July 17, 2025 • 18 mins
In this episode, Luis Frias, Principal of Caltech's Capital Group, shares his journey from broker to multifamily investor managing over $140M in assets. Driven by a desire for time freedom after the birth of his son, Luis discusses how his brokerage background laid the groundwork for investment success through operational efficiency and risk mitigation. He also dives into the impact of AI on streamlining property and asset management, highlighting tools like Market Stadium. This episode offers valuable insights for anyone looking to build legacy and purpose through commercial real estate investing.
Tune in now and discover how to turn your career experience into long-term wealth and meaningful impact.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Heather (00:03):
Welcome to Heather Ewing, the CRE Rundown.
I am your host, Heather Ewing,and today I have another
fantastic guest.
It is none other than LuisFrias.
He is the principal ofCaltech's Capital Group, Luis
welcome.
Luis (00:20):
Hey Heather, Thank you so much for having me on today.
I do appreciate your time.
Heather (00:32):
My pleasure.
So we've been connectingthrough LinkedIn, I think, for
about a year or longer, and it'sbeen really nice getting to
know more about your investmentstyle.
I really like, of course, theheartfelt take that you have not
only in community but with yourfamily, of course.
If you could, for our guests,please share a little bit more
about yourself.
Luis (00:49):
Sure, no, I appreciate that.
My name is Luis Frias, basedout of San Antonio, Texas.
Licensed broker turned investorsponsor managing Caltech's
capital group.
Currently, we own and operateover 700 multifamily apartments
here in Texas, managing aboutover $140 million in assets
under management here in theTexas Triangle.
(01:10):
Founded the company ofCaltech's Capital Group in 2019,
right after my son, Maximiliano, was born.
Reason behind it, the goal wastime, freedom and legacy, and,
as far as that, the core missionalso does have a little bit of
that model helping busyprofessionals earn passive
income while we handle all theheavy lifting.
And that's pretty much myselfin a nutshell, and what we do at
(01:33):
Caltechs.
Heather (01:35):
Well, I love what you've done and how you've
really been able to grow yourcareer and also your life Share
with us.
So there's a lot of brokersthroughout the country right, I
can think of it here in Madisonand throughout.
What would you say helped youtransition from that broker
position into investor?
Luis (01:57):
Definitely being in the trenches, issuing a lot of BOVs,
underwriting a ton ofproperties.
We're in the business ofputting out listings, so we have
to do a lot of volume andthat's going to be a lot of pro
formas BOVs issuing out brokeropinion values and that's just
getting a lot of time in frontof the numbers.
So that really allowed me tohone in my skills of mind you,
(02:19):
this is before the peak ofmultifamily and transactions
happening.
So when I started was in 2015and doing brokering up to 2019.
So I had a really good run ofjust, you know, underwriting
properties and giving it tovalue based on where the
properties are operating today,not so much focused on the
appreciation aspect of thefuture.
So that really gave me a goodunderstanding of the
(02:42):
fundamentals, the operations,finding different ways outside
of just saying we're going totack on, you know, a $50
increase every year.
You had to find different waysto make your numbers work and
that meant, you know, makingsure that your operations
expenses were being, you know,efficiently managed.
And then, of course, yourincome doing your best to, you
(03:03):
know, solidify your occupancy,do tenant retention.
So it's not just income growththat a lot of people think it's
going to be a lot of otherdrivers that could move the
needle.
So that really gave me a reallygood understanding that.
You know, there wasn't a steeplearning curve where I wanted to
go from one day from doingearned income to passive
investments.
I essentially had that shoe inwhere I could hit the ground
(03:25):
running and say we're not goingto be underwriting where the
brokers think the properties aregoing to be in a couple of
years.
We know where the propertiesare today and how we could tweak
them based on the operationalefficiencies that we need to
drive.
So that's what really gave me areally good understanding on
how to approach multifamily, howto underwrite it and how to
(03:46):
build out realistic businessplans that one were within grasp
, conservative and two mitigateas much risk for our investors.
So that's not just about thereturns that we're solely
focused on, but it's also thereturn of money, just not the
return on your money.
So we want to make sure thatwe're mitigating as much risk as
possible upfront to saveheadaches down the road for our
(04:09):
investors.
