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What does it take to make wellness products that actually work? Matt Besonen of United Cultivation joins us to talk about his journey from restaurant management to overseeing a licensed manufacturing facility in Massachusetts.
In this episode, we break down the nuts and bolts of creating wellness products—from R&D to scaling production. Matt explains how ethanol extraction, C1D1 safety, and tools like Vape Jet are reshaping how products are made. We also dive into working with out-of-state brands, the meaning behind "touchpoints," and how to help consumers understand what they’re using—without all the buzzwords.
🎙️ Episode Highlights:
✅ Behind the launch of United Cultivation’s manufacturing license
âś… What RSO, Vape Jet, and ethanol extraction mean for product quality
âś… Why education and trust matter more than marketing
âś… How to collaborate with established national brands
âś… The power of precision in fast-acting formats
💡 If you’re in the wellness space—or thinking about launching a product—this episode is your blueprint.
🚨 Disclaimer:This episode includes promotions for adult-use wellness products. All products are intended for audiences 21 and over. Please consume responsibly and follow your local laws.
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