What do you do to fulfill one of the most necessary activities during a pandemic - yes that right - Drinking Wine! And why is PIVOT now a 4 letter word? We will get answers to these questions this week from Morgen McLaughlin - Executive Director of Willamette Valley (yes thats in Oregon) Wineries Association on this weeks HEROES of the Covid Economy.
Wine, Wineries, Vineyards, Covid - what could go wrong?
The Willamette Valley (Oregon) Winery Association represents 700 Vineyards and 900 Wineries. Strip away the restaurant business, the wine tasting business and grocery stores - now what? Well it turns out the winery business in Oregon is doing just fine thank you! Though Morgen NEVER wants to hear the work Pivot again, she, her staff, her board and her constituents have all transformed from what was to the new what is. Let's talk Virtual Tasting rooms.......
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