March 7, 2025 • 17 mins
In this episode, I’m getting real about the ups and downs of content creation—because let’s be honest, consistency isn’t always easy! 🙃 I’m sharing my own struggles, lessons learned, and practical steps to stay on track without burning out.
If you’ve ever felt stuck or overwhelmed, this one’s for you!
Plus, I’ve got some actionable tips to help you pivot when needed and keep moving forward. Don’t forget to watch the full video version on YouTube 🎥 here: https://www.youtube.com/watch?v=Td82gDJN-j8
If you’ve ever felt stuck or overwhelmed, this one’s for you!
Plus, I’ve got some actionable tips to help you pivot when needed and keep moving forward. Don’t forget to watch the full video version on YouTube 🎥 here: https://www.youtube.com/watch?v=Td82gDJN-j8
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:15):
Hey, their friends. Welcome back to another episode of the
HERB Business Elevated podcast, where we talk about all things entrepreneurship,
content creation, and personal growth. And I'm your host, Dmitria Zinga.
You're friendly content creator, digital marketer, and solopreneur. I can't
wait to teach you how to turn your profitable passion
into a plan of action. Welcome to episode number seventy seven.
(00:39):
Since you're listening today, you're probably a content creator yourself,
or maybe you're an entrepreneur trying to grow your brand
through content. And if that's the case, let me just
start by saying, I see you. I know how hard
this journey can be, but I also know how rewarding
it is when you stick with it and find your grouve.
So before we dive in, I I want to invite
(01:00):
you to check out the full video version of this
episode over on my YouTube channel. This is a video
that I published a few months back, but I'm going
to make sure that you have access to this, so
I'll drop a link in the show notes so you
can watch it. I love connecting with you in different places,
and YouTube is just one of my favorite ways to
share these conversations with you in a visual way, all right,
(01:21):
So today we're talking about setbacks, consistency, and what it
really takes to make it in content creation, because let's
be real, it's not always a straight shot to success.
And honestly, I wish someone had told me this when
I first started out twenty years ago. So let's talk
about the reality of setbacks in content creation. In doing so,
(01:45):
we're gonna have to rewind just a bit. So I've
shared in the past on some of my previous episodes
on how I've created over ten brands in my time
as a content creator. But what I didn't mention is
that over the years, I've also purchased more than fifty
domain names. Maybe I have mentioned that before, but yes,
I have purchased at least fifty, if not more, and
(02:08):
this is over the span of two decades, of course.
But I was constantly experimenting and shifting and figuring out
what worked for me what didn't work. And while that
might sound exciting and sometimes it was, it also came
with the fair share of setbacks and failures. I remember
one brand in particular. It was a faith based brand,
(02:30):
and I poured so much energy into it. I built
a website, I created content. I even had a lot
of listeners and participants in my tallesseminars, and I really
believed it was just going to be my thing right
that I would do forever. But after a couple of years,
I just wasn't feeling it anymore. My life changed. I
(02:52):
had another baby, and I embarked on a new journey
of homeschooling my kids, and our family moved and all
kinds of things happened to kind of blow that project
out of the water. The engagement wasn't there anymore, my
heart wasn't into it, and I felt completely stuck. So
I let that brand go And at the time I
felt like a failure. But looking back, I realized that
(03:15):
pivoting isn't failure. It's just growth. It's learning what works
and what doesn't work. And as a content creator, you
will go through seasons of change. You'll try things that
don't work, you'll shift directions, and sometimes you'll have to
walk away from something that no longer serves you. And
that's okay. Remember that consistency isn't perfection. So let's talk
(03:35):
about something we hear all the time in this space,
and that is consistency. People will tell you that if
you're not posting every single day, you'll never make it.
That if you miss a week, your audience will disappear,
and listen, I get it. Showing up consistently does matter.
But here's the truth. Consistency does not mean perfection. I've
(03:55):
been doing this for twenty years and I can tell
you I have not been perfectly consistent every single day.
I've had moments where I had to step away, take
a break, move cross country, all kinds of things right
to refocus. I had to live my life, and you
know what, my business didn't fall apart. I've gone through
seasons where I've had to get part time jobs or
(04:18):
full time jobs to support my family while still trying
to grow my brand. In fact, I currently have a
part time job. I'm working in an after school program
working with kids, and I love it, but it's something
I do on the side while I'm growing in my business.
