May 8, 2025 • 39 mins
Discover how to take your herbal business to the next level by harnessing the power of online marketing strategies! In this episode, we delve deep into actionable tips that herbalists can implement to reach their ideal customers, grow their brand visibility, and cultivate lasting customer loyalty.
Join us as we explore the essential components of creating a robust online presence—from designing an engaging website to leveraging social media and email marketing effectively. We highlight the importance of storytelling and authenticity in connecting with your audience while sharing practical examples that resonate with your listeners.
Furthermore, we stress the significance of nudging your herbal business community offline, revealing the strategies that can lead to organic growth and connection. Perfect for both seasoned herbal entrepreneurs and those just starting, this informative episode is packed with the tools you need for sustainable success in the herbal market.
Tune in for a blend of insights, inspiration, and a touch of humor to help you thrive in your business journey. Don’t forget to subscribe, share, and leave a review to help others find this episode too!
Heart of Herbs Herbal School
The Heart of Herbs Podcast with Demetria Clark! 🌿 Tune in for herbal wisdom & wellness tips!
Welcome to the Heart of Herbs Herbal School Podcast, www.heartofherbs.com where we explore the world of herbal remedies and natural health solutions. Before we dive into today's episode, If you want to enroll, use code PODCAST to save 20%.
The content provided in this podcast is not intended to diagnose, treat, cure, or prevent any disease or medical condition. It is always recommended to consult with a qualified healthcare professional
Learn more at www.heartofherbs.com
Let us help you find your herbal direction!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, this is Demetria Clark and this is the Heart of
Herbs Herbal School podcast, andso today's podcast is a little
bit different.
It's actually going to be partone.
We're going to do a part oneand a part two about this
subject because I think it'sreally important and I think
(00:21):
it's going to be really helpfulfor any of our students or
listeners who are either have anherbal business or are thinking
about starting an herbalbusiness, and the different
strategies that you can use toreally take your business to the
next level.
So let us begin Growing yourherbal business.
(00:46):
Today, we're going to betalking about the online
marketing strategies that youcan use, and part two will be
offline marketing strategiesthat you can use.
Okay, so hi, welcome to theHeart of Herbs Herbal School
podcast.
I'm Demetria Clark, and I'mthrilled to have you join me
(01:07):
today as we explore the excitingworld of herbal business,
holistic marketing and livingnaturally.
So, listen, I have run asuccessful online company since
I was 22 or 21 years old, right,so I know how it's done, I know
(01:29):
what you should look for andI've seen all of the changes in
the online space in reference tomarketing strategy design, blah
, blah, blah.
I've seen it all.
I have been doing this and beenin this space online for over
half of my life now.
(01:49):
So the advice that I'm going togive you is real, actionable
and usable advice.
I am not going to sit here andtell you, buy this ABC system or
hire a curated marketing teamto help you I mean, you can
(02:10):
obviously do that but what I'mhere to do is to give you the
tools to help you have athriving herbal business.
So if you're an herbalist orrun a business selling herbal
products, I know how passionateyou are about plants and natural
living and the environment andherbal issues.
(02:34):
But let's be honest loving whatyou do is just the beginning,
and I always say to my studentsand the people that I mentor and
I've mentored quite a fewpeople into multi-million dollar
herbal businesses, so Ishouldn't say just herbal, a
holistic wellness stuff likethat.
(02:54):
So that's the blessing, right?
Being able to love your job isa real blessing, but at the end
of the day, you need to have asteady stream of customers to
thrive.
So loving your job is a bonus.
I always feel like I'm reallylucky that I've always been able
(03:15):
to enjoy the work that I do.
If you don't enjoy the work thatyou do.
You still need to find a way tobe successful and to work
within that framework or to moveon to another thing, but what I
want to help you with today andin today's episode, is all
(03:36):
about smart, friendly marketingstrategies that can make a big
difference, both online andoffline.
So offline will be part two,which I think is.
A lot of times people forgethow important offline marketing
is, and so I think you guys arereally going to enjoy that
episode two to help yourbusiness flourish.
And for those of you eager todeepen your expertise and to
(03:59):
take herbal, your herbalbusiness and your herbal studies
to a new height, please checkout Heart of Herbs Herbal School
.
We have a class for you and itcan help you turn your passion
into a profitable, thriving,sustainable business.
All right, so grab yourfavorite cup of tea, settle in
(04:20):
and let's get started on thisexciting journey about growing
your herbal business and theonline space.
So why does marketing evenmatter?
For herbal businesses,marketing can often feel
overwhelming, especially intoday's fast-paced and
competitive market.
A lot of people feel likemarketing has to be like perfect
(04:40):
, or it has to be like curatedcontent, like we love using
those kind of words right, butthe good news is is that
successfully promoting yourbusiness doesn't have to be
complicated.
So, whether you'repassionatized in crafting
exquisite handcrafted teas,making effective tinctures, or
developing nourishing skincareproducts, or offering insightful
(05:00):
herbal consultations, having astrategic marketing approach is
essential to attract customersand build lasting trust.
A well-structured marketingplan is your ticket to achieving
some of these benefits.
So the first would be expandingyour reach.
With the right strategies inplace, you can connect with a
wider audience who are activelyseeking herbal products like the
(05:24):
ones that you have.
You can utilize social mediaplatforms, online marketplaces
and local events to showcaseyour unique offerings.
Craft, engaging content thathighlights the benefits of your
products and resonates with yourmarket.
Look, it's okay to show yourpersonality.
Be funny.
It's really funny Like I um,I'm so online boring, right?
(05:47):
I just, I just am.
That's just who I am as aperson.
I don't know why, but still Ifind a way to make the online
boring like personality wisework for me.
It's really funny.
People will be like.
When they meet me in person,they're like oh my gosh, I had
no idea you were this funny, orI had no idea this or that.
So I, even though I'm running asuccessful, thriving business,
(06:08):
I still am like thinking aboutways to showcase to my students
and customers who I am as ahuman being, and that, in turn,
helps expand my reach.
You're also going to want tocultivate customer loyalty, so
building a loyal customer baseis key to long-term success.
Engage with their customersthrough newsletters,
(06:31):
personalized offers and loyaltyprograms.
Make them feel valued bysoliciting their feedback and
incorporating their suggestions.
So even in our classrooms, wealways ask students how we can
make things better.
Some things we can totallyimplement and change Other
things it's like that's notpossible or there has to be like
(06:52):
people be like.
I wish you'd talk more aboutlike this really in-depth topic
that isn't covered in what we doand I would like love to.
But it's like you have to havea limit on some of the things
that you can do.
But if they make a suggestionabout I'd love a lecture about
whatever I can be like, oh, Ican implement that, I can do
that, or I can have a studentconnection.
(07:13):
Call, that's about that.
So think about thingsdifferently.
When your customers, clients,students, whoever feel
appreciated, they're more likelyto return and recommend your
brand to others.
Differentiate yourself in thecrowded market.
So, look, being true toyourself and being true to your
(07:36):
ideals and what you believe inis one of the great ways to stay
true to yourself in this reallycrowded market.
The wellness industry isbustling with competition,
making it crucial to find yourniche.
We're also finding that there'sa lot of creep in our space
from other industries that arewanting to cash in.
