May 22, 2025 • 26 mins
Uncover the untapped potential of offline marketing strategies for your herbal business in this enlightening episode. We delve into how driving local connections can create a lasting impact on your sales and customer loyalty. From setting up at farmer’s markets and craft fairs to crafting the perfect booth layout, every detail counts when it comes to making a memorable impression on potential customers.
Listeners will learn actionable strategies for enhancing their product's packaging, ensuring it aligns with their brand identity while also drawing in customers. By integrating effective event presentation techniques and creating engaging customer experiences, you enhance the likelihood of generating repeat business and referrals. We explore the value of cultivating a solid referral network within the wellness community, which can substantially elevate your business's visibility and credibility.
We also touch on fostering long-term client relationships through education and service excellence. The dynamic exchange of recommendations among practitioners and clients not only cultivates trust but also emphasizes the synergies found within the herbal community. By implementing these insights, you can master your offline marketing presence while maintaining a balance with your online strategies.
Subscribe now, and let’s transform how you connect with clients, drive your herbal business ahead, and elevate the way you share your passion for natural healing.
Heart of Herbs Herbal School
The Heart of Herbs Podcast with Demetria Clark! 🌿 Tune in for herbal wisdom & wellness tips!
Welcome to the Heart of Herbs Herbal School Podcast, www.heartofherbs.com where we explore the world of herbal remedies and natural health solutions. Before we dive into today's episode, If you want to enroll, use code PODCAST to save 20%.
The content provided in this podcast is not intended to diagnose, treat, cure, or prevent any disease or medical condition. It is always recommended to consult with a qualified healthcare professional
Learn more at www.heartofherbs.com
Let us help you find your herbal direction!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, this is Demetria Clark, the director of Heart of
Herbs Herbal School, and today,on the Heart of Herbs Herbal
School podcast, we are doing ourfirst second episode of a
two-part series.
Did I say that right, I guessso.
So, anyways, this is HerbalBusiness Marketing, episode 2.
(00:20):
And the first episode so goback and listen to that if you
haven't heard it is onlinemarketing, and that's something
that a lot of people always wantto know a lot of information
about.
But this next episode isoffline marketing, which can be
just as, if not more, importantthan your online marketing.
(00:44):
So offline marketing, whatexactly does that mean?
That means you're not on theinternet selling your item.
It means that you're not usingonline internet interactions as
the primary way to market.
So offline marketing this iswhen you want to connect with
(01:06):
your local community, and I'mgoing to explain some different
ways to do that, and I'm alsogoing to give you tips and ideas
that really come from being inthe industry for like a
gazillion years.
So the first thing you're goingto want to do is to go sit down
on your computer and open yourcalendar, and then open a
(01:27):
browser and start looking atwhat are your areas regional
farmer's market, craft fairs,christmas fairs, holiday markets
.
Octoberfest is a good one thatoften has places for you to set
(01:51):
up and connect with people.
So you can get that informationat the Chamber of Commerce
Googling it, going to yourextension service.
There's lots of differentplaces that host these kinds of
markets.
So where I live is really,really rural.
The town that I live in has,like I don't know, less than
(02:12):
3000 people, Right, and weactually have a farmer's market
less than three miles away andthen another one in the town
that has about 15,000 people.
And then there's another townabout 25 minutes away that has a
really big farmer's market.
25 minutes away that has areally big farmer's market, and
then, if we wanted to, we couldalso hit the towns within 20 to
30 minutes from us in Virginiaor North Carolina.
(02:34):
So there are a lot of marketingopportunities within a half
hour of where you live.
So the first one we're going totalk about is farmer's markets
and craft fairs.
Look, nothing beatsface-to-face interactions.
Selling at farmer's markets,wellness fairs, craft fairs,
(02:54):
holiday markets not only helpsyou build relationships, but
also allows customers toexperience your products and you
firsthand.
Look, they're gonna be fallingin love with you on some level
too.
You know that when you go tobuy something, the person that
you're connecting with on theother side of the product if
(03:15):
it's face-to-face, you don'twanna buy from someone that
doesn't make you feel good ormakes you feel intimidated or
pushed or anything like that.
So people are going to build apersonal connection with you Now
.
This can lead to loyalcustomers who appreciate the
quality and the passion behindyour offerings, and with those
(03:35):
loyal customers come loyal wordof mouth.
So how can you stand out atthese markets?
Because you're probably likethere's a million people doing
the same thing as me.
Well, I'm going to tell youEnhance your brand with
attractive packaging.
Packaging is really, reallyimportant.
(03:58):
Investing in attractive brandedpackaging is really crucial to
make a strong first impression.
Your packaging serves as theinitial interaction customers
have with your product,especially if you're not there.
And it's not just aboutaesthetics.
It conveys your brand's valuesand commitment to quality.
Your packaging also reflectsyour brand identity.
It should tell us about thestory of your brand.
Use colors and fonts and imagerythat align with your brand's
(04:21):
identity.
