67 | Are Lead Magnets Dead in 2025 | Digital Marketing for Business Growth

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Are lead magnets still worth it—or are they just digital clutter at this point? In this episode of Her Faith at Work, Jan Touchberry tackles the myths, mistakes, and missed opportunities surrounding lead magnets in 2025. Whether you're a coach, creative, or kingdom-minded businesswoman trying to grow your list, Jan gives you the straight truth and practical tools you need to create a freebie that actually converts.

What We Cover:

• Why most lead magnets flop (and how to fix yours)
• The myth that people don’t want free stuff anymore—debunked
• The #1 mistake people make when creating a freebie
• The key to connecting your lead magnet to your actual offer
• Simple fixes for poor user experience that kill conversions
• What’s actually working right now in 2025 (think: quizzes, toolkits, automation)
• How to make sure your lead magnet doesn’t blend into the noise

Timestamps:

• 0:00 – Lead magnets collecting digital dust: what gives?
• 2:22 – “Lead magnets are dead”? Let’s debunk that.
• 3:23 – Myth-busting: people still love free stuff (if it’s good)
• 4:13 – Why email > social media for actual connection
• 5:09 – Top reasons your freebie is failing
• 6:03 – Vague titles, disconnected offers, and stale funnels
• 8:30 – How to avoid attracting the wrong audience
• 9:55 – Broken links and poor UX = lost trust
• 12:19 – Would you download your own lead magnet?
• 13:33 – What’s working now: ultra-specific, high-value content
• 14:57 – The power of a clear, automated next step
• 16:18 – Don’t sleep on design! (Thanks, Canva)
• 17:41 – 5-question audit to optimize your lead magnet
• 18:46 – Get Jan’s newest freebie: prompts to build your next high-converting offer
• 20:18 – Final encouragement + download the free guide

Links:

💥 Download the free lead magnet creation prompts:

janetouchberry.com/leadmagnet

📩 Recommended email platform: Flodesk Get 50% off

Quotables:

"Your lead magnet should not feel like you’re doi

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