(07:59):
So we're finding like there's alot of like influencers who are
suddenly like oh, I want to dothis, and even though they don't
have the education experience,they can hire a company that can
curate or customize somethingfor them and then they become a
leader in that industry, eventhough they don't have a lot of
(08:19):
education and experience, andthat's because they're using
their niche to connect withtheir customers and then they're
investing money into it.
Well, not all of us have allthis kind of money or a huge,
colossal budget right to be ableto do that.
So, if you're staying true toyourself, you are going to reach
your people and you're going tohave a longer, more sustainable
(08:41):
business, because dumping moneyinto something does not ensure
success.
So, whether you're sourcingorganic ingredients following
sustainable practices or likereally crafting outstanding
herbal remedies, definitely lookfor ways to make your product
stand out, and the biggest wayfor your product to stand out is
(09:03):
you.
Products stand out, and thebiggest way for your product to
stand out is you.
So the best part is is youdon't need a massive budget or
years of experience in thebusiness world to make an impact
.
With the right mix of onlinestrategies, you can effectively
connect with your idealcustomers.
So leverage social mediamarketing, search engine
optimization and contentmarketing to build an online
(09:24):
presence.
At the same time, don'tunderestimate the power of
community involvement.
So that will be also.
We're going to be talking aboutthat part in the offline
presence.
The next would be expandingyour herbal business digitally,
(09:45):
right?
So this part of the onlinemarketing is where you live
digitally online.
So the first and foremost isyour website, your herbal
storefront, your tea shop online.
You know where you live online.
If you don't live online with awebsite, we will also be
(10:07):
talking about how you can usethings like a Facebook business
page to help you get into thatspace and to get started.
So you're you're Businesswebsite is your digital home.
It's where potential customerscan explore your products, place
orders and connect with you.
So listen, even if you don'thave a really fully functioning
(10:30):
website yet.
Have a way for them to connectwith you or get on your email
list so when you're ready toroll, they can be alerted and
they can order and they can getinvolved.
You can have an email list forthat, or one that has tips, so
(10:51):
you can definitely make yourwebsite, even before it's done,
start working for you.
You're going to want to keep itsimple and clean.
Clutter-free designs helpvisitors navigate easily.
Use calm colors andeasy-to-read fonts that reflect
the natural essence of yourherbal products.
Do not have your website oryour blog full of ads and
(11:16):
pop-ups and things people haveto close to read it, because
guess what They'll leave.
To read it, because guess whatThey'll leave, unless your blog
is like viral and it's makingyou thousands of dollars a month
or hundreds of dollars a month.
Making the experience morepleasurable for the readers is
going to be more helpful.
(11:38):
Include a shop section.
So look, use your website as aplace to showcase your products
that you have for sale.
If you don't necessarily wantto have a large shop, you can
have, you know, this shopsection.
Also have a place where theycan book consultations, where
they can, you know, book a youknow discovery call with you.
(12:01):
You can use platforms like Etsyor Shopify if you want, or you
can do your own e-commerce,which I think is really the way
to go in a lot of ways.
Etsy and Shopify, those aregreat platforms, but those are
very congested platforms too, soyou may want to look at having
your own way for people to getto you.
(12:23):
They can see what you haveright there, even if you're
redirecting them to spend moneyat another place that has your
products like.
Give them clear images anddescriptions of your products.
Let them know your product'smade, how it's made, what the
ingredients are.
Don't let them leave your sitewith a question about your
(12:47):
product.
Give them all the information.
So look, if I'm looking at aproduct online and it's a
natural product and I try to seethe ingredients and they don't
have them listed on the website,I just don't even bother
staying.
If they don't tell me whereit's made, I don't bother
staying.
You want to know why.
(13:07):
I don't want to have to askquestions to spend money with
you, so make it so they don'thave to ask any questions to
spend money with you.
If you're you know you can saywhere your things are sourced.
You can definitely.
The more information you givepeople, the more likely they're
going to be to shop with you.
Now, that doesn't mean thatcustomers are not going to come
(13:29):
and ask questions about thingsyou have answered on your page.
That happens all the time.
Hey, what are the ingredientsin this?
And there's literally aningredients thing on the page.
Sometimes people don't have thetime to look, or it's easier
for them to email you, orsometimes they just want to hear
from you before they spendmoney.
So definitely make everythingin your shop clear and concise,
(13:54):
with beautiful descriptions, butalso make sure that you get
back to people via email or yourform, your contact form or
something like that, to makesure that some people just want
to be seen before they spend themoney, and so give people that
option to be seen by you.
(14:14):
You can start a blog on yourwebsite, so sharing your
knowledge can go a great way.
Or you can share like why so?
If you have, like a salvethat's really fabulous and you
don't necessarily want to giveeveryone the recipe, but you can
tell people why the ingredientsin it are so great and so
lovely for your skin or whateverthat you're doing.
(14:36):
You can also give peoplerecipes, if you want that are,
of other things that they canmake, or you can have a little
herb profile page or you cantell them you know what's going
on on your farm or what you'regrowing Like.
This is a way that people canfind you and learn more about
(14:58):
you.
It's funny because sometimes I'mlike I don't think anybody
reads the blog on, you know, onHotter Verbs.
I'm like there's nobody.
Nobody reads this, right.
And then every now and then,someone's like, oh my gosh, I
read this blog thing and Ireally really had to blah, blah,
blah and I'm like, oh cool, soit does matter having the
information out there.
Now, you don't have to have itout there, you don't?
(15:19):
You know, you don't have tohave a blog, but you definitely
need people to be able to get incontact with you and to
navigate through your siteeasily.
So, look, seo matters To getyour website found.
Integrate relevant keywordsinto your content.
So if you're using somethinglike WordPress or any of the
(15:41):
other website builders, they'regoing to probably have
suggestions for SEO or SEO toolsand you're going to want to
pretty much follow those.
So you can improve your chancesof appearing in searches by
using phrases that are thingsyour customers are going to
search, looking for you.
(16:02):
So, like, if you sell teaorganic herbal tea or if you
sell herbal skincare, you couldsay why yours is the best herbal
skincare.
So when someone searches bestherbal skincare, you're going to
come up in the search results.
The other thing that is really,really important right and a lot
of people gloss over this orthey just use it as an
(16:23):
opportunity to talk about theirfamily is the about us section.
So your About Us page is notjust a formality.
It's a powerful marketing toolthat allows visitors to connect
with your brand.
So why is it important?
It builds trust.
People want to know who they'rebuying from, especially in
(16:45):
herbal, wellness or holistichealth spaces.
It allows you to tell yourstory.
So customers love authenticityauthenticity and you can share
why you started it, where yourpassion comes from, which your
history is, and then you canalso use this as a way to
highlight your mission, yourvalues and your expertise and
(17:06):
differentiate yourself from yourcompetitors.
It also can boost SEO.
A well-written about us pagewith keywords like handcrafted
herbal remedies or naturalskincare business can help
improve your search rankings.
Here are some things to includein your about us.
So one of the mistakes I see isa lot of times people will be
(17:31):
writing about their about uspage and then they don't.
It's it's hard to write like Ihave a hard time writing like
why should you study withDemetria?
She's the best in the wholewide world it.
You know you feel like cheesy,right, but it's okay to be a
little cheesy, because we allfeel cheesy talking about
ourselves.
But what I see often when I dolike so I do website audits with
(17:52):
our students like hey, let mecheck out your website and I'll
go and look and I'll be like whyare we talking about your
partner?
