What happens when your plan is to stay home with your babies… but God has something more in mind?
In this powerful episode of Her Purpose, Kindra sits down with Brynn Snyder, founder of Slate Flosser, to unpack the incredible journey of building a multimillion-dollar health brand—after a simple prayer for direction.
Brynn shares:
- How she went from running bounce houses as a teen to launching a viral wellness product
- Why asking “God, what is my purpose now?” changed everything
- The truth about balancing business, motherhood, and mental health
- How she overcame financial anxiety and stayed anchored in her calling
- Why impact—not income—is what keeps her going
If you’re a woman standing at a crossroads—wondering if there’s more, and craving clarity—this episode will remind you: the whisper you’re hearing might be your assignment.
Keywords entrepreneurship, dental health, business growth, women in business, financial anxiety, motherhood, community impact, product launch, outsourcing, personal fulfillment, business goals, women entrepreneurs, pricing strategy, self-doubt, ADD superpower, cash flow, dyslexia, work-life balance, community support, direct communication
Takeaways
- Brynn launched Slate in November 2022 and achieved a million dollars in revenue in 2023.
- Only 2% of women-owned businesses reach a million dollars in revenue.
- Brynn's goal was to create a multimillion-dollar company from the start.
- She has a background in entrepreneurship, starting a bounce house company as a teenager.
- Balancing motherhood and business requires strategic outsourcing and prioritization.
- Flossing is crucial for overall health, reducing risks of serious diseases.
- Brynn's motivation for Slate is the positive impact on dental health, not just profit.
- Financial anxiety can be a significant challenge for entrepreneurs.
- Community building is essential for female founders and their impact.
- Outsourcing tasks that are not strengths is key to business growth. Our goal is to hit a minimum of six million this year.
- Just start, most people don't start.
- You need to come up with a plan when starting a business.
- You have to figure out what makes your product better than others.
- A lot of women don't charge enough for their products.
- If you don't have a 70% margin on your product, you're in trouble.
- If you don't ask, the answer is always no.
- People are inherently good and want to help others succeed.
- You can do it, just believe in yourself.
- Relationships outside of work and family are crucial for personal growth.
Titles
- Building a Million-Dollar Business: Brynn Snyder's Journey
- The Intersection of Motherhood and Entrepreneurship
- Flossing for Health: Brynn Snyder's Mission
- Overcoming Financial Anxiety in Business
- Creating Impact Through Dental Health Education
Chapters
00:00
Introduction and Product Launch Journey
02:55
Business Growth and Financial Goals
06:14
Balancing Motherhood and Entrepreneurship
09:04
Passion for Dental Health and Education
12:04
Overcoming Financial Anxiety
15:01
The Impact of Community and Purpose
17:53
Strategies for Business Growth and Outsourcing
31:09
Setting Ambitious Goals
32:34
Starting a Business: Advice for Women
34
Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about.
So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.