40. Francine Feder on building strong teams, handling rejection, work/life balance, marketing + women’s sports, and respecting your team

Welcome back to another episode of Her HypeSquad with Bosstrack!

This week I talk with Francine Feder, marketing executive, about building strong teams, understanding your team’s motivations, handling rejection, marketing and women’s sports, respecting your team, promoting work/life balance and so much more.

Francine has so much insight, experience and advice to share from her many years of experience.

About Francine Feder:

Francine is currently working as an independent marketing consultant after her 20+ year career with Foot Locker Inc including 12 years at the VP level leading diverse Marketing teams across Brand Strategy, Creative & Content, Public Relations, Digital Marketing, Paid Media, Social Media, Influencer & Talent Marketing and Events. 

She is an award winning marketer whose accolades include numerous Cannes Lions, Sports Clios and the Effie Award for Sustained Success for Foot Locker campaigns that have garnered national press and recognition.

Her current consulting assignments include amongst others, a role as the VP of Athlete Storytelling and Business Development for Athlete Driven, an integrated marketing agency specializing in working with brands using athletes at the center and also serving as an Executive Advisor to Diseo, a decentralized social media startup platform. 

Francine lives in New York with her husband, and her goldendoodle dog Huey.  She is an avid traveler, wine, food, fitness and boating enthusiast.

Contact Francine:

LinkedIn: @francine-feder-2312192