no, he was on Squarespace.
They make it really easy tolike.
If you have no background, youcan, you can make a pretty
decent website.
But that was just like a veryeasy.

(04:35):
First Amanda project was do alot of the creative things here
and there for the website andthen and then, when Mason
started getting like into beingin front of the camera or had
these ideas for frugal nutritionor the YouTube was then like
starting where like let's throwin some of the Amanda creative

(04:57):
video projects, so that reallytook off.
So, yeah, my two main bigthings were like website,
creating new pages and whatnot,and then really jumping into
like video work for to buildthat youtube library and yeah so

(05:19):
you brought up something that'sreally important.

Speaker 1 (05:22):
So we'll have to give .
We'll have to give mason props.
You've got to have a website,no matter what it looks like,
you've got to be able to start.
But you could see the second.
Your influence started there.
It was just like, and when Iwas talking to him I was saying,
like you know, you can see thatit's this connection.

(05:45):
It isn't like one whole vision,it's really this collaboration,
and I think that when users gothere, they feel that
collaboration and so they feellike they're part of it.
Does that make sense?
Like?
It's like this isn't just aplace that's teaching me
something.
This is a place that I'm goingto grow with and that I'm going
to change with and I'm going tobe accessing more information at

(06:09):
, and I think that, as an artist, you should be really proud of
being able to convey thatmessage, because I don't think
that's one that's easy to conveyonline, this feeling of sitting
down and being at home, and soI think you guys did a really
great job with that.
Thank you.
Where did you go to art school?

(06:29):
Did you train as a photographer?
Like?
Where did you get your, yourchops and your inspiration for
your style, which is, I thinkyou have a very distinct style,
so where did that come from?

Speaker 2 (06:42):
That's a great question.
Um, I think, I think forever.
Um, I've always taken theapproach of being that fly on
the wall like meaning.
I want it to feel welcoming andgenuine, like you're kind of
capturing a moment and not somuch stylizing, and that's just

(07:08):
like as a kid and I guessbringing that as like me as a
person is I I'm not trying to bethe center of attention, like
I'm always observing and likebeing out in nature, I just like
to get lost in a field.
And I think a lot of myinspiration was like I'm wanting
to capture this feeling orconvey a message by just being

(07:33):
there and then, with the luck ofhaving a camera, like snap that
photo.
So I started.
I self-taught a lot my stepdadwhen I was in fifth grade.
He, he was that person that hewould just pick up random
hobbies and he'd just go 100%into it.
Um, like he did like stainedglass he does.

(07:55):
Like sign I'm married to a guywho has?

Speaker 1 (07:58):
a he's like he knows how to do everything yes, oh my
gosh.

Speaker 2 (08:04):
So he actually like got into photography for a
couple of years.
So he had like all this gearlaying around.
I'm like, oh my gosh, what isthis?
And bless his soul.
Like he let this little fifthgrader run around with a camera
and just kind of went from there.
So it was a lot of likeself-taught.

(08:24):
I didn't, I didn't like sitdown and learn all the technical
terms when it came tophotography, um, so I did bring
that into college, um, it was aliberal arts college so, um, it
had a pretty decent like artprogram so took some classes
here and there, but at thatpoint I already had like a good

(08:47):
understanding I did like.
So I graduated with a graphicdesign degree.
So I did learn a lot of likethe programming for illustration
or that sort of thing.
So, yeah, it's kind of a mergeof like self-taught, just having
fun with it, and then, um, yeah, more of the technical stuff

(09:10):
with graphic design.
I went to school, um, for that.

Speaker 1 (09:16):
Well, I think it's evident that, um, you are ruled
by your creativity.
I don't know if that's like agood thing to say.
Like, artistically, you gowhere it takes you and I think
that you can see that and whenyou, when you see the different
things that you work on, so Ithink that's always like the

(09:38):
best merge right Having thepassion and then the whatever
part kind of works with that.
Having the passion and then thewhatever part kind of works
with that.
How did you get involved withMountain Rose?
Was that just like they werehiring and you were like, oh,
I'll get this job, or was it afriend of a friend, or yeah, it
was definitely Um.

Speaker 2 (09:58):
So I moved out to Oregon right after college
because it was very easy for meto move back to my small
hometown and be that the likewedding photographer or the
engagement or family portraitsLike it was very easy to do that
.
But I had this calling and Iand I don't know what it was I

(10:20):
just needed to go on anadventure and get out of that
sort of like comfortable circle.
So I moved out to Oregon andeveryone thought I was crazy and
they're like what's bringingyou out there?
I'm like I just feel likethere's something out there
regarding like work.