For example, if your brandemphasizes sustainability,
consider eco-friendly packagingmaterials and earthy tones that
resonate with environmentallyconscious consumers.
The elements of design.
So, listen, this is somethingthat everybody really goes back
(04:43):
and forth on, and sometimes it'sgood to hire a professional to
help you with your like yourlogo design and coming up with
how your packaging will look.
Sometimes people get married toa logo that is really beautiful
on paper but isn't going totransfer to product packaging
(05:04):
well, or t-shirts or things likethat.
And so when you work with adesigner and there's lots of
places out there that have veryreasonably priced designers If
you work with a designer right,you can come up with a version
of what your logo is that willwork in a prominently displayed
(05:26):
fashion.
So your logo should bedisplayed everywhere.
It should be recognizable andreflect your brand's personality
.
Your color scheme should offera cohesive palette throughout
your packaging to create visualharmony throughout your
packaging.
To create visual harmony.
So if you have a booth set upright, you can make your booth
(05:54):
fit those color schemes too, andyou can even get like custom
printed fabrics nowadays andtablecloths and, you know,
folding chairs.
I mean, you can literally getyour brand on everything right.
Now, this consistency also helpspeople with brand recall.
So, jane, what was that?
You know that cream.
What was it?
What was it?
You know it had the blue logoand the flat oh, oh, yeah, yeah,
(06:17):
yeah, that Dimitri brand.
So that is something that youwant people to take with them.
And then you're going to wantto have some unique design
elements.
So consider custom shapes,textures or patterns that can
make your packaging stand out.
This can be anything from aunique box design to innovative
closures.
Now, when you're first startingout, this can be a little bit
(06:40):
more expensive.
So working with having a reallygood logo and really sharp
product packaging can really behelpful.
Quality matters.
The quality of your packagingmaterial speaks volumes about
your brand.
So use durable and high qualitymaterials that protect the
product inside.
That also enhance the userexperience.
(07:01):
Customers often associate thequality of packaging with the
quality of the product itself.
So sometimes, if you go todifferent places that have lots
and lots of different kinds ofskincare products, for example,
and then you go and you look atthe ingredients, you may have
eight different things thatbasically all have the same
(07:22):
ingredients, right, littlevariations, but basically
they're pretty close.
But you're going to pay morefor a you know, chanel or
Givenchy skin cream than you'regoing to pay for like something
like First Aid Beauty, right,and those two brands are really,
(07:42):
really different and you'rebuying the brand, not just the
product.
You're buying the packaging andthe marketing and what's behind
it.
So your customers willassociate the quality of you
with the quality of packagingand the quality of the product
itself.
(08:04):
Presentation at events.
So, in addition to productpackaging, how you present your
brand at events is really,really important.
Invest in branded gear,including items like banners,
signage, promotional materialsthat carry your branded easy up
tent.
If you go to a kind of eventwhere you have to supply your
own tent, if you go to eventsthat will be like, okay, all the
(08:28):
tents need to be this, or wesupply you with the tent, then
get yourself a banner that youcan affix to a tent.
Tablecloths, using brandedtablecloths, and incorporate
your logo and colors.
Help create a reallyprofessional looking booth.
Create a memorable experienceso your packaging doesn't end at
(08:49):
the product.
You've got to think about howpeople are going to feel walking
into your booth.
Your booth is like yourboutique, so make it feel that
way.
You can have chairs for peopleto sit in, you can have
personalized thank you notes,you can have samples, you can do
different things to reinforceyour brand's commitment to
customer satisfaction and theiroverall experience.
(09:11):
Things like fresh herbs andvases you know those can be
really beautiful arrangements.
You can have testers for peopleto look at, you can have a
rocking chair with a stool andyou can have a breastfeeding
station.
There's lots of differentthings that you can do,
depending upon what kind ofproduct you offer.
(09:32):
You can also have mirrors sopeople can take a look at things
if they're trying something ontheir skin or their face.
Carefully considering yourpackaging presentation will
allow you to create a brand thatwill really work for them.
(09:53):
So you can offer samples of teasor bombs.
Nothing entices customers quitelike a taste test or a small
experience.
So you can also do.
You can buy little samplecontainers and if people
purchase something, you can givethem a few free samples.
Sorry about that.
(10:13):
You can also try to have aplace for them to immediately
try something.
So make sure you have cleansanitary testing utensils and
clear signage explaining thebenefits and ingredients of each
product.
So they have like these littlespatulas.
So if you have like littlesalves or balm testers, they can
(10:36):
take a little spatula or alittle wooden, you know, paddle
and rub it on their skin andthey can check it out before
they buy it.
Offer some kind of email signupsheet for future offers.
This can be like somethingthat's on a tablet they can sign
up when they purchase, or youcan have a place for them to
sign up to get on the email listEven if they don't buy anything
(11:01):
.
You could offer a smallincentive like a discount on
their next purchase or a chanceto win a gift basket.
