In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Jason Guille, founder of Sunset Labs, a cutting-edge virtual and hybrid event production studio based on Vancouver Island. With over two decades of experience and a track record of producing over a thousand live events, Jason has honed a unique approach to making events not only successful but deeply impactful. Sunset Labs has become a top destination for those looking to engage global audiences through innovative virtual and hybrid models. Jason’s commitment to accessibility, engagement, and accountability in event production shines throughout the conversation, providing valuable insights for today’s event leaders.
A highlight of the episode is Jason’s introduction of the concept of "Value Leveling," a fresh approach to ticket pricing that addresses attendance and engagement challenges. Jason explains how attendees are encouraged to commit to an event by purchasing a ticket upfront, with the option to adjust the price post-event based on the value they feel they received. This strategy helps ensure that attendees feel invested, reducing no-shows and creating accountability on both sides. It’s a powerful way to balance access and commitment, offering insights for event leaders eager to increase participation and enhance audience satisfaction.
Another key topic covered is the importance of adapting engagement strategies to the audience’s specific needs. Jason highlights how different groups, from high school students to seniors, require tailored approaches to stay engaged. He emphasizes the role of learning styles—visual, auditory, and kinetic—in shaping the event experience, noting how crucial it is for event producers to cater content and delivery to these diverse preferences. By adopting these practices, event leaders can significantly increase audience retention, reduce distractions, and create a memorable experience that resonates with attendees long after the event concludes.
Jason also shares insights on his transition from running a physical venue to building a virtual and hybrid studio. Sunset Labs is now equipped with advanced technology, including multi-screen stages and remote production capabilities, making it possible to reach global audiences while providing a high-quality experience. With a deep focus on virtual production and an eye on emerging AI translation technologies, Jason envisions a future where events are accessible in multiple languages and cultures, enabling wider participation. For event leaders looking to scale their impact, Jason’s story is a testament to the power of adaptability and vision in the ever-evolving event industry.
Want to connect with Jason?
Tech Guide for Speakers: https://drive.google.com/file/d/1RNT92GwmwJcumD9Fm7Wh2p2HTvFODnc0/view?usp=sharing
In person or remote discovery call and studio orientation: https://calendly.com/streamocon/vis
Website: https://sunsetlabs.ca/
LinkedIn: https://www.linkedin.com/in/jasonguille/
Jason Guille Facebook: https://www.facebook.com/jason.guille
Sunset Labs Facebook: https://www.facebook.com/sunsetlabs
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