There were times when I had to pause my content
creation because of health challenges, or personal struggles, or just
plain burnout. And I know that I'm not alone in that.
(04:41):
As I admit this to you, if you're in a
season where you need to slow down, maybe your raising kids,
or working multiple jobs, or dealing with some personal hardships.
I want you to hear when I say it's okay,
you can still succeed. So let's talk about how to
stay consistent in a way that works for you. Because
(05:01):
here's another hard truth. What works for someone else may
not work for you. I followed so many business coaches,
content gurus, and marketing experts over the years, and they
all have amazing advice, but I had to learn the
hard way that their systems don't always fit my life.
For example, some people swear by batch creating content, which
(05:23):
I do as well. I do batch when I can,
but here's the caveat. Sometimes my life doesn't allow for
me to sit down and record ten YouTube videos in
a day. There are times I can record a few,
but maybe I just can't batch record this week. I'm
a wife, I'm a mom, I'm an entrepreneur. I have
responsibilities that don't always fit neatly into a productivity system.
(05:46):
As much as I love talking about productivity, as much
as I believe in it and believe that it is
the way to get a lot accomplished and to be efficient.
Because I love efficiency, it's not always practical for every
day of my life to that productive. So instead of
trying to fit into someone else's mold of productivity, I've
created systems that work from my life. So here's what
(06:09):
that looks like for me. And of course you are
going to look different in how you implement your own systems.
But when I batch create, I plan content in seasons.
Instead of forcing myself to churn out weekly videos or
podcasts NonStop, I take breaks. For example, last week, I
didn't do anything related to batching or even recording. I
(06:31):
did not record a single video last week, and I
didn't have to because I batched my recordings from several
weeks ago. So I just took a break. I took
a break to reassess and to map out my content
in a way that feels sustainable for me. I also
like to repurpose like crazy. If I make a YouTube video,
I turn it into a blog post. Usually if I
write a blog post, sometimes I'll break that down into
(06:53):
Instagram captions. I don't always keep up with Instagram, but
if I do feel like pushing out another Instagram post,
the first thing I do is look at what content
I've already created for my blog or my videos and
This helps me to stay visible without constantly having to
create content from scratch. And then I also set realistic goals.
Instead of saying, oh, I have to post five times
(07:15):
a week and I didn't post my fifth day, I
ask what can I realistically commit to given my current
season of life. So, going back to my last week,
which was kind of a busy, overwhelming week for me,
I had a lot going on in my personal life
and so many commitments with my church, my community, and
(07:36):
even at home with people I love. Not to mention
health issues and things that I'm personally going through, I
had to sit down and set goals that were realistic
for me. What can I achieve this week? And if
I can't achieve anything, is that okay? And the answer
was yes. I spent last week binge watching my favorite
(07:56):
bloggers on YouTube, and I chilled out, stayed in bed,
rested up from whatever ailment was trying to come over me.
Being that there is a lot of journeys going around
right now, so I loaded up on my Vitamin C,
I got a lot of rest, I took bubble baths,
I listened to calming music, and I read books. I
checked out a book from the library and I started
(08:18):
reading fiction again. So that's what I did last week.
In the upcoming weeks, I'm going to have hopefully new
energy to record more, to do more. And I'm starting
to feel that energy come back to me this week,
which is why I'm recording right now. So be kind
to your body, be kind to your mind and your
heart as you embark on your journey of business. We
(08:42):
only have one body, We only have one of us
to take care of on this earth. You get one
shot at it, so take good care of yourself. And
my takeaway action steps for you before we wrap up
is that I want to help you stay consistent and
navigate any setbacks in your content creation journey. And here
are a few steps that you can use to help
(09:05):
you do that. And the first is to identify your
biggest struggle. Is it time not having enough time? Is
it motivation, not feeling like you want to do the work,
or maybe is it burnout because you've done too much
of it and now you're just at a point where
you're over it. So once you pinpoint it what your
biggest struggle is, you can start to find solutions that
(09:27):
will work for you. Again, I can't reiterate enough that
sometimes it's in your best interest to take a step back,
take a break, get away from it all, take a breather,
clear your mind, journal gopher walks, talk to friends, do
something else completely entirely for a couple of days, a week,
a month, whatever you need, and then come back to
your project with the renewed energy. My second tip for
(09:49):
you is to set a realistic content schedule instead of
overwhelming yourself, decide on a schedule that you can actually
stick to, even if it's just once a week. Consistency
over time matters more than frequency, to be quite honest,
So if you're able to post once every other week,
then do that. On my other podcast, Soul Podcasting, I
have slowed down a lot just because I've been looking
(10:10):
at the numbers to see, like, how many people are
actually downloading these audios and is it worth my time
and energy to continue with this show. So with my
sole podcasting show, I've decided to scale that back to
once a month, and that's what's working for me right now,
and that could change later, but I'm okay with shifting
how often I put my energy into something based on
(10:33):
what my return on investment is for that project. Number three.