(10:42):
It's kind of funny.
So my dad was a hippie.
He lived in the Florida Keysfor a couple of years in a tent.
Like he, I aspired to be thatthat hippie and I moved out to
Oregon.
I'm like, oh, I'm a poser, likeI just I had I had this
stereotype about what a hippiewas.

Speaker 1 (11:01):
But I was the only deadhead on dead tour that like
sent money home to the bankaccount, sure, from selling
stuff I get it.
I was all I was, I mean, and Ilived in communes and stuff like
that as a child yeah.
I was all with that, but I waslike, I was always like the odd
one out, so I understand thatfeeling of like.

(11:22):
This is who, how I see myself.
And then you're like man, notreally like.
I'm looking at a 401k at 19 orwhatever, like I'm not quite
there, not that I did that, Imean I looked at, I didn't have
any money for it, for sure likeso that kind of fish out of
water, but obviously not.
You were bringing your whereyou were from probably made you

(11:46):
a better fit For sure In a lotof ways.

Speaker 2 (11:49):
Yeah, totally.
And then when, when, being ayear in Oregon, I was not like
landing any job, even likecleaning houses, and so I gave
my mom like give me one moremonth, it's gonna happen, it's
gonna work out.
And so my dad's partner, she'slike, oh, I see this job opened

(12:14):
up like you should apply for it.
And I had some like productphotography in my pocket, just a
very little, and I had no ideawho Mount Rose Herbs was, but I
know plants are beautiful, like.
I was just drawn to that.
Like a lot of things clicked inmy mind when I saw the job
description and so I just walkedin there and I was myself and

(12:39):
yeah, that's how I stumbled uponthat.
Maybe some luck.
But yeah, I went into thatinterview and a lot of the times
I'm like a nervous wreck when Igo into an interview, but this
time I was just very calm.
I was honest with them.
The only information I hadabout any herbs was essential

(13:02):
oils and at that time I stilldidn't know what an essential
oil was other than like, oh, Iheard of it and tea.
But yeah, he just Thomas, bestboss ever.
He just saw that I was a hardworker.
He knew like I had the skilland the talent.
And yeah, skill and the talent,and yeah it was, yeah I.

Speaker 1 (13:31):
That job has forever, like changed my life for the
better and I'm just reallygrateful.
Well, it sounds like, uh,everything was lining up for you
.
You said give me a month.
Yeah, and then someone gives youa call or a text and says, hey,
check this out right.
And then you go in and you'renot nervous because you're like
this is where I need to be.
And everything fell in line.
And how long did you work atMountain Rose before you decided

(13:54):
to embark upon Herb Rally?
Because I'm sure all of thatexperience has really been
beneficial.

Speaker 2 (14:02):
Oh my gosh, I truly went into that workspace every
day and I was happy to be thereLike it didn't feel like a job
and that's and that's maybesmell amazing there.

Speaker 1 (14:14):
So good.
I grew up my my neighbors werethe largest essential oil and
herbal import company.
This is in the eighties, sothis is before like frontier was
even a thing, right?
Yeah, and they used to sell tofrontier when from, and they
were our neighbors and they hadthis big barn that they would

(14:34):
store stuff in, like a 4 000square foot barn or something
maybe it's even bigger than that.
Yeah, and I just rememberalways being like they smell so
good.

Speaker 2 (14:42):
I was like I was like in fourth grade, like I think
that's where my herbal stuffcame from, some of it, but I was
just curious if it smelledreally good and it was like a
totally different new world andeverything just smelled so real
like when you think of alavender or rose and you're
going to other perfume placesand it just felt.

Speaker 1 (15:05):
Yeah, it felt like whoa refreshing for sure, yeah,
I remember introducing myhusband to um non-headshot
patchouli sure this is what it'ssupposed to smell like he was
like whoa amazing.
I was like whoa, this isamazing.
I was like, yeah, that'sprobably why he married me, but

(15:26):
anyways, no.
But you know it's like so thoseenvironments really can teach
us so much just by walking intothe space.
And it sounds like they werereally supportive of your
journey and gave you freedom toexplore your craft.

Speaker 2 (15:43):
Totally and yeah, I mean I couldn't have asked for a
better mentor like Thomas.
He like right away, on day one,he's like the main thing you
have to do is like just have funwith it.
That's where you create yourbest work.
If you need to take a break orstep away, like whatever you
need to do, in order to havelike a free mind to do whatever.

