What does it take to lead a business through seasons of change—and still feel like yourself inside of it?
In this episode of Here’s What I Learned, Katherine Danesi joins me for a candid conversation on navigating uncertainty, evolving your offers, and creating a business that honors your actual life. From her days as a Fortune 500 exec to startup COO to systems-driven coach, Katherine has learned the value of doing business her way—and now helps others do the same.
We explore how human design, agency, and pricing all play into the shift from freelancer to CEO. And why learning to trust yourself is often the hardest—and most necessary—part of entrepreneurship.
If you're ready to stop white-knuckling your business and start building with clarity, this episode is your permission slip.
Topics Covered:
- Relearning how to live and lead through uncertainty (5:02)
- Why surrendering control can actually give you more agency (7:42)
- How human design shapes Katherine’s coaching style and boundaries (9:07)
- Rebuilding your business after stepping away or burning out (18:20)
- Why creative founders struggle with business development—and how to simplify it (21:43)
- Pricing resistance, rebranding delays, and what actually trips people up (23:52)
About Katherine Danesi:
Katherine is a coach and strategist for creative service providers who are ready to structure their businesses for long-term growth. With a background in corporate and startup leadership, she brings practical systems and powerful perspective to every client relationship.
You can find Katherine at:
Website: katherinedanesi.com
Instagram: @katherinedanesi
Newsletter: Business/Women with Katherine Danesi
What next?
- Follow Here's What I Learned on your favorite podcast player
- Leave a review so the podcast is seen by more people like you
- Share this episode with a friend
Say hi!
- Follow me on Instagram at @jackihayes_obm
- Tell me what you loved about the episode at jackihayes.co/contact
Credits:
Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/
Music promoted byhttps://www.free-stock-music.com
Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)
https://creativecommons.org/licenses/by/3.0/deed.en_US
Thinking about starting a podcast—but not sure where to begin?
At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.
Visit launchmypodcast.com.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.