Heather (04:11):
Definitely.
Yeah, that's where too, youknow, everyone hears the fond
statement of mailbox money, butfrequently they don't understand
what they're doing.
Really isn't mailbox money whenthey, as individuals, are going
and taking care of everything,but as you have the systems in
place and people doing things,that's where it does become the
mailbox money, and it's a wholeother arena.
(04:33):
What would you say were two orthree of the pivotal mind shifts
, or even shifts in action, thathelped you to bridge from
broker to investor?
Luis (04:45):
Yeah, I would say that it would have been coming down to
in 2019, when we found out wewere going to have our first
child.
That really lit a fire under mychair is you know, you're a
broker, we have teams that helpus, and a lot of people do think
that, oh well, you're an agent,you get to pick and choose your
own hours, which is beautifuland I love it.
(05:06):
And then when you have teamsthat are behind you helping you
with your transactions, yourlisting, your pipeline, that's
great, but still, being a broker, it's all earned income.
So when I took time off to bewith my wife and help her with
maternity leave and then postonce my son was born, I really
enjoyed that time and I wasblessed that I had a team back
then at Keller Williams stillworking the business that we had
(05:28):
, but I wasn't on the phone, Iwasn't doing BOVs, I wasn't
running reports, I wasn't doingnew business development, so new
deal flow stopped and becauseof that, when I got back in, it
really took a couple of monthsto get new business coming in.
And that's where the aha momentwent off, as, like I'm brokering
these deals, I'm helping buyersand sellers sell and buy
multifamily as investmentproperties.
(05:49):
That's why they're buying itfor multiple streams of income.
I'm pitching it to you know,other investors of why the
benefit of Texas multifamily andI'm not taking that page, the
same page I'm putting out there,I'm not taking it out for
myself.
So that's where I said, insteadof just brokering these deals,
I want to start owning andoperating these properties to
get those benefits see all thedrivers that other investors are
(06:11):
doing.
So I want my seat at the tablewith it.
And that's what really lit thefire under my chair is, you know
, wanting to buy back time formy family that I could be
present, not only providing themfor the financial security, but
also being present because wework hard but at the same time,
we want to make sure that wecould enjoy the rewards that
we're, that we're after.
So that that was really whatspurred me to do what I'm doing
(06:34):
today.
Heather (06:35):
Which is terrific, and I think, what's really neat in
talking with so many differentpeople on the podcast and also
out and about is, you know, it'sidentifying that point or that
sector of life where you're justlike gosh, it could be easier,
and then following it up withthe questions.
What would it take is startingto look into different
opportunities and talking toother people, and that's where
(06:58):
those incremental changes canand do occur, which is really
neat.
So, brokerage, investing it'sall moving really fast and, of
course, a hot topic that I'msure is coming up for you as
well is AI.
How do you see, that affectingmultifamily but also investing
(07:19):
in general.
So kind of a twofold question.
Luis (07:23):
It's going to be changing everything and it already has
changed everything.
We've already been implementingit in our day-to-day business,
from property management, assetmanagement, investor relations,
just finding the tweaks.
Is it a perfect product?
Right now?
It's still relatively new.
It's been out for a couple ofyears.
It's not going to be coming outof the package 100% ready to go
(07:44):
with no flaws.
It's essentially training a newhire.
You're going to be training anew hire the same way that
they're coming off the street.
You're needing to train them onyour standard operating
procedures, your expectations.
You know and as far as what youexpect, the same thing you're
going to be doing with AI.
So that's what we've been doing.
I would say this past couple ofyears is really utilizing our
(08:05):
experience, training it in ourapproach, giving it our standard
operating procedures and we'veseen our business take off
tenfold approach, giving it ourstandard operating procedures
and we've seen our business takeoff tenfold.
So it's not a matter if, butit's already that.
It's already taken place andjust you know whether or not
you're implementing it, becauseyou can be sure that there's
people that still are hesitantwith it.
(08:25):
No, I don't like it becauseit's artificial, it's not
genuine.
It's not this.
It's not that that that's fine,but just know that somebody
else is already figuring it out,working with it.
It's not perfect, but they'reworking with it and they're
10xing their production rightnow.
