When your inbox values don’t align with your ethics... it’s time to change the rules.
In this conversation, Jacki sits down with Bev Feldman—email strategist, tech fairy, and outspoken advocate for human-first systems—to unpack what it really means to run email marketing through a lens of consent, clarity, and care.
Bev isn’t here to shame your funnel. She’s here to reframe it.
We talk about walking away from “bro marketing,” setting boundaries with confidence, and why your opt-in might be doing more harm than good. Whether you’ve been in business for years or are just getting started, this episode offers a grounded, strategic look at how to rebuild your marketing in a way that respects both your values and your audience’s autonomy.
If you’ve ever wondered whether your freebies actually matter—or felt uneasy about your list-building practices—this one’s for you.
Topics Covered:
- Bev’s personal growth and how it’s reshaped her client boundaries (03:33)
- What “consent-based” email marketing actually looks like (05:15)
- Rethinking the freebie-to-funnel pipeline—and why Bev insists on opt-outs (11:07)
- What to audit if your email list isn’t feeling good anymore (15:40)
- Practical tweaks to make your emails feel clearer and more ethical (20:08)
You can find Bev at:
Website: yourpersonaltechfairy.com
LinkedIn: in/beverlyfeldman1
What next?
- Follow Here's What I Learned on your favorite podcast player
- Leave a review so the podcast is seen by more people like you
- Share this episode with a friend
Say hi!
- Follow me on Instagram at @jackihayes_obm
Credits:
Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/
Music promoted byhttps://www.free-stock-music.com
Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)
https://creativecommons.org/licenses/by/3.0/deed.en_US
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com