Make it clear that subscribingmeans they'll receive really
exclusive offers and updatesabout new products and tips on
using them effectively, and thatbe like hey, I don't want to be
your spam, but I want to letyou know when we have something
special going on.
Then you're going to want topersonalize your interaction.
(11:22):
So take the time to talk toyour customers, share the story
behind the products and howthey're made, so you can even
have something printed up like abanner that's like our origin
story in it, like one of thoseyou know tall banners and just
have, like you know, somethingthere you could do you know you
can do it in all different waysor little cards that they can
take that that shares how yougot started.
(11:44):
Asking open-ended questions canhelp you understand their needs
and preferences and that canhelp you guide them to make the
right product choices.
Create an engaging booth layout.
Your space should feelwelcoming and reflect the
atmosphere of your brand.
So we already talked about this.
Banners, tablecloths, plantscan help enhance your aesthetic.
(12:05):
A visually appealing setup candraw customers in and encourage
them to explore your offerings.
Have plenty of stuff.
Don't make it too crowded whereif they're in there, they're
knocking stuff over if there'smore than one person.
So you can engage in socialmedia during the event.
So you can have a little placewhere people can post pictures
(12:26):
and tag you.
You can have, you know, take apicture with our banner and, you
know, two random people willwin blah blah blah prize.
You can do all different kindsof things.
You can share behind the scenessnippets, live updates from the
market or customer testimonials.
Encourage visitors to tag yourbusiness in their posts when
they share their experiences.
(12:46):
Now, I know this is aboutoffline marketing, but, of
course, with anything the worldscombine, combining these
strategies can help you createan engaging and memorable
experience at farmer's marketsand craft fairs, ultimately
leading to increased sales andlasting relationships.
Have a strong business referralnetwork.
(13:08):
This is another thing that alot of people overlook when they
have an online business.
So when you build a businessreferral network, it is really
an effective way for herbalistsand health practitioners to grow
their practice.
Having a trusted group ofprofessionals and clients who
recommend you can lead toincreased credibility, more
clients, a long-term businesssuccess.
(13:28):
Here is why this is so valuable.
A business referral network canhelp you get a steady flow of
clients.
These word of mouth referralsare one of the most powerful
ways to attract clients.
When trusted professionals suchas midwives, chiropractors,
acupuncturists, holistic doctors, physicians and nurses
recommend you, their clients aremore likely to book your
(13:50):
services.
People trust recommendationsfrom someone they already know.
A referral client is morelikely to be ready to buy than
someone who finds you online,and it reduces the need for
heavy advertising, since clientscome naturally through
referrals.
It also builds credibility anda professional reputation.
Having a strong network canhelp you position yourself as a
(14:12):
trusted expert in your field.
So you can also do this byinviting customers who really,
really love you to join anaffiliate program or something
like that also.
But when you are being referredby practitioners and past
clients, it speaks highly ofyour skills.
It also reinforces yourcredibility.
(14:34):
Being endorsed by professionalsincreases client confidence in
your herbal remedies andholistic services.
It creates collaborativeopportunities like being invited
to wellness panels, events orguest speaking.
It also helps you build anauthoritative presence in your
online community.
So if a chiropractor, forexample, recommends your herbal
(14:55):
tinctures for inflammationrelief, their clients will trust
your products more than if theyjust simply saw an ad online
because that person is saying Ibelieve in this product and I'm
also a wellness practitioner ora physician or whatever.
Their job is right.
It also increases revenuewithout extra marketing costs.
So a referral-based businessrequires you to spend less on
(15:17):
paid ads or time-consumingoutreach.
Your network does the marketingfor you, bringing in clients who
already trust your services.
It saves big money on ads andpromotional campaigns.
It can bring in high quality,pre-qualified leads, especially
if you are offering clinicalservices.
People already know what you'reoffering and they already know
(15:39):
that the customer is interestedin herbalism, holistic health,
natural healing.
More clients leads to morereferrals, which leads to higher
client retention rates, leadingto repeat business and a steady
income.
So if a midwife, for example,refers expectant mothers to your
(16:01):
pregnancy safe, herbal support,their clients are more likely
to return for postpartum careand future wellness needs and
products for their children.
It can also expand yourofferings and client support.
By working with complimentarypractitioners, you can create a
holistic circle of care for yourclients.
You can refer your clients toother trusted professionals when
(16:22):
they need services outside ofyour expertise.
So you can also refer to othertrusted professionals.
You have to be an active partof this referral world.
You can't just take, take, take, you need to also give.
Give.
Give.
Mutual referrals means yournetwork sends clients to your
way as well.
So you guys are going to beworking together to create
(16:46):
clients and give your customersand clients the best care.
So some collaborative packages,such as herbalists and
nutritionists can work togetherin wellness plans for herbal
pain management and acupunctureservices can go together.
Holistic skincare and massagetherapy.
(17:08):
A holistic dentist mayrecommend your herbal mouth
rinses while you refer clientsto them for mercury-free
fillings or stuff like that.