Like they don't have a direct,like they're not working for the
business or they don't they'renot the inspiration behind why
you started it.
Or why are we learning so muchabout your kids?
Look, I know they're importantto you and they're important and
lovely people in your life, butmy husband is not the you know,
(18:19):
the driving force behind mycompany, so I wouldn't
necessarily want to talk toomuch about him Now.
I'm not saying that he's notimportant and he's not important
to the company and stuff, butwhat I am saying is is that you
really have to get comfortabletalking about yourself.
Now, of course, you just heardme say I myself even struggle
with that, so I'm not sayingthat you know this is going to
(18:42):
be like easy or whatever.
Some people do a really goodjob, other people struggle.
So we want to includeinformation that's relevant to
the work that you do.
So your origin story how didyour herbal business begin?
What was the inspiration behindit?
What are your core missions andvalues?
(19:04):
So what drives your work?
Sustainability, organicsourcing, natural products,
health care for children.
You know what is your, whatdrives your work, and then what
is your expertise?
Where did you go to school?
And I always tell students likeso I think there's a little bit
of gatekeeping in herbalism andso like we need to make sure
(19:28):
that we are open and honestabout our skills, our skill
levels and where we studied.
As the years have gone by, moreand more clients are calling to
verify that someone actuallycompleted their training through
us and that used to neverhappen.
People are becoming more of aneducated consumer in reference
(19:50):
to that.
So if you just say, say Istudied herbalism for a long
time, a lot of people are likethat's not gonna, that's not
gonna pass, like my thing.
I'm not saying you have to haveformal education, but I'm
saying, if you highlight that itdoes create a sense of comfort
(20:11):
for your customers, you can addpersonal touches like photos of
you or your team, the animalsthat you have that work with you
.
You can do all that kind of funstuff.
All right, if you are not techsavvy and you're freaking out
right now about this wholewebsite space, right, do not
(20:32):
worry.
There are user-friendlyplatforms like Squarespace,
squarespace, squarespace,squarespace, wix or WordPress.
That makes it easy to create abeautiful website with minimal
hassle.
You can choose from a varietyof templates to customize and
get them to match your brandwithout a lot of coding skills.
(20:55):
You can also watch, likeYouTube videos on how to do this
.
Like it's really cool, likethere really isn't a question
that you can't answer out there.
So definitely, look at you know, tutorials and stuff like that
if you're having a problem.
There's some that even havelike drag and drop kind of
(21:17):
things.
There's definitely stuff outthere.
I think even now in tools likeCanva, you can create a website
and if you're not doingsomething that's really really
super in depth, like if you havea clinical practice and you
don't need, like you know 60 or100 different pages for each of
your products, then you can dosomething like that.
Also, don't be afraid to makeand save templates within it.
(21:42):
So if you have a product page,you don't have to reinvent the
wheel every time.
You can just create a newproduct page from a template
that you're using each time, anda lot of those platforms will
allow you to save your owntemplate within it, based on a
template that maybe you'reworking with.
(22:03):
So, social media Build yourherbal community and attract
customers.
Social media is a powerful toolto connect with customers,
showcase your expertise andbuild brand awareness.
I know right now it can feelreally hard to be in that space
because it feels like so much ofthat space is just lots and
lots of ads.
Lots and lots of you knowthings not offering value.
(22:26):
Lots and lots of you know stuffthat's not real or AI.
You know stuff that's not realor AI.
So I know that can be a littledaunting at times, but here's
some of the keys Show upconsistently and provide value.
So, instead of only focusing orposting about your products,
focus on engaging, educating andinspiring your audience.
(22:47):
Here are some tips to helpsocial media work for your
herbal business.
So think of Instagram andFacebook as your herbal
storytelling platforms.
These two platforms are greatfor visual storytelling and
community engagement.
So, listen, if you don't have awebsite, you can start off with
(23:10):
a Facebook business page andreally use that, the same way
people would use a website.
You can allow people toschedule appointments with you
from there.
You can purchase products offof the business page or you can
send them to a place where theycan purchase your products.
So definitely look at Facebookas a tool that works for you.
I know a lot of people have alove-hate deal with social media
(23:32):
, but start looking at Facebookas a tool for you.
I know a lot of people have alove-hate deal with social media
, but start looking at Facebookas a tool for you that's helping
you help other people.
So what are some things that youcan post?
So some of it is like behindthe scenes content.
Show how you make your products, harvest herbs or prepare your
tinctures.
You can have customer reviewsand testimonials.
Share stories from happycustomers and how your products
(23:54):
have helped them.
Educational posts Teach youraudience about the benefit of
different herbs recipes,self-care tips, engaging reels
and short videos so you can doquick herbal tips, faqs, day in
the life of an herbalist typecontent the life of an herbalist
type content.
You can also look at thingslike interactive content, polls,
(24:26):
q&as, quizzes and thenuser-generated content.
So repost pictures andtestimonials from customers who
love your product.
Some best practices are to usehigh quality images and video.
Some best practices are to usehigh quality images and video.
Clear, well lit andaesthetically pleasing content
performs the best.
Include calls to action.
Tag a friend who needs this, dmme to order.
Use relevant hashtags.
So herbalist life, plantmedicine, natural healing,
(24:49):
holistic health and engage withcomments and DMs quickly.
This can build trust and boostvisibility.
So video content platforms.
So Instagram, youtube there'sother platforms out there that
do a lot with video content.
One would be like somethinglike TikTok or something like
(25:09):
that.
So short form videos are thefastest way to reach new
customers and establish yourselfas an expert.
So you can do things like DIYherbal remedies.
So you can showcase how peoplecan use herbal products, how to
make herbal teas, how to youknow, choose herbs for for you
(25:33):
know products or shop for herbs.
You know things like that.
You can do quick, educationalvideos.
So how to make fire cider threeherbs to help you sleep better.
You can do myth busting contentso you can address common
misconceptions about herbs andholistic health.
So one of the things that I'malways myth busting is like just
(25:54):
because it's natural doesn'tmean it's safe, and so there is
this conception that sometimesjust because something's natural
, it's automatically safe, andthe reality is is that we know
that isn't always true.
You can do timeless videos,personal stories, share why you
became an herbalist and whatmotivates you.
You can incorporate things liketrending audio and challenges
(26:19):
and trends to your niche content.
Keep your short form videoengaging and to the point 10 to
30 seconds.
You can do longer videos on aplatform like YouTube 5 to 15
minutes can work well.
Use keywords and hashtags.
I know everyone says hashtagsare dead, but that's not really
(26:41):
true.
When you go and look, they'restill there and they're still
present.
Engage with the comments andrespond to questions to help
build your community.
Another really popular platformfor this kind of work is
Pinterest, so you can drivetraffic to your website or blog
using Pinterest.
It's a powerful but veryunderrated platform, which is
(27:02):
kind of funny because there's alot of stuff on Pinterest.
Like half the time when I'mlooking up something, something.
Pinterest is always suggestedas a place for me to look, so I
would definitely tell you tore-look at Pinterest.
I think a lot more people useit and your pins can stay
(27:22):
relevant for months or evenyears if they're optimized well.
So what?
To pin herbal recipes?
You can pin step-by-step guidesfor teas, tinctures and salves.
You can pin step-by-step guidesfor teas, tinctures and salves.
You can pin your product imagesand descriptions.
You can pin your blog post.