Repurpose your content. So look at what you've already created,
find ways to reuse that content. Turn a blog post
into an Instagram parusul or into a video with the
content that you already have available because you created the
blog post, so you may as well make a video
(10:53):
about it, or vice versa, and break down that podcast
episode into short form content. Right. Work smarter and not harder.
That's the phrase we always like to use in business,
and especially in entrepreneurship because a lot of times, as
a solo preneur, we're wearing all the hats. So we
do have to find ways to work in a smarter
(11:14):
way so that we're not overwhelming ourselves. We already have
so much in our place, we may as well make
the load easier for ourselves. Number four, give yourself grace
if you need to pivot, take a break, or adjust
your strategy, do it. Growth comes from learning what works
and what doesn't work. I remember this is a journey,
so you will learn what works for you as you
(11:35):
begin to put one foot in front of the other.
You don't know it doesn't work until you tried it
and figure it out that it doesn't. That means it's
going to feel like a series of missteps or even failures.
But don't be ashamed and don't be too disappointed, because
knowing that you've found a quote unquote failure is actually
a silver lining for you because it helps to guide you,
(11:57):
sort of like a north star, to guide you to
where you need to be. Any misstep shows you what
you shouldn't be doing and guides you to the right
steps so that you can start stepping in the right direction.
So give yourself a lot of grace and be okay
with what feels like a failure momentarily so that you
can find your path of successes. And number five, celebrate
(12:21):
your wins, whether they are big or small. You need
to celebrate it all, even if it's just publishing one
blog post this week and that's all you were able
to do. You should be happy that you were able
to do that. Be proud of yourself for getting your
first comment on a video. Acknowledge that process and your progress,
because if you're looking at what everybody else is able
(12:41):
to achieve or accomplish, you're going to feel like you're
less than You're going to start comparing yourself in a
way that brings a negative light on yourself, Because, again, solopreneurs,
we are known for being hard on ourselves. We are
our hardest task masters, we are our worst self critics.
It's just the nature of an entrepreneur who's doing a
(13:02):
business alone to be very critical of ourselves. So, more
than anything of all the things that I've mentioned today,
I want you to take away that you should celebrate yourself.
Every single small wind, no matter how small, whatever you've accomplished,
I want you to celebrate that, focus on it, blow
it up, gass yourself up a little bit. It's okay
(13:23):
because that one little win is going to give you
the propellant and the motivation to keep moving forward in
your business and to look forward to the next win
and the next celebration. It's like that rush of adrenaline
you get when you finally achieve something, even something really small.
I know for me recently, I've been keeping track of
my goals through this little app called Finch. It's where
(13:44):
I'm able to keep track of how I'm feeling, how
much water I drink every day, and then whether or
not I'm practicing my affirmations, taking my walks around my neighborhood,
dancing to a song I like taking a stretch break.
And then I've added some goals like practicing the piano,
learning French, stop working by five o'clock PM, reading a
(14:05):
book every day. These are all goals that I have
loaded into this app, and I just love it because
I get to watch my little finch grow. I've named
her Tika, and I have like all of her little
articles of clothing and her furniture, and she's on a
quest right now, on her way to France. And it's
just a cute way to keep up with my daily goals.
