October 14, 2025 • 36 mins
Hey BOSS Ladies,
You already know what time it is! In this episode, I sat down with the amazing Shakari Tucker, founder of Jireh Bookkeeping & Consulting, LLC , and whew, she did not come to play!
We got into it, y’all. From her corporate climb to launching her own business, Shakari keeps it all the way real about what it really takes to run a business that’s not just cute on Instagram, but financially solid behind the scenes.
We talked about how to stop underpricing, how to stop shrinking, and how to start owning your value like a true BOSS. We also got into the mindset work around money, why taxes ain’t the enemy, and how to think like a CEO, not just a service provider.
If you’ve ever felt nervous about raising your rates, scared of your numbers, or stuck when it comes to scaling your business, THIS is the episode you need in your ears.
🔥 What We Talked About:
- Shakari’s journey from fast food to finance boss
- That one pivot that changed everything
- What it really looks like to price with confidence
- Getting out of the “I just wanna help” mindset (and still serving with heart!)
- How to move like a CEO, not a hustler
- Business taxes, financial fear, and why education is your best investment
- Why it’s OK to make money and be generous — they’re not opposites!
- How to set your business up for real growth and peace
🔗 Collaborate with Shakari:
Website www.jirehbookco.com
Email Sdial@jirehbookco.com
IG: @jirehbookkeepingco
🟣Keep Up with Me:
If this episode hit home for you, don’t keep it to yourself, send it to your business bestie, leave a review, and tag me on Instagram so I can show you love!
Let’s keep this boss lady energy flowing:
- 💌 Join the next Hey BOSS Ladies Event: heybossladies.com
- 🎧 Subscribe & leave a review on Apple or Spotify
- 📲 Follow me on IG: @csdorsey_hello
💼 Ready to grow your network, amplify your voice, and actually plan collaborations that move the needle?
Join us at the next Hey BOSS Ladies: Connection + Collaboration Hour
✨ Register here → heybossladies.com/event
Let’s build relationships that build your business.
Now’s the time. Let’s BOSS UP. 🔥
Follow Me on Instagram: @csdorsey_hello
Listen on Apple Podcast | iHeart Radio
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey boss lady.
Welcome to the Hey Boss Ladypodcast.
We're real conversation,powerful connection and
intentional growth collide.
I'm your host, Candace boss,founder, community builder, and
your biggest hype lady aroundhere.
We don't do surface level.
We talk strategy, systems,success, and the real stuff that
(00:22):
happens in between.
Whether you're tuning in on yourmorning walk during that client
work, sprint.
For a late night hustle session.
I'm glad you're here.
Let's get into today's episodeand boss up together.
Hey, boss ladies.
Welcome back to another episodeof the Hey Boss Lady podcast.
(00:43):
I have Shakar Tucker.
She is the founder of GyraBookkeeping and Consulting, LLC.
Hey Shakar, how are you?
Hello.
I am good.
How are you?
I'm doing great.
I am so happy that you're hereon this podcast and we're gonna
dive right into it.
So tell everyone who you are andwhat you do.
Awesome.
Thank you for opening up thisdoor of opportunity.
(01:06):
I really appreciate it.
And I love what you're doing.
I love the pink and all the, thethings lady.
Okay.
So I'm excited that weconnected.
So again, my name is ShakarTucker Dial.
I am located in Dallas, Texas,where I was born and raised.
And I own Jar Bookkeeping andConsulting, which is a
bookkeeping and accounting firm.
We work with small businesses.
(01:27):
And with these small businesses,I tend to do a deep dive with
them to see what they actuallyneed.
So we're not like a one sizefits all type of firm.
But what we do is see what theyactually need.
And so we offer of course thebookkeeping, tax filing,
accounts payable, accountsreceivable, payroll.
Any type of compliance that youmay need.
(01:49):
And then also for those thatare, a little more established
and they're ready to scale, weoffer CFO services which dives a
little deeper and help themactually hit their goals
financially.
So that's just kind of a, in anutshell of what we do.
But it, it's definitelysomething that I'm passionate
about because of my backgroundand some experience, so I'm sure
(02:10):
we'll get into that.
Awesome.
That sounds awesome.
It really, it really does.
So tell us, how did you get toBoss status, and what was that
journey like for you?
Well.
Status.
That is so funny.
So, of course, like many of usbefore jumping out into
entrepreneurship, I started incorporate America and I was
trying to climb that ladder andsometimes I wasn't necessarily
trying to do it.
(02:30):
It kind of happened that way.
But I did learn to kind ofposition myself If there was any
opportunity for me to get someeducation outside of it, like
some type of license orcertificate, I was doing all
those things.
But just starting way beforethat, even as a child.
My dad and I, we always spokeabout finances.
So my dad was talking to meabout stocks and bonds and you
(02:51):
need to put money in your 401k,you know, when I was little and
I really didn't know all thebackground.
He, he's not good at explaininga whole lot of stuff.
But over time we kind of build arelationship about having
stability and talking aboutfinancial literacy.
So, you know, my dad will say,Hey, did you hear about this?
Did you hear about that?
And so that actually helped mebecause as I got got older and I
(03:14):
was growing, others would seethose things that I was
investing in those things that Iwere, you know, was doing.
And they started to come to meand ask me questions about
different things, you know, andit could be somebody.
Way older than me.
Right.
And they're like, Hey, could youhelp me figure out what's the
best way to do this?
You know?
And so I didn't really thinkmuch of it right?
I just kind of went with it.
(03:36):
So once I got out of highschool, I went and I started
working at a fast foodrestaurant in my area.
So, you know, I was like, once Igot there, I'm like, life is
real.
I can't work here forever.
Right?
So what am I gonna do?
You know?
And I was doing a little bit ofschool at the time college, and
so I started looking up banksbecause I was like, what am I
doing now that I can actuallyuse?
(03:57):
For my future.
The only thing that I felt waskind of take me somewhere else
was that I was using cash,right?
I was using the cash register,and so I started looking for
positions where I felt like Icould utilize cash.
So I looked up a bank, and longstory short, I applied for a
part-time teller role.
They gave me the position, theysaid I only needed six months.
When I got to that six monthmark, I applied.
(04:19):
They gave me the position.
So I stayed there for maybethree or four years I would say,
and I got a lot of experiencethere.
And I did it again.
I'm like, so what can I do withthis banking experience that I
have?
So I started digging and pryingand somebody opened up the door
to me to come into theaccounting department, but I
started just at the mail.
And so from there, I was able tolearn how all these different
(04:42):
teams.
Go together.
So it was really a greatexperience to start that way and
get all that hands-onexperience.
And I shifted through that kindof quickly within my first three
years.
So I didn't stay with the male.
I kind of did that maybe for sixmonths.
I'll, I'll say.
And so from there.
I started with doing 10 90 ninesfor, for this large hospital
system, and it was just me andone other lady and we were doing
(05:04):
this for the doctors It wasawesome experience.
And then we started processingpayments and sending them out,
and we were working with payrolland HR and we were, it was all
these things that came togetherand it all made sense.
So from there I began to go todifferent industries.
I got my hands in some generalaccounting.
I got my hands in all thesedifferent aspects of accounting.
(05:25):
And so long story short, again,throughout this journey, I got
up to like leadership.
You know, I started all of that,having a team and things of that
nature, and so eventually.
I began to realize like, Hey, Ithink I wanna do me a business,
you know?
So I started baking and I washaving, you know, I was pregnant
at the time I started baking,and so I formed my business and,
(05:46):
and it was around 2014, so itwasn't like a whole whole lot of
people around me in businesslike it is today.
And so, we added shaved icewithin a couple years.
We added the snow cones to it.
I don't know what you guys callit in your area, but so we added
that and, you know, I was just,all things sweet and, you know,
sugary.
And so we went.
I got the machine and Iautomatically said, let's get a
(06:08):
location.
Mind you, I didn't have a wholeslew of money saved.
I did not really know what ittook to keep a business open,
even though I had corporateknowledge of accounting.
How you should plan andstrategize for things.
I did not apply that to my smallbusiness.
I was literally winging it.
Right.
Like literally going in therewinging it.
So we started in 2014 with thebusiness, right?
(06:31):
And so I actually got the shavedice machine with my husband and
we went and got a location.
We just jumped out there.
We didn't even have all themoney saved.
We just thought get the machine,the ice, the sugar, the syrup.
Open the doors.
It was so much that came out ofit, right, that I actually
needed to bring to get started.
(06:51):
So it was a lot of surprisecosts.
It was just a lot of things thatwas not in place.
So we worked hard to get thatthing open.
We had to customize some thingsin there.
You know, just differentrequests from the city to keep
the door, to get the doors open.
We did all that work and we onlyhad it open again for six
months.
So I did all that work and I canonly stay in that location for
(07:13):
six months because we didn'thave a surplus of money for the
down season.
We didn't consider that.
