Influencer Insights with Amber Kemp-Gerstel: Creativity, Challenges, and Social Media Strategies
In this episode of h+h Connect, hosted by Darren Stern, we dive into the keynote session from h+h americas day two with Amber Kemp-Gerstel. Amber, a prominent creator and influencer, shares her journey, including her experiences with influencer marketing, overcoming challenges like having her Instagram account hacked, and maintaining creativity in her work. She offers valuable insights into managing social media and how it has significantly impacted her career and business. Amber also discusses her transition from a psychologist to a full-time content creator, the importance of storytelling, and tips for maintaining creativity and managing boundaries. Tune in for an inspiring and informative session filled with practical advice and engaging stories.
00:00 Introduction to h+h Connect Podcast
00:24 Amber Kemp Gertzel's Keynote Introduction
01:06 Amber's Fashion Show Inspiration
01:54 The Cosby Show Reference
03:39 Amber's Instagram Hacking Story
08:57 The Importance of Social Media
11:12 Amber's Background and Career Shift
18:05 Television and Media Appearances
20:32 The Making It Experience
27:59 The Casting Process: From Finalist to TV Star
28:25 The Handmade Project: From Concept to Reality
30:39 The Quilt with a Hidden Story
32:57 Crafting a Manifesto: Representation in the Crafting Community
39:18 The Viral Wreath Phenomenon
43:32 Influencer Marketing Strategies
46:28 Closing Thoughts and Q&A
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