Heather (08:40):
So I do think that, yes , it's already changing the
industry and it's changing itfor the better well, and that's
where too, in my opinion, thatif people don't get on board,
they're not going to be inbusiness much longer.
Because I heard something, youknow, a stat, something to the
extent of, I think it's everythree months, three months, the
(09:00):
data that it's taking in isdoubling.
And if you think about that,right, just the scale,
especially if you're a smallerboutique, especially if you're
if you're a smaller boutiqueright where I'm a boutique, if
you're a large JLL, cbre, right,some of the really big groups
that you've you've got morescale to begin with and and more
(09:22):
time to make the adjustments.
But I think if people don'tbecome fast friends, that they
will be wiped out quickly.
And I think, kind of like whatyou said too, that I want to
call out Luis, is that it's aconversation with it.
My understanding is, with allthese different prompts and
things too, is it's telling youknow, really, whose eyes are you
(09:44):
looking through?
If you, if you're doingsomething of a design nature,
then it's looking through theeyes of a top designer.
If you're crunching somenumbers, then it's through that,
and I think one of the neatthings is it's going to take
care of some of the lower levelthings and allow each of our
expertises to really shine andto spend more of our time there,
which to me, right.
(10:05):
We can delegate and do things,but the less on your plate of
what doesn't bring you energy isnice to hand off.
Luis (10:15):
Oh, absolutely and especially.
I'm sorry if I could just, yeah, absolutely on that end.
I don't think it's here toreplace or anything like that.
I think it's here for us toleverage.
You know you and I were in thesame field, data's king and data
is not something easy to siftthrough.
So for it to allow us toessentially train an analyst and
(10:38):
, as you mentioned, someboutique firms you know I still
have my real estate team.
You know we still practicecommercial residential, so we
don't have, you know, a fullstaff of analysts to to help us
with but leveraging this andmaking sure that when it's built
out right as you mentioned,it's a conversation you have to
train it, making sure that thebots are built out right.
(10:59):
We've seen it really help outone our agents and then also too
, on the investment side, itwill really help us crunch data,
kick out property reports,investor reports underwrite,
crunch data, kick out propertyreports, investor reports
underwrite.
So we just see it not that it'sbeing replacing or honestly
making our job a lot easier.
It's making us to be able to doa lot more within our hours.
(11:21):
So I really do see that it'shelping us really pick up
business and really drive, butessentially put the pedal to the
metal with what we can do.
Heather (11:34):
Exactly and at the end of the day, everything is
reviewed by the person withinthe company to make sure it is
accurate, because not everythingis accurate, just like
everything you read is notaccurate.
What are a couple systems, twoor three that you really like,
that you'd like to share withpeople?
Luis (11:53):
So a couple systems.
One would be GPT chat.
Gpt would be one Been, I wouldsay, working in a lot of custom
bots, really digging in to buildout customized programs that
are going to be used for ourday-to-day management of the
property, day-to-day assetmanagement, investor relations,
(12:16):
marketing, underwriting, so deal, sourcing and acquisitions.
Another one that I do like, andit's a new one I had to give a
shout out to Market Stadium.
They are a tremendous platformfor data.
So you know I compare Apple toApple's Crexie, costar and
Market Stadium and I would saythat Market Stadium is really
leading the way there, and Ireally do commend Ryan Peng.
(12:39):
He's been doing a really goodjob with his group.
Him and Dennis have been doinga really good job in providing
sponsors, operators, with reallygood, robust data.
Essentially, you go onto theirplatform and you enter what
property that you're looking forand it gives me an in-depth
report of everything that I needto do for a preliminary review
for underwriting and justbasically to say at first plus
(13:02):
is this deal worth?
You know us reviewing outsideof, you know the numbers, us
doing a preliminary review onthe underwriting.
What does the market look like?
What's the demographics, whatare the trends, what's the
construction in the area, what'sthe pipeline for that.
So it gives you a wholesnapshot.
Um, and then another one.
I know we touched on costar,but the costar underwriting
report as well is a really goodum report.
(13:22):
Uh, comprehensive, essentiallylike market stadium gives you
pretty much everything that youneed um, but I just feel a
little bit of quirks or littlethings, uh, here and there that
market stadium has over it.
One that I do like is, uh, thetheme of flood maps in it.