(14:26):
But my point is is that every time I hear
that little ding or that little chime on this app
when I mark off a goal, it gives me a
lot of motivation to keep doing that thing, and to
do it more, and to do it every day. It's
that adrenaline and that little piece of audio encouragement, that
little chime that reminds me you've done a great job, right,
(14:48):
And I look forward to that sound. I'm going to
see if I can play it here. So I'm going
to give you an example. I'm holding my phone right
now and I'm going to click on one of my goals,
which is to smile myself in the mirror. Okay, so
that sounds a little cheesy, but that's one of my goals,
just so I can practice self kindness in a really
quirky way. But I'm going to click the check mark
(15:09):
here and see if you can hear the sound. You see.
I love that sound because it just reminds me that
I've done something that I wanted to do just for today,
not tomorrow, not next week, not next month, because then
I'll get completely overwhelmed. But just a little thing I
did today, and I can celebrate that just with that
(15:31):
little sound. That's one way for me to celebrate just
hearing that sound, and then I feel accomplished. And later
on I'll dance to a song that I like and
I'll click that check mark again and I'll hear that sound.
I'm going to take a walk around my neighborhood, take
a stretch break, read a little bit of my fiction
book that I've started last week. All kinds of things
I have on this list, and I am just looking
(15:53):
forward to celebrating those small wins. And so you can
do the same thing in your business. Make a list
of the things you want to do for that date only,
and as you do those things. Just celebrate yourself, give
yourself maybe a goal of you're going to get through
four or five of those tasks, and then you get
a favorite treat, or you get to give yourself permission
(16:15):
to do something fun that you want to do, or
treat yourself with a drink that you like, or just
you know, make it fun and make it personal to
what you need for your life. But celebrate. And my
final thoughts for you are just that I hope this
episode has encouraged you, and if you're feeling stuck, just
know that you are not alone. We are all feeling
(16:35):
that way from time to time, if not more than average.
Being a solopreneur's not easy and I totally get it.
So I just want to encourage you to keep going,
pivot when you need to, take breaks when you need to,
but don't quit just because the journey isn't a straight path. Now,
if you want to dive deeper into this topic, I
want to make sure that you check out the full
(16:57):
video version of this episode. I'll leave a link to
it in the show notes. And if this episode resonates
with you, please let me know. I love feedback and
I'd love to hear from you. So connect with me somehow,
either on YouTube that's probably one of the best places
to reach me, but you can also find me on Instagram,
and I am making an effort to trapesing over to
(17:17):
LinkedIn to start making more of a presence there. So
wherever you find me, I'm going to be there looking
for your responses and I'd love to see you over there.
So thank you for hanging out with me today, and
I'd love for you to keep creating, keep growing, and
I'll see you next time on the Heart Business Elevated
podcast to your online business success.
Hey, their friends. Welcome back to another episode of the
HERB Business Elevated podcast, where we talk about all things entrepreneurship,
content creation, and personal growth. And I'm your host, Dmitria Zinga.
You're friendly content creator, digital marketer, and solopreneur. I can't
wait to teach you how to turn your profitable passion
into a plan of action. Welcome to episode number seventy seven.
(00:39):
Since you're listening today, you're probably a content creator yourself,
or maybe you're an entrepreneur trying to grow your brand
through content. And if that's the case, let me just
start by saying, I see you. I know how hard
this journey can be, but I also know how rewarding
it is when you stick with it and find your grouve.
So before we dive in, I I want to invite
(01:00):
you to check out the full video version of this
episode over on my YouTube channel. This is a video
that I published a few months back, but I'm going
to make sure that you have access to this, so
I'll drop a link in the show notes so you
can watch it. I love connecting with you in different places,
and YouTube is just one of my favorite ways to
share these conversations with you in a visual way, all right,
(01:21):
So today we're talking about setbacks, consistency, and what it
really takes to make it in content creation, because let's
be real, it's not always a straight shot to success.
And honestly, I wish someone had told me this when
I first started out twenty years ago. So let's talk
about the reality of setbacks in content creation. In doing so,
(01:45):
we're gonna have to rewind just a bit. So I've
shared in the past on some of my previous episodes
on how I've created over ten brands in my time
as a content creator. But what I didn't mention is
that over the years, I've also purchased more than fifty
domain names. Maybe I have mentioned that before, but yes,
I have purchased at least fifty, if not more, and
(02:08):
this is over the span of two decades, of course.