I mean, it just wasn't a smartmove.
And so, um.
from there, we closed it and wehad not opened another location
since.
And so because of thatexperience, I said, well, you
know what?
The information that I did learnthrough this experience and the
information that I learned fromcorporate, we need the same
(07:34):
thing in small business as alarge company does.
They just have it on a largerscale, but it's all the same
thing.
We all need it.
And so I decided to utilize thatexperience that I have from.
You know, from corporate andfrom everything that I went
through to help somebody else.
And so eventually, I wanna sayaround 2020 COVID time, I went
(07:57):
ahead and jumped out there tocreate this business.
Because people were alreadycoming.
It just made sense, right?
They were already coming andasking for advice and how do you
do this?
And, and so that's pretty muchhow I got here.
And then it quickly grew.
And I have a team under me now,so I guess, I guess I'm involved
status now.
That's what I'm talking about.
(08:17):
Yes.
I love it.
I love your story.
I love how everything.
It just fell into place.
Yes.
And what people don't realize isyou have to go through the
journey to tell that story.
Yes.
And sometimes when it feels likeit's difficult or don't make any
sense it will in the end,because you use that story to
(08:40):
help inspire others who's goingthrough the same thing.
That's why when I ask.
You know, how did you get toBoss status?
What was that journey like foryou?
Because a lot of people areprobably going through the same
thing or wanted to do the samething, but.
You have to, you have to holdon.
You have to go through somethingin order to get to that boss
(09:02):
status.
And I learned that definitely.
I wouldn't say the hard way.
I learned it, the theknowledgeable way.
It was hard.
It definitely was hard, but Ilearned so much.
And I learned so much aboutmyself.
Strength, personality,perseverance.
Yes.
Faith, prayer, everything.
I don't know how many times Idone bumble heaven.
I said, they're probably tiredof me.
(09:22):
I was like, they like, oh myGod, they're going Candace again
up in heaven.
But the thing of it is, I'm sohappy that I went through the
journey because yes, I wouldn'thave been here where I am now.
Yes, yes girl.
You gotta do it.
You have to gotta go throughthose steps.
Yes, yes.
So what's one pivot thatsurprised you the most and
taught you something, gamechanging about yourself?
(09:43):
I would say for myself is to notshrink back.
So I will give an example ofsomething.
So a couple last year, actuallyit was just last year.
Time is flying by.
We just talked about thatearlier.
But last year I had decided toadjust my pricing in business.
And the reason why is because Irealized, you know, when you go
(10:06):
in these different, like whenyou're in the industry and you
get in these different groupsand you go to these different
meetings and settings, withothers that do the same thing
that you do.
And when everyone's talkingabout their pricing, whenever I
would say mine, they weresaying, where did you get that
pricing from?
You're working for pennies.
Like, that's why you'reoverwhelmed.
You know, like, this doesn'tmake sense.
Do you know you could scaresomeone because they'll think
(10:27):
that you don't know what you'redoing?
And you have more experiencethan I do about, I'm like, so I
was like, okay, well.
Is this gonna run off my people?
Is this gonna stop me fromgetting clients?
And I went ahead and I did a lotof, I had to do a lot of work
mentally to do it because I havethis mindset of helping remember
back to My experience, I justwant everybody to make it.
(10:48):
I want everybody to do well.
I know it's hard sometimes youdon't have the support or the
resources, whatever.
And so it was like, even in thatmindset work, it was like God is
like, okay, I gave you this andyou're gonna help people, but at
the same time, you're not anonprofit.
Right.
If I wanted you to be anonprofit, I would've given you
that.
And you can still do somecharity work, right?
(11:09):
You can still give discounts orif you feel led, you can help
somebody.
But I gave you this because forone, it is gonna be a resource
for you income wise, but at thesame time, you can't burn
yourself out and you're workingfor literally nothing.
So to say, like, you know, it'snot a nonprofit.
So I had to do a lot of.
(11:30):
Soul searching, and I literallyhad this spreadsheet that I got
from a coach.
So I invest a lot too, just likeI preach for other people to do
in their business.
I invest in myself and a coachhad me to list out all the years
of experience and we put a likean hourly rate to it.
So I listed out all the years ofexperience, all the, courses
I've been a part of, or, youknow, things I've learned, any
(11:53):
type of schooling.
It just broke it down to all thedetails of what I've done over
the years and how muchexperience I have, and that
amount was crazy.
Over the years.
If you go back over 10 years, Idon't know how many years it is
now, 15 maybe years ofexperience I have, I don't know.
But once I actually did that peryear and I looked at that whole
total, I was like, wow, like Ireally invested a lot into
(12:16):
myself.
So what I'm giving a client is.
I'm not giving you like, youknow how people put, you can
start bookkeeping tomorrow.
You know, they put that stuffout there, it's so easy, blah,
you know, whatever.
And anybody can do it.
And not, nothing against anybodythat's just starting and don't
have experience, but I haveexperience, so there is a
difference.
And I actually reached out to myclients to let them know that we
(12:39):
were adjusting the pricing andlo and behold, it was nothing
like what I thought.
These people said, oh, I know,because when I was shopping
around that those were theprices that's out there.
So I'll rather continue to workwith you.
I love what you're doing.
They signed the letters andwe're moving on.
So instead of me worrying abouthaving to go and get a thousand
more clients to, up my revenue,I'm already in that place
(13:01):
because my clients, I have thesame people.
I just went up on my price whereit should be, and I still feel
like I'm a little on the lowerend.
Hey, it wasn't what I thought.
And so it was just the wholefear, you know?
And just having the mindset ofyou gotta shrink back'cause you
might lose someone.
And it's not always the case,you know?
It could just be that they wannawork with you, they really enjoy
(13:22):
you and what you do and they'rewilling to, to stick with you.
So, yeah.
Yeah.
You preach it to the choir?
No, that's what, that's actuallywhat I was doing.
I probably chop this part off,but that's actually what I was
doing before I got on the phonewith you sending my current
client my updated package.
I said I'm no longer doinghourly, I'm not doing that.
This is my new price.
(13:43):
And when I put it out there, Iwas like, this is probably still
low.
Yeah.
I was like, but I'm gonna sendthis off.
It is gonna be$1,500 a month.
And we're probably gonna do morethan that because I know you're
gonna bring in more business.
Yes.
So I'm probably gonna increasethat even more.
So, mm-hmm.
I, I totally get where you'recoming from.
Like, yeah.
Just even saying that, I waslike, oh my God, should I do
(14:04):
this?
Should I say maybe 1200?
I said, no.
Can, it's$1,500.
That's even low.
That's still low.
Yes.
Because I'm like, I'm buildingout systems and I'm, I'm
automations and all that stuff.
Very important.
Yes.
Yes.
And there's people out therethat's charging like, like$3,500
for what I'm doing.
Oh, yes, indeed.
Oh yeah.
And they don't care.
(14:25):
They don't care about pricing.
So, I mean, and then here we arewith the good heart, knowing
we're doing work.
I know what's wrong with us.
Oh my goodness, we have a goodheart.
That's what it is.
So, yeah, you're right.
You're right.
Yes.
But yeah, you know, you can't,you can't eat well off a good
heart, you'll stark to death.
No, no, no, no.
We gotta use wisdom.
That's, that's, that's right.
That's pretty much what it is.
Use wisdom.
Yes.
(14:45):
So.
That's right.
That is right.
Oh my gosh, that is so funny.
We're talking about this and I'mjust, just did that.
So let's talk about learn toadjust the mindset surrounding
finances in your business sothat entrepreneurs are set to
scale and acquire necessaryresources.
Can you talk more on that?
Yes, this is one of my favoritetopics and it comes up a lot
(15:07):
because I'm behind the scenes,so I'm dealing with people in
different levels of business andthey have different business
structures and differentindustries.
I'm not a niche down person, atleast right now.
That's not what I wanna do,because it allows me to learn
more.
How is all this working?
For everybody.
Right?
And so I would say it'ssurprising, but a lot of the
(15:30):
entrepreneurs that I work withthat are really established and
they're more like high incomeearners, there's a lot of
scarcity there with them.
Even though they have a lot offinances, the revenue is crazy,
right?
They have a lot of fear.
There when it comes to finances,which you would think, like I
said, you would think thatthat's, that shouldn't be the
case.
(15:50):
And so I started kind of, I'mlike, what is going on?
Like, I, I just started gettingreally I don't know, concerned,
I guess is the word.
And so of course with smallbusinesses, there's also another
type of fear there.
And so the thing is, I think alot of times it comes down to
not being educated on howeverything is working and tying
together.
(16:11):
So taxes is always top of mindfor entrepreneurs.
Whenever we get together with a,you know, a company or a small
business, the first thing thatthey reference is always gonna
be.
Taxes because they're afraid ofhaving to spend that money and
paying, you know, uncle Sam.