So, like I said, it's just arobust, comprehensive stuff and,
at the end of the day, if we'reable to have that data all in
(13:42):
one house, it makes our job ofdoing underwriting or BOVs a lot
easier and we could be doing alot more production at that.
Heather (13:52):
I'll have to check that out, because I haven't heard of
Market Stadium yet, so I'llhave to check that out.
Because I haven't heard ofMarket Stadium yet, so I'll
check that one out.
Are you familiar with site todo business?
I am not.
That's one that I really like.
I get it through as a CCIMmember and with it it really
allows you to overlay, of course, the demographics, the
(14:12):
psychographics, you know, justpopulation growth.
Extending it out by time,timeframes, you get the walk
rings, the pedestrian counts,all of those different factors,
which, which is really helpful,so it breaks it all down by
different radiuses, or driving,walking, and that's really
(14:35):
helpful too.
So it's always fun to sharedifferent tips of what what
people like right.
Luis (14:41):
Yeah, no, definitely.
Um, I could definitely sharethat with our, with our team
lead um at our, at our realestate office.
Yeah, that's definitely thatwould be a good one.
Um, we're getting data on onretail centers, triple net
properties, vehicles passing byand whatnot Appreciate that
Definitely.
Heather (14:57):
Yeah, of course.
So, as we transition to the bigand final question, luis, what
does living fully mean to you?
Luis (15:09):
So living fully means to me essentially, it's going to be
my big motivation.
My big why it's going to be mybig motivation, my big why,
starts at home my wife Chiara,our five-year-old son,
maximiliano, as I touched onearlier.
When Max was born, I realizedthat real estate, closing real
estate deals, was useful, but itwasn't just enough.
I wanted those deals to buyback afternoons and times that I
(15:33):
could spend with my son and mywife, and just moments that I
can't outsource or reschedule.
So living fully for me it'sreally time freedom, structuring
our businesses so that passivecashflow can replace hours for
dollars type income, and lettingme choose family first.
What I'm really building here,too, is also legacy.
So I'm building an organizationthat one day Max could take
(15:55):
over the reins and continue togrow it.
So I really do want him to see,I want him to inherit that
entrepreneurship that I kind ofhave.
So really just wanting him tosee what dad built and then what
he could do and taking itfurther from there and continue
to build out that legacy for ourfamily and for our investors
(16:18):
and overall our communities.
And that's touching on the nextone is impact beyond our front
door.
So outside of just our home.
We're improving communities,and that's what I do love about
real estate investing.
But multifamily investing morespecifically, it's not just
about the dollars you're gettingback in your wallet or the
returns, but knowing that yourdollars are not only working
hard but improving lives,because the properties that were
(16:39):
repositioned or renovate thoseare becoming somebody else's
home.
Heather (16:44):
And if we?
Luis (16:44):
can raise a family.
If I can raise my family whilehelping hundreds of other
families live better, that feelscomplete.
Heather (16:51):
So, in short, living fully is aligning yeah, aligning
work with my purpose, so thatessentially, that's it pretty in
a nutshell and I would saythat's a beautiful way to wrap
it up and I I do know when I amon your, your linkedin, I've
seen the little pictures of maxand and his baseball it.
It is one of those really neatfactors and I think that's also
(17:14):
something I'd love aboutlinkedin is that it connects all
of us.
It's such such a solid platformfor business but also to get to
know people a little bit moreof what's impacting their lives
and the impact that they'rehaving on their community.
So, luis, thank you so much forjoining me today and please
share.
How can people connect with you?
Maybe they want to invest inmultifamily?
(17:36):
What's a good way to connectwith you?
Luis (17:40):
Yes, ma'am and pleasure.
Thank you so much for having meon today.
It was a great one just to meetwith you finally.
But if the listeners areinterested in learning more
about us, they could go to ourwebsite, caltexcapitalgroupcom
that's C-A-L-T-E-Xcapitalgroupcom.
We do have our investorresource center there for you
(18:01):
guys as well, as, if you want tohave an ebook to read over the
weekend, we do have our passiveinvestor playbook that is for
free for download for those thatdo sign up.
So that is one way to go aheadand get in contact with us.
And then also, too, you couldgo ahead and schedule a call
using the website and thenincluded in our welcome email
(18:22):
once you do register will beincluded the playbook, our
investor presentation andadditional educational resources
.