See how this works.
It really is a collaborativething and we have to work
together to support each other.
Small businesses don't exist ina vacuum.
They really need each other andsometimes in the wellness world
(17:28):
I think we think like it's usagainst the world or it's very
clicky or stuff like that, andso you can create your own
circle of referrals and businessgrowth.
It can also boost businessgrowth and opportunity.
So having a strong networkleads to new partnerships,
speaking engagements andcollaborations to help you grow
(17:50):
your herbal practice.
You may be invited to speak atwellness workshops, podcasts or
other local health events, getopportunities to co-create
products and other kinds ofmaterials with other experts.
You can run joint promotions tohelp.
You could offer coupons forsomeone else and they can offer
(18:10):
coupons for you, or, you know,if they purchase your products,
they can get a free ebook orsomething like that.
There's ways that you can worktogether.
Another thing is that itstrengthens community and client
trust.
A strong referral networkbuilds community within the
wellness industry and helps yousupport yourself as a
(18:32):
practitioner, but it alsocreates a support system for you
as a practitioner.
You'll have a network oflike-minded professionals to
exchange knowledge and ideas, soif you need to go over case
studies or something like that,you have someone that you can
talk to.
I think sometimes, when we don'tcollaborate with other people
in our industry, we can reallystart to think that our way is
(18:54):
the only way, and we don't wantto do that.
We want to be able to learn andgrow and continually get new
ideas.
We also want our clients tofeel supported, knowing they're
getting care from a trusted teamof practitioners that, look, we
got this referral network.
I mean in your referral network.
It can offer not just otherbusinesses that do similar
(19:15):
things with you, it can also belike for services like food
stamps and WIC and food pantries, like really network in your
community.
You want to build long-termrelationships that will offer
continued referrals over time.
You can volunteer at foodpantries.
You can do walks, for you knowthese different marathons, you
(19:35):
can.
You know these differentmarathons.
You can.
You know sponsor things.
These are ways to build clientand community trust in the
network.
So you want to connect withlocal and online practitioners
in complementary fields to yoursso nutritionists, midwives,
holistic doctors, chiropractors,massage therapists, doctors and
(19:55):
nurses that are really wantingto expand their range of working
with natural remedies andinformation on that.
You can offer incentives forclient referrals discounts, free
mini consultations.
Attend wellness events, exposand networking groups.
Join the chamber of commas.
Go out there, join some of theChamber of Commas.
Go out there, join some of thetraditional business things,
(20:17):
because other people are doingit right and that's a great way
to network and you don't have tojust network with people that
are in the same industry as you.
Provide workshops where otherprofessionals can see your
expertise and then follow upwith your referral partners and
express gratitude for theirsupport when you find out
(20:38):
someone has sent someone yourway.
A strong referral businessnetwork can help herbalists and
health practitioners grow athriving, sustainable practice
and it can bring in new,effortless clients.
It can build credibility,increase revenue and strengthens
community connections.
The best part it allows you tofocus on what you love helping
(21:02):
people heal naturally with herbs.
Another great way is to take abusiness class, so one that's
specifically focused inherbalism or herbal products.
So, for example, at Heart ofHerbs we have something like
that.
So this is more of a ooh talkabout Heart of Herbs thing.
(21:23):
Right, but I don't know whatother people offer.
I know what I offer.
So what we have is anopportunity for our students to
grow through mentorship in theherbal industry of their choice.
So there's lots of differentthings herbal skincare, clinical
practice.
We work and help you do that.
We also, you know, offerletters of recommendation and,
(21:48):
if you want independent studycredit, we offer transcripts for
that.
We offer business and marketingtraining alongside herbal
education.
We provide specialized trainingin business strategies
marketing, client connection,client attraction that are
specifically designed forherbalists, and it helps you
learn how to promote yourproducts effectively and grow
(22:11):
your customer base.
In addition to that, we have asupportive community for our
students.
Now I'm done the ad right.
If you want to learn more, go toheartofherbscom, but what we
want to do is help you throughthis podcast and our other
forums out there, like theHerbal School and our Facebook
(22:32):
business page.
We really want to help you finda way to work herbalism into
your business marketing strategy.
If that's something that youwant to do, so remember, have a
website and an email list, showup on social media and build a
community.
Teach and sell and connectlocally, keep learning and
growing every single day.
(22:55):
So I'd love to hear from youwhat is your favorite way to
market your herbal business?
Dm me at Instagram at Heart ofHerbs, or you can directly reply
to the podcast.
We have a way for you to submita question, so definitely do
that.
I'd love to hear what people arethinking.
(23:15):
I'd love to help support you tosubmit a question, so
definitely do that.
I'd love to hear what peopleare thinking.
I'd love to help support yougrow your herbal business.
I have been doing this since Iwas 21 years old.
That's when I first started myfirst herbal business.
I had a website on GeoCities,right, I mean like this is how
long I've had a business onlinefocusing specifically on
(23:38):
herbalism.
