84 - Webinars That Fill Your Events: Cong’s Proven Strategy for Event Leaders

Welcome back to The High Profit Event Show! In this episode, host Rudy Rodriguez sits down with a true pioneer in the coaching industry, Tran Tien Cong, founder of VCI International. Coming to us from Vietnam, Cong has been leading the coaching industry in his country since 2012, certifying over 2,000 coaches, writing three books on the subject, and hosting over 600 webinars to build and grow his events. His journey from mechanical engineer to coach, speaker, and event leader is nothing short of inspiring.

In this episode, we dive deep into one of the most crucial yet overlooked strategies for event success—webinars. If you've ever struggled to fill your events, engage your audience, or convert attendees into clients, this conversation is a game-changer. Cong shares his proven three-phase webinar approach that has helped him double attendance rates and significantly increase conversions.

One of the biggest takeaways from this episode is understanding that webinars aren’t just a one-time sales tactic—they are a strategic tool to fill live events and establish authority. Cong explains how multi-day webinar challenges (like 3-day or 5-day formats) are far more effective than standalone presentations. These structured experiences warm up potential attendees, allowing them to engage, build trust, and ultimately commit to a live event or high-ticket offer.

Another powerful insight Cong shares is the Three-Phase Approach to Webinar Success: Before, During, and After. Most event leaders focus only on the webinar itself, neglecting the pre-webinar warm-up sequence that dramatically impacts attendance. Cong has perfected a 7-day engagement process, using email, video, and social media to boost webinar show-up rates from 30% to 60% or more. Additionally, he highlights that the post-webinar follow-up is where half the conversions happen. By implementing a simple 5-day follow-up strategy with targeted emails and personal calls, event hosts can double their sales after the webinar.

Finally, we discuss one of the biggest mistakes event leaders make: misalignment between their content, messaging, and final offer. Cong explains that too many event hosts teach one thing and sell another, leaving their audience confused and unmotivated to buy. He emphasizes the importance of structuring webinars to naturally lead into the offer by addressing key pain points, presenting a compelling promise, and ensuring that the content seamlessly aligns with what is being sold. He also shares his six essential elements of a high-converting offer, which include a clear pain point, compelling promise, payment plan, strong guarantee, valuable bonuses, and urgency.

If you’re an event host, coach, or speaker looking to fill your events, increase engagement, and maximize conversions, this episode is a must-listen. Cong’s insights into webinar strategy, audience warming, and conversion optimization are actionable and highly effective.

Want to connect with Cong?

Website: https://trantiencong.com/

Facebook (Cong personal page): https://www.facebook.com/tran.t.cong.9

Facebook (VCI page): https://www.facebook.com/vcicoach/

LinkedIn: https://www.linkedin.com/in/trantiencongcoaching/?originalSubdomain=vn

YouTube: https://www.youtube.com/channel/UCPtTRI81SV41vVLt-ygQ1aQ