That way, you could hit theground running with some
education.
Heather (18:33):
That's perfect.
Thank you so much, Luis.
Luis (18:37):
Thank you, Heather.
Pleasure pleasure speaking toyou.
Have a great day you too bye.
Welcome to Heather Ewing, the CRE Rundown.
I am your host, Heather Ewing,and today I have another
fantastic guest.
It is none other than LuisFrias.
He is the principal ofCaltech's Capital Group, Luis
welcome.
Luis (00:20):
Hey Heather, Thank you so much for having me on today.
I do appreciate your time.
Heather (00:32):
My pleasure.
So we've been connectingthrough LinkedIn, I think, for
about a year or longer, and it'sbeen really nice getting to
know more about your investmentstyle.
I really like, of course, theheartfelt take that you have not
only in community but with yourfamily, of course.
If you could, for our guests,please share a little bit more
about yourself.
Luis (00:49):
Sure, no, I appreciate that.
My name is Luis Frias, basedout of San Antonio, Texas.
Licensed broker turned investorsponsor managing Caltech's
capital group.
Currently, we own and operateover 700 multifamily apartments
here in Texas, managing aboutover $140 million in assets
under management here in theTexas Triangle.
(01:10):
Founded the company ofCaltech's Capital Group in 2019,
right after my son, Maximiliano, was born.
Reason behind it, the goal wastime, freedom and legacy, and,
as far as that, the core missionalso does have a little bit of
that model helping busyprofessionals earn passive
income while we handle all theheavy lifting.
And that's pretty much myselfin a nutshell, and what we do at
(01:33):
Caltechs.
Heather (01:35):
Well, I love what you've done and how you've
really been able to grow yourcareer and also your life Share
with us.
So there's a lot of brokersthroughout the country right, I
can think of it here in Madisonand throughout.
What would you say helped youtransition from that broker
position into investor?
Luis (01:57):
Definitely being in the trenches, issuing a lot of BOVs,
underwriting a ton ofproperties.
We're in the business ofputting out listings, so we have
to do a lot of volume andthat's going to be a lot of pro
formas BOVs issuing out brokeropinion values and that's just
getting a lot of time in frontof the numbers.
So that really allowed me tohone in my skills of mind you,
(02:19):
this is before the peak ofmultifamily and transactions
happening.
So when I started was in 2015and doing brokering up to 2019.
So I had a really good run ofjust, you know, underwriting
properties and giving it tovalue based on where the
properties are operating today,not so much focused on the
appreciation aspect of thefuture.
So that really gave me a goodunderstanding of the
(02:42):
fundamentals, the operations,finding different ways outside
of just saying we're going totack on, you know, a $50
increase every year.
You had to find different waysto make your numbers work and
that meant, you know, makingsure that your operations
expenses were being, you know,efficiently managed.
And then, of course, yourincome doing your best to, you
(03:03):
know, solidify your occupancy,do tenant retention.
So it's not just income growththat a lot of people think it's
going to be a lot of otherdrivers that could move the
needle.
So that really gave me a reallygood understanding that.
You know, there wasn't a steeplearning curve where I wanted to
go from one day from doingearned income to passive
investments.
I essentially had that shoe inwhere I could hit the ground
(03:25):
running and say we're not goingto be underwriting where the
brokers think the properties aregoing to be in a couple of
years.
We know where the propertiesare today and how we could tweak
them based on the operationalefficiencies that we need to
drive.
So that's what really gave me areally good understanding on
how to approach multifamily, howto underwrite it and how to
(03:46):
build out realistic businessplans that one were within grasp
, conservative and two mitigateas much risk for our investors.
So that's not just about thereturns that we're solely
focused on, but it's also thereturn of money, just not the
return on your money.
So we want to make sure thatwe're mitigating as much risk as
possible upfront to saveheadaches down the road for our
(04:09):
investors.
Heather (04:11):
Definitely.
Yeah, that's where too, youknow, everyone hears the fond
statement of mailbox money, butfrequently they don't understand
what they're doing.
Really isn't mailbox money whenthey, as individuals, are going
and taking care of everything,but as you have the systems in
place and people doing things,that's where it does become the
mailbox money, and it's a wholeother arena.