So I would love to have theopportunity to help you grow
your business and to help youthrive and have a sustainable
practice, because I really trulyfeel that if every street had
an herbalist, then everyonewould use an herbalist, because
people would know exactly whatwonderful services you offer.
(24:01):
Thank you so much for listening, and have a wonderful,
wonderful day.
I'm really excited to have beenable to share this two-part
series with you on herbalmarketing, and so definitely, if
you haven't listened to theonline one, definitely listen to
that and then listen to this.
Or if you're just finishingthis, then go listen to that one
(24:24):
that was really a silly way tosay it Because I think it's
really important that we look atthings in a full and holistic
way and really focus onconnecting with clients.
I think that's something thatpeople really need.
So, again, I'm going to saygoodbye and thank you for
listening and have a wonderful,wonderful day.
Hi, this is Demetria Clark, the director of Heart of
Herbs Herbal School, and today,on the Heart of Herbs Herbal
School podcast, we are doing ourfirst second episode of a
two-part series.
Did I say that right, I guessso.
So, anyways, this is HerbalBusiness Marketing, episode 2.
(00:20):
And the first episode so goback and listen to that if you
haven't heard it is onlinemarketing, and that's something
that a lot of people always wantto know a lot of information
about.
But this next episode isoffline marketing, which can be
just as, if not more, importantthan your online marketing.
(00:44):
So offline marketing, whatexactly does that mean?
That means you're not on theinternet selling your item.
It means that you're not usingonline internet interactions as
the primary way to market.
So offline marketing this iswhen you want to connect with
(01:06):
your local community, and I'mgoing to explain some different
ways to do that, and I'm alsogoing to give you tips and ideas
that really come from being inthe industry for like a
gazillion years.
So the first thing you're goingto want to do is to go sit down
on your computer and open yourcalendar, and then open a
(01:27):
browser and start looking atwhat are your areas regional
farmer's market, craft fairs,christmas fairs, holiday markets
.
Octoberfest is a good one thatoften has places for you to set
(01:51):
up and connect with people.
So you can get that informationat the Chamber of Commerce
Googling it, going to yourextension service.
There's lots of differentplaces that host these kinds of
markets.
So where I live is really,really rural.
The town that I live in has,like I don't know, less than
(02:12):
3000 people, Right, and weactually have a farmer's market
less than three miles away andthen another one in the town
that has about 15,000 people.
And then there's another townabout 25 minutes away that has a
really big farmer's market.
25 minutes away that has areally big farmer's market, and
then, if we wanted to, we couldalso hit the towns within 20 to
30 minutes from us in Virginiaor North Carolina.
(02:34):
So there are a lot of marketingopportunities within a half
hour of where you live.
So the first one we're going totalk about is farmer's markets
and craft fairs.
Look, nothing beatsface-to-face interactions.
Selling at farmer's markets,wellness fairs, craft fairs,
(02:54):
holiday markets not only helpsyou build relationships, but
also allows customers toexperience your products and you
firsthand.
Look, they're gonna be fallingin love with you on some level
too.
You know that when you go tobuy something, the person that
you're connecting with on theother side of the product if
(03:15):
it's face-to-face, you don'twanna buy from someone that
doesn't make you feel good ormakes you feel intimidated or
pushed or anything like that.
So people are going to build apersonal connection with you Now
.
This can lead to loyalcustomers who appreciate the
quality and the passion behindyour offerings, and with those
(03:35):
loyal customers come loyal wordof mouth.
So how can you stand out atthese markets?
Because you're probably likethere's a million people doing
the same thing as me.
Well, I'm going to tell youEnhance your brand with
attractive packaging.
Packaging is really, reallyimportant.
(03:58):
Investing in attractive brandedpackaging is really crucial to
make a strong first impression.
Your packaging serves as theinitial interaction customers
have with your product,especially if you're not there.
And it's not just aboutaesthetics.
It conveys your brand's valuesand commitment to quality.
Your packaging also reflectsyour brand identity.
It should tell us about thestory of your brand.
Use colors and fonts and imagerythat align with your brand's
(04:21):
identity.
For example, if your brandemphasizes sustainability,
consider eco-friendly packagingmaterials and earthy tones that
resonate with environmentallyconscious consumers.
The elements of design.
So, listen, this is somethingthat everybody really goes back
(04:43):
and forth on, and sometimes it'sgood to hire a professional to
help you with your like yourlogo design and coming up with
how your packaging will look.
Sometimes people get married toa logo that is really beautiful
on paper but isn't going totransfer to product packaging
(05:04):
well, or t-shirts or things likethat.
And so when you work with adesigner and there's lots of
places out there that have veryreasonably priced designers If
you work with a designer right,you can come up with a version
of what your logo is that willwork in a prominently displayed
(05:26):
fashion.
So your logo should bedisplayed everywhere.
It should be recognizable andreflect your brand's personality
.
