The healthcare disparity gap is a complex problem that affects individuals of different races, genders, and socioeconomic backgrounds. The gap is a result of unequal access to healthcare and preventative services, and it can have a significant impact on a person’s overall health and well-being. Bridging this gap is a critical issue, and there are several strategies that can be used to address the issue.
Listen to Bonnie Ward, Market Director of Marketing and Communications at CHI St. Vincent, and Alan Tam, Chief Marketing Officer at Actium Health, as they discuss strategies behind launching a successful heart screening campaign targeting lower income African American audiences.
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