(16:06):
Um, yeah, that was just sort oflike set right away, like have
fun, and it was a bit of alearning curve because, again,
like I didn't have any knowledge, like I remembered the first
blog photo shoot that I did forthem I I believe it was a fire
cider and I didn't know like youstrain it out for the end

(16:29):
product.
So I'm like that was the onlything that you could do.
Wrong is like misinterpret orlike the step by step sort of
things.

Speaker 1 (16:37):
And everyone will let you know right.
Oh my gosh, the internet isalways like, so willing to let
you know.

Speaker 2 (16:44):
Yes, that's a mistake man, that's it Just a mistake?
Yeah, and even then it was like, oh, it's okay, like we're here
to learn and grow and yeah,after close to four years being
there, like you just start tounderstand and learn as you go,

(17:09):
understand and learn as you go.
So, yeah, it was.
It was a wonderful place towork and to get a little foot in
the door in this beautifullittle world that I had no idea
existed.

Speaker 1 (17:18):
So when you and Mason are talking and you guys start
floating this idea around right,yes, center talking, and you
guys start floating this ideaaround, right, yes, like, how
scared were you to think abouttaking the?
Because he said he was, he wasnervous how scared were you?
Were you like dude, you've gotthis?
Or were you just like sink orswim, we're in it together?

Speaker 2 (17:40):
yeah, I, yeah, I he's .
I think he mentioned like he'sa bit more calculated risk taker
where I think everything that Ido, I, if I have that good
feeling, then I just know it'sgoing to work out and I can't
tell you how it's going to workout or why, but I just yeah, I'm

(18:02):
a very like gall in.
Even if we sink it's not goingto be that bad, we're going to
figure it out.

Speaker 1 (18:10):
So I it's that song if we go down, we go down
together.

Speaker 2 (18:13):
Yes, yes, that's definitely like how I approach a
lot of things.
So I think with me and Mason,like we balance that out, like
if he gets too far into his head, I'm like it's gonna be okay
and vice versa.
I'm just like fake it till youmake it, or like my confidence

(18:33):
is way above, like maybe weshould sit down and think about
it a little bit, so like there'sa good merge between that.
So, I was all for it.
It made sense to me and, yeah,the fact that he already grew at
that point I think he's likeclose to four or five years of
having that side business.

(18:56):
So, yeah, I had no worries.
That's awesome.

Speaker 1 (19:02):
So what was the biggest struggle setting up this
new herbal business together,or what were the things that
surprised you?
So I'll just share.
I'm always surprised how meanpeople are if you say no, you
know.
So I'm always like I just saidno.

(19:23):
I didn't say like you suck, Ijust said no, like no, I can't
do that.
So what was like a big surprisefor you, or like big challenge
that you didn't anticipate?

Speaker 2 (19:55):
no-transcript and the switching on like okay, right
now we're business partners, andthen being able to switch off
like okay, now we're husband andwife or like we're a partner
here and there, I think, justlike it flew pretty well.
When we're like working witheach other, we have all these

(20:16):
grand ideas, we're very flexible, we hear each other out.
We're very flexible, we heareach other out.
But I think, just learning likethat balance, because Mason's
very like, I think he's it'shard for him to turn off
sometimes, like when we need to.

Speaker 1 (20:40):
And again he said you were great at no work and
during certain times, or hementioned something like that I
was like that's awesome, I waslike good for her, that's good,
you know after a couple of likeand I totally get it Like we
just quit our jobs.

Speaker 2 (20:51):
We need to like, we need to go at it a hundred miles
per hour, but yeah, justconstantly communicating and
readjusting and reevaluatinghere and there.

Speaker 1 (21:05):
Well, you don't want to lose your marriage for the
sake of a business or yourcommunication or your depth of
marriage or whatever.
I totally get that.
I've been working with myhusband since I was 21 is when I
started all this stuff.
He did have a job for a longtime but you know I had to be
like you're not being a bitch orwhatever If you're like hey, I

(21:30):
noticed, you know this isn'tupdated and you got to go do
that.
You know that's just like partof the business.
So for me it was like learninghow to assert myself like hey,
you know.
So I do understand thatsometimes it can be rough, and
when people go into businesswith their partner, I think that
you really have to say work iswork and life is life.

