Ep #175: If you’re struggling with starting your podcast, this is the problem...

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In this episode, I discuss common reasons individuals struggle with starting a podcast, emphasizing the importance of a clear objective and purpose.

I share my journey into podcasting, motivated by a desire to have deeper conversations with authors and highlight the long-term value and fun of creating evergreen content.

00:00 Introduction: Struggling to Start Your Podcast?
00:30 Identifying Your 'Why' for Podcasting
02:00 My Personal Podcast Journey
04:26 The Importance of Consistency and Content
06:25 Evergreen Content and Its Benefits
07:25 Launching Your Podcast: Tips and Resources

 If you're a coach, consultant, course creator, service provider, or author, and want to launch your podcast to grow your business and audience and amplify your message, I have a podcast launch guide that will help you set the tone and foundation for your podcast. ➡️https://learn.hellocsdorsey.com/

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Episode Transcript

Microphone (Yeti Stereo Micr (00:00):
If you are struggling with starting
your podcast, and this is yourproblem.
Welcome back to another episodeof the helices Dorsey podcast.
I'm sorry.
I protect you on today.
Um, today, I'm going to talkabout reasons why.
People struggle with starting apodcast.
And this may be you.
This may not be you, but, um,Sarna POC has definitely have to

(00:26):
have a why behind it.
And the number one reason isthere's no objective.
There's no reason why you wantto start a podcast.
You see other people having apodcast and it looks great.
Looks Polish.
Look successful and you're like,yeah, yeah, I can do it.
But the problem is.

(00:48):
There is no.
Why.
Behind starting your podcast.
Some people say, well, I want touse podcasts to monetize.
I want to do it to have somesort of lead magnet.
Um, a lot of my students have apodcast so that they can have a
resource to refer, um, theirclients or their customers to.

(01:10):
So they can get the answers,like if they have questions or
if there are questions that youhear over and over from your
clients, students, or whateveryou're doing in your business,
you can definitely have apodcast answering those
questions and just say, Hey.
Go to episode number 80 or go toepisode number one 20.

(01:31):
And that is where I actuallyanswer the question in full
detail, full episode, all goodstuff.
So.
So, um, No matter what you haveto get clear on your why for
starting a podcast.
And you also have to actuallyask yourself, what is the goal

(01:51):
here?
What's the angle, what's thebeginning goal.
What are you trying to achievewhen you starting your podcast
and what is your objective?
Okay.
So when I started off, my goalwas to have a conversation with
authors, um, because I had ablog.
Some of you may know this story.
I had a blog where.
I promoted other authors on myblog and I used to book blog

(02:15):
tours and everything.
I'm an author, by the way, Iwrote my book in 2010 and then I
wrote a few little books afterthat.
A few novelists after that.
And I just got immersed into theself-publishing world and just
loved the world so much.
I love promoting other authors.

(02:36):
On my blog we'll do authorinterviews or showcase their
book.
It was a lot of fun, but theproblem was it's like I send
them an email and then I say,okay, send me your interview
questions.
They asked to your interviewquestions by de date.
And then we will like have likea three-day book blog tour, and

(02:57):
then that's when they would telltheir audience, Hey, here's my
tour stops.
Go to this particular ball blogon this day, we're going to go
to this particular blog.
So it was fun.
It was definitely fun.
But I like to have theconversations.
Like I like to actually sit andtalk to people.

(03:17):
Um, I don't know if you've beenat any of my challenges,
workshops or any of my Facebooklives or anything, but I love to
talk.
That wasn't always the case, butas I've gotten older, I
definitely love to talk.
So I wanted to have conversationwith these people.
I wanted to like dive deep intothe real reason why they.
Wrote the book or the realreason why they created these

(03:41):
great characters in their books.
So that was my goal.
That was my objective.
I wanted to just have aconversation.
It wasn't too.
Create ads.
It wasn't to monetize my, mypodcasts.
I really didn't understand thatpart until later on until I had
my podcasts.
I'm like, oh, I can monetizethis.
Okay.
And I hear people making moneyoff their podcasts all the time.