If you write about herbalremedies, self-care or holistic
health, you can pin those.
You can pin your infographicsand educational visuals, so like
(27:47):
how to make an herbal tea and avisual on how to do that.
You're going to want to createbeautiful vertical pins, so 1000
by 1500 pixels is ideal.
Add keywords in your pindescription.
So natural remedies for stressrelease using herbs.
Use Pinterest SEO, so name yourboard strategically.
Holistic wellness tips.
(28:08):
Natural herbal remedies, bestskincare products for acne.
You know, whatever you'reworking on, that's how you're
going to want to do it andyou're going to want to try to
pin consistently.
So you can use storytelling toconnect with your customers and
you can use it on thesedifferent platforms.
(28:29):
Right, so Buy my elderberry.
Syrup can then become.
Elderberries have been used forcenturies to support immune
health.
When I first started makingthis syrup, it was for my own
family during cold and fluseason.
Now I love sharing it with mycustomers so they can keep their
families happy too.
Did you see the difference?
So what was the difference whenI said that?
(28:50):
Well, you gave customers anopportunity to feel connected
with you emotionally, and that'swhat business is.
It's about making emotionalconnections to do.
In reference to online strategy,right is be consistent.
(29:14):
You can batch, create content,track what works and engage with
your audience.
All right, okay, and so nextwe're going to cover building
your email list, and so a lot ofpeople are out there being like
email list marketing's dead.
(29:34):
Email lists are dead, but westill subscribe to them and we
still open them and we stillread them and we still send them
out.
So that tells me it's not asdead as they want.
I think sometimes, when theywant you to start marketing a
new way, the world out there, orsocial media or whatever,
(29:56):
they'll do all these things likesuch and such is dead so they
can get you to buy their leadgenerating tool or tip or
whatever.
And the reality is is nothing'sdead.
The reality is is you have togo where your people are.
So you may find that maybe yourpeople aren't into email list
and you won't have to do this,but most people still subscribe
(30:20):
to email list, they still lookat them, they still click on
links in them.
So you definitely want toconsider having an email list,
and there's lots of great toolsout there that you can use.
So start by creating an emaillist that serves as lots of
great tools out there that youcan use.
So start by creating an emaillist that serves as a direct
line of communication with yourcustomers, clients, potential
customers, for your Advantagemembers or whatever right.
(30:44):
So here are some tips toencourage signups.
Create a lead magnet so you canoffer a freebie guide to herbal
remedies for beginners or besttea for skincare whatever.
This incentivizes signups, butit also helps to establish your
authority in this space.
Simplify the process.
Make it easy for your audienceto join your list.
(31:05):
Include signup forms on yourwebsite, social media pages, the
bottom of blog posts.
During events.
Keep the fields to a minimum.
Just an email address will doinitially.
Highlight the benefits soclearly.
Communicate with subscribersthat they will gain something,
such as exclusive offers,discounts, valuable content,
(31:26):
like tips and recipes.
What to send Now that you'vebuilt your list.
What content do you want toshare?
So special discounts andexclusive offers so make your
subscribers feel special byproviding them with exclusive
deals that aren't availableelsewhere.
Educational content so thiscould be recipes, tips,
interviews, links to podcastinterviews or interviews people
(31:51):
have done with you, or thingsthat you find a value.
You can create a monthlynewsletter featuring, like the
herb of the month with fun factsand usage ideas.
And then you can also do somebehind the scenes.
So give your subscribers aninsider look into your brand
stories about you know if youhave, if you run an herb farm
and you have farm pets oranimals or certain flowers you
(32:12):
like, you can add thatinformation.
So automate with ease.
So use something like MailChimp,aweber, flowdesk, convertkit,
those kind of things, tostreamline your email marketing.
These tools allow you tosegment your audience and
automate your emails.
What is segmentation?
So this is a separate listbased on interest or past
(32:34):
purchases, so you can customizeand personalize your outreach.
And what does automation mean?
This means that you can set upemails like welcome emails,
birthday discounts, etc.
To remind your clients ofseasonal products or to keep
them engaged with you year round.
So engagement is key.
Ask them to participate,include polls, invite feedback,
(32:58):
ask them to share somethingthat's special to them.
This not only fosters community, but helps enhance engagement
and loyalty.
So with the email list, you needto do this.
So one of the things I alwaysthink is hysterical is when?
So we have an email list and Idon't add you to it, you have to
(33:20):
add yourself to it, right, andyou can unsubscribe by clicking
the unsubscribe button at thebottom.
We don't manually add people toour list.
We don't.
We don't.
Also, we don't pull people off.
We let you decide.
So with an email list, you needto obtain their permission.
(33:42):
So one of the ways we obtainpermission is by you have to go
through the process.
You have to confirm it.
You have to say that you wantedto be on this list we do not
buy email lists that you wantedto be on this list.
We do not buy email lists.
We follow the laws, like theCAN-SPAM Act, the GDPR Act in
Europe and the CASL Act inCanada.
We do not buy email lists.
(34:04):
It's illegal and it can hurtyour reputation as a business.
We do not add anyone withoutconsent.
We don't scrape emails fromsocial media or business cards.
We use a signup form wherepeople are actively agreed to
receive our emails.
We also make it so they have toconfirm that this is something
that they want to be on.
You can offer a freebie or anherbal recipe guide in exchange
(34:31):
for signing up, so you can offerpeople something for them,
giving you that information.
Have an easy unsubscribe option.
So every email must include anunsubscribed link.
Don't make it difficult.
One or two clicks should allowpeople to opt out.
I hate it when I go to opt outof an email list and they want
to ask me like 20 questions.
It really, really, really isannoying.
You need to honor unsubscriberequests immediately.
(34:53):
So if you went and unsubscribedfrom our email list, you're
automatically taken off.
We don't, we don't.
We have that automated.
Do not add people back.
So we have some people who arelike, oh my gosh, I didn't mean
to unsubscribe, or Iunsubscribed and now I'm not
getting the coupons, I want toresubscribe or whatever.
Then I tell them where to go.
(35:14):
Do that.
I don't do that for them.
Identify yourself clearly.
So you need to have an emailaddress, a name, physical
business address, a PO box oryour business location is fine.
Avoid deceptive subject lines.
So really be clear about whoyou are.
(35:34):
Protect your subscriber data.
So if you have subscribers fromEurope, you must get explicit
consent to collect and storetheir email addresses.
You must allow them to view,edit or delete their data upon
request and have a privacypolicy explaining how to use
subscriber data.
So when you use a system, theyare going to probably have all
(35:55):
of this set up for you.
Best practices for growing andmanaging your email list Offer
upfront value, like a freebie,discount code to your herbal
shop or your products, access toprivate wellness community or
something like that is reallyhelpful too.
And then, where do you want topromote your email list?
(36:16):
You could do a website, pop-upsocial media and then, if you do
events, you can do them atevents also.
How often should you do youremail list?
So some people say it doesn'treally matter, you can do it as
many times as you want, and Ithink that that is okay advice,
(36:36):
but I do think you need to beconsistent.
So if you're going to do one ortwo times a week, then you
definitely need to stayconsistent with that.
You can also stay consistentwith, like, doing it once a
month, or do quarterly ones andlet people know these are
quarterly things that we sendout, do not send them out every
single day.
So what to send?
Herbal tips, diy recipes,product features, seasonal
(37:00):
wellness advice, special offers,new product launches and then
some up-to-date updates andbehind-the-scenes content you
can use.