But I was constantly experimenting and shifting and figuring out
what worked for me what didn't work. And while that
might sound exciting and sometimes it was, it also came
with the fair share of setbacks and failures. I remember
one brand in particular. It was a faith based brand,
(02:30):
and I poured so much energy into it. I built
a website, I created content. I even had a lot
of listeners and participants in my tallesseminars, and I really
believed it was just going to be my thing right
that I would do forever. But after a couple of years,
I just wasn't feeling it anymore. My life changed. I
(02:52):
had another baby, and I embarked on a new journey
of homeschooling my kids, and our family moved and all
kinds of things happened to kind of blow that project
out of the water. The engagement wasn't there anymore, my
heart wasn't into it, and I felt completely stuck. So
I let that brand go And at the time I
felt like a failure. But looking back, I realized that
(03:15):
pivoting isn't failure. It's just growth. It's learning what works
and what doesn't work. And as a content creator, you
will go through seasons of change. You'll try things that
don't work, you'll shift directions, and sometimes you'll have to
walk away from something that no longer serves you. And
that's okay. Remember that consistency isn't perfection. So let's talk
(03:35):
about something we hear all the time in this space,
and that is consistency. People will tell you that if
you're not posting every single day, you'll never make it.
That if you miss a week, your audience will disappear,
and listen, I get it. Showing up consistently does matter.
But here's the truth. Consistency does not mean perfection. I've
(03:55):
been doing this for twenty years and I can tell
you I have not been perfectly consistent every single day.
I've had moments where I had to step away, take
a break, move cross country, all kinds of things right
to refocus. I had to live my life, and you
know what, my business didn't fall apart. I've gone through
seasons where I've had to get part time jobs or
(04:18):
full time jobs to support my family while still trying
to grow my brand. In fact, I currently have a
part time job. I'm working in an after school program
working with kids, and I love it, but it's something
I do on the side while I'm growing in my business.
There were times when I had to pause my content
creation because of health challenges, or personal struggles, or just
plain burnout. And I know that I'm not alone in that.
(04:41):
As I admit this to you, if you're in a
season where you need to slow down, maybe your raising kids,
or working multiple jobs, or dealing with some personal hardships.
I want you to hear when I say it's okay,
you can still succeed. So let's talk about how to
stay consistent in a way that works for you. Because
(05:01):
here's another hard truth. What works for someone else may
not work for you. I followed so many business coaches,
content gurus, and marketing experts over the years, and they
all have amazing advice, but I had to learn the
hard way that their systems don't always fit my life.
For example, some people swear by batch creating content, which
(05:23):
I do as well. I do batch when I can,
but here's the caveat. Sometimes my life doesn't allow for
me to sit down and record ten YouTube videos in
a day. There are times I can record a few,
but maybe I just can't batch record this week. I'm
a wife, I'm a mom, I'm an entrepreneur. I have
responsibilities that don't always fit neatly into a productivity system.
(05:46):
As much as I love talking about productivity, as much
as I believe in it and believe that it is
the way to get a lot accomplished and to be efficient.
Because I love efficiency, it's not always practical for every
day of my life to that productive. So instead of
trying to fit into someone else's mold of productivity, I've
created systems that work from my life. So here's what
(06:09):
that looks like for me. And of course you are
going to look different in how you implement your own systems.
But when I batch create, I plan content in seasons.
Instead of forcing myself to churn out weekly videos or
podcasts NonStop, I take breaks. For example, last week, I
didn't do anything related to batching or even recording. I
(06:31):
did not record a single video last week, and I
didn't have to because I batched my recordings from several
weeks ago. So I just took a break. I took
a break to reassess and to map out my content
in a way that feels sustainable for me. I also
like to repurpose like crazy. If I make a YouTube video,
I turn it into a blog post. Usually if I
write a blog post, sometimes I'll break that down into
(06:53):
Instagram captions. I don't always keep up with Instagram, but
if I do feel like pushing out another Instagram post,
the first thing I do is look at what content
I've already created for my blog or my videos and
This helps me to stay visible without constantly having to
create content from scratch. And then I also set realistic goals.