(21:53):
I don't merge my personal lifeat all.
I don't share anything.
I'm trying to be better becausemy students always want me to,
but I'm not good at that.
Yeah, I like, I'm like.
You know, I'm behind a moat anda fortress and you know I don't
tell people what my kids.
I just don't.
I just don't do that and Inever have, since my youngest

(22:14):
was three when he asked for allthe hippie ladies to stop
hugging him at a conferencebecause he don't like it, and I
was like, okay, good for you.
So then I was like I'll meetyou guys back at the room.
Nobody has time to see mom whenmom's done her talk.
I'll find you guys, you know,and and so learning, learning

(22:39):
and appreciating those aspectsabout each other is really
important and it's key tolongevity, because this is
something that could be aroundfor a while.
I mean, you guys, in a lot ofways, are 80s, right, you know,
or something like that.
That was like when it came intoyour home.

(23:05):
It was an experience when you'dsit.
Remember when I don't know ifyou I used to lay on the floor
and go through the wholenational geographic, like as
soon as it came in, when I waslittle in the 80s.
I mean, that was like I justlove that.
Huh, you're so cute, I'm such adork, but like.

(23:26):
But like, you know, this is,this is.
We have an opportunity, withwebsites like yours, to create
this home for people.
Yeah, they know that goodinformation's there and they're
being listened to on the otherend.
And so has that beenchallenging managing people's
expectations with you know whatyou can artistically and

(23:47):
creatively and functionally putout.

Speaker 2 (23:52):
Yeah, I think at this point and still at this point,
I feel like people.
At this point I feel likepeople just trust us.
There's not usually any highdemand regarding like putting
their work out there.
A lot of what we do is, I meanon the creative side, like if we

(24:14):
have any advertisers oraffiliates or just sharing
people's events around.
A lot of it's also likerecycling their own imagery or
promotion.
So I don't know if I'manswering your question, but
usually there's not like a superhigh demand or expectation when

(24:37):
we are sharing.

Speaker 1 (24:39):
Oh no, I meant the user's expectations, like the
people.
I mean, what you shared wasgreat.
Okay, on the other side of it,because I was going to ask that
question next, because you dohave a lot of contributors, but
I do have a hard time managingusers expectations, like you
know.
Oh, you should have more ofthis or more of that, and you're
like we're literally puttingstuff out all the time.

Speaker 2 (24:59):
Gotcha.

Speaker 1 (25:00):
We're working on it, or has it been a pretty good
process for you?

Speaker 2 (25:05):
I feel like it's a sustainable process right now.
Yeah, there's definitely.
It's more so, like what we puton ourselves we got to be
quicker and we're sitting on anX amount of videos, or like we
just want to keep pumping out alot of things.
So I think the user experiencesis great.

Speaker 1 (25:28):
It's more so like well, it is on my end.
I think, whenever I go there,I'm always like really happy,
but I just didn't, you know,because those are things that,
like our students who go intobusiness, you know, and they'll
come back to me and be like, hey, you know, I didn't realize
there were so many customerexpectations and so many user
expectations and and I'm like,yeah, that's all I can.

(25:54):
Yeah, so I didn't know if youguys were, you know, if you felt
that way, you also in yourexperience, because I feel like,
um, um, sometimes, when you'rein an environment that's as
immersive like yours is thatpeople can get really attached
to stuff or feel really stronglyabout stuff and then want to

(26:16):
share sure you know so, which isobviously a benefit to that
kind of space, because it meansyou're doing your job.
People are loving it so what?
Is your herbal connection now,like how is your journey with
herbs changed since thebeginning of all this?

Speaker 2 (26:36):
yeah, I think, going back to Mount Rose, there's a
lot of like blog, homemade, likeculinary, like very.
It was very hands on because alot of the times in that
creative world I was, I wasdoing the actual thing and then
having a different relationshipwith like capturing that and

(26:59):
putting it out in the world formessaging and like.
I think the hands on reallyopened up, like oh, you can
infuse that into your daily lifea lot more than I could even
realize.
So I'm definitely, when itcomes to the herbal world, I

(27:22):
anything that I can make out ofit, whether it is like fine art
or if it's a culinary or Ireally appreciate like body care
products.
That's very new to me and Ilove that whole side of um just

(27:49):
constantly trying to surroundmyself with with herbs and
plants and yeah, mason's reallygreat too, like he's always
making herbal infusions, so justlike second-handly getting
stuff from Mason.
Um, I just have thisappreciation, even if I'm just
like staring at a plant or likesitting with it, like that's my

(28:10):
biggest favorite hobby is justlike going out there and just
sitting with it, whereas I thinkI did that when I was younger,
I was always getting lost infields, and when I was young I
even had like a.
When I was younger I was alwaysgetting lost in fields and when
I was young I even had like awhole neighborhood.
They thought I was lost and itwas like a really scary
situation for my parents.
But I'm like building thisbird's nest around me.