I already mentioned these, butyou can use like MailChimp,
aweber, convertkit, flowdeskthere's lots of different things
out there.
You're going to want to build atrustworthy and legal email
(37:21):
list, so always get permissionbefore adding people to your
list.
Provide an easy way tounsubscribe, be transparent
about who you are and how youuse the data.
Offer consistent value to keeppeople engaged.
By implementing thesestrategies, you will be well on
your way to transforming yourbusiness into one that operates
ethically and soundly online andwill really help grow your
(37:45):
herbal business.
Thank you so much for listening, and remember we're going to
have a part two to this, whichis offline business marketing
tips.
Thanks for listening and have awonderful, wonderful day.
Hi, this is Demetria Clark and this is the Heart of
Herbs Herbal School podcast, andso today's podcast is a little
bit different.
It's actually going to be partone.
We're going to do a part oneand a part two about this
subject because I think it'sreally important and I think
(00:21):
it's going to be really helpfulfor any of our students or
listeners who are either have anherbal business or are thinking
about starting an herbalbusiness, and the different
strategies that you can use toreally take your business to the
next level.
So let us begin Growing yourherbal business.
(00:46):
Today, we're going to betalking about the online
marketing strategies that youcan use, and part two will be
offline marketing strategiesthat you can use.
Okay, so hi, welcome to theHeart of Herbs Herbal School
podcast.
I'm Demetria Clark, and I'mthrilled to have you join me
(01:07):
today as we explore the excitingworld of herbal business,
holistic marketing and livingnaturally.
So, listen, I have run asuccessful online company since
I was 22 or 21 years old, right,so I know how it's done, I know
(01:29):
what you should look for andI've seen all of the changes in
the online space in reference tomarketing strategy design, blah
, blah, blah.
I've seen it all.
I have been doing this and beenin this space online for over
half of my life now.
(01:49):
So the advice that I'm going togive you is real, actionable
and usable advice.
I am not going to sit here andtell you, buy this ABC system or
hire a curated marketing teamto help you I mean, you can
(02:10):
obviously do that but what I'mhere to do is to give you the
tools to help you have athriving herbal business.
So if you're an herbalist orrun a business selling herbal
products, I know how passionateyou are about plants and natural
living and the environment andherbal issues.
(02:34):
But let's be honest loving whatyou do is just the beginning,
and I always say to my studentsand the people that I mentor and
I've mentored quite a fewpeople into multi-million dollar
herbal businesses, so Ishouldn't say just herbal, a
holistic wellness stuff likethat.
(02:54):
So that's the blessing, right?
Being able to love your job isa real blessing, but at the end
of the day, you need to have asteady stream of customers to
thrive.
So loving your job is a bonus.
I always feel like I'm reallylucky that I've always been able
(03:15):
to enjoy the work that I do.
If you don't enjoy the work thatyou do.
You still need to find a way tobe successful and to work
within that framework or to moveon to another thing, but what I
want to help you with today andin today's episode, is all
(03:36):
about smart, friendly marketingstrategies that can make a big
difference, both online andoffline.
So offline will be part two,which I think is.
A lot of times people forgethow important offline marketing
is, and so I think you guys arereally going to enjoy that
episode two to help yourbusiness flourish.
And for those of you eager todeepen your expertise and to
(03:59):
take herbal, your herbalbusiness and your herbal studies
to a new height, please checkout Heart of Herbs Herbal School
.
We have a class for you and itcan help you turn your passion
into a profitable, thriving,sustainable business.
All right, so grab yourfavorite cup of tea, settle in
(04:20):
and let's get started on thisexciting journey about growing
your herbal business and theonline space.
So why does marketing evenmatter?
For herbal businesses,marketing can often feel
overwhelming, especially intoday's fast-paced and
competitive market.
A lot of people feel likemarketing has to be like perfect
(04:40):
, or it has to be like curatedcontent, like we love using
those kind of words right, butthe good news is is that
successfully promoting yourbusiness doesn't have to be
complicated.
So, whether you'repassionatized in crafting
exquisite handcrafted teas,making effective tinctures, or
developing nourishing skincareproducts, or offering insightful
(05:00):
herbal consultations, having astrategic marketing approach is
essential to attract customersand build lasting trust.
A well-structured marketingplan is your ticket to achieving
some of these benefits.
So the first would be expandingyour reach.
With the right strategies inplace, you can connect with a
wider audience who are activelyseeking herbal products like the
(05:24):
ones that you have.
You can utilize social mediaplatforms, online marketplaces
and local events to showcaseyour unique offerings.
Craft, engaging content thathighlights the benefits of your
products and resonates with yourmarket.
Look, it's okay to show yourpersonality.
Be funny.
It's really funny Like I um,I'm so online boring, right?
(05:47):
I just, I just am.
That's just who I am as aperson.
I don't know why, but still Ifind a way to make the online
boring like personality wisework for me.
It's really funny.
People will be like.
When they meet me in person,they're like oh my gosh, I had
no idea you were this funny, orI had no idea this or that.
So I, even though I'm running asuccessful, thriving business,
(06:08):
I still am like thinking aboutways to showcase to my students
and customers who I am as ahuman being, and that, in turn,
helps expand my reach.
You're also going to want tocultivate customer loyalty, so
building a loyal customer baseis key to long-term success.
Engage with their customersthrough newsletters,
(06:31):
personalized offers and loyaltyprograms.
Make them feel valued bysoliciting their feedback and
incorporating their suggestions.
So even in our classrooms, wealways ask students how we can
make things better.
Some things we can totallyimplement and change Other
things it's like that's notpossible or there has to be like
(06:52):
people be like.
I wish you'd talk more aboutlike this really in-depth topic
that isn't covered in what we doand I would like love to.
But it's like you have to havea limit on some of the things
that you can do.
But if they make a suggestionabout I'd love a lecture about
whatever I can be like, oh, Ican implement that, I can do
that, or I can have a studentconnection.
(07:13):
Call, that's about that.
So think about thingsdifferently.
When your customers, clients,students, whoever feel
appreciated, they're more likelyto return and recommend your
brand to others.
Differentiate yourself in thecrowded market.
So, look, being true toyourself and being true to your
(07:36):
ideals and what you believe inis one of the great ways to stay
true to yourself in this reallycrowded market.
The wellness industry isbustling with competition,
making it crucial to find yourniche.
We're also finding that there'sa lot of creep in our space
from other industries that arewanting to cash in.
(07:59):
So we're finding like there's alot of like influencers who are
suddenly like oh, I want to dothis, and even though they don't
have the education experience,they can hire a company that can
curate or customize somethingfor them and then they become a
leader in that industry, eventhough they don't have a lot of
(08:19):
education and experience, andthat's because they're using
their niche to connect withtheir customers and then they're
investing money into it.
Well, not all of us have allthis kind of money or a huge,
colossal budget right to be ableto do that.
So, if you're staying true toyourself, you are going to reach
your people and you're going tohave a longer, more sustainable
(08:41):
business, because dumping moneyinto something does not ensure
success.
So, whether you're sourcingorganic ingredients following
sustainable practices or likereally crafting outstanding
herbal remedies, definitely lookfor ways to make your product
stand out, and the biggest wayfor your product to stand out is
(09:03):
you.
Products stand out, and thebiggest way for your product to
stand out is you.
