Massage therapy isn’t just about relaxation, it’s about healing, trust, and human connection. But what if I told you that the same principles that make a great massage therapist also make a great leader?
My guest today, Celeste Aguirre, has built a thriving career in massage therapy over the last 17 years, working in spas, franchises, and chiropractic offices before launching My Massage Studios, a business designed not just to serve clients, but to help other massage therapists grow their own practices.
But beyond massage, Celeste has mastered something every executive, CEO, and business leader needs to understand: how to create lasting relationships, how to build trust in service-based businesses, and how to scale success without losing the personal touch.
In this episode, we’ll explore her journey, the lessons she’s learned about leadership and business, and most importantly, what executives and CEOs can take from the world of massage therapy to lead better, more connected organizations.
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