(28:32):
I kept building it.
I thought people were mad at me, so I'm just like hiding.
But I was always doing thatfrom such a young age, just
finding a field of flowers andjust sitting with it.
So, yeah, definitely it's a new, new world when it, when I

(28:54):
bring it into like the kitchenor just crafting with it, that
sort of thing that's cool.

Speaker 1 (29:01):
So it sounds like you're very comfortable with
herbalism in relation to yourferal self for sure, that's me,
I'm still feral.
I'm so bad.
I know I made my parents sweatskin knees yes, I'm getting a
little bit more breakable as Iget older, so I need to calm

(29:23):
down.

Speaker 2 (29:24):
But yeah, when I first moved out to Oregon, it
seemed like a whole new place tolike get lost and I, like my
dad, was like you need to bemore prepared and you need to
watch out, and I'm just this,like I'll be okay.
But yeah, just getting lost is,yeah, one of my favorite things
to do.

Speaker 1 (29:44):
I used to live in Astoria and when I was a child
and all that I remember.
I was pretty young but Iremember, you know, just the
woods.
Behind me there was a largeoutcropping of woods and then
like a cliff down to the ocean.
But I remember, um, we were ona military base so we weren't

(30:06):
rich, we couldn't afford acliffside, but I just remember
the, the, the, of course, themassive trees, but also just the
ferns, and they would cover usand we'd like sit underneath
them and and the, the, the lookof Oregon is.
So, you know, whenever I go outand visit cause we have
relatives in um, eugene, cottageGrove, that whole area, and

(30:29):
just remember, like you know,seeing them and the landscape
differences.
You know, um, are you a bigtraveler, so do you find a lot
of inspiration, art, in yourtravels?
Or?

Speaker 2 (30:43):
in my mind I am.
I mean I.
There's always so many places Iwant to go and, um, I think
growing up in Wisconsin I was alittle stubborn in my own way,
like there's nothing inWisconsin.
But moving out to Oregon aconstant like every weekend I
wanted to find somewhere new.

(31:03):
Um, and then, yeah, moving backto Wisconsin, I have a new
appreciation.
I'm always on the hunt for likewhat am I so pretty out?

Speaker 1 (31:13):
there.

Speaker 2 (31:14):
It is, and I feel bad like growing up.
I thought all we had wascornfields and cows and that was
like that's all.
I described Wisconsin to peoplelike, ah, it's nothing great.
But, yeah, I was right on LakeMichigan and I took that for
granted.
But it is a beautiful place andI'm, yeah, constantly looking

(31:36):
for the new favorite destination.

Speaker 1 (31:40):
I always joke with my husband.
I think some of it's like thatMidwestern thing, like I don't
want to go back, there's nothingthere.
Like my husband grew up inIllinois.
He's like no, nothing inIllinois for me ever.
Like it just doesn't ring hisbell.
Indiana, nope, ohio.
No, you know like and any of mystudents that are not saying we
got a thing against any of thoseplaces.

(32:01):
I'm just no, but you know solike he and I traveled all over
the United States and then wetook our kids pretty much all
over Europe and northern Africaand parts of western Asia and I
still my perspective is always Ithink there's beauty everywhere

(32:22):
we go.
So I remember when we weredoing some concert tour stuff
and going through Alabama and Ilived in Alabama and I'm trying
to explain to these people thatI'm traveling with like no, no,
alabama is amazing and they'refrom, they're all from Illinois,
and they're like, yeah, there'snothing good in the South and
they're not getting you know.

(32:43):
So I think sometimes we getlocked in our own mindset about
where either we came from.
It's either I never want to goback there or everything is not
as good as right where.

Speaker 2 (32:56):
I never had a home.

Speaker 1 (32:58):
So I moved so much as a child that I never had a set
place.
So I always look at everythingas like, oh, the cool next
adventure where you know peoplewho have spent time.
I always feel like I don'tthink they get to appreciate it
enough.
And then sometimes, when youcome back and you look at it
with an outsider's eye, you'relike, damn, this is beautiful.

(33:20):
And you look at it with anoutsider's eye, you're like,
damn, this is beautiful.
What was I running from?
But?
But I don't know.

Speaker 2 (33:29):
I mean, that's just kind of my ramble.
I apologize, don't apologizeever.