So the best part is is youdon't need a massive budget or
years of experience in thebusiness world to make an impact
.
With the right mix of onlinestrategies, you can effectively
connect with your idealcustomers.
So leverage social mediamarketing, search engine
optimization and contentmarketing to build an online
(09:24):
presence.
At the same time, don'tunderestimate the power of
community involvement.
So that will be also.
We're going to be talking aboutthat part in the offline
presence.
The next would be expandingyour herbal business digitally,
(09:45):
right?
So this part of the onlinemarketing is where you live
digitally online.
So the first and foremost isyour website, your herbal
storefront, your tea shop online.
You know where you live online.
If you don't live online with awebsite, we will also be
(10:07):
talking about how you can usethings like a Facebook business
page to help you get into thatspace and to get started.
So you're you're Businesswebsite is your digital home.
It's where potential customerscan explore your products, place
orders and connect with you.
So listen, even if you don'thave a really fully functioning
(10:30):
website yet.
Have a way for them to connectwith you or get on your email
list so when you're ready toroll, they can be alerted and
they can order and they can getinvolved.
You can have an email list forthat, or one that has tips, so
(10:51):
you can definitely make yourwebsite, even before it's done,
start working for you.
You're going to want to keep itsimple and clean.
Clutter-free designs helpvisitors navigate easily.
Use calm colors andeasy-to-read fonts that reflect
the natural essence of yourherbal products.
Do not have your website oryour blog full of ads and
(11:16):
pop-ups and things people haveto close to read it, because
guess what They'll leave.
To read it, because guess whatThey'll leave, unless your blog
is like viral and it's makingyou thousands of dollars a month
or hundreds of dollars a month.
Making the experience morepleasurable for the readers is
going to be more helpful.
(11:38):
Include a shop section.
So look, use your website as aplace to showcase your products
that you have for sale.
If you don't necessarily wantto have a large shop, you can
have, you know, this shopsection.
Also have a place where theycan book consultations, where
they can, you know, book a youknow discovery call with you.
(12:01):
You can use platforms like Etsyor Shopify if you want, or you
can do your own e-commerce,which I think is really the way
to go in a lot of ways.
Etsy and Shopify, those aregreat platforms, but those are
very congested platforms too, soyou may want to look at having
your own way for people to getto you.
(12:23):
They can see what you haveright there, even if you're
redirecting them to spend moneyat another place that has your
products like.
Give them clear images anddescriptions of your products.
Let them know your product'smade, how it's made, what the
ingredients are.
Don't let them leave your sitewith a question about your
(12:47):
product.
Give them all the information.
So look, if I'm looking at aproduct online and it's a
natural product and I try to seethe ingredients and they don't
have them listed on the website,I just don't even bother
staying.
If they don't tell me whereit's made, I don't bother
staying.
You want to know why.
(13:07):
I don't want to have to askquestions to spend money with
you, so make it so they don'thave to ask any questions to
spend money with you.
If you're you know you can saywhere your things are sourced.
You can definitely.
The more information you givepeople, the more likely they're
going to be to shop with you.
Now, that doesn't mean thatcustomers are not going to come
(13:29):
and ask questions about thingsyou have answered on your page.
That happens all the time.
Hey, what are the ingredientsin this?
And there's literally aningredients thing on the page.
Sometimes people don't have thetime to look, or it's easier
for them to email you, orsometimes they just want to hear
from you before they spendmoney.
So definitely make everythingin your shop clear and concise,
(13:54):
with beautiful descriptions, butalso make sure that you get
back to people via email or yourform, your contact form or
something like that, to makesure that some people just want
to be seen before they spend themoney, and so give people that
option to be seen by you.
(14:14):
You can start a blog on yourwebsite, so sharing your
knowledge can go a great way.
Or you can share like why so?
If you have, like a salvethat's really fabulous and you
don't necessarily want to giveeveryone the recipe, but you can
tell people why the ingredientsin it are so great and so
lovely for your skin or whateverthat you're doing.
(14:36):
You can also give peoplerecipes, if you want that are,
of other things that they canmake, or you can have a little
herb profile page or you cantell them you know what's going
on on your farm or what you'regrowing Like.
This is a way that people canfind you and learn more about
(14:58):
you.
It's funny because sometimes I'mlike I don't think anybody
reads the blog on, you know, onHotter Verbs.
I'm like there's nobody.
Nobody reads this, right.
And then every now and then,someone's like, oh my gosh, I
read this blog thing and Ireally really had to blah, blah,
blah and I'm like, oh cool, soit does matter having the
information out there.
Now, you don't have to have itout there, you don't?
(15:19):
You know, you don't have tohave a blog, but you definitely
need people to be able to get incontact with you and to
navigate through your siteeasily.
So, look, seo matters To getyour website found.
Integrate relevant keywordsinto your content.
So if you're using somethinglike WordPress or any of the
(15:41):
other website builders, they'regoing to probably have
suggestions for SEO or SEO toolsand you're going to want to
pretty much follow those.
So you can improve your chancesof appearing in searches by
using phrases that are thingsyour customers are going to
search, looking for you.
(16:02):
So, like, if you sell teaorganic herbal tea or if you
sell herbal skincare, you couldsay why yours is the best herbal
skincare.
So when someone searches bestherbal skincare, you're going to
come up in the search results.
The other thing that is really,really important right and a lot
of people gloss over this orthey just use it as an
(16:23):
opportunity to talk about theirfamily is the about us section.
So your About Us page is notjust a formality.
It's a powerful marketing toolthat allows visitors to connect
with your brand.
So why is it important?
It builds trust.
People want to know who they'rebuying from, especially in
(16:45):
herbal, wellness or holistichealth spaces.
It allows you to tell yourstory.
So customers love authenticityauthenticity and you can share
why you started it, where yourpassion comes from, which your
history is, and then you canalso use this as a way to
highlight your mission, yourvalues and your expertise and
(17:06):
differentiate yourself from yourcompetitors.
It also can boost SEO.
A well-written about us pagewith keywords like handcrafted
herbal remedies or naturalskincare business can help
improve your search rankings.
Here are some things to includein your about us.
So one of the mistakes I see isa lot of times people will be
(17:31):
writing about their about uspage and then they don't.
It's it's hard to write like Ihave a hard time writing like
why should you study withDemetria?
She's the best in the wholewide world it.
You know you feel like cheesy,right, but it's okay to be a
little cheesy, because we allfeel cheesy talking about
ourselves.
But what I see often when I dolike so I do website audits with
(17:52):
our students like hey, let mecheck out your website and I'll
go and look and I'll be like whyare we talking about your
partner?
Like they don't have a direct,like they're not working for the
business or they don't they'renot the inspiration behind why
you started it.
Or why are we learning so muchabout your kids?
Look, I know they're importantto you and they're important and
lovely people in your life, butmy husband is not the you know,
(18:19):
the driving force behind mycompany, so I wouldn't
necessarily want to talk toomuch about him Now.
I'm not saying that he's notimportant and he's not important
to the company and stuff, butwhat I am saying is is that you
really have to get comfortabletalking about yourself.
Now, of course, you just heardme say I myself even struggle
with that, so I'm not sayingthat you know this is going to
(18:42):
be like easy or whatever.
Some people do a really goodjob, other people struggle.
So we want to includeinformation that's relevant to
the work that you do.
So your origin story how didyour herbal business begin?