(04:03):
When they have like a big, hugeaudience, that's fine and dandy.
But, um, I just wanted to have aconversation and I wasn't big on
like hidden.
Big audacious numbers and biglisteners.
I'm like, Hey, if I have 10listeners, Listen to my podcast.
I'm totally okay with thatbecause those 10 listeners are
coming back and listening.

(04:25):
For more.
Okay.
I definitely do say that youneed a call to action.
Have your listeners do somethingright after the podcast episode?
That's always helpful, but ifyou want to just have a podcast
like.
A true crime podcast or howpodcasts, where you talk about
Disney.
I see that a lot have pocketswhere you talk about cats or,

(04:48):
you know, Cat videos.
This is the cat video blow uppodcast.
Um, but just have fun with it.
Like I see.
Listen and see a lot of funpodcasts and people listen to it
and it doesn't have to beserious all the time.
You can be creative with yourpodcasts.
As long as you have listeners.

(05:09):
You can actually, if you like,well, I don't want to do YouTube
videos, but I do want to dosomething every day.
Um, to talk to people, you couldjust do a daily podcast and.
Share your opinions, share gasand just have a conversation
over coffee.
I love those types of podcasts.

(05:31):
It's just a laid backconversational.
And that is totally the key.
Do you, so what is yourobjective?
What is your, why was your goalfor starting a podcast?
Um, do you have topics relatedto the content that you can talk
about for at least a year?
So.
Uh, I see a lot of peoplestarting their podcasts and they

(05:55):
don't.
Keep the momentum going likethey have like maybe four or
five episodes and then theystop.
Um, That's a, that's definitelya sign that you don't know what
you're doing this for.
Or you could have got busy, youknow, you definitely have to
have a dry for this.
This content is a long game typeof thing.

(06:18):
Um, it's not a social media.
Platform.
It is definitely not.
This is.
Uh, content that has a longershelf life.
And that's the reason why I lovepodcasting because I could have
somebody, um, five years downthe line, find my podcast and
then just say, oh, This is cool.

(06:40):
This is interesting.
And start listening to all myepisodes.
So it's an evergreen contentthat lasts.
And that's exactly what I teachwhen I do my challenges in
bootcamps, I teach them and letthem know this is content that
can last.
So definitely hone in on thistype of content, because you'll
have a longer shelf life and youdon't have to worry about the

(07:03):
algorithms switching up and, youknow, I'm doing all kinds of
weird things.
So.
Definitely think about it.
Um, I, I am a firm believer ofhaving a podcast.
It is so much fun.
I love having guests on, andit's just a great way to offer
your service, your products andthe things you have in your

(07:23):
business.
And.
So with that being said, ifyou're a coach consultant course
creator or a service provider,and you want to launch your
podcast.
And grow your business, youraudience, and amplify your
message.
I have a podcast launch guidethat will help you set the tone
and foundation for your podcast.
So I will link that up in theshow notes show.

(07:44):
Those below.
And definitely download that getstarted.
This is really good for serviceproviders as well.
I mean, If you'll I don't coldcall in.
I would only say start a podcastbecause, um, I, at least your
potential clients out there canactually listen to you and see
what you're all about.
You can teach on here.

(08:04):
Um, and it's just a great wayfor them to learn more about you
connect with you and actuallywant to book a call with you.
So definitely download thatpodcast LA.
Uh, podcast launch guide.
And, um, get started with yourpodcast today.
It doesn't take a lot of time isnot a whole lot of equipment.
Like people think that it is.

(08:24):
And, uh, it's just a great wayto connect with their audience
and gain visibility and it getmore listeners for your podcast.
So I hope this episode washelpful and I'm so happy to have
you listen to today.
And if you liked this.
So go ahead and give me areview, leave a review and, uh,
let me know how I like thisepisode.

(08:44):
Or you can take a snapshot ofthis episode.
Where are you?
Where are we listening?
And you can tag me on Instagram.
My Instagram handle is C S.
Dorsey underscore.
Hello.
Take care.
And you have a wonderful day.
Bye.