Instead of saying, oh, I have to post five times
(07:15):
a week and I didn't post my fifth day, I
ask what can I realistically commit to given my current
season of life. So, going back to my last week,
which was kind of a busy, overwhelming week for me,
I had a lot going on in my personal life
and so many commitments with my church, my community, and
(07:36):
even at home with people I love. Not to mention
health issues and things that I'm personally going through, I
had to sit down and set goals that were realistic
for me. What can I achieve this week? And if
I can't achieve anything, is that okay? And the answer
was yes. I spent last week binge watching my favorite
(07:56):
bloggers on YouTube, and I chilled out, stayed in bed,
rested up from whatever ailment was trying to come over me.
Being that there is a lot of journeys going around
right now, so I loaded up on my Vitamin C,
I got a lot of rest, I took bubble baths,
I listened to calming music, and I read books. I
checked out a book from the library and I started
(08:18):
reading fiction again. So that's what I did last week.
In the upcoming weeks, I'm going to have hopefully new
energy to record more, to do more. And I'm starting
to feel that energy come back to me this week,
which is why I'm recording right now. So be kind
to your body, be kind to your mind and your
heart as you embark on your journey of business. We
(08:42):
only have one body, We only have one of us
to take care of on this earth. You get one
shot at it, so take good care of yourself. And
my takeaway action steps for you before we wrap up
is that I want to help you stay consistent and
navigate any setbacks in your content creation journey. And here
are a few steps that you can use to help
(09:05):
you do that. And the first is to identify your
biggest struggle. Is it time not having enough time? Is
it motivation, not feeling like you want to do the work,
or maybe is it burnout because you've done too much
of it and now you're just at a point where
you're over it. So once you pinpoint it what your
biggest struggle is, you can start to find solutions that
(09:27):
will work for you. Again, I can't reiterate enough that
sometimes it's in your best interest to take a step back,
take a break, get away from it all, take a breather,
clear your mind, journal gopher walks, talk to friends, do
something else completely entirely for a couple of days, a week,
a month, whatever you need, and then come back to
your project with the renewed energy. My second tip for
(09:49):
you is to set a realistic content schedule instead of
overwhelming yourself, decide on a schedule that you can actually
stick to, even if it's just once a week. Consistency
over time matters more than frequency, to be quite honest,
So if you're able to post once every other week,
then do that. On my other podcast, Soul Podcasting, I
have slowed down a lot just because I've been looking
(10:10):
at the numbers to see, like, how many people are
actually downloading these audios and is it worth my time
and energy to continue with this show. So with my
sole podcasting show, I've decided to scale that back to
once a month, and that's what's working for me right now,
and that could change later, but I'm okay with shifting
how often I put my energy into something based on
(10:33):
what my return on investment is for that project. Number three.
Repurpose your content. So look at what you've already created,
find ways to reuse that content. Turn a blog post
into an Instagram parusul or into a video with the
content that you already have available because you created the
blog post, so you may as well make a video
(10:53):
about it, or vice versa, and break down that podcast
episode into short form content. Right. Work smarter and not harder.
That's the phrase we always like to use in business,
and especially in entrepreneurship because a lot of times, as
a solo preneur, we're wearing all the hats. So we
do have to find ways to work in a smarter
(11:14):
way so that we're not overwhelming ourselves. We already have
so much in our place, we may as well make
the load easier for ourselves. Number four, give yourself grace
if you need to pivot, take a break, or adjust
your strategy, do it. Growth comes from learning what works
and what doesn't work. I remember this is a journey,
so you will learn what works for you as you
(11:35):
begin to put one foot in front of the other.
You don't know it doesn't work until you tried it
and figure it out that it doesn't. That means it's
going to feel like a series of missteps or even failures.
But don't be ashamed and don't be too disappointed, because
knowing that you've found a quote unquote failure is actually
a silver lining for you because it helps to guide you,
(11:57):
sort of like a north star, to guide you to
where you need to be. Any misstep shows you what
you shouldn't be doing and guides you to the right
steps so that you can start stepping in the right direction.
So give yourself a lot of grace and be okay
with what feels like a failure momentarily so that you
can find your path of successes. And number five, celebrate
(12:21):
your wins, whether they are big or small. You need
to celebrate it all, even if it's just publishing one
blog post this week and that's all you were able
to do. You should be happy that you were able
to do that. Be proud of yourself for getting your
first comment on a video. Acknowledge that process and your progress,
because if you're looking at what everybody else is able
(12:41):
to achieve or accomplish, you're going to feel like you're
less than You're going to start comparing yourself in a
way that brings a negative light on yourself, Because, again, solopreneurs,
we are known for being hard on ourselves. We are
our hardest task masters, we are our worst self critics.
