87 - How to Sell Out Your Events Before You Even Promote Them with Alison Hannah-Katschkowsky

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Alison Hannah-Katschkowsky, founder of CU Fitness—The Alison Hannah-Katschkowsky Agency, to uncover the secrets behind filling events, engaging audiences, and creating experiences that convert. With over 30 successful retreats under her belt, Alison shares her journey from the health and wellness industry to becoming a sought-after event strategist. She has helped thousands of people achieve their goals through immersive experiences that go beyond traditional coaching.

Alison’s background in fitness and business strategy has shaped her unique approach to event planning. She realized early on that people don’t just need information—they need a structured, results-driven experience that helps them take action. That’s why she focuses on building events that provide more than just inspiration. In this episode, she reveals the three key elements every event leader needs to master to create high-profit, high-impact experiences.

One of the biggest mistakes event leaders make is failing to define a clear event promise. Alison explains that attendees don’t buy tickets based on the location, the amenities, or even the speakers—they buy the outcome. If potential participants can’t immediately understand what they will gain from attending, they are far less likely to commit. Alison shares how event leaders can clarify their event promise so that attendees know exactly what transformation they will experience.

Marketing is another crucial factor in event success. Too many event hosts rely on hope—hoping referrals will fill their spots, hoping people will spread the word. Alison breaks down her Hand Raise Method, a pre-selling strategy that allows event organizers to gauge interest before officially launching their event. She emphasizes the importance of combining inbound and outbound marketing strategies to maximize visibility and ensure consistent ticket sales.

Beyond selling out an event, Alison stresses the importance of designing an experience that converts. Many events provide great content, but attendees often leave with pages of notes and no real action plan. Alison explains how structuring an event with interactive sessions, implementation exercises, and post-event support ensures attendees leave transformed, not just informed. She highlights how a well-planned itinerary and engagement strategies can turn attendees into long-term clients.

Alison’s biggest takeaway? You don’t need a huge audience to host a successful event—you just need the right audience. She encourages event leaders to engage their existing network, understand what their audience truly needs, and build an event that delivers on that promise. If you’re looking to sell out your next event and create an experience people rave about, this episode is packed with actionable insights you won’t want to miss.

Want to connect with Alison?

Free Masterclass: The REtreat Accelerator https://thealisonk.com/retreat-accelerator-masterclass

Website: https://thealisonk.com/

Podcast: https://thealisonk.com/podcast

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