Your color scheme should offera cohesive palette throughout
your packaging to create visualharmony throughout your
packaging.
To create visual harmony.
So if you have a booth set upright, you can make your booth
(05:54):
fit those color schemes too, andyou can even get like custom
printed fabrics nowadays andtablecloths and, you know,
folding chairs.
I mean, you can literally getyour brand on everything right.
Now, this consistency also helpspeople with brand recall.
So, jane, what was that?
You know that cream.
What was it?
What was it?
You know it had the blue logoand the flat oh, oh, yeah, yeah,
(06:17):
yeah, that Dimitri brand.
So that is something that youwant people to take with them.
And then you're going to wantto have some unique design
elements.
So consider custom shapes,textures or patterns that can
make your packaging stand out.
This can be anything from aunique box design to innovative
closures.
Now, when you're first startingout, this can be a little bit
(06:40):
more expensive.
So working with having a reallygood logo and really sharp
product packaging can really behelpful.
Quality matters.
The quality of your packagingmaterial speaks volumes about
your brand.
So use durable and high qualitymaterials that protect the
product inside.
That also enhance the userexperience.
(07:01):
Customers often associate thequality of packaging with the
quality of the product itself.
So sometimes, if you go todifferent places that have lots
and lots of different kinds ofskincare products, for example,
and then you go and you look atthe ingredients, you may have
eight different things thatbasically all have the same
(07:22):
ingredients, right, littlevariations, but basically
they're pretty close.
But you're going to pay morefor a you know, chanel or
Givenchy skin cream than you'regoing to pay for like something
like First Aid Beauty, right,and those two brands are really,
(07:42):
really different and you'rebuying the brand, not just the
product.
You're buying the packaging andthe marketing and what's behind
it.
So your customers willassociate the quality of you
with the quality of packagingand the quality of the product
itself.
(08:04):
Presentation at events.
So, in addition to productpackaging, how you present your
brand at events is really,really important.
Invest in branded gear,including items like banners,
signage, promotional materialsthat carry your branded easy up
tent.
If you go to a kind of eventwhere you have to supply your
own tent, if you go to eventsthat will be like, okay, all the
(08:28):
tents need to be this, or wesupply you with the tent, then
get yourself a banner that youcan affix to a tent.
Tablecloths, using brandedtablecloths, and incorporate
your logo and colors.
Help create a reallyprofessional looking booth.
Create a memorable experienceso your packaging doesn't end at
(08:49):
the product.
You've got to think about howpeople are going to feel walking
into your booth.
Your booth is like yourboutique, so make it feel that
way.
You can have chairs for peopleto sit in, you can have
personalized thank you notes,you can have samples, you can do
different things to reinforceyour brand's commitment to
customer satisfaction and theiroverall experience.
(09:11):
Things like fresh herbs andvases you know those can be
really beautiful arrangements.
You can have testers for peopleto look at, you can have a
rocking chair with a stool andyou can have a breastfeeding
station.
There's lots of differentthings that you can do,
depending upon what kind ofproduct you offer.
(09:32):
You can also have mirrors sopeople can take a look at things
if they're trying something ontheir skin or their face.
Carefully considering yourpackaging presentation will
allow you to create a brand thatwill really work for them.
(09:53):
So you can offer samples of teasor bombs.
Nothing entices customers quitelike a taste test or a small
experience.
So you can also do.
You can buy little samplecontainers and if people
purchase something, you can givethem a few free samples.
Sorry about that.
(10:13):
You can also try to have aplace for them to immediately
try something.
So make sure you have cleansanitary testing utensils and
clear signage explaining thebenefits and ingredients of each
product.
So they have like these littlespatulas.
So if you have like littlesalves or balm testers, they can
(10:36):
take a little spatula or alittle wooden, you know, paddle
and rub it on their skin andthey can check it out before
they buy it.
Offer some kind of email signupsheet for future offers.
This can be like somethingthat's on a tablet they can sign
up when they purchase, or youcan have a place for them to
sign up to get on the email listEven if they don't buy anything
(11:01):
.
You could offer a smallincentive like a discount on
their next purchase or a chanceto win a gift basket.
Make it clear that subscribingmeans they'll receive really
exclusive offers and updatesabout new products and tips on
using them effectively, and thatbe like hey, I don't want to be
your spam, but I want to letyou know when we have something
special going on.
Then you're going to want topersonalize your interaction.
(11:22):
So take the time to talk toyour customers, share the story
behind the products and howthey're made, so you can even
have something printed up like abanner that's like our origin
story in it, like one of thoseyou know tall banners and just
have, like you know, somethingthere you could do you know you
can do it in all different waysor little cards that they can
take that that shares how yougot started.
(11:44):
Asking open-ended questions canhelp you understand their needs
and preferences and that canhelp you guide them to make the
right product choices.
Create an engaging booth layout.
Your space should feelwelcoming and reflect the
atmosphere of your brand.
So we already talked about this.
Banners, tablecloths, plantscan help enhance your aesthetic.