And so I'm like, well, there'sstill a overall picture, a
(16:31):
overall map of things, so to saythat ties in with taxes.
That's just one aspect of thewhole thing.
So for example, if I can see anindividual that's going to
Burberry.
They're going to Fendis storeand they're dropping out, you
know, thousands here andthousands there and steak
dinners every night.
And you know, if I can see thisstuff, this is happening in the
(16:53):
business bank account.
Mind you, it's not supposed tobe.
But if that's happening, andthen when I come to you and say,
Hey.
This is what you may wannaconsider investing over here
because this will help loweryour tax liability.
Or, hey, for example, our priceis increasing$150, you know, per
month because X, Y, and Z, andyou give me pushback about those
(17:14):
things, but then you're spendingon craziness or things that are
not really going to give you areturn.
What is happening here?
It's like, kind of like, I don'treally wanna do it and I don't
understand it.
It doesn't make sense to me whyI need to do it.
And so I spend a lot of timeeducating my clients and letting
them know how everything works.
Another thing is like with smallbusiness.
(17:37):
We, for example, we don't wannainvest in all these different
subscriptions, right?
So a lot of us use paymentprocessors and things of that
nature, and we'll say, I don'twant to pay 1499 a month for
this subscription to have myclients pay.
You know, this way I'll just usecash out.
I'll just use Zell, right?
And then they're thinking, ohwell, Zell.
(17:58):
Cash app and all these differentthird party processors.
Not really Zeal, I don't knowwhy I threw that one, but Cash
App, Venmo, for example.
And they'll say, well, this isfree 99, I'm good here.
I'm not spending any money.
And you know, if I want, I don'thave to report all of this,
right, because it didn't happen.
You know, it, it's kind of underthe table.
So they think, but then theydon't realize that.
(18:19):
Cash App and Venmo are reportingalready on your behalf to the
IRS to tell them, Hey Candace,she made$14,000 over here on
Cash App.
Just FY.
I'm doing my part.
And then it's your part to saywhen it's time for taxes, Hey, I
made$14,000 on Cash app.
So then it ties together.
Nobody is trying to evade taxes.
(18:40):
People forget about these thingsor they just don't know.
Right.
It's just a lot of fear.
When it comes to finances,everyone is trying to duck and
dodge this whole responsibility,and so I'm like, if we're gonna
be in business, we're gonna haveto get to a place where we are
actually using the money thatwe're making and being strategic
with it so that you can havethat money that you can spend at
(19:03):
Burberry, Fendi, and Gucci andwhatever, right.
It's gonna be a time for that.
And nobody wants to pay taxes.
Nobody wants to have to pay forall these different
professionals, but you wanna besufficient for one.
What's the purpose of you tryingto DIY?
Everything just to save a couplehundred when things are falling
behind.
You're getting late fees now.
(19:24):
You're getting penalties.
You know you're getting lettersin the mail.
Things are falling behind.
Or things are not getting done.
Like somebody can say, I'll domy own content creation, my, my
social media, marketing to save.
But then you look up and theyhadn't posted in ages, right?
If you have it.
That's why bookkeeping isimportant.
You wanna actually go and lookat your numbers, look at what
(19:45):
you have going on and see isthis something that I can
actually push out monthly topay?
Or however the frequency, thepayment frequency is.
Is this something that I canactually invest in that's going
to help me?
Because then that'll eliminatethe fear of, you know, oh, can I
really afford this?
If you do your research, you getsomebody that you can afford and
(20:06):
they're actually gonna do thework.
That should just be somethingthat you just chalk it up to the
game.
Right.
And you're gonna get somethingfrom it.
Maybe.
'cause some people will start tosee your brand more.
Your, your content is gettingpushed.
Right.
Versus when you were doing it,you can know a whole lot about
content creation.
You were just throwing somestuff out there as you could.
Right.
And so that's just what.
(20:26):
I would say I'm passionate aboutis educating, and taking out the
time.
I don't wanna just give myclients a report, a financial
report, right?
And say, here's your financials.
Go on about your day.
Thank you.
No, I actually take out thetime.
If I have opportunity, I recorda video and I go over their
finances.
Hey, you're spending a lot hereand you may wanna cut back here.
(20:46):
Here's why.
You know so it's just a lot offear, a lot of fear and
miseducation on how things work.
The other thing is, like withtaxes, for example, which is
the, like I said, the thing thateveryone runs from, you can
actually, invest, right?
You can make some movements withthe finances that you make, and
in the end, you may not have topay taxes at all.
You may actually go from.
(21:07):
Owing 20,000 or so to the IRS toactually getting a check back of
20,000.
And somebody will say, is thateven legal?
Yes, there are legal ways for usto actually go out here and do
some things strategically withthe money.
Regardless, when you look at it,either you're going to send the
money over to Uncle Sam andyou're not getting anything back
from it.
Or you can move the money to astrategic place in a strategic
(21:30):
way and you can get somethingback and you're not just blowing
it to.
Uncle Sam, you getting nothingfrom paying the IRS, all that
money for taxes.
It's inevitable.
If you're making a lot of money,you don't have a lot of
expenses, does that make sense?
Like mm-hmm.
We're trying to minimizeexpenses.
We don't wanna spend any money,but we don't wanna pay taxes.
We wanna make a lot of money.
(21:50):
We wanna make a lot of money.
We wanna lower the expenses.
And then when it comes to taxtime.
We're expecting and hoping andpraying that we don't have to
pay nine times outta 10, you'regonna have to pay some taxes
unless you get active and yousay, Hey, what can I do with
this money?
'cause it's here.
They know I'm making it, theyknow I'm making the money.
What can I do with it?
And so investing in your IRAaccount, you know, hiring
(22:12):
children, there's variousdifferent things that you can
do.
You just have to care about it.
You have to care.
Then get with somebody.
Like sometimes I'll chat withpeople and I, that's another
thing, meet with my heart.
I'll just start giving out stuffto people, right?
But you can meet with people andthey can give you a quick little
gem, a nugget to apply to yourbusiness, but you have to care.
(22:33):
We can't run from responsibilityin business.
You can't run from it.
And we want to operate inexcellence.
If we ever think that we wannabecome this big corporation,
like, Amazon they didn't juststart like that.
They didn't just wake up in,they're Amazon right, or
Walmart.
They started small just like wedid.
And eventually as things grow asa CEO, we have to get to the
(22:54):
place where we're not acting allor always thinking as an
employee, we need to startthinking as a CEO and an
investor because.
An employee, right?
When you go to a job, you'relike, I'm doing my job and I'm
getting up outta here.
You're like, I'm doing my bare,bare bones minimum, right?
And you're not worried about allthat other stuff.
You're like that.
That's on them.
But if we can't be like that inour own business, we should be
(23:16):
thinking a little further out.
Where am I trying to go?
How can I keep this thingafloat?
Is everything okay?
Like get in there in the numbersand.
CEOs or, you know, like I said,they have the mind of an
investor, so they're alwaysthinking, you know, okay, so who
can we bring on board to makethis, you know, to make things
better?
Or where can we spend financesto help make this thing continue
(23:39):
to grow and scale?
They have missions and goalsjust like we do.
And so it's just that we have adifferent mindset.
Of course, they have more money,but they had to get there.
They didn't start like that.
So we definitely just need tokind of sit back and see like,
okay, did we start this businessso we could stay small?
Like should we have just done aside hustle instead, are we
trying to actually grow thisthing?
(24:00):
Like what do we want to come ofthis?
And if it is that we want togrow and we want the possibility
to be this big corporation.
Nationally known, globallyknown.
We got to change our minds abouthow we're looking at this.
It is not always about keepingeverything in our pocket.
There'll be a time for that, butyou're gonna have to get systems
in place.
If you need a marketing team,hire marketing team, you're
(24:22):
gonna need somebody that'shelping you with your finances
because you don't knoweverything, right?
Even the stuff they're puttingout there and throwing out there
for TikTok University andYouTube University, some of that
stuff.
Does not apply to everyone'ssituation.
They'll have everybody going outto get an S corporation, and
then at the end of the day, thatmay not have been the move for
that person.
It may have been more beneficialfor them to stay as a single
(24:45):
member, LLC, or for them to jumpall the way to a C corporation.
But because we are trying to,we're trying to soak in as much
as we can, DIY as much as wecan.
We don't really want to go outand hire what we, you know,
where we need or invest where weneed.
Just in the name of saving, ofcourse.
We, we kind of hurt ourselvesin, in some sense, you know, in
some instances we kind of end uphurting ourself doing more
(25:07):
damage than actually helping.
So I've been rambling.
No, this is good.
I'm like, if you have anyquestions.
Interesting.
No, this is good.
Yeah, I, because I'm thinking inmy head like, what kind of
clients are you working with?
Going out, getting Finney andall of this stuff?
I'm like, oh my goodness.
Well, and you know, you wouldthink those would be your easier
clients to interact with, right?
