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August 13, 2023 4 mins

I was recently asked, what I thought of Artificial Intelligence and if I thought it would one day replace the real estate professional.

My answer? AI definitely has a place in real estate

Realtors often us AI to generate or help bolster content

The recent controversy over AI in the film industry got me thinking...Would I enjoy the movie experience as much if the main players or even the peripheral players were generated by AI? The answer is NO.

In this episode of the The Real Estate Podcast with me, Nico James Bock, I reveal my 5 reasons why AI won't replace the Realtor:

  1. If you replace the real estate agent with AI, you are removing a fundamental component of the real estate transaction and the person that brings in other professionals to complete that transaction. Therefore you'll have to replace all of the other players - lawyer, home inspector, appraiser, - with AI. Why not just replace the buyer and seller, or tenant with AI? If you replace 1 player with AI, you'll have to replace all of the main players. Would you allow AI to handle an upcoming operation or would you prefer your doctor to perform the operation? Would you have AI handle a separation agreement with property and kids involved? Which leads me to reason #2
  2.  Human Touch and Emotional Intelligence:** Real estate transactions often involve emotions and personal preferences that require a human touch. Your  real estate agent can provide empathy, understanding, and tailored advice that AI might struggle to replicate. **Personalized Guidance:** Every transaction, every property, every person involved in a real estate transaction is unique. Realtors provide personalized guidance, emotional intelligence, experience, real intelligence acquired through training, to ensure the transaction is handled with care and expertise. 
  3.  Complex Negotiations:** Negotiating deals, especially in real estate, can be highly intricate and context-dependent. Human agents bring years of experience, intuition, and adaptability to the table, allowing them to navigate complex negotiations effectively.
  4.  Local Knowledge and Relationships:** Real estate agents have deep local knowledge and established relationships within their communities. This network provides them with insights about evolving neighbourhoods, market trends, and off-market opportunities that AI may not be able to access accurately.
  5.  Condition of a property:** AI won't know what condition your property is in nor will it know if you've done any upgrades or made any major changes. The value of a property is based on 7 factors. AI can't analyze and interpret those factors to arrive at a market value.

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