It's just the nature of an entrepreneur who's doing a
(13:02):
business alone to be very critical of ourselves. So, more
than anything of all the things that I've mentioned today,
I want you to take away that you should celebrate yourself.
Every single small wind, no matter how small, whatever you've accomplished,
I want you to celebrate that, focus on it, blow
it up, gass yourself up a little bit. It's okay
(13:23):
because that one little win is going to give you
the propellant and the motivation to keep moving forward in
your business and to look forward to the next win
and the next celebration. It's like that rush of adrenaline
you get when you finally achieve something, even something really small.
I know for me recently, I've been keeping track of
my goals through this little app called Finch. It's where
(13:44):
I'm able to keep track of how I'm feeling, how
much water I drink every day, and then whether or
not I'm practicing my affirmations, taking my walks around my neighborhood,
dancing to a song I like taking a stretch break.
And then I've added some goals like practicing the piano,
learning French, stop working by five o'clock PM, reading a
(14:05):
book every day. These are all goals that I have
loaded into this app, and I just love it because
I get to watch my little finch grow. I've named
her Tika, and I have like all of her little
articles of clothing and her furniture, and she's on a
quest right now, on her way to France. And it's
just a cute way to keep up with my daily goals.
(14:26):
But my point is is that every time I hear
that little ding or that little chime on this app
when I mark off a goal, it gives me a
lot of motivation to keep doing that thing, and to
do it more, and to do it every day. It's
that adrenaline and that little piece of audio encouragement, that
little chime that reminds me you've done a great job, right,
(14:48):
And I look forward to that sound. I'm going to
see if I can play it here. So I'm going
to give you an example. I'm holding my phone right
now and I'm going to click on one of my goals,
which is to smile myself in the mirror. Okay, so
that sounds a little cheesy, but that's one of my goals,
just so I can practice self kindness in a really
quirky way. But I'm going to click the check mark
(15:09):
here and see if you can hear the sound. You see.
I love that sound because it just reminds me that
I've done something that I wanted to do just for today,
not tomorrow, not next week, not next month, because then
I'll get completely overwhelmed. But just a little thing I
did today, and I can celebrate that just with that
(15:31):
little sound. That's one way for me to celebrate just
hearing that sound, and then I feel accomplished. And later
on I'll dance to a song that I like and
I'll click that check mark again and I'll hear that sound.
I'm going to take a walk around my neighborhood, take
a stretch break, read a little bit of my fiction
book that I've started last week. All kinds of things
I have on this list, and I am just looking
(15:53):
forward to celebrating those small wins. And so you can
do the same thing in your business. Make a list
of the things you want to do for that date only,
and as you do those things. Just celebrate yourself, give
yourself maybe a goal of you're going to get through
four or five of those tasks, and then you get
a favorite treat, or you get to give yourself permission
(16:15):
to do something fun that you want to do, or
treat yourself with a drink that you like, or just
you know, make it fun and make it personal to
what you need for your life. But celebrate. And my
final thoughts for you are just that I hope this
episode has encouraged you, and if you're feeling stuck, just
know that you are not alone. We are all feeling
(16:35):
that way from time to time, if not more than average.
Being a solopreneur's not easy and I totally get it.
So I just want to encourage you to keep going,
pivot when you need to, take breaks when you need to,
but don't quit just because the journey isn't a straight path. Now,
if you want to dive deeper into this topic, I
want to make sure that you check out the full
(16:57):
video version of this episode. I'll leave a link to
it in the show notes. And if this episode resonates
with you, please let me know. I love feedback and
I'd love to hear from you. So connect with me somehow,
either on YouTube that's probably one of the best places
to reach me, but you can also find me on Instagram,
and I am making an effort to trapesing over to
(17:17):
LinkedIn to start making more of a presence there. So
wherever you find me, I'm going to be there looking
for your responses and I'd love to see you over there.
So thank you for hanging out with me today, and
I'd love for you to keep creating, keep growing, and
I'll see you next time on the Heart Business Elevated
podcast to your online business success.
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