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May 12, 2025 21 mins

In this powerful episode host Marsha Guerrier gets real about one of the most overlooked truths in entrepreneurship—you can’t expect others to invest in your business if you haven’t invested in yourself first. Sharing her personal journey of bootstrapping HerSuiteSpot, Marsha reveals how strategic investments in coaching, branding, and development helped her gain traction—and why that traction matters to funders.

Whether you’re in the early stages of your business or struggling to make your next move, this episode offers actionable insights on how to invest wisely, even when funds are tight. From low-cost wins to long-game thinking, Marsha challenges founders—especially women of color—to show up, do the work, and believe in their own potential before asking the world to do the same.

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