If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list.
In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Dennis is the CTO and co-founder of BlitzMetrics and a former search engine engineer. He's managed billions of dollars with Meta ad campaigns.
Eric and Dennis show two different, cost-effective, ad campaigns for publishers: one to drive website traffic and another to rapidly build email lists. They show how each campaign is built, what they looked like, and how you can do it for your brand.
Learn more at https://nearviewmedia.com/
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