Because you're thinking, well, Iwon't have to worry about them
(25:29):
paying an invoice.
Won't have to worry about themreally feeling like I have to
show them the value of theservice.
It's the total opposite.
You literally have to like, oh,there's more I could give, but I
don't wanna get too specific orwhatever.
So I'll just leave it at that.
But I see it.
It happens often.
Interesting.
This is very interesting becauseI'm like, I'm the, I'm the
(25:49):
saver.
Yes.
I will spill money on education.
But I am, I'm like the personthat has the, the try to keep as
much money in the bank and holdit right there and try not to,
you know, take a salary oranything.
Mm-hmm.
Because I was like, Candace,you're not there to be taking a
salary yet.
Mm-hmm.
You just need to just pile itup.
But, someone told me like.
I had another bookkeeper.
(26:09):
She said, take, you know thatmoney that you owe to like your
taxes or just take tax money outevery month and put it into a
high yield savings account.
I never thought about that.
Like it is growing.
As you put money in there, thenwhen tax time come, you'll have,
you know what you need.
Mm-hmm.
I never thought about that.
(26:29):
Yes.
I get so many gold nuggets fromyour bookkeepers.
I just Awesome.
It's amazing.
I love it.
Yes.
And so, and and I wanna just saythis, it's nothing wrong with
wanting to save, because ofcourse you can't go out here
just spending all this, you'regoing in the negative, right?
If you have cashflow issues andthings of that nature, you can't
just go out spending money allwilly-nilly.
But of course you could take outthe time to be strategic.
(26:50):
Is this a good time for me to dothis?
Or at least have a goal?
You know, like by the end of theyear because of the rate I'm
going at, you know, I'm doingall this stuff, stuff is falling
behind.
I think I can lower, like stopwith all these different
subscriptions, for example.
When you start paying$20 here,10 here, all these different
subscriptions, and some of themmay be able to do all of, you
(27:11):
know, everything that you arepaying for in one, like
minimizing certain things.
Then you can apply that and say,okay, in October I'm gonna go
ahead and look for an assistant.
Right.
Somebody that can help mebecause I'm growing.
I can't do this by myself.
You know, this is not where Iwanna stay.
So I need to kind of get my feetwet in that area and then I can
(27:31):
probably focus on some otherstuff and keep growing my
business.
So it's nothing wrong withsaving.
I'm not saying that by anymeans, just in case somebody
hears me wrong.
You definitely need to bestrategic though, right?
And you can't hoard money.
You can't hoard cash andbusiness.
gonna have to keep spendingunfortunately, but just be
strategic about it where you canget a return.
Mm-hmm.
Then you can, you'll feel goodabout what's, what's happening
(27:53):
with your, your cash.
So that makes a lot of sense.
That does Okay.
Yes.
I feel a little bit better.
Because the way I have it, I'mstill like technically living
off the savings that I saved upmm-hmm.
For when I was working my nineto five.
Yes.
And that has been a blessing tome.
And I was like, I don't knowwhat I'm saving all this money
for, but I'm gonna go ahead anddo it.
Mm-hmm.
(28:14):
But I'm still like living off ofit and I have, you knows, funds
or whatever to, you know, in mybusiness account.
But then I'm looking at mybusiness account like.
I ain't touching that.
That's, business account, youknow, and I'm still using the
money to save and not using someof that to actually like, offset
some of the, the bills so that Iwon't be pulling so much from my
savings account.
(28:34):
Yeah.
But it's a whole thing in myhead.
I don't know if it's like a, Ineed to keep that there.
You know, it, it looks good overthere.
Yeah, it does.
It looks good.
Over in your business.
Pretty, yes.
And so I would say as far as,you know, you didn't necessarily
ask me for the advice, but Iwill say, based off of the
structure of your business, youwanna consider that as how you
(28:54):
would pay yourself, right?
So if you're just a singlemember, LLC right now, you don't
need to be on payroll, but youcan just take draws.
You can just.
Transfer money over from yourbusiness account to use it.
You know how you need to use it.
If you're an S corporation oryou're taxed as an S corp, then
you're required to be onpayroll.
Mm-hmm.
And that's where payroll, taxesand all these other things come
(29:16):
into play.
But I mean, either way as asingle member, LLC, all that
money that's sitting over there,it is yours, they look at it as
a, a pass through entity.
It's all one.
So when you get your, when youdo your taxes, your 10 40, your
schedule sees in there.
So all that runs together.
So if, just like, I know a lotof people, they try to go and
get houses and they wanna claima loss on their business so they
(29:37):
can try to get a tax returnback.
But then when they go, they'relike, wait, I made a hundred
thousand on my job.
And, you know, and it just eatsup all your a GI it, it eats up
your, your income.
So it looks like you didn't makeanything.
But again, being strategic,again, that's what we gotta do
when it comes to finances.
But I just wanted to throw thatout there for you as far as how
(29:57):
you're looking at, should I usethis?
And then again, it may just belike, like I said, it just looks
cute over there.
We don't wanna touch thebusiness account, so, but don't
be afraid to transfer that moneyover and use it how you need to.
Okay.
That's good to know.
You had it, gimme some, somesense of release.
Yeah.
Yeah.
And you know, as far as like,you know.
The, the Schedule Cs andeverything and mm-hmm.
(30:18):
Because we used to run into thatall the time.
I was in a department, it wascalled the Indirect Lending
Department, where Okay.
We would fund the loans ofpeople at the dealership.
So the dealerships, they wouldsend the loans to us once it's
approved.
And in my department wasactually processing those loans,
so we had to do like the wholetax returns and everything for
someone who was self-employed.
As soon as we seen someoneself-employed, we're like.
(30:40):
Oh, here we go.
We had to call underwriting andsay, what the heck is this?
Like, it looks like they're notmaking any money.
Mm-hmm.
So we had to have one of thesupervisors like really dig into
it and then she'll just be like,no, it's the client.
Because they wrote off so muchstuff like, but this guy and
then the dealership.
Mm-hmm.
We had to deal with the dealers.
You know how them they are.
(31:00):
Yes.
But this guy made a hundredthousand dollars.
Yes.
I'm sorry.
He broke off everything and itlooked like he don't make
nothing.
Yes.
So that I look into that too.
Yes.
See, that goes right back intothe overall topic of the fear
that we have and just kind ofbeing misinformed.
So we go out here and we justfiling our taxes and we're like,
we trying to get a check back.
(31:21):
Mm-hmm.
And our mind shift mindset isgonna have to shift.
Like you cannot do that.
And everybody's not going toeducate depending on where you
go.
'cause there's a lot of peoplepopping up doing taxes, right?
Depending on who you go to, theymay want you to get a big return
back so they can get them a big,you know, prep fee out of it.
If you go to someone, they mayask you the question, you know,
that's really professional,they're not greedy.
(31:42):
You know, they might say, Hey,you know, you planning on
getting a home or anything, youplanning on doing anything?
What's going on with you?
And you let them know that.
Then they'll say, okay, well youwe're gonna have to adjust some
things here so that you're notclaiming this huge loss.
But yeah, again, we're just kindof doing things.
We're doing things and we're notreally understanding how it
affects us.
As business owners and then evenin our personal life for those,
(32:05):
like I said, you have A LLC.
We're not thinking about howthat's lowering what we made.
We're like, we made a hundredthousand on the job, a hundred
thousand in the business.
We're good.
I'm gonna get a check back like.
Hello.
Like that.
That's not it.
That's not how this goes.
So, yeah.
Oh my goodness.
This is good.
This is really good.
Okay, so we probably could talkabout this for a very long time.
(32:26):
So um, as you know here at HayBoss Lit is we're all about
connection and collaboration.
What type of collaborations areyou looking for right now?
I would say I want to get moreconnected with organizations
that, I would say work withother entrepreneurs where I can
do something like this, moreeducation and actually go into
more detail.
Of course, here today, Icouldn't go into all the the
(32:46):
things, but, I like, I thinkthat I wanna get more involved
with places where there areother entrepreneurs where I can
kind of aid them in continuingon in their journey of scaling
and growing.
So, yeah.
Okay.
Okay, that sounds good.
And how can people connect withyou?
Okay, so I am an Instagramperson.
I don't know if that's the best,you know, marketing and all that
(33:08):
stuff is not my thing.
So, but I would say Instagram iswhere I like to be and you can
follow me there at JiraBookkeeping Co.
And then I am also on Facebook,barely, but same thing, it's
gonna be under Jira Bookkeepingand Consulting.
I believe it is Jira, BKC.
It's abbreviated, as far as theweb search goes, but that's
(33:30):
where I am.
And then I also have a website,www.gyrabookco.com.
Perfect.
And we'll link those up in theshow notes.
Well, Shakar, I'm so happy youcame on and dropped some Thank
you.
Serious gold nuggets.
