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May 6, 2025 56 mins

What if your purpose was hiding in the pieces of your pain?

In this deeply inspiring episode of Her Purpose, I sit down with Dani, the founder of The Bohemian and Feathers—two beautiful businesses born from creativity, courage, and an unshakable desire to live a life of meaning. From her early days crafting signs with a baby on her hip to building a storefront that now houses over 70 women-led brands, Dani shares her journey of stepping out of unfulfilling work and into a life that’s built on passion, community, and purpose.

But this story is about more than business. It’s about grief, healing, faith, and redefining what success really looks like. Dani opens up about the heartbreaking loss of her son, how it transformed the way she shows up in the world, and why she believes every person who walks through her doors deserves to feel seen, safe, and loved.

Whether you’re craving more purpose in your work, healing from your own trauma, or wondering if it’s too late to pivot, this episode will speak directly to your heart.

Because sometimes the most powerful businesses are built not just from a dream—but from a deep desire to help others feel less alone.

Keywords

Bohemian, Feathers, entrepreneurship, community, women empowerment, interior design, family, trauma, faith, small business

Takeaways

The Bohemian is a creative hub for local artists.
Dani transitioned from a government job to entrepreneurship.
Family and time freedom were key motivators for Dani.
Building community connections is essential for business success.
Dani emphasizes the importance of vulnerability in relationships.
Faith played a significant role in Dani's healing process.
Dani's family dynamics shaped her perspective on love and support.
Scaling back can lead to greater fulfillment and peace.
Dani encourages women to pursue their passions despite fears.
Shared experiences can foster deep connections and healing.

Summary

In this conversation, Dani shares her journey from a government job to becoming an entrepreneur with her businesses, The Bohemian and Feathers. She discusses the importance of community, vulnerability, and connection in her work, as well as the impact of family and faith on her life. Dani emphasizes the value of pursuing one's passions, the lessons learned from trauma, and the significance of creating a supportive environment for women and moms. Throughout the discussion, she highlights the importance of being present, building relationships, and finding fulfillment beyond financial success.

Chapters

00:00 The Bohemian and Feathers: A Creative Hub
03:03 From Government Job to Entrepreneurial Spirit
05:46 The Journey of Motherhood and Business
09:03 Building a Community and Following
11:58 Creating a Space for Connection
15:07 The Importance of Feeling Seen
18:06 Overcoming Personal Challenges
20:56 Family Dynamics and Love
23:53 Lessons from Life's Transitions
26:57 Finding Balance in Business and Life
30:50 The Grind of Entrepreneurship
32:00 Navigating Difficult Conversations
33:25 The Importance of Listening to Signs
36:15 Building Relationships in Business
37:07 Choosing Peace Over Profit
38:25 Encouragement for the Unfulfilled
40:50 Understanding Setbacks vs. Resistance
42:04 Finding Purpose Through Trauma
45:12 The Power of Vulnerability
49:20 Building Community Through Shared Experiences
51:03 The Value of Perseverance
53:2

Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about.

So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram

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