Comments? Suggestions? Text the show here!
One of the most creative and simple ways to grow a business is by taking the Appreciation Marketing approach. It’s a strategy that can help you strengthen your relationships with your customers by showing your appreciation and that you genuinely care about them.
It's a common problem in many businesses. You might just be too busy to stop and take time to acknowledge your customers, partners, and even those in your network. You might be focused on making sales or just not sure how to go about building these connections without coming across as insincere or inauthentic.
But by using Appreciation Marketing strategies, you can stop yourself from alienating your customers and instead grow a loyal following. This will in turn, lead to increased engagement with your business and your sales.
The sad reality is though when companies fail to show genuine appreciation, they can alienate their customers and miss the chance to grow a loyal following. Even worse, the competition can quickly take over and leave them behind.
But what exactly is Appreciation Marketing?
How does it work?
How can you use it?
And how does it help grow your business?
In this episode, Curtis Lewsey and I discuss Appreciation Marketing and its impact on building genuine relationships with customers, partners, and stakeholders. We explore what it is, how it works, and how to implement it effectively for long-term success.
Curtis Lewsey is the Author of Appreciation Marketing ® and Founder of AMcards.com. With over 15 years of experience in the sales and marketing industry, Curtis has carved a remarkable path by understanding the true essence of relationships. He is the co-author of the national best-selling book, Appreciation Marketing® - How to Achieve Greatness Through Gratitude. He then started AMcards which helps businesses implement an automated Appreciation Marketing® Strategy - a simple, inexpensive, and highly effective system for long-term follow-up with real greeting cards.
We discuss: (timestamps)
02:35 What is Appreciation Marketing
03:43 The financial impact of Appreciation Marketing
13:57 Appreciation Marketing as a better approach to making sales
16:35 Building meaningful relationships through personalization
24:30 Automation can help streamline personalization.
33:30 Generic vs personalized gifts
37:32 Actionable steps to take to implement Appreciation Marketing
Resources:
Curtis Lewsey , Author of Appreciation Marketing ® and Founder of AMcards.com
https://amcards.com/
LinkedIn -
https://www.linkedin.com/in/clewsey/
Email -
Curtis@AMCards.com
Author -
Appreciation Marketing, How to Achieve Greatness Through Gratitude
Sign up for a free card
Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?
Don't worry, it's not you—it's your financial setup.
Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action plan
Ready to level up? Visit newcastle.finance/blueprin
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com