Because I'm thinking, I'm like,oh yeah, yeah, that's right.
I'm gonna listen back to thisepisode.
I'm be taking notes usually.
(33:52):
I used to take notes when itwasn't on video and I was back
here like wasn't on camera,taking notes and everything, but
I'm like, okay, I love it.
I'm listen citizen, this again.
But thank you so much for comingon'cause I learned something.
Thank you.
Thank you for having me, and Ihope I helped somebody out
there, something thoughtprovoking, so yeah.
I'm sure you, you have, yeah,yeah.
Maybe later on we'll have youcome back on and do like a mini
(34:15):
session or something like thaton the podcast.
I would love to, yeah.
Yeah.
I would love to.
And that's a wrap for today'sepisode of Hey Boss Ladies, if
you love what you heard, don'tforget to follow the show, leave
a review or share with abusiness bestie.
And if you're ready for deeperconversation and powerful
connection, join us inside thehey boss ladies collaboration
(34:38):
experience happening everymonth.
The link is in the show notesbelow.
Until next time, stay bold, staybrilliant, and keep showing up
like the boss you are.
Hey boss lady.
Welcome to the Hey Boss Ladypodcast.
We're real conversation,powerful connection and
intentional growth collide.
I'm your host, Candace boss,founder, community builder, and
your biggest hype lady aroundhere.
We don't do surface level.
We talk strategy, systems,success, and the real stuff that
(00:22):
happens in between.
Whether you're tuning in on yourmorning walk during that client
work, sprint.
For a late night hustle session.
I'm glad you're here.
Let's get into today's episodeand boss up together.
Hey, boss ladies.
Welcome back to another episodeof the Hey Boss Lady podcast.
(00:43):
I have Shakar Tucker.
She is the founder of GyraBookkeeping and Consulting, LLC.
Hey Shakar, how are you?
Hello.
I am good.
How are you?
I'm doing great.
I am so happy that you're hereon this podcast and we're gonna
dive right into it.
So tell everyone who you are andwhat you do.
Awesome.
Thank you for opening up thisdoor of opportunity.
(01:06):
I really appreciate it.
And I love what you're doing.
I love the pink and all the, thethings lady.
Okay.
So I'm excited that weconnected.
So again, my name is ShakarTucker Dial.
I am located in Dallas, Texas,where I was born and raised.
And I own Jar Bookkeeping andConsulting, which is a
bookkeeping and accounting firm.
We work with small businesses.
(01:27):
And with these small businesses,I tend to do a deep dive with
them to see what they actuallyneed.
So we're not like a one sizefits all type of firm.
But what we do is see what theyactually need.
And so we offer of course thebookkeeping, tax filing,
accounts payable, accountsreceivable, payroll.
Any type of compliance that youmay need.
(01:49):
And then also for those thatare, a little more established
and they're ready to scale, weoffer CFO services which dives a
little deeper and help themactually hit their goals
financially.
So that's just kind of a, in anutshell of what we do.
But it, it's definitelysomething that I'm passionate
about because of my backgroundand some experience, so I'm sure
(02:10):
we'll get into that.
Awesome.
That sounds awesome.
It really, it really does.
So tell us, how did you get toBoss status, and what was that
journey like for you?
Well.
Status.
That is so funny.
So, of course, like many of usbefore jumping out into
entrepreneurship, I started incorporate America and I was
trying to climb that ladder andsometimes I wasn't necessarily
trying to do it.
(02:30):
It kind of happened that way.
But I did learn to kind ofposition myself If there was any
opportunity for me to get someeducation outside of it, like
some type of license orcertificate, I was doing all
those things.
But just starting way beforethat, even as a child.
My dad and I, we always spokeabout finances.
So my dad was talking to meabout stocks and bonds and you
(02:51):
need to put money in your 401k,you know, when I was little and
I really didn't know all thebackground.
He, he's not good at explaininga whole lot of stuff.
But over time we kind of build arelationship about having
stability and talking aboutfinancial literacy.
So, you know, my dad will say,Hey, did you hear about this?
Did you hear about that?
And so that actually helped mebecause as I got got older and I
(03:14):
was growing, others would seethose things that I was
investing in those things that Iwere, you know, was doing.
And they started to come to meand ask me questions about
different things, you know, andit could be somebody.
Way older than me.
Right.
And they're like, Hey, could youhelp me figure out what's the
best way to do this?
You know?
And so I didn't really thinkmuch of it right?
I just kind of went with it.
(03:36):
So once I got out of highschool, I went and I started
working at a fast foodrestaurant in my area.
So, you know, I was like, once Igot there, I'm like, life is
real.
I can't work here forever.
Right?
So what am I gonna do?
You know?
And I was doing a little bit ofschool at the time college, and
so I started looking up banksbecause I was like, what am I
doing now that I can actuallyuse?
(03:57):
For my future.
The only thing that I felt waskind of take me somewhere else
was that I was using cash,right?
I was using the cash register,and so I started looking for
positions where I felt like Icould utilize cash.
So I looked up a bank, and longstory short, I applied for a
part-time teller role.
They gave me the position, theysaid I only needed six months.
When I got to that six monthmark, I applied.
(04:19):
They gave me the position.
So I stayed there for maybethree or four years I would say,
and I got a lot of experiencethere.
And I did it again.
I'm like, so what can I do withthis banking experience that I
have?
So I started digging and pryingand somebody opened up the door
to me to come into theaccounting department, but I
started just at the mail.
And so from there, I was able tolearn how all these different
(04:42):
teams.
Go together.
So it was really a greatexperience to start that way and
get all that hands-onexperience.
And I shifted through that kindof quickly within my first three
years.
So I didn't stay with the male.
I kind of did that maybe for sixmonths.
I'll, I'll say.
And so from there.
I started with doing 10 90 ninesfor, for this large hospital
system, and it was just me andone other lady and we were doing
(05:04):
this for the doctors It wasawesome experience.
And then we started processingpayments and sending them out,
and we were working with payrolland HR and we were, it was all
these things that came togetherand it all made sense.
So from there I began to go todifferent industries.
I got my hands in some generalaccounting.
I got my hands in all thesedifferent aspects of accounting.
(05:25):
And so long story short, again,throughout this journey, I got
up to like leadership.
You know, I started all of that,having a team and things of that
nature, and so eventually.
I began to realize like, Hey, Ithink I wanna do me a business,
you know?
So I started baking and I washaving, you know, I was pregnant
at the time I started baking,and so I formed my business and,
(05:46):
and it was around 2014, so itwasn't like a whole whole lot of
people around me in businesslike it is today.
And so, we added shaved icewithin a couple years.
We added the snow cones to it.
I don't know what you guys callit in your area, but so we added
that and, you know, I was just,all things sweet and, you know,
sugary.
And so we went.
I got the machine and Iautomatically said, let's get a
(06:08):
location.
Mind you, I didn't have a wholeslew of money saved.
I did not really know what ittook to keep a business open,
even though I had corporateknowledge of accounting.
How you should plan andstrategize for things.
I did not apply that to my smallbusiness.
I was literally winging it.
Right.
Like literally going in therewinging it.
So we started in 2014 with thebusiness, right?
(06:31):
And so I actually got the shavedice machine with my husband and
we went and got a location.
We just jumped out there.
We didn't even have all themoney saved.
We just thought get the machine,the ice, the sugar, the syrup.
Open the doors.
It was so much that came out ofit, right, that I actually
needed to bring to get started.
(06:51):
So it was a lot of surprisecosts.
It was just a lot of things thatwas not in place.
So we worked hard to get thatthing open.
We had to customize some thingsin there.
You know, just differentrequests from the city to keep
the door, to get the doors open.
We did all that work and we onlyhad it open again for six
months.
So I did all that work and I canonly stay in that location for
(07:13):
six months because we didn'thave a surplus of money for the
down season.
We didn't consider that.
I mean, it just wasn't a smartmove.
And so, um.
from there, we closed it and wehad not opened another location
since.
And so because of thatexperience, I said, well, you
know what?
The information that I did learnthrough this experience and the
information that I learned fromcorporate, we need the same
(07:34):
thing in small business as alarge company does.
They just have it on a largerscale, but it's all the same
thing.
We all need it.
And so I decided to utilize thatexperience that I have from.
You know, from corporate andfrom everything that I went
through to help somebody else.
And so eventually, I wanna sayaround 2020 COVID time, I went
(07:57):
ahead and jumped out there tocreate this business.
Because people were alreadycoming.
It just made sense, right?
They were already coming andasking for advice and how do you
do this?
And, and so that's pretty muchhow I got here.
And then it quickly grew.
And I have a team under me now,so I guess, I guess I'm involved
status now.
That's what I'm talking about.
(08:17):
Yes.
I love it.
I love your story.
I love how everything.
It just fell into place.
Yes.
And what people don't realize isyou have to go through the
journey to tell that story.
Yes.
