109 - Practice Makes Profit: Sales Strategy for Event Leaders with Colin Yearwood

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Colin Yearwood, a seasoned sales strategist who has supported over 100 live and virtual events and facilitated more than 2,500 enrollment conversations. With over $4 million in coaching sales attributed to his methods, Colin shares his powerful, experience-backed approach to transforming event sales—by focusing on preparation, practice, and genuine human connection.

Colin brings years of hands-on experience working with coaches and consultants to help them move from inconsistent sales to dependable, scalable results. His strength lies not only in his impressive numbers, but also in his ability to blend practical tactics with a deep understanding of service-based selling. Colin’s sales philosophy centers around empowering others, and his presence on the show delivers a fresh, inspiring perspective for event leaders looking to optimize their conversion rates without resorting to pressure-driven tactics.

One of the central themes of the episode is the idea that sales success begins with strategic preparation. Colin points out that while most event leaders obsess over marketing, speaker flow, and tech logistics, the sales element is often overlooked. He makes a compelling case for treating sales preparation with the same level of care and intention, starting with defining clear roles, selecting the right sales professionals, and training them to be aligned with the tone, values, and messaging of the event.

Another key takeaway is Colin’s insight that practice removes pressure. He breaks down how practicing the delivery of the offer—especially the investment amount—can change everything. From body language to tone of voice, pacing, and mindset, Colin shares how sales professionals can build confidence and congruence through repeated rehearsals. He emphasizes the importance of role-playing and refining how pricing is presented so that sales conversations feel natural, not forced.

Finally, Colin highlights that connection must always take precedence over conversion. He explains that the most successful sales professionals aren’t simply trying to “close deals”—they’re focused on being fully present, listening deeply, and serving from a place of alignment with the event experience. When sales are rooted in service, conversions happen more naturally, and attendees feel seen, heard, and understood.

This episode offers both tactical strategies and deeper mindset shifts for anyone involved in selling during events. Colin’s wisdom will challenge the way you think about event sales—and inspire you to approach them with more preparation, authenticity, and purpose. Don’t miss this insightful conversation that could reshape how you sell forever.

Want to connect with Colin?

Website: https://connectwithcolin.carrd.co/

Sales Coaching Gym Community: https://www.skool.com/coaching/about

LinkedIn: https://www.linkedin.com/in/yearwood/

Facebook: https://www.facebook.com/colincyearwood

YouTube: https://www.youtube.com/@ColinCYearwood?themeRefresh=1