Speaker 1 (33:33):
But no, I mean, it's, there's.
I think that there's so muchbeauty in the United States just
based on its size, and weliterally have like almost every
type of geography in the world.
It's amazing to me that wedon't see it or appreciate it

(33:56):
more.
We don't have a rail systemwhere you know you can't hop on
the.
You know, I feel like going tothe panhandle of Texas.
I want to go there and you canget off the train and you're
there, you know.
So I can't wait for that tohappen, because I learned to
appreciate the train systems inother countries.
But so if you have any creativecareer advice for people who

(34:25):
are botanical illustrators orwant to make websites or
advertising, advertising andpromotional materials for herbal
type businesses, do you haveany suggestions for people?
Because you've been doing thisfor a while?
You have a very distinct style.
You've been associated, youknow, artistically and

(34:49):
creatively, in a lot ofdifferent ways with really great
organizations, so do you haveanything to share with people?

Speaker 2 (34:58):
Yeah, I think If you're wanting to do it for
yourself.
I think a lot of peoplestruggle with it needs to look a
certain way, or people feellike it needs to be perfect, and
I'm a big advocate for loweringyour expectations, especially

(35:21):
when you start Again going backto that fly on the wall.
I think people in this day andtime it's unfortunate like it's
a very quick, fast pace.
You got to like grab someone'sattention and sometimes it
doesn't get the eyeballs that itdeserves.

(35:43):
When it comes to like promotingor this and that, and I know I
definitely feel it like you putso much time and effort and then
you see the results and it justdoesn't feel like it.
It's grabbing the audience setor the amount that you want it
to, specifically for socialmedia.

(36:04):
But, um, I think my, my adviceis just know what your goal is
like, what's the story, what'sthe messaging um, try to keep it
like authentic um and then likeon the technical side that's

(36:27):
kind of like the first, I guesslike lower the it needs to be
perfect, because that's maybewhat's stopping a lot of people.
Like creatively is like itneeds to look a certain way, and
then you kind of lose what'sreal and what's not real.
If that makes sense, yeah.

Speaker 1 (36:45):
We tell our students look, if you don't think it's
right and you're only stoppingbecause it's not perfect, submit
it anyways.
I'll tell you what's going on.
Or maybe I'll say, hey, it'sfine, You're good.
But, don't let your need forperfection stop you from
producing, and I think thathelps a lot.
Of people Like stop you fromproducing, and I think that

(37:07):
helps a lot of people Likethat's basically what you were
saying, right?

Speaker 2 (37:10):
Like, yeah, and I, when I'm on the web or social
media, like what I'm drawn to isthat, that very homebody
homestead, or just like veryorganic.
And yeah, it's.
It's not perfect on thetechnical term, but it's perfect
, Like that's what makes itperfect for me, Um, it's human

(37:32):
touch.
Human touch like put your handin there.
Like people love to see a facetoo.
Like I try to encourage Masonand he does well.
But um, like right off the bat,like everyone loves, like if
you just hop on and if you canlike create you know the reels

(37:54):
they get a little bit moretraction and like anything
that's moving is automaticallygonna grab the attention quicker
.
So just like hopping on andsaying updates or introducing
yourself again or that sort ofthing, or talk about the course
that you want to promote or theschool, or, if you're able to do

(38:15):
that, that's usually a quickand easy way to just hop on.

Speaker 1 (38:21):
I'm so bad with that.
I hate being in front of acamera.

Speaker 2 (38:25):
I hate it, I'm always fidgeting.

Speaker 1 (38:26):
I hate it.
I'm not comfortable at.
I hate being in front of acamera.
I hate it.
I'm always fidgeting.
I hate it.
I'm not comfortable at all likepeople love you.
I'm like the worst.
I think there's probably likefive videos out there of me with
my probably two of them masonhats.
No, but I mean, like I just Ijust don't do well with that.
So you know, I understand, likethat, when people say they
struggle with that, but havingother things that you know you

(38:49):
mentioned movement and voice andI think that helps.
A lot of people too, especiallya lot of our students, go into
producing product, and so that'scan be a very you know, put it
on your face, you know, you can,you can, you know, so you can
do that, or this is what itlooks like.
So I think they'll find thatreally helpful, because I think

(39:12):
that the drive to produce isprobably something that you guys
struggle with.
It's like it's constant, it'sexhausting.
I mean it's a lot of stuff, andI think that, um, if we can,
from the beginning, encouragethe next generation who's going

(39:33):
to be these kinds of producersor set up schools or have
companies and things like that,that it's that it's um managing
expectations, like it's not fairfor the world to expect us to
be producing eight hours, butwe're in that.