What was the inspiration behindit?
What are your core missions andvalues?
(19:04):
So what drives your work?
Sustainability, organicsourcing, natural products,
health care for children.
You know what is your, whatdrives your work, and then what
is your expertise?
Where did you go to school?
And I always tell students likeso I think there's a little bit
of gatekeeping in herbalism andso like we need to make sure
(19:28):
that we are open and honestabout our skills, our skill
levels and where we studied.
As the years have gone by, moreand more clients are calling to
verify that someone actuallycompleted their training through
us and that used to neverhappen.
People are becoming more of aneducated consumer in reference
(19:50):
to that.
So if you just say, say Istudied herbalism for a long
time, a lot of people are likethat's not gonna, that's not
gonna pass, like my thing.
I'm not saying you have to haveformal education, but I'm
saying, if you highlight that itdoes create a sense of comfort
(20:11):
for your customers, you can addpersonal touches like photos of
you or your team, the animalsthat you have that work with you
.
You can do all that kind of funstuff.
All right, if you are not techsavvy and you're freaking out
right now about this wholewebsite space, right, do not
(20:32):
worry.
There are user-friendlyplatforms like Squarespace,
squarespace, squarespace,squarespace, wix or WordPress.
That makes it easy to create abeautiful website with minimal
hassle.
You can choose from a varietyof templates to customize and
get them to match your brandwithout a lot of coding skills.
(20:55):
You can also watch, likeYouTube videos on how to do this
.
Like it's really cool, likethere really isn't a question
that you can't answer out there.
So definitely, look at you know, tutorials and stuff like that
if you're having a problem.
There's some that even havelike drag and drop kind of
(21:17):
things.
There's definitely stuff outthere.
I think even now in tools likeCanva, you can create a website
and if you're not doingsomething that's really really
super in depth, like if you havea clinical practice and you
don't need, like you know 60 or100 different pages for each of
your products, then you can dosomething like that.
Also, don't be afraid to makeand save templates within it.
(21:42):
So if you have a product page,you don't have to reinvent the
wheel every time.
You can just create a newproduct page from a template
that you're using each time, anda lot of those platforms will
allow you to save your owntemplate within it, based on a
template that maybe you'reworking with.
(22:03):
So, social media Build yourherbal community and attract
customers.
Social media is a powerful toolto connect with customers,
showcase your expertise andbuild brand awareness.
I know right now it can feelreally hard to be in that space
because it feels like so much ofthat space is just lots and
lots of ads.
Lots and lots of you knowthings not offering value.
(22:26):
Lots and lots of you know stuffthat's not real or AI.
You know stuff that's not realor AI.
So I know that can be a littledaunting at times, but here's
some of the keys Show upconsistently and provide value.
So, instead of only focusing orposting about your products,
focus on engaging, educating andinspiring your audience.
(22:47):
Here are some tips to helpsocial media work for your
herbal business.
So think of Instagram andFacebook as your herbal
storytelling platforms.
These two platforms are greatfor visual storytelling and
community engagement.
So, listen, if you don't have awebsite, you can start off with
(23:10):
a Facebook business page andreally use that, the same way
people would use a website.
You can allow people toschedule appointments with you
from there.
You can purchase products offof the business page or you can
send them to a place where theycan purchase your products.
So definitely look at Facebookas a tool that works for you.
I know a lot of people have alove-hate deal with social media
(23:32):
, but start looking at Facebookas a tool for you.
I know a lot of people have alove-hate deal with social media
, but start looking at Facebookas a tool for you that's helping
you help other people.
So what are some things that youcan post?
So some of it is like behindthe scenes content.
Show how you make your products, harvest herbs or prepare your
tinctures.
You can have customer reviewsand testimonials.
Share stories from happycustomers and how your products
(23:54):
have helped them.
Educational posts Teach youraudience about the benefit of
different herbs recipes,self-care tips, engaging reels
and short videos so you can doquick herbal tips, faqs, day in
the life of an herbalist typecontent the life of an herbalist
type content.
You can also look at thingslike interactive content, polls,
(24:26):
q&as, quizzes and thenuser-generated content.
So repost pictures andtestimonials from customers who
love your product.
Some best practices are to usehigh quality images and video.
Some best practices are to usehigh quality images and video.
Clear, well lit andaesthetically pleasing content
performs the best.
Include calls to action.
Tag a friend who needs this, dmme to order.
Use relevant hashtags.
So herbalist life, plantmedicine, natural healing,
(24:49):
holistic health and engage withcomments and DMs quickly.
This can build trust and boostvisibility.
So video content platforms.
So Instagram, youtube there'sother platforms out there that
do a lot with video content.
One would be like somethinglike TikTok or something like
(25:09):
that.
So short form videos are thefastest way to reach new
customers and establish yourselfas an expert.
So you can do things like DIYherbal remedies.
So you can showcase how peoplecan use herbal products, how to
make herbal teas, how to youknow, choose herbs for for you
(25:33):
know products or shop for herbs.
You know things like that.
You can do quick, educationalvideos.
So how to make fire cider threeherbs to help you sleep better.
You can do myth busting contentso you can address common
misconceptions about herbs andholistic health.
So one of the things that I'malways myth busting is like just
(25:54):
because it's natural doesn'tmean it's safe, and so there is
this conception that sometimesjust because something's natural
, it's automatically safe, andthe reality is is that we know
that isn't always true.
You can do timeless videos,personal stories, share why you
became an herbalist and whatmotivates you.
You can incorporate things liketrending audio and challenges
(26:19):
and trends to your niche content.
Keep your short form videoengaging and to the point 10 to
30 seconds.
You can do longer videos on aplatform like YouTube 5 to 15
minutes can work well.
Use keywords and hashtags.
I know everyone says hashtagsare dead, but that's not really
(26:41):
true.
When you go and look, they'restill there and they're still
present.
Engage with the comments andrespond to questions to help
build your community.
Another really popular platformfor this kind of work is
Pinterest, so you can drivetraffic to your website or blog
using Pinterest.
It's a powerful but veryunderrated platform, which is
(27:02):
kind of funny because there's alot of stuff on Pinterest.
Like half the time when I'mlooking up something, something.
Pinterest is always suggestedas a place for me to look, so I
would definitely tell you tore-look at Pinterest.
I think a lot more people useit and your pins can stay
(27:22):
relevant for months or evenyears if they're optimized well.
So what?
To pin herbal recipes?
You can pin step-by-step guidesfor teas, tinctures and salves.
You can pin step-by-step guidesfor teas, tinctures and salves.
You can pin your product imagesand descriptions.
You can pin your blog post.
If you write about herbalremedies, self-care or holistic
health, you can pin those.
You can pin your infographicsand educational visuals, so like
(27:47):
how to make an herbal tea and avisual on how to do that.
You're going to want to createbeautiful vertical pins, so 1000
by 1500 pixels is ideal.
Add keywords in your pindescription.
So natural remedies for stressrelease using herbs.
Use Pinterest SEO, so name yourboard strategically.
Holistic wellness tips.
(28:08):
Natural herbal remedies, bestskincare products for acne.
You know, whatever you'reworking on, that's how you're
going to want to do it andyou're going to want to try to
pin consistently.
So you can use storytelling toconnect with your customers and
you can use it on thesedifferent platforms.
(28:29):
Right, so Buy my elderberry.
Syrup can then become.