(12:05):
A visually appealing setup candraw customers in and encourage
them to explore your offerings.
Have plenty of stuff.
Don't make it too crowded whereif they're in there, they're
knocking stuff over if there'smore than one person.
So you can engage in socialmedia during the event.
So you can have a little placewhere people can post pictures
(12:26):
and tag you.
You can have, you know, take apicture with our banner and, you
know, two random people willwin blah blah blah prize.
You can do all different kindsof things.
You can share behind the scenessnippets, live updates from the
market or customer testimonials.
Encourage visitors to tag yourbusiness in their posts when
they share their experiences.
(12:46):
Now, I know this is aboutoffline marketing, but, of
course, with anything the worldscombine, combining these
strategies can help you createan engaging and memorable
experience at farmer's marketsand craft fairs, ultimately
leading to increased sales andlasting relationships.
Have a strong business referralnetwork.
(13:08):
This is another thing that alot of people overlook when they
have an online business.
So when you build a businessreferral network, it is really
an effective way for herbalistsand health practitioners to grow
their practice.
Having a trusted group ofprofessionals and clients who
recommend you can lead toincreased credibility, more
clients, a long-term businesssuccess.
(13:28):
Here is why this is so valuable.
A business referral network canhelp you get a steady flow of
clients.
These word of mouth referralsare one of the most powerful
ways to attract clients.
When trusted professionals suchas midwives, chiropractors,
acupuncturists, holistic doctors, physicians and nurses
recommend you, their clients aremore likely to book your
(13:50):
services.
People trust recommendationsfrom someone they already know.
A referral client is morelikely to be ready to buy than
someone who finds you online,and it reduces the need for
heavy advertising, since clientscome naturally through
referrals.
It also builds credibility anda professional reputation.
Having a strong network canhelp you position yourself as a
(14:12):
trusted expert in your field.
So you can also do this byinviting customers who really,
really love you to join anaffiliate program or something
like that also.
But when you are being referredby practitioners and past
clients, it speaks highly ofyour skills.
It also reinforces yourcredibility.
(14:34):
Being endorsed by professionalsincreases client confidence in
your herbal remedies andholistic services.
It creates collaborativeopportunities like being invited
to wellness panels, events orguest speaking.
It also helps you build anauthoritative presence in your
online community.
So if a chiropractor, forexample, recommends your herbal
(14:55):
tinctures for inflammationrelief, their clients will trust
your products more than if theyjust simply saw an ad online
because that person is saying Ibelieve in this product and I'm
also a wellness practitioner ora physician or whatever.
Their job is right.
It also increases revenuewithout extra marketing costs.
So a referral-based businessrequires you to spend less on
(15:17):
paid ads or time-consumingoutreach.
Your network does the marketingfor you, bringing in clients who
already trust your services.
It saves big money on ads andpromotional campaigns.
It can bring in high quality,pre-qualified leads, especially
if you are offering clinicalservices.
People already know what you'reoffering and they already know
(15:39):
that the customer is interestedin herbalism, holistic health,
natural healing.
More clients leads to morereferrals, which leads to higher
client retention rates, leadingto repeat business and a steady
income.
So if a midwife, for example,refers expectant mothers to your
(16:01):
pregnancy safe, herbal support,their clients are more likely
to return for postpartum careand future wellness needs and
products for their children.
It can also expand yourofferings and client support.
By working with complimentarypractitioners, you can create a
holistic circle of care for yourclients.
You can refer your clients toother trusted professionals when
(16:22):
they need services outside ofyour expertise.
So you can also refer to othertrusted professionals.
You have to be an active partof this referral world.
You can't just take, take, take, you need to also give.
Give.
Give.
Mutual referrals means yournetwork sends clients to your
way as well.
So you guys are going to beworking together to create
(16:46):
clients and give your customersand clients the best care.
So some collaborative packages,such as herbalists and
nutritionists can work togetherin wellness plans for herbal
pain management and acupunctureservices can go together.
Holistic skincare and massagetherapy.
(17:08):
A holistic dentist mayrecommend your herbal mouth
rinses while you refer clientsto them for mercury-free
fillings or stuff like that.
See how this works.
It really is a collaborativething and we have to work
together to support each other.
Small businesses don't exist ina vacuum.
They really need each other andsometimes in the wellness world
(17:28):
I think we think like it's usagainst the world or it's very
clicky or stuff like that, andso you can create your own
circle of referrals and businessgrowth.
It can also boost businessgrowth and opportunity.
So having a strong networkleads to new partnerships,
speaking engagements andcollaborations to help you grow
(17:50):
your herbal practice.
You may be invited to speak atwellness workshops, podcasts or
other local health events, getopportunities to co-create
products and other kinds ofmaterials with other experts.
You can run joint promotions tohelp.
You could offer coupons forsomeone else and they can offer
(18:10):
coupons for you, or, you know,if they purchase your products,
they can get a free ebook orsomething like that.
