Episode 012 // Adam Gonshor, owner & publicist of Collabo PR, on the heartdea13r Podcast with chr1stoph3r g0nda
Summary:
- Adam Gonshor dives deep into his story. From founding and running andPOP.com to his 10+ years at Warner Music Canada, he talks publicity, his company Collabo PR, story-first pitching, and the music business.
👀 What You’ll Hear:
- Use deep research tactics to uncover fresh angles editors can’t ignore today
- Turn a DIY website into industry access using message boards, local artists, and simple momentum plays
- Learn when not to hire a publicist and what story makes media actually care
- Build careers at a major label by prioritising Canadian artists, teamwork, and long-term development
- Decode how social media changed publicity, from content creators and paid posts to authentic voice
- Start and grow Collabo PR by choosing happiness, clear goals, and honest client selection
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