(04:33):
What would you say were two orthree of the pivotal mind shifts
, or even shifts in action, thathelped you to bridge from
broker to investor?
Luis (04:45):
Yeah, I would say that it would have been coming down to
in 2019, when we found out wewere going to have our first
child.
That really lit a fire under mychair is you know, you're a
broker, we have teams that helpus, and a lot of people do think
that, oh well, you're an agent,you get to pick and choose your
own hours, which is beautifuland I love it.
(05:06):
And then when you have teamsthat are behind you helping you
with your transactions, yourlisting, your pipeline, that's
great, but still, being a broker, it's all earned income.
So when I took time off to bewith my wife and help her with
maternity leave and then postonce my son was born, I really
enjoyed that time and I wasblessed that I had a team back
then at Keller Williams stillworking the business that we had
(05:28):
, but I wasn't on the phone, Iwasn't doing BOVs, I wasn't
running reports, I wasn't doingnew business development, so new
deal flow stopped and becauseof that, when I got back in, it
really took a couple of monthsto get new business coming in.
And that's where the aha momentwent off, as, like I'm brokering
these deals, I'm helping buyersand sellers sell and buy
multifamily as investmentproperties.
(05:49):
That's why they're buying itfor multiple streams of income.
I'm pitching it to you know,other investors of why the
benefit of Texas multifamily andI'm not taking that page, the
same page I'm putting out there,I'm not taking it out for
myself.
So that's where I said, insteadof just brokering these deals,
I want to start owning andoperating these properties to
get those benefits see all thedrivers that other investors are
(06:11):
doing.
So I want my seat at the tablewith it.
And that's what really lit thefire under my chair is, you know
, wanting to buy back time formy family that I could be
present, not only providing themfor the financial security, but
also being present because wework hard but at the same time,
we want to make sure that wecould enjoy the rewards that
we're, that we're after.
So that that was really whatspurred me to do what I'm doing
(06:34):
today.
Heather (06:35):
Which is terrific, and I think, what's really neat in
talking with so many differentpeople on the podcast and also
out and about is, you know, it'sidentifying that point or that
sector of life where you're justlike gosh, it could be easier,
and then following it up withthe questions.
What would it take is startingto look into different
opportunities and talking toother people, and that's where
(06:58):
those incremental changes canand do occur, which is really
neat.
So, brokerage, investing it'sall moving really fast and, of
course, a hot topic that I'msure is coming up for you as
well is AI.
How do you see, that affectingmultifamily but also investing
(07:19):
in general.
So kind of a twofold question.
Luis (07:23):
It's going to be changing everything and it already has
changed everything.
We've already been implementingit in our day-to-day business,
from property management, assetmanagement, investor relations,
just finding the tweaks.
Is it a perfect product?
Right now?
It's still relatively new.
It's been out for a couple ofyears.
It's not going to be coming outof the package 100% ready to go
(07:44):
with no flaws.
It's essentially training a newhire.
You're going to be training anew hire the same way that
they're coming off the street.
You're needing to train them onyour standard operating
procedures, your expectations.
You know and as far as what youexpect, the same thing you're
going to be doing with AI.
So that's what we've been doing.
I would say this past couple ofyears is really utilizing our
(08:05):
experience, training it in ourapproach, giving it our standard
operating procedures and we'veseen our business take off
tenfold approach, giving it ourstandard operating procedures
and we've seen our business takeoff tenfold.
So it's not a matter if, butit's already that.
It's already taken place andjust you know whether or not
you're implementing it, becauseyou can be sure that there's
people that still are hesitantwith it.
(08:25):
No, I don't like it becauseit's artificial, it's not
genuine.
It's not this.
It's not that that that's fine,but just know that somebody
else is already figuring it out,working with it.
It's not perfect, but they'reworking with it and they're
10xing their production rightnow.
Heather (08:40):
So I do think that, yes , it's already changing the
industry and it's changing itfor the better well, and that's
where too, in my opinion, thatif people don't get on board,
they're not going to be inbusiness much longer.
Because I heard something, youknow, a stat, something to the
extent of, I think it's everythree months, three months, the
(09:00):
data that it's taking in isdoubling.