There's ways that you can worktogether.
Another thing is that itstrengthens community and client
trust.
A strong referral networkbuilds community within the
wellness industry and helps yousupport yourself as a
(18:32):
practitioner, but it alsocreates a support system for you
as a practitioner.
You'll have a network oflike-minded professionals to
exchange knowledge and ideas, soif you need to go over case
studies or something like that,you have someone that you can
talk to.
I think sometimes, when we don'tcollaborate with other people
in our industry, we can reallystart to think that our way is
(18:54):
the only way, and we don't wantto do that.
We want to be able to learn andgrow and continually get new
ideas.
We also want our clients tofeel supported, knowing they're
getting care from a trusted teamof practitioners that, look, we
got this referral network.
I mean in your referral network.
It can offer not just otherbusinesses that do similar
(19:15):
things with you, it can also belike for services like food
stamps and WIC and food pantries, like really network in your
community.
You want to build long-termrelationships that will offer
continued referrals over time.
You can volunteer at foodpantries.
You can do walks, for you knowthese different marathons, you
(19:35):
can.
You know these differentmarathons.
You can.
You know sponsor things.
These are ways to build clientand community trust in the
network.
So you want to connect withlocal and online practitioners
in complementary fields to yoursso nutritionists, midwives,
holistic doctors, chiropractors,massage therapists, doctors and
(19:55):
nurses that are really wantingto expand their range of working
with natural remedies andinformation on that.
You can offer incentives forclient referrals discounts, free
mini consultations.
Attend wellness events, exposand networking groups.
Join the chamber of commas.
Go out there, join some of theChamber of Commas.
Go out there, join some of thetraditional business things,
(20:17):
because other people are doingit right and that's a great way
to network and you don't have tojust network with people that
are in the same industry as you.
Provide workshops where otherprofessionals can see your
expertise and then follow upwith your referral partners and
express gratitude for theirsupport when you find out
(20:38):
someone has sent someone yourway.
A strong referral businessnetwork can help herbalists and
health practitioners grow athriving, sustainable practice
and it can bring in new,effortless clients.
It can build credibility,increase revenue and strengthens
community connections.
The best part it allows you tofocus on what you love helping
(21:02):
people heal naturally with herbs.
Another great way is to take abusiness class, so one that's
specifically focused inherbalism or herbal products.
So, for example, at Heart ofHerbs we have something like
that.
So this is more of a ooh talkabout Heart of Herbs thing.
(21:23):
Right, but I don't know whatother people offer.
I know what I offer.
So what we have is anopportunity for our students to
grow through mentorship in theherbal industry of their choice.
So there's lots of differentthings herbal skincare, clinical
practice.
We work and help you do that.
We also, you know, offerletters of recommendation and,
(21:48):
if you want independent studycredit, we offer transcripts for
that.
We offer business and marketingtraining alongside herbal
education.
We provide specialized trainingin business strategies
marketing, client connection,client attraction that are
specifically designed forherbalists, and it helps you
learn how to promote yourproducts effectively and grow
(22:11):
your customer base.
In addition to that, we have asupportive community for our
students.
Now I'm done the ad right.
If you want to learn more, go toheartofherbscom, but what we
want to do is help you throughthis podcast and our other
forums out there, like theHerbal School and our Facebook
(22:32):
business page.
We really want to help you finda way to work herbalism into
your business marketing strategy.
If that's something that youwant to do, so remember, have a
website and an email list, showup on social media and build a
community.
Teach and sell and connectlocally, keep learning and
growing every single day.
(22:55):
So I'd love to hear from youwhat is your favorite way to
market your herbal business?
Dm me at Instagram at Heart ofHerbs, or you can directly reply
to the podcast.
We have a way for you to submita question, so definitely do
that.
I'd love to hear what people arethinking.
(23:15):
I'd love to help support you tosubmit a question, so
definitely do that.
I'd love to hear what peopleare thinking.
I'd love to help support yougrow your herbal business.
I have been doing this since Iwas 21 years old.
That's when I first started myfirst herbal business.
I had a website on GeoCities,right, I mean like this is how
long I've had a business onlinefocusing specifically on
(23:38):
herbalism.
So I would love to have theopportunity to help you grow
your business and to help youthrive and have a sustainable
practice, because I really trulyfeel that if every street had
an herbalist, then everyonewould use an herbalist, because
people would know exactly whatwonderful services you offer.
(24:01):
Thank you so much for listening, and have a wonderful,
wonderful day.
I'm really excited to have beenable to share this two-part
series with you on herbalmarketing, and so definitely, if
you haven't listened to theonline one, definitely listen to
that and then listen to this.
Or if you're just finishingthis, then go listen to that one
(24:24):
that was really a silly way tosay it Because I think it's
really important that we look atthings in a full and holistic
way and really focus onconnecting with clients.
I think that's something thatpeople really need.
So, again, I'm going to saygoodbye and thank you for
listening and have a wonderful,wonderful day.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.