And sometimes when it feels likeit's difficult or don't make any
sense it will in the end,because you use that story to
(08:40):
help inspire others who's goingthrough the same thing.
That's why when I ask.
You know, how did you get toBoss status?
What was that journey like foryou?
Because a lot of people areprobably going through the same
thing or wanted to do the samething, but.
You have to, you have to holdon.
You have to go through somethingin order to get to that boss
(09:02):
status.
And I learned that definitely.
I wouldn't say the hard way.
I learned it, the theknowledgeable way.
It was hard.
It definitely was hard, but Ilearned so much.
And I learned so much aboutmyself.
Strength, personality,perseverance.
Yes.
Faith, prayer, everything.
I don't know how many times Idone bumble heaven.
I said, they're probably tiredof me.
(09:22):
I was like, they like, oh myGod, they're going Candace again
up in heaven.
But the thing of it is, I'm sohappy that I went through the
journey because yes, I wouldn'thave been here where I am now.
Yes, yes girl.
You gotta do it.
You have to gotta go throughthose steps.
Yes, yes.
So what's one pivot thatsurprised you the most and
taught you something, gamechanging about yourself?
(09:43):
I would say for myself is to notshrink back.
So I will give an example ofsomething.
So a couple last year, actuallyit was just last year.
Time is flying by.
We just talked about thatearlier.
But last year I had decided toadjust my pricing in business.
And the reason why is because Irealized, you know, when you go
(10:06):
in these different, like whenyou're in the industry and you
get in these different groupsand you go to these different
meetings and settings, withothers that do the same thing
that you do.
And when everyone's talkingabout their pricing, whenever I
would say mine, they weresaying, where did you get that
pricing from?
You're working for pennies.
Like, that's why you'reoverwhelmed.
You know, like, this doesn'tmake sense.
Do you know you could scaresomeone because they'll think
(10:27):
that you don't know what you'redoing?
And you have more experiencethan I do about, I'm like, so I
was like, okay, well.
Is this gonna run off my people?
Is this gonna stop me fromgetting clients?
And I went ahead and I did a lotof, I had to do a lot of work
mentally to do it because I havethis mindset of helping remember
back to My experience, I justwant everybody to make it.
(10:48):
I want everybody to do well.
I know it's hard sometimes youdon't have the support or the
resources, whatever.
And so it was like, even in thatmindset work, it was like God is
like, okay, I gave you this andyou're gonna help people, but at
the same time, you're not anonprofit.
Right.
If I wanted you to be anonprofit, I would've given you
that.
And you can still do somecharity work, right?
(11:09):
You can still give discounts orif you feel led, you can help
somebody.
But I gave you this because forone, it is gonna be a resource
for you income wise, but at thesame time, you can't burn
yourself out and you're workingfor literally nothing.
So to say, like, you know, it'snot a nonprofit.
So I had to do a lot of.
(11:30):
Soul searching, and I literallyhad this spreadsheet that I got
from a coach.
So I invest a lot too, just likeI preach for other people to do
in their business.
I invest in myself and a coachhad me to list out all the years
of experience and we put a likean hourly rate to it.
So I listed out all the years ofexperience, all the, courses
I've been a part of, or, youknow, things I've learned, any
(11:53):
type of schooling.
It just broke it down to all thedetails of what I've done over
the years and how muchexperience I have, and that
amount was crazy.
Over the years.
If you go back over 10 years, Idon't know how many years it is
now, 15 maybe years ofexperience I have, I don't know.
But once I actually did that peryear and I looked at that whole
total, I was like, wow, like Ireally invested a lot into
(12:16):
myself.
So what I'm giving a client is.
I'm not giving you like, youknow how people put, you can
start bookkeeping tomorrow.
You know, they put that stuffout there, it's so easy, blah,
you know, whatever.
And anybody can do it.
And not, nothing against anybodythat's just starting and don't
have experience, but I haveexperience, so there is a
difference.
And I actually reached out to myclients to let them know that we
(12:39):
were adjusting the pricing andlo and behold, it was nothing
like what I thought.
These people said, oh, I know,because when I was shopping
around that those were theprices that's out there.
So I'll rather continue to workwith you.
I love what you're doing.
They signed the letters andwe're moving on.
So instead of me worrying abouthaving to go and get a thousand
more clients to, up my revenue,I'm already in that place
(13:01):
because my clients, I have thesame people.
I just went up on my price whereit should be, and I still feel
like I'm a little on the lowerend.
Hey, it wasn't what I thought.
And so it was just the wholefear, you know?
And just having the mindset ofyou gotta shrink back'cause you
might lose someone.
And it's not always the case,you know?
It could just be that they wannawork with you, they really enjoy
(13:22):
you and what you do and they'rewilling to, to stick with you.
So, yeah.
Yeah.
You preach it to the choir?
No, that's what, that's actuallywhat I was doing.
I probably chop this part off,but that's actually what I was
doing before I got on the phonewith you sending my current
client my updated package.
I said I'm no longer doinghourly, I'm not doing that.
This is my new price.
(13:43):
And when I put it out there, Iwas like, this is probably still
low.
Yeah.
I was like, but I'm gonna sendthis off.
It is gonna be$1,500 a month.
And we're probably gonna do morethan that because I know you're
gonna bring in more business.
Yes.
So I'm probably gonna increasethat even more.
So, mm-hmm.
I, I totally get where you'recoming from.
Like, yeah.
Just even saying that, I waslike, oh my God, should I do
(14:04):
this?
Should I say maybe 1200?
I said, no.
Can, it's$1,500.
That's even low.
That's still low.
Yes.
Because I'm like, I'm buildingout systems and I'm, I'm
automations and all that stuff.
Very important.
Yes.
Yes.
And there's people out therethat's charging like, like$3,500
for what I'm doing.
Oh, yes, indeed.
Oh yeah.
And they don't care.
(14:25):
They don't care about pricing.
So, I mean, and then here we arewith the good heart, knowing
we're doing work.
I know what's wrong with us.
Oh my goodness, we have a goodheart.
That's what it is.
So, yeah, you're right.
You're right.
Yes.
But yeah, you know, you can't,you can't eat well off a good
heart, you'll stark to death.
No, no, no, no.
We gotta use wisdom.
That's, that's, that's right.
That's pretty much what it is.
Use wisdom.
Yes.
(14:45):
So.
That's right.
That is right.
Oh my gosh, that is so funny.
We're talking about this and I'mjust, just did that.
So let's talk about learn toadjust the mindset surrounding
finances in your business sothat entrepreneurs are set to
scale and acquire necessaryresources.
Can you talk more on that?
Yes, this is one of my favoritetopics and it comes up a lot
(15:07):
because I'm behind the scenes,so I'm dealing with people in
different levels of business andthey have different business
structures and differentindustries.
I'm not a niche down person, atleast right now.
That's not what I wanna do,because it allows me to learn
more.
How is all this working?
For everybody.
Right?
And so I would say it'ssurprising, but a lot of the
(15:30):
entrepreneurs that I work withthat are really established and
they're more like high incomeearners, there's a lot of
scarcity there with them.
Even though they have a lot offinances, the revenue is crazy,
right?
They have a lot of fear.
There when it comes to finances,which you would think, like I
said, you would think thatthat's, that shouldn't be the
case.
(15:50):
And so I started kind of, I'mlike, what is going on?
Like, I, I just started gettingreally I don't know, concerned,
I guess is the word.
And so of course with smallbusinesses, there's also another
type of fear there.
And so the thing is, I think alot of times it comes down to
not being educated on howeverything is working and tying
together.
(16:11):
So taxes is always top of mindfor entrepreneurs.
Whenever we get together with a,you know, a company or a small
business, the first thing thatthey reference is always gonna
be.
Taxes because they're afraid ofhaving to spend that money and
paying, you know, uncle Sam.
And so I'm like, well, there'sstill a overall picture, a
(16:31):
overall map of things, so to saythat ties in with taxes.
That's just one aspect of thewhole thing.
So for example, if I can see anindividual that's going to
Burberry.
They're going to Fendis storeand they're dropping out, you
know, thousands here andthousands there and steak
dinners every night.
And you know, if I can see thisstuff, this is happening in the
(16:53):
business bank account.
Mind you, it's not supposed tobe.
But if that's happening, andthen when I come to you and say,
Hey.
This is what you may wannaconsider investing over here
because this will help loweryour tax liability.
Or, hey, for example, our priceis increasing$150, you know, per
month because X, Y, and Z, andyou give me pushback about those
(17:14):
things, but then you're spendingon craziness or things that are
not really going to give you areturn.
What is happening here?
It's like, kind of like, I don'treally wanna do it and I don't
understand it.
It doesn't make sense to me whyI need to do it.
And so I spend a lot of timeeducating my clients and letting
them know how everything works.
Another thing is like with smallbusiness.
(17:37):
We, for example, we don't wannainvest in all these different
subscriptions, right?