And if you think about that,right, just the scale,
especially if you're a smallerboutique, especially if you're
if you're a smaller boutiqueright where I'm a boutique, if
you're a large JLL, cbre, right,some of the really big groups
that you've you've got morescale to begin with and and more
(09:22):
time to make the adjustments.
But I think if people don'tbecome fast friends, that they
will be wiped out quickly.
And I think, kind of like whatyou said too, that I want to
call out Luis, is that it's aconversation with it.
My understanding is, with allthese different prompts and
things too, is it's telling youknow, really, whose eyes are you
(09:44):
looking through?
If you, if you're doingsomething of a design nature,
then it's looking through theeyes of a top designer.
If you're crunching somenumbers, then it's through that,
and I think one of the neatthings is it's going to take
care of some of the lower levelthings and allow each of our
expertises to really shine andto spend more of our time there,
which to me, right.
(10:05):
We can delegate and do things,but the less on your plate of
what doesn't bring you energy isnice to hand off.
Luis (10:15):
Oh, absolutely and especially.
I'm sorry if I could just, yeah, absolutely on that end.
I don't think it's here toreplace or anything like that.
I think it's here for us toleverage.
You know you and I were in thesame field, data's king and data
is not something easy to siftthrough.
So for it to allow us toessentially train an analyst and
(10:38):
, as you mentioned, someboutique firms you know I still
have my real estate team.
You know we still practicecommercial residential, so we
don't have, you know, a fullstaff of analysts to to help us
with but leveraging this andmaking sure that when it's built
out right as you mentioned,it's a conversation you have to
train it, making sure that thebots are built out right.
(10:59):
We've seen it really help outone our agents and then also too
, on the investment side, itwill really help us crunch data,
kick out property reports,investor reports underwrite,
crunch data, kick out propertyreports, investor reports
underwrite.
So we just see it not that it'sbeing replacing or honestly
making our job a lot easier.
It's making us to be able to doa lot more within our hours.
(11:21):
So I really do see that it'shelping us really pick up
business and really drive, butessentially put the pedal to the
metal with what we can do.
Heather (11:34):
Exactly and at the end of the day, everything is
reviewed by the person withinthe company to make sure it is
accurate, because not everythingis accurate, just like
everything you read is notaccurate.
What are a couple systems, twoor three that you really like,
that you'd like to share withpeople?
Luis (11:53):
So a couple systems.
One would be GPT chat.
Gpt would be one Been, I wouldsay, working in a lot of custom
bots, really digging in to buildout customized programs that
are going to be used for ourday-to-day management of the
property, day-to-day assetmanagement, investor relations,
(12:16):
marketing, underwriting, so deal, sourcing and acquisitions.
Another one that I do like, andit's a new one I had to give a
shout out to Market Stadium.
They are a tremendous platformfor data.
So you know I compare Apple toApple's Crexie, costar and
Market Stadium and I would saythat Market Stadium is really
leading the way there, and Ireally do commend Ryan Peng.
(12:39):
He's been doing a really goodjob with his group.
Him and Dennis have been doinga really good job in providing
sponsors, operators, with reallygood, robust data.
Essentially, you go onto theirplatform and you enter what
property that you're looking forand it gives me an in-depth
report of everything that I needto do for a preliminary review
for underwriting and justbasically to say at first plus
(13:02):
is this deal worth?
You know us reviewing outsideof, you know the numbers, us
doing a preliminary review onthe underwriting.
What does the market look like?
What's the demographics, whatare the trends, what's the
construction in the area, what'sthe pipeline for that.
So it gives you a wholesnapshot.
Um, and then another one.
I know we touched on costar,but the costar underwriting
report as well is a really goodum report.
(13:22):
Uh, comprehensive, essentiallylike market stadium gives you
pretty much everything that youneed um, but I just feel a
little bit of quirks or littlethings, uh, here and there that
market stadium has over it.
One that I do like is, uh, thetheme of flood maps in it.
So, like I said, it's just arobust, comprehensive stuff and,
at the end of the day, if we'reable to have that data all in
(13:42):
one house, it makes our job ofdoing underwriting or BOVs a lot
easier and we could be doing alot more production at that.
Heather (13:52):
I'll have to check that out, because I haven't heard of
Market Stadium yet, so I'llhave to check that out.
