120- How to Hire a Sales Rep for Your Next Live Event with Rudy Rodriguez

In this episode of The High Profit Event Show, host Rudy Rodriguez guides event leaders through one of the most critical and misunderstood levers in scaling a profitable live event: hiring the right sales rep. Drawing from years of hands-on experience and more than one hundred successful sales hires, Rudy breaks down the hidden costs of bringing on the wrong person and reveals the strategic blueprint his team uses to consistently recruit A-players who drive revenue, elevate attendee experience, and stay aligned with the mission of the event.

Rudy begins by illustrating the importance of building a strategic, high-ROI hiring process from the ground up. He explains how the scorecard—a detailed, mission-driven document—anchors every step of the decision-making process. Instead of relying on intuition or hurried judgments, Rudy shows how event leaders can tie each hiring choice to clear outcomes, core values, and the measurable results that matter most for high-ticket live events. This foundational approach ensures alignment long before the first interview even takes place.

From there, Rudy introduces listeners to his Four-Step “Sourcing–Selecting–Screening–Selling” Framework. Through a conversational and deeply practical exploration, he demonstrates how thinking beyond job boards, tapping into existing networks, and evaluating candidates through structured interviews protects event leaders from costly mistakes. He brings special attention to the power of competency interviews, personality assessments, and rejection-resilience testing—all designed to reveal whether a candidate genuinely has the nature, drive, and emotional stability required in the high-touch world of live event sales. Rudy’s detailed walkthrough dissolves the mystery behind hiring and replaces it with a repeatable process any event leader can follow.

As the episode unfolds, Rudy discusses the crossroads many leaders eventually reach: whether to run the entire hiring process themselves, partner with a recruiter, or bring on a fractional sales team. With honesty and clarity, he lays out the trade-offs of each path. DIY hiring may offer control but demands enormous time and oversight. Recruiters can help, but often without deep contextual alignment. Fractional sales teams, in contrast, offer built-in strategy, tested systems, and performance-based motivation—making them an increasingly attractive option for event leaders committed to high-impact experiences.

Throughout the episode, Rudy’s tone is warm, professional, and encouraging. His insights offer both strategic clarity and the motivation event leaders need to take action. Whether you are planning your next live event, scaling an existing experience, or preparing to expand your team, this episode provides the frameworks and confidence to build a sales force worthy of the transformation you’re creating.

Tune in to learn how to hire with intention, onboard with confidence, and lead events that generate both impact and profit.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

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