(39:53):
A lot of businesses are in thatcycle.
And it's very exhausting justwatching it.
You know what did they say?
People are now spending likethree hours a day like just
watching these like littlevideos on things, and I'm like I
don't even have them on myphone because I don't.
I don't want to do that, Idon't want to.
You know, mind melt that way.

(40:15):
So I think those are good tipsthat you shared.

Speaker 2 (40:19):
Yeah, and even like the way I work too is it's about
balance.
Balance and sometimes it's hardfor me to if I'm on the
computer and if I'm doingsomething like editing something
, and then I gotta switch overand then I gotta turn on like a
more creative part of my brainand then I need to like
brainstorm about the next weekwhat I like to do.

(40:42):
If I am in that creativemindset, I like to batch that,
because if you're needing to becreative and take photos or
videos, there's a lot of thatmental strain.
So if you can kind of ride thatwave and just like batch, like

(41:02):
okay, I'm going to create all myphotos for my products today in
two hours, and like just havingthat little bubble helps me.

Speaker 1 (41:15):
Yeah, we suggest we tell students if it's not
scheduled it's not getting done.
Yeah, when it comes to your,your business stuff, like you
know, I'm like, hey, you know,get it, get it scheduled, if you
, because every time you go fromone task to another um, I don't
know if this is true for you,and I've read that people
experience this.
I do know it's true for me.
It's a shift, you know.

(41:38):
So I tend to do all my emailsat once.
I tend to do all of my socialat once, or all all of my social
at once or all, because if I'mgoing from one to the other, I
find, like my productivity goesdown a lot.
You know, just trying to shiftfrom this hello, how are you?

Speaker 2 (41:55):
doing to.
Oh, now I've got to be creative.

Speaker 1 (41:57):
You know it's, it's a yeah.
And where you have so muchcreativity in all of your work,
do you find that it's hard foryou to shift between those tasks
if you're not batching?

Speaker 2 (42:08):
definitely I feel like, um, yeah, for me I learned
like, oh, if I I set my Fridaysas like my fun days, so that's
where I thank you.
We're on your fun day.
I know this is fun.
Um, oh, that's right, it's.

Speaker 1 (42:29):
Friday I'll send you a bottle of whiskey.

Speaker 2 (42:32):
Later we'll do a follow-up drinking whiskey yes,
I love that, but yeah, that islike it takes.
It takes a lot for me to toswitch back and forth.
Or if I am doing that likeboring task, I'm always thinking
about the fun thing that I wantto do.

(42:54):
So I've learned that, ok, if Ijust have a singular day like
Let loose, have all the fun, beoutside, shoot some video, do a
photo here and there, then I canusually be more productive
throughout the rest of the week.

Speaker 1 (43:12):
Oh, that's really a nice thing to do for yourself
too.
Yes, because I think we need to.
I think that one of the thingsthat business owners forget is
that they need to not in theeffort to produce or create
money-making ventures that allof that came from your

(43:35):
creativity and your.
You know your desire and yourdream, but if you never
acknowledge or work with that,this doesn't work.
It can't because there'snothing feeding it anymore.
So it sounds like you're givingyourself a nice weekly infusion
of the good stuff.
That's a good idea.
People should really take heartwhen you hear this.

(43:57):
Guys students.
Monday your manic Monday yourmanic Monday.

Speaker 2 (44:12):
It's so for me, yeah, because I see it in Mason, like
he gets this burnout type offeeling and then you know if
you're lagging and you'redragging your feet.
You just become less proactiveand then you're giving yourself
all this like guilt for notbeing at your A game and I am a
strong, like going back to myown rose, it was like you need
to have fun first of all.

(44:32):
And if you're feeling stressed,like go take a walk outside,
like there needs to be balanceand, like you said, we're nature
loving people.
We want to have fun craftingand making and I know it's hard
when you have a business to likemake things work out, but even
if it's a minute, like go putyour face in some sunshine, and

(44:56):
I don't know.

Speaker 1 (44:58):
Not the whiskey, like I was saying earlier.
Well, that's true.
Bring it with you shine, bringit with you, and I think we need
to also, like as a world,understand that most huge
innovation came from someone's bgame, because your b game
allows you space to not beperfect and to let other things

(45:22):
come in and mesh and blend,which creates the A game product
.
So maybe, maybe, you know allof us, being kinder to ourselves
would probably be reallyhelpful.
Is there anything you want toshare about Herb Rally?
Before I let you go, becausewe're coming close to the end of

(45:43):
our time, I could talk to youall day, but I know you have
life and it's your fun day, so Ican't monopolize you.
But is there anything you wantto share with us about Herb
Rally, any any upcoming thingsthat you guys are going to be
doing?
Or I mean, uh, I want ourstudents to go and get

(46:05):
memberships.
I think it's a great place.
I think it's way too cheap andI think you guys are definitely
worth three or four times theamount of money that the
membership costs.
So I just want people to knowthat this is a really great
value.