So a lot of us use paymentprocessors and things of that
nature, and we'll say, I don'twant to pay 1499 a month for
this subscription to have myclients pay.
You know, this way I'll just usecash out.
I'll just use Zell, right?
And then they're thinking, ohwell, Zell.
(17:58):
Cash app and all these differentthird party processors.
Not really Zeal, I don't knowwhy I threw that one, but Cash
App, Venmo, for example.
And they'll say, well, this isfree 99, I'm good here.
I'm not spending any money.
And you know, if I want, I don'thave to report all of this,
right, because it didn't happen.
You know, it, it's kind of underthe table.
So they think, but then theydon't realize that.
(18:19):
Cash App and Venmo are reportingalready on your behalf to the
IRS to tell them, Hey Candace,she made$14,000 over here on
Cash App.
Just FY.
I'm doing my part.
And then it's your part to saywhen it's time for taxes, Hey, I
made$14,000 on Cash app.
So then it ties together.
Nobody is trying to evade taxes.
(18:40):
People forget about these thingsor they just don't know.
Right.
It's just a lot of fear.
When it comes to finances,everyone is trying to duck and
dodge this whole responsibility,and so I'm like, if we're gonna
be in business, we're gonna haveto get to a place where we are
actually using the money thatwe're making and being strategic
with it so that you can havethat money that you can spend at
(19:03):
Burberry, Fendi, and Gucci andwhatever, right.
It's gonna be a time for that.
And nobody wants to pay taxes.
Nobody wants to have to pay forall these different
professionals, but you wanna besufficient for one.
What's the purpose of you tryingto DIY?
Everything just to save a couplehundred when things are falling
behind.
You're getting late fees now.
(19:24):
You're getting penalties.
You know you're getting lettersin the mail.
Things are falling behind.
Or things are not getting done.
Like somebody can say, I'll domy own content creation, my, my
social media, marketing to save.
But then you look up and theyhadn't posted in ages, right?
If you have it.
That's why bookkeeping isimportant.
You wanna actually go and lookat your numbers, look at what
(19:45):
you have going on and see isthis something that I can
actually push out monthly topay?
Or however the frequency, thepayment frequency is.
Is this something that I canactually invest in that's going
to help me?
Because then that'll eliminatethe fear of, you know, oh, can I
really afford this?
If you do your research, you getsomebody that you can afford and
(20:06):
they're actually gonna do thework.
That should just be somethingthat you just chalk it up to the
game.
Right.
And you're gonna get somethingfrom it.
Maybe.
'cause some people will start tosee your brand more.
Your, your content is gettingpushed.
Right.
Versus when you were doing it,you can know a whole lot about
content creation.
You were just throwing somestuff out there as you could.
Right.
And so that's just what.
(20:26):
I would say I'm passionate aboutis educating, and taking out the
time.
I don't wanna just give myclients a report, a financial
report, right?
And say, here's your financials.
Go on about your day.
Thank you.
No, I actually take out thetime.
If I have opportunity, I recorda video and I go over their
finances.
Hey, you're spending a lot hereand you may wanna cut back here.
(20:46):
Here's why.
You know so it's just a lot offear, a lot of fear and
miseducation on how things work.
The other thing is, like withtaxes, for example, which is
the, like I said, the thing thateveryone runs from, you can
actually, invest, right?
You can make some movements withthe finances that you make, and
in the end, you may not have topay taxes at all.
You may actually go from.
(21:07):
Owing 20,000 or so to the IRS toactually getting a check back of
20,000.
And somebody will say, is thateven legal?
Yes, there are legal ways for usto actually go out here and do
some things strategically withthe money.
Regardless, when you look at it,either you're going to send the
money over to Uncle Sam andyou're not getting anything back
from it.
Or you can move the money to astrategic place in a strategic
(21:30):
way and you can get somethingback and you're not just blowing
it to.
Uncle Sam, you getting nothingfrom paying the IRS, all that
money for taxes.
It's inevitable.
If you're making a lot of money,you don't have a lot of
expenses, does that make sense?
Like mm-hmm.
We're trying to minimizeexpenses.
We don't wanna spend any money,but we don't wanna pay taxes.
We wanna make a lot of money.
(21:50):
We wanna make a lot of money.
We wanna lower the expenses.
And then when it comes to taxtime.
We're expecting and hoping andpraying that we don't have to
pay nine times outta 10, you'regonna have to pay some taxes
unless you get active and yousay, Hey, what can I do with
this money?
'cause it's here.
They know I'm making it, theyknow I'm making the money.
What can I do with it?
And so investing in your IRAaccount, you know, hiring
(22:12):
children, there's variousdifferent things that you can
do.
You just have to care about it.
You have to care.
Then get with somebody.
Like sometimes I'll chat withpeople and I, that's another
thing, meet with my heart.
I'll just start giving out stuffto people, right?
But you can meet with people andthey can give you a quick little
gem, a nugget to apply to yourbusiness, but you have to care.
(22:33):
We can't run from responsibilityin business.
You can't run from it.
And we want to operate inexcellence.
If we ever think that we wannabecome this big corporation,
like, Amazon they didn't juststart like that.
They didn't just wake up in,they're Amazon right, or
Walmart.
They started small just like wedid.
And eventually as things grow asa CEO, we have to get to the
(22:54):
place where we're not acting allor always thinking as an
employee, we need to startthinking as a CEO and an
investor because.
An employee, right?
When you go to a job, you'relike, I'm doing my job and I'm
getting up outta here.
You're like, I'm doing my bare,bare bones minimum, right?
And you're not worried about allthat other stuff.
You're like that.
That's on them.
But if we can't be like that inour own business, we should be
(23:16):
thinking a little further out.
Where am I trying to go?
How can I keep this thingafloat?
Is everything okay?
Like get in there in the numbersand.
CEOs or, you know, like I said,they have the mind of an
investor, so they're alwaysthinking, you know, okay, so who
can we bring on board to makethis, you know, to make things
better?
Or where can we spend financesto help make this thing continue
(23:39):
to grow and scale?
They have missions and goalsjust like we do.
And so it's just that we have adifferent mindset.
Of course, they have more money,but they had to get there.
They didn't start like that.
So we definitely just need tokind of sit back and see like,
okay, did we start this businessso we could stay small?
Like should we have just done aside hustle instead, are we
trying to actually grow thisthing?
(24:00):
Like what do we want to come ofthis?
And if it is that we want togrow and we want the possibility
to be this big corporation.
Nationally known, globallyknown.
We got to change our minds abouthow we're looking at this.
It is not always about keepingeverything in our pocket.
There'll be a time for that, butyou're gonna have to get systems
in place.
If you need a marketing team,hire marketing team, you're
(24:22):
gonna need somebody that'shelping you with your finances
because you don't knoweverything, right?
Even the stuff they're puttingout there and throwing out there
for TikTok University andYouTube University, some of that
stuff.
Does not apply to everyone'ssituation.
They'll have everybody going outto get an S corporation, and
then at the end of the day, thatmay not have been the move for
that person.
It may have been more beneficialfor them to stay as a single
(24:45):
member, LLC, or for them to jumpall the way to a C corporation.
But because we are trying to,we're trying to soak in as much
as we can, DIY as much as wecan.
We don't really want to go outand hire what we, you know,
where we need or invest where weneed.
Just in the name of saving, ofcourse.
We, we kind of hurt ourselvesin, in some sense, you know, in
some instances we kind of end uphurting ourself doing more
(25:07):
damage than actually helping.
So I've been rambling.
No, this is good.
I'm like, if you have anyquestions.
Interesting.
No, this is good.
Yeah, I, because I'm thinking inmy head like, what kind of
clients are you working with?
Going out, getting Finney andall of this stuff?
I'm like, oh my goodness.
Well, and you know, you wouldthink those would be your easier
clients to interact with, right?
Because you're thinking, well, Iwon't have to worry about them
(25:29):
paying an invoice.
Won't have to worry about themreally feeling like I have to
show them the value of theservice.
It's the total opposite.
You literally have to like, oh,there's more I could give, but I
don't wanna get too specific orwhatever.
So I'll just leave it at that.
But I see it.
It happens often.
Interesting.
This is very interesting becauseI'm like, I'm the, I'm the
(25:49):
saver.
Yes.
I will spill money on education.
But I am, I'm like the personthat has the, the try to keep as
much money in the bank and holdit right there and try not to,
you know, take a salary oranything.
Mm-hmm.
Because I was like, Candace,you're not there to be taking a
salary yet.
Mm-hmm.
You just need to just pile itup.
But, someone told me like.
I had another bookkeeper.
(26:09):
She said, take, you know thatmoney that you owe to like your
taxes or just take tax money outevery month and put it into a
high yield savings account.
I never thought about that.
Like it is growing.
As you put money in there, thenwhen tax time come, you'll have,
you know what you need.
