Market Trends Unveiled: Consumer Insights from h+h americas Day Three

n this episode of h+h Connect, host Darrin Stern, the show director for h+h Americas, discusses the highlights from the third day of h+h Americas, an event that connects the global crafting and hobby industries. Presentations from industry leaders Mark Hyland of Handy Quilter and Jan Hurwitz of Berroco reveal significant findings from two major consumer research studies. Mark shares data on quilting trends, highlighting demographics, purchasing habits, and the importance of local quilt shops. Jan dives into yarn trends, comparing knitting and crochet behaviors, preferred purchase methods, and the impact of online and in-person shopping. Both presentations emphasize the need for valuable consumer insights to drive industry growth and support. The episode concludes with a call for feedback and encourages listeners to subscribe for more crafting and hobby industry insights.