Elderberries have been used forcenturies to support immune
health.
When I first started makingthis syrup, it was for my own
family during cold and fluseason.
Now I love sharing it with mycustomers so they can keep their
families happy too.
Did you see the difference?
So what was the difference whenI said that?
(28:50):
Well, you gave customers anopportunity to feel connected
with you emotionally, and that'swhat business is.
It's about making emotionalconnections to do.
In reference to online strategy,right is be consistent.
(29:14):
You can batch, create content,track what works and engage with
your audience.
All right, okay, and so nextwe're going to cover building
your email list, and so a lot ofpeople are out there being like
email list marketing's dead.
(29:34):
Email lists are dead, but westill subscribe to them and we
still open them and we stillread them and we still send them
out.
So that tells me it's not asdead as they want.
I think sometimes, when theywant you to start marketing a
new way, the world out there, orsocial media or whatever,
(29:56):
they'll do all these things likesuch and such is dead so they
can get you to buy their leadgenerating tool or tip or
whatever.
And the reality is is nothing'sdead.
The reality is is you have togo where your people are.
So you may find that maybe yourpeople aren't into email list
and you won't have to do this,but most people still subscribe
(30:20):
to email list, they still lookat them, they still click on
links in them.
So you definitely want toconsider having an email list,
and there's lots of great toolsout there that you can use.
So start by creating an emaillist that serves as lots of
great tools out there that youcan use.
So start by creating an emaillist that serves as a direct
line of communication with yourcustomers, clients, potential
customers, for your Advantagemembers or whatever right.
(30:44):
So here are some tips toencourage signups.
Create a lead magnet so you canoffer a freebie guide to herbal
remedies for beginners or besttea for skincare whatever.
This incentivizes signups, butit also helps to establish your
authority in this space.
Simplify the process.
Make it easy for your audienceto join your list.
(31:05):
Include signup forms on yourwebsite, social media pages, the
bottom of blog posts.
During events.
Keep the fields to a minimum.
Just an email address will doinitially.
Highlight the benefits soclearly.
Communicate with subscribersthat they will gain something,
such as exclusive offers,discounts, valuable content,
(31:26):
like tips and recipes.
What to send Now that you'vebuilt your list.
What content do you want toshare?
So special discounts andexclusive offers so make your
subscribers feel special byproviding them with exclusive
deals that aren't availableelsewhere.
Educational content so thiscould be recipes, tips,
interviews, links to podcastinterviews or interviews people
(31:51):
have done with you, or thingsthat you find a value.
You can create a monthlynewsletter featuring, like the
herb of the month with fun factsand usage ideas.
And then you can also do somebehind the scenes.
So give your subscribers aninsider look into your brand
stories about you know if youhave, if you run an herb farm
and you have farm pets oranimals or certain flowers you
(32:12):
like, you can add thatinformation.
So automate with ease.
So use something like MailChimp,aweber, flowdesk, convertkit,
those kind of things, tostreamline your email marketing.
These tools allow you tosegment your audience and
automate your emails.
What is segmentation?
So this is a separate listbased on interest or past
(32:34):
purchases, so you can customizeand personalize your outreach.
And what does automation mean?
This means that you can set upemails like welcome emails,
birthday discounts, etc.
To remind your clients ofseasonal products or to keep
them engaged with you year round.
So engagement is key.
Ask them to participate,include polls, invite feedback,
(32:58):
ask them to share somethingthat's special to them.
This not only fosters community, but helps enhance engagement
and loyalty.
So with the email list, you needto do this.
So one of the things I alwaysthink is hysterical is when?
So we have an email list and Idon't add you to it, you have to
(33:20):
add yourself to it, right, andyou can unsubscribe by clicking
the unsubscribe button at thebottom.
We don't manually add people toour list.
We don't.
We don't.
Also, we don't pull people off.
We let you decide.
So with an email list, you needto obtain their permission.
(33:42):
So one of the ways we obtainpermission is by you have to go
through the process.
You have to confirm it.
You have to say that you wantedto be on this list we do not
buy email lists that you wantedto be on this list.
We do not buy email lists.
We follow the laws, like theCAN-SPAM Act, the GDPR Act in
Europe and the CASL Act inCanada.
We do not buy email lists.
(34:04):
It's illegal and it can hurtyour reputation as a business.
We do not add anyone withoutconsent.
We don't scrape emails fromsocial media or business cards.
We use a signup form wherepeople are actively agreed to
receive our emails.
We also make it so they have toconfirm that this is something
that they want to be on.
You can offer a freebie or anherbal recipe guide in exchange
(34:31):
for signing up, so you can offerpeople something for them,
giving you that information.
Have an easy unsubscribe option.
So every email must include anunsubscribed link.
Don't make it difficult.
One or two clicks should allowpeople to opt out.
I hate it when I go to opt outof an email list and they want
to ask me like 20 questions.
It really, really, really isannoying.
You need to honor unsubscriberequests immediately.
(34:53):
So if you went and unsubscribedfrom our email list, you're
automatically taken off.
We don't, we don't.
We have that automated.
Do not add people back.
So we have some people who arelike, oh my gosh, I didn't mean
to unsubscribe, or Iunsubscribed and now I'm not
getting the coupons, I want toresubscribe or whatever.
Then I tell them where to go.
(35:14):
Do that.
I don't do that for them.
Identify yourself clearly.
So you need to have an emailaddress, a name, physical
business address, a PO box oryour business location is fine.
Avoid deceptive subject lines.
So really be clear about whoyou are.
(35:34):
Protect your subscriber data.
So if you have subscribers fromEurope, you must get explicit
consent to collect and storetheir email addresses.
You must allow them to view,edit or delete their data upon
request and have a privacypolicy explaining how to use
subscriber data.
So when you use a system, theyare going to probably have all
(35:55):
of this set up for you.
Best practices for growing andmanaging your email list Offer
upfront value, like a freebie,discount code to your herbal
shop or your products, access toprivate wellness community or
something like that is reallyhelpful too.
And then, where do you want topromote your email list?
(36:16):
You could do a website, pop-upsocial media and then, if you do
events, you can do them atevents also.
How often should you do youremail list?
So some people say it doesn'treally matter, you can do it as
many times as you want, and Ithink that that is okay advice,
(36:36):
but I do think you need to beconsistent.
So if you're going to do one ortwo times a week, then you
definitely need to stayconsistent with that.
You can also stay consistentwith, like, doing it once a
month, or do quarterly ones andlet people know these are
quarterly things that we sendout, do not send them out every
single day.
So what to send?
Herbal tips, diy recipes,product features, seasonal
(37:00):
wellness advice, special offers,new product launches and then
some up-to-date updates andbehind-the-scenes content you
can use.
I already mentioned these, butyou can use like MailChimp,
aweber, convertkit, flowdeskthere's lots of different things
out there.
You're going to want to build atrustworthy and legal email
(37:21):
list, so always get permissionbefore adding people to your
list.
Provide an easy way tounsubscribe, be transparent
about who you are and how youuse the data.
Offer consistent value to keeppeople engaged.
By implementing thesestrategies, you will be well on
your way to transforming yourbusiness into one that operates
ethically and soundly online andwill really help grow your
(37:45):
herbal business.
Thank you so much for listening, and remember we're going to
have a part two to this, whichis offline business marketing
tips.
Thanks for listening and have awonderful, wonderful day.
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