Mastering sales with Neuro-Linguistic Programming (NLP), with Nikki Rausch

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Neuro-linguistic programming (NLP) is a powerful method to improve your sales communication skills. If your sales team isn't closing as many deals as you'd like, the problem might not be the product or service—it could be how effectively the salesperson communicates. 

Misunderstanding the customer’s needs, speaking at the wrong pace, or failing to connect can lead to missed opportunities. Ineffective communication can also create friction with your team, suppliers, and clients. 

So, what exactly is NLP, and how can it help you communicate better and boost your sales? And what steps should you take to start using it to transform your business?

In this episode, I talk with Nikki Rausch about how Neuro-linguistic Programming (NLP) can transform your sales strategy. She explains how NLP helps improve communication and close more deals, offering practical tips to integrate it into your sales approach.

Nikki Rausch is a sales maven, sales coach, best-selling author, and podcast host. She integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way. A business degree from the University of Washington and her master's certification in Neuro-Linguistic Programming mesh perfectly to create a powerful foundation upon which Nikki built tremendous sales skills and now provides enormous benefits for her clients.

We discuss: (timestamps)
04:19  What is NLP and Why Is It Important for Sales?

06:00  How Does NLP Improve Sales Conversations?

10:16  The Key Difference Between Mimicking and Matching in NLP

15:11 How to Identify NLP Opportunities in Your Sales Interactions

16:25 Understanding the Four Levels of Competency in NLP

19:47  Nikki Rausch’s Journey Into NLP and Sales Mastery

24:45 How Nikki Trains Salespeople to Implement NLP Effectively

25:16 Applying NLP Techniques in Sales Emails for Better Results

28:12 How to Avoid Using Too Many "I Statements" in Communication

40:07 What is Pre-Framing and How It Can Transform Your Sales Calls?

45:46 Actionable Steps to Implement NLP in Your Business

Resources:
Nikki Rausch, Sales Maven | Sales Coach | Author | Podcast Host
https://yoursalesmaven.com/

LinkedIn: 
https://www.linkedin.com/in/nicolerausch/

Nikki is offering a free ebook, Closing the Sale, which covers the final three steps of her Selling Staircase framework to help boost confidence in consult calls. Download it at yoursalesmaven.com/kathy

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/

Blog post | Mastering Sales with Neuro-Linguistic Programming (NLP)
https://www.newcastlefinance.

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