(46:25):
So is there anything that youwould like to share with us?

Speaker 2 (46:29):
I just have a quick question Do your screen?
Am I still here?
Yeah, okay, it just shrunk,sorry, like where did you go?

Speaker 1 (46:41):
I'm running to.

Speaker 2 (46:43):
no, I'm mine, you, you're, you're exactly where
you've always been, oh, perfect,thank you, um, you're where you
need to be.
You're so sweet, um, I think, iffor Herb Raleigh I think we are
, because we are like a resourcehub for a lot of different

(47:05):
businesses and that is alwaysthe primary goal for Herb Rally
is just to share as muchdiversity and just anyone and
everyone is welcome here andthat's always like really fun to
be a part of.
I think, for ourselves, we'regiving ourselves more of the,

(47:27):
the green light to be more outthere, and that's why I think
Mason is really thriving in likethe herbalist hour, um, and for
me, I think, like littlecreative projects here and there
that like sort of feeds my, myitch, um, so I feel like we've

(47:50):
been talking about like thisherbalist book for a while, but
that sort of kind of goes withthe herbalist hour.
I've always wanted like thiscute little coffee book where we
like grab a quote from one ofthe guest uh speakers and we do
like some headshots with themwhen we can or when they're in

(48:10):
person and that sort of thing.
So that's always been like areally fun little project for
for me and Mason, um, and yeah,I think, just what else do we
got going on here?

Speaker 1 (48:32):
So what is your favorite part of the website?
If you were coming as a user,where would your hub be?

Speaker 2 (48:47):
I think.
Well, there's two that come tomy mind.
I think the schoolhouse is areally cool area.
I feel like that's a goodall-around feel for Herb Rally

(49:11):
is it's still touching base withlike sharing all different
teachers and all their differentpoint of views, while still
having like some creativedirection and just being able to
highlight all these differentcourses.
And, yeah, I really enjoy theschoolhouse.

(49:51):
The art of frugal nutrition isalso like a really fun idea.
That Mason always, I feel likefrom a creative point, I had
like the most fun doing that,because a lot of that is videos
that I've worked with.
And the dumpster diving segmentis always like a fun topic to
tell my friends like, oh, youshould check this out.
They're like what the heck isgoing on here?
Like what the heck is going onhere, um.
So yeah, I would say those twoplaces I like to venture out and

(50:12):
check out.
The monographs is also like areally resourceful place if you
want to learn about likespecific plants and yeah, so
there's a lot of stuff forpeople to check out.

Speaker 1 (50:26):
So those were, those are three that, um, I think your
descriptions were really good,like, so, hopefully, hopefully
people will check it out.
Um, you know, me and my fivelisteners that's perfect but um,
but uh, so I should let you go.
But, um, I just wanted to saythank you so much for being here

(50:49):
.
I really appreciate it.
It's been so much fun.
Huge fan of your work.
Um, if I ever need an eventposter, you're the first person
I'm gonna call.
I just really like it.
I like your flow and your feeland I mentioned to Mason is that
you I mean I have so much funtalking to Amanda because I

(51:09):
started off art and art historyin college, so that's, you know,
we would.
Any place we traveled.
There was two places I would goor take the kids to our museum
and a church, because they're sodifferent everywhere in the
world and it wouldn'tnecessarily be a church, it
could be a, you know, a mosqueor whatever but because those
are the places where you cankind of see where how a culture

(51:32):
developed from time and all thatkind of anyways.
So I was just excited to talkto someone who really uses their
artistic ability to thrive inthe herbal world.
So I really like that and I wasjust excited to get to talk to
you.
So thank you so much for takingthe time with us today.

Speaker 2 (51:52):
Yeah, and I appreciate you.

Speaker 1 (51:54):
This is this is my first uh interview and yeah,
well, I can't wait for theartist in the herbal world to be
like ah, there is a place forus artist in the herbal world to
be like ah, there is a placefor us not just designing labels
.
Yes, like, because we have somany creative students who need

(52:15):
to know that there's people outthere just like them who are
creative and artistic and allthat fun stuff.
So, anyways, I will let you goso you can get on with your day
and have a fun day.
Thank you so much for beinghere.
Yeah, thank you, thanks, okay,bye, bye.
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