Mm-hmm.
I never thought about that.
(26:29):
Yes.
I get so many gold nuggets fromyour bookkeepers.
I just Awesome.
It's amazing.
I love it.
Yes.
And so, and and I wanna just saythis, it's nothing wrong with
wanting to save, because ofcourse you can't go out here
just spending all this, you'regoing in the negative, right?
If you have cashflow issues andthings of that nature, you can't
just go out spending money allwilly-nilly.
But of course you could take outthe time to be strategic.
(26:50):
Is this a good time for me to dothis?
Or at least have a goal?
You know, like by the end of theyear because of the rate I'm
going at, you know, I'm doingall this stuff, stuff is falling
behind.
I think I can lower, like stopwith all these different
subscriptions, for example.
When you start paying$20 here,10 here, all these different
subscriptions, and some of themmay be able to do all of, you
(27:11):
know, everything that you arepaying for in one, like
minimizing certain things.
Then you can apply that and say,okay, in October I'm gonna go
ahead and look for an assistant.
Right.
Somebody that can help mebecause I'm growing.
I can't do this by myself.
You know, this is not where Iwanna stay.
So I need to kind of get my feetwet in that area and then I can
(27:31):
probably focus on some otherstuff and keep growing my
business.
So it's nothing wrong withsaving.
I'm not saying that by anymeans, just in case somebody
hears me wrong.
You definitely need to bestrategic though, right?
And you can't hoard money.
You can't hoard cash andbusiness.
gonna have to keep spendingunfortunately, but just be
strategic about it where you canget a return.
Mm-hmm.
Then you can, you'll feel goodabout what's, what's happening
(27:53):
with your, your cash.
So that makes a lot of sense.
That does Okay.
Yes.
I feel a little bit better.
Because the way I have it, I'mstill like technically living
off the savings that I saved upmm-hmm.
For when I was working my nineto five.
Yes.
And that has been a blessing tome.
And I was like, I don't knowwhat I'm saving all this money
for, but I'm gonna go ahead anddo it.
Mm-hmm.
(28:14):
But I'm still like living off ofit and I have, you knows, funds
or whatever to, you know, in mybusiness account.
But then I'm looking at mybusiness account like.
I ain't touching that.
That's, business account, youknow, and I'm still using the
money to save and not using someof that to actually like, offset
some of the, the bills so that Iwon't be pulling so much from my
savings account.
(28:34):
Yeah.
But it's a whole thing in myhead.
I don't know if it's like a, Ineed to keep that there.
You know, it, it looks good overthere.
Yeah, it does.
It looks good.
Over in your business.
Pretty, yes.
And so I would say as far as,you know, you didn't necessarily
ask me for the advice, but Iwill say, based off of the
structure of your business, youwanna consider that as how you
(28:54):
would pay yourself, right?
So if you're just a singlemember, LLC right now, you don't
need to be on payroll, but youcan just take draws.
You can just.
Transfer money over from yourbusiness account to use it.
You know how you need to use it.
If you're an S corporation oryou're taxed as an S corp, then
you're required to be onpayroll.
Mm-hmm.
And that's where payroll, taxesand all these other things come
(29:16):
into play.
But I mean, either way as asingle member, LLC, all that
money that's sitting over there,it is yours, they look at it as
a, a pass through entity.
It's all one.
So when you get your, when youdo your taxes, your 10 40, your
schedule sees in there.
So all that runs together.
So if, just like, I know a lotof people, they try to go and
get houses and they wanna claima loss on their business so they
(29:37):
can try to get a tax returnback.
But then when they go, they'relike, wait, I made a hundred
thousand on my job.
And, you know, and it just eatsup all your a GI it, it eats up
your, your income.
So it looks like you didn't makeanything.
But again, being strategic,again, that's what we gotta do
when it comes to finances.
But I just wanted to throw thatout there for you as far as how
(29:57):
you're looking at, should I usethis?
And then again, it may just belike, like I said, it just looks
cute over there.
We don't wanna touch thebusiness account, so, but don't
be afraid to transfer that moneyover and use it how you need to.
Okay.
That's good to know.
You had it, gimme some, somesense of release.
Yeah.
Yeah.
And you know, as far as like,you know.
The, the Schedule Cs andeverything and mm-hmm.
(30:18):
Because we used to run into thatall the time.
I was in a department, it wascalled the Indirect Lending
Department, where Okay.
We would fund the loans ofpeople at the dealership.
So the dealerships, they wouldsend the loans to us once it's
approved.
And in my department wasactually processing those loans,
so we had to do like the wholetax returns and everything for
someone who was self-employed.
As soon as we seen someoneself-employed, we're like.
(30:40):
Oh, here we go.
We had to call underwriting andsay, what the heck is this?
Like, it looks like they're notmaking any money.
Mm-hmm.
So we had to have one of thesupervisors like really dig into
it and then she'll just be like,no, it's the client.
Because they wrote off so muchstuff like, but this guy and
then the dealership.
Mm-hmm.
We had to deal with the dealers.
You know how them they are.
(31:00):
Yes.
But this guy made a hundredthousand dollars.
Yes.
I'm sorry.
He broke off everything and itlooked like he don't make
nothing.
Yes.
So that I look into that too.
Yes.
See, that goes right back intothe overall topic of the fear
that we have and just kind ofbeing misinformed.
So we go out here and we justfiling our taxes and we're like,
we trying to get a check back.
(31:21):
Mm-hmm.
And our mind shift mindset isgonna have to shift.
Like you cannot do that.
And everybody's not going toeducate depending on where you
go.
'cause there's a lot of peoplepopping up doing taxes, right?
Depending on who you go to, theymay want you to get a big return
back so they can get them a big,you know, prep fee out of it.
If you go to someone, they mayask you the question, you know,
that's really professional,they're not greedy.
(31:42):
You know, they might say, Hey,you know, you planning on
getting a home or anything, youplanning on doing anything?
What's going on with you?
And you let them know that.
Then they'll say, okay, well youwe're gonna have to adjust some
things here so that you're notclaiming this huge loss.
But yeah, again, we're just kindof doing things.
We're doing things and we're notreally understanding how it
affects us.
As business owners and then evenin our personal life for those,
(32:05):
like I said, you have A LLC.
We're not thinking about howthat's lowering what we made.
We're like, we made a hundredthousand on the job, a hundred
thousand in the business.
We're good.
I'm gonna get a check back like.
Hello.
Like that.
That's not it.
That's not how this goes.
So, yeah.
Oh my goodness.
This is good.
This is really good.
Okay, so we probably could talkabout this for a very long time.
(32:26):
So um, as you know here at HayBoss Lit is we're all about
connection and collaboration.
What type of collaborations areyou looking for right now?
I would say I want to get moreconnected with organizations
that, I would say work withother entrepreneurs where I can
do something like this, moreeducation and actually go into
more detail.
Of course, here today, Icouldn't go into all the the
(32:46):
things, but, I like, I thinkthat I wanna get more involved
with places where there areother entrepreneurs where I can
kind of aid them in continuingon in their journey of scaling
and growing.
So, yeah.
Okay.
Okay, that sounds good.
And how can people connect withyou?
Okay, so I am an Instagramperson.
I don't know if that's the best,you know, marketing and all that
(33:08):
stuff is not my thing.
So, but I would say Instagram iswhere I like to be and you can
follow me there at JiraBookkeeping Co.
And then I am also on Facebook,barely, but same thing, it's
gonna be under Jira Bookkeepingand Consulting.
I believe it is Jira, BKC.
It's abbreviated, as far as theweb search goes, but that's
(33:30):
where I am.
And then I also have a website,www.gyrabookco.com.
Perfect.
And we'll link those up in theshow notes.
Well, Shakar, I'm so happy youcame on and dropped some Thank
you.
Serious gold nuggets.
Because I'm thinking, I'm like,oh yeah, yeah, that's right.
I'm gonna listen back to thisepisode.
I'm be taking notes usually.
(33:52):
I used to take notes when itwasn't on video and I was back
here like wasn't on camera,taking notes and everything, but
I'm like, okay, I love it.
I'm listen citizen, this again.
But thank you so much for comingon'cause I learned something.
Thank you.
Thank you for having me, and Ihope I helped somebody out
there, something thoughtprovoking, so yeah.
I'm sure you, you have, yeah,yeah.
Maybe later on we'll have youcome back on and do like a mini
(34:15):
session or something like thaton the podcast.
I would love to, yeah.
Yeah.
I would love to.
And that's a wrap for today'sepisode of Hey Boss Ladies, if
you love what you heard, don'tforget to follow the show, leave
a review or share with abusiness bestie.
And if you're ready for deeperconversation and powerful
connection, join us inside thehey boss ladies collaboration
(34:38):
experience happening everymonth.
The link is in the show notesbelow.
Until next time, stay bold, staybrilliant, and keep showing up
like the boss you are.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.