Conservation, Preservation, ESG, and the Work of FairWild
In this episode, Wilson talks to Anastasiya Timoshyna of FairWild. Anastasiya and Wilson talk about a specific conservation effort called TRAFFIC and how FairWild is working to ensure that the trade in wild species is not a threat to environmental conservation.
As part of this work, Nuherbs has been supporting the development and the growth of the FairWild Standard and the FairWild initiative. FairWild’s standard is that it brings a rigorous and thorough framework to sustainability of wildcrafted plants, in particular, Medicinal and Aromatic Plants (MAP plants). In this interview Wilson asks Annastasiya the following questions:
- What percentage of our herbs would you estimate are wildcrafted?
- Why is it important to have sustainable practices, with the increase in demand for medicinal aromatic plants?
- Why does Fairwild include a social responsibility portion in their plan?
- How do you think companies and brands can become better stewards of these natural resources?
To hear the discussion, listen to the full episode, watch the video, or read the full transcript.
Learn more: https://nuherbs.com/
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