Because I haven't heard ofMarket Stadium yet, so I'll
check that one out.
Are you familiar with site todo business?
I am not.
That's one that I really like.
I get it through as a CCIMmember and with it it really
allows you to overlay, of course, the demographics, the
(14:12):
psychographics, you know, justpopulation growth.
Extending it out by time,timeframes, you get the walk
rings, the pedestrian counts,all of those different factors,
which, which is really helpful,so it breaks it all down by
different radiuses, or driving,walking, and that's really
(14:35):
helpful too.
So it's always fun to sharedifferent tips of what what
people like right.
Luis (14:41):
Yeah, no, definitely.
Um, I could definitely sharethat with our, with our team
lead um at our, at our realestate office.
Yeah, that's definitely thatwould be a good one.
Um, we're getting data on onretail centers, triple net
properties, vehicles passing byand whatnot Appreciate that
Definitely.
Heather (14:57):
Yeah, of course.
So, as we transition to the bigand final question, luis, what
does living fully mean to you?
Luis (15:09):
So living fully means to me essentially, it's going to be
my big motivation.
My big why it's going to be mybig motivation, my big why,
starts at home my wife Chiara,our five-year-old son,
maximiliano, as I touched onearlier.
When Max was born, I realizedthat real estate, closing real
estate deals, was useful, but itwasn't just enough.
I wanted those deals to buyback afternoons and times that I
(15:33):
could spend with my son and mywife, and just moments that I
can't outsource or reschedule.
So living fully for me it'sreally time freedom, structuring
our businesses so that passivecashflow can replace hours for
dollars type income, and lettingme choose family first.
What I'm really building here,too, is also legacy.
So I'm building an organizationthat one day Max could take
(15:55):
over the reins and continue togrow it.
So I really do want him to see,I want him to inherit that
entrepreneurship that I kind ofhave.
So really just wanting him tosee what dad built and then what
he could do and taking itfurther from there and continue
to build out that legacy for ourfamily and for our investors
(16:18):
and overall our communities.
And that's touching on the nextone is impact beyond our front
door.
So outside of just our home.
We're improving communities,and that's what I do love about
real estate investing.
But multifamily investing morespecifically, it's not just
about the dollars you're gettingback in your wallet or the
returns, but knowing that yourdollars are not only working
hard but improving lives,because the properties that were
(16:39):
repositioned or renovate thoseare becoming somebody else's
home.
Heather (16:44):
And if we?
Luis (16:44):
can raise a family.
If I can raise my family whilehelping hundreds of other
families live better, that feelscomplete.
Heather (16:51):
So, in short, living fully is aligning yeah, aligning
work with my purpose, so thatessentially, that's it pretty in
a nutshell and I would saythat's a beautiful way to wrap
it up and I I do know when I amon your, your linkedin, I've
seen the little pictures of maxand and his baseball it.
It is one of those really neatfactors and I think that's also
(17:14):
something I'd love aboutlinkedin is that it connects all
of us.
It's such such a solid platformfor business but also to get to
know people a little bit moreof what's impacting their lives
and the impact that they'rehaving on their community.
So, luis, thank you so much forjoining me today and please
share.
How can people connect with you?
Maybe they want to invest inmultifamily?
(17:36):
What's a good way to connectwith you?
Luis (17:40):
Yes, ma'am and pleasure.
Thank you so much for having meon today.
It was a great one just to meetwith you finally.
But if the listeners areinterested in learning more
about us, they could go to ourwebsite, caltexcapitalgroupcom
that's C-A-L-T-E-Xcapitalgroupcom.
We do have our investorresource center there for you
(18:01):
guys as well, as, if you want tohave an ebook to read over the
weekend, we do have our passiveinvestor playbook that is for
free for download for those thatdo sign up.
So that is one way to go aheadand get in contact with us.
And then also, too, you couldgo ahead and schedule a call
using the website and thenincluded in our welcome email
(18:22):
once you do register will beincluded the playbook, our
investor presentation andadditional educational resources
.
That way, you could hit theground running with some
education.
Heather (18:33):
That's perfect.
Thank you so much, Luis.
Luis (18:37):
Thank you, Heather.
Pleasure pleasure speaking toyou.
Have a great day you too bye.
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