HH 087: The Taste of a Tastemaker (Jerald O’Kennard/Beverage Testing Institute)

Joining me this week is Jerald O’Kennard, Director of the Beverage Testing Institute in Chicago. BTI’s independent reviews of beer, wine and spirits are highly influential internally within the bev-alc industry and with consumers. Pappy Van Winkle received a considerable boost to its brand recognition in 1997 when BTI awarded it a 99/100, the highest awarded score at that time.  In an era where social media and democratized ratings platforms influence portfolio decisions for makers, wholesalers and retailers, the work that BTI does carries significant weight. Jerald and I dive into what makes a good sensory or review panel and how evolving style categories are accounted for in these contexts. How are pleasant “off flavors'' assessed in an objective environment? BTI’s approach of taking the perspective of the end user leads us to the topic of convergence between Ready to Drink (RTD) and Flavored Malt Beverage (FMB) canned cocktails. Find Jerald O’Kennard: Beverage Testing Institute Tastings.com Find Heavy Hops: Website (Listen to all episodes and access detailed show notes!) Facebook Instagram Twitter Support The Show By Donating Episode Art and HH Logo By: Bryn Gleason Audio editing, mix and mastering: Esben Willems/Studio Berserk Music by: Sam Cangelosi Please Subscribe to our podcast via your preferred listening platform. Rate and leave us a review on Apple Podcasts to help others find us! Support The Show By Donating. Give the gift of HH by sharing our episodes on social media! Small actions such as these go a long way in helping others find us!