Hello Healthcare

Hello Healthcare

Consumer experiences, major disruptors, and AI tech are shaping healthcare for years to come. On Hello Healthcare, we dive deep in to these issues with leaders who are driving change. We hope that their stories will drive you to demand or create a better future. See acast.com/privacy for privacy and opt-out information.

Episodes

June 22, 2022 31 min

Affordability. Value. Accessibility. These issues are driving health systems to change more quickly than ever. But what is needed to better align healthcare with consumer expectations? We discuss this and much more with Dr. Paul Keckley, an independent healthcare advisor that participated as a facilitator for the Affordable Care Act.

This conversation is brought to you by Actium Health. For more information about our show or guests...

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The expectations of today’s workforce have changed. How healthcare leaders communicate, manage, and engage must change too. That means breaking old rules, choosing the essential over the expected, and rethinking just about everything.

Join Chris Hemphill’s discussion with Debra Jasper about how to create clear, compelling messages that build trust, save time, and drive measurable results.

This conversation is brought to you by Acti...

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As marketers, we put everything into how to meet healthcare demand in our communities. Even with all of the research, experimentation, and execution, our plans often lose out to politics and power. How do we drive plans that are proactive and strategic to our health systems? 


David Marlowe of Strategic Marketing Concepts has helped marketing leaders with this for over 40 years. David discusses how to collaborate with leadership and ...

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Chris Bevolo continues his research-based predictions from his latest book, Joe Public 2030. In this second part of the two-part series, Bevolo focuses on three more predictions that may permanently alter the way that consumers make healthcare choices — the funnel wars, healthcare sectarianism, and disparity dystopia.

This conversation is brought to you by Actium Health. For more information about our show or guests, visit helloheal...

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Artificial Intelligence (AI) has become increasingly ubiquitous in marketing technologies. It's no longer enough to use AI but instead must be questioned to understand how it's being used and what the underlying strategy is. Ryan Younger, VP of Marketing at Virtua Health, has built a proven marketing strategy using innovation and a consumer-focused mindset. Hear Chris Hemphill’s discussion with Ryan Younger about strategies...

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Data storytelling is evolving just as quickly as the business problems that it's trying to solve. One of the newest forms of data storytelling is Natural Language Generation (NLG), which transforms data into plain English. Join Lyndsee Manna, EVP of Global Business Development & Strategic Partnerships at Arria NLG, and host Chris Hemphill as they discuss the possibilities that come from using this new tool to improve everyt...

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What does it take to deliver the type of experience that keeps healthcare consumers loyal? Is it something that can be bought off the shelf and quickly configured in your EMR? 

Join Craig Kartchner, AVP of Marketing and Customer Experience at HonorHealth, and host Chris Hemphill as they highlight the building blocks of culture, leadership and organizational shifts in metrics and mentality.

This conversation is brought to you by Acti...

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Healthcare likely will look very different in the next decade. To help us navigate the marketing and strategy challenges that are coming, Chris Bevolo shares some of the research-based predictions from his latest book, Joe Public 2030. Join him and host Chris Hemphill as they discuss what future healthcare choices may look like for consumers and the implications for hospitals and health systems. 


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It's hard to make progress in consumer engagement without a happy, satisfied workforce. The pandemic forced us to rethink the time and place of work, but it has only led to more questions such as how to look beyond pandemic recovery, and how we describe work in the first place. 

Join Dr. Kaveh Safavi, Senior Managing Director of Global Health Business at Accenture, and Chris Hemphill as they discuss the bigger question of what w...

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Many healthcare organizations have the data and technology that they need to get people engaged in their own care. The hard part is operationalizing both the "art" of the message, and the "science" of the data behind it. 

Tom Hileman, president of Hileman Group, and Chris Hemphill break down the opportunities and challenges of using data to nudge patient behavior, personalize health actions, and address preventable i...

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It's clear that consumer experiences are key to attracting and retaining loyal patients. It's also clear that efforts to improve consumer experiences are fraught with challenges. Carrie Liken, head of healthcare at Yext, and Chris Hemphill break down what it takes for health systems to be consumer centric. You’ll hear advice on how to think like the patients in your market, and when you should and shouldn’t listen to your d...
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February 23, 2022 20 min

There's been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Jared Johnson heads the Healthcare Rap Podcast and consults with patient engagement and healthcare marketing teams across the US. He has a simple answer: Let's focus on both! 


Chris Hemphill, VP of Applied AI at Actium Health, and Jared break down what it means to support branding initiatives with data. Learn how to ...

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It's not just the pandemic impacting healthcare marketing. Big retail players, staffing challenges, and new patient activation experiences are changing how we deliver and communicate about healthcare. With all this change, how can healthcare leaders grow consistent, predictable relationships with their patients? 

Alan Shoebridge, Chief Communications Officer at Providence, and Chris Hemphill, VP of Applied AI at Actium Health br...

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They say healthcare marketing is behind, but user-centered planning and human-centered design is how we catch up. Sue Jablonski, Chief Marketing Officer at OhioHealth, discusses how putting patients and consumers at the center drives greater patient activation and retention. 

Chris Hemphill, VP of Applied AI at Actium Health, and Sue dive deep on what it takes to listen and adapt to consumers and patients. You'll learn about col...

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Telehealth and virtual care are increasingly important tools for removing healthcare barriers such as access, quality, cost, and provider scarcities. However, scrutiny continues as we battle regulations and misconceptions in the market for telehealth and other at-home care delivery models. 

How do we overcome this resistance? Is it possible for telehealth to be the next generation of care delivery? 

Join Chris Hemphill as they guide ...

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December 22, 2021 35 min

Whether the focus is the patient or the C-Suite, healthcare marketers are responsible to craft powerful stories that not only save lives, but justify the work that they are doing. Learning to communicate effectively, using data intelligently, building effective plans, and using advanced technologies like AI can give marketers the edge they need. 

Join Chris Hemphill as they guide us through conversations with some of the leaders who...

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How are technology leaders balancing patient needs, physician needs, and health system strategies? Health IT leadership is not for the faint of heart. It requires using data to bridge the patient experience and business strategy, learning your organization's strategic language, and gaining consensus to blaze new trails from those who otherwise would be satisfied with the status quo. 


Join Chris Hemphill as they guide us through ...

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Transgender individuals and sexual minorities face major healthcare barriers that don't often get discussed. According to the National Institutes of Health (NIH), the biggest barriers come from lack of access to knowledgeable providers. 


Join Chris Hemphill's discussion with Dr. Kavita Mishra about how these disparities impact sex & gender minorities (SGM). Dr. Mishra, who specializes in transgender medicine at Stanford ...

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October 29, 2021 51 min

The physician relations team has been a missing voice in many meaningful conversations, from fighting physician burnout to driving revenue. How should we think about them strategically, and what does the new outreach playbook tell us about how to maximize their impact? 

Join Chris Hemphil as they guide us through conversations with some of the leaders who are preparing outreach teams to be data-driven problem solvers who are heard m...

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We've all heard about artificial intelligence, but what is AI really, and what can it do for us? AI has allowed us to move faster, smarter, and at a scale that previously wasn’t thought possible. But how does AI fit into healthcare, and what role might it play in creating deeper, more meaningful patient experiences?  

Join Chris Hemphil as they guide us